Essay - Planning & Marketing Conferences & Workshops Introduction Pg 3 the...

Planning & Marketing Conferences ***** Workshops

Introduction Pg 3

The importance of planning Pg 3

Getting feedback from others ***** 6

***** a workshop or conference Pg 8

The details of work that can be done in conferences Pg 10

Preparing for a conference Pg 12

Facilities available at *****

Bibliography

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At the outset of this exercise, we must start by defining planning and this has been defined as a proactive decision making within an org*****ization. The importance of planning and marketing ***** start an ongoing process that helps an organization to design ***** services to meet the needs of the customer. This helps in removal of the traditional focus on internal operati*****s ***** to the expectations ***** the cus*****mer and convenience. ********** have also ***** suggestions from experts like Weyg***** in 1995 that marketing audit should be an ongoing process in every ***** to find out the trends *****d changes that are taking place in the market. (Planning and Marketing) Nowadays ***** promotion budgets ***** most organizations are very tight and a lot of thought is given to the conferences that people plan to attend. As an initial comment, one can say that it is true from 2003 that ***** of the decision makers ***** keen on attending only the important and big conferences, and ***** ***** ***** conferences at the local, state or regional shows. Wherever the conference may be, ***** is ***** of the areas where they are able ***** interact with the people who use their services. (Making ***** W*****k for You)

***** of the Paper

***** importance of planning

***** us take a situation where an executive is ***** a m*****rketing brief ***** ***** agency's *****. The most important beginning to planning can be achieved by understanding the present position of ***** organization as that will help the organization of events in a manner to achieve greater heights through the next plan. The first important ********** is to know the product and this is defined in terms ***** ***** *****nefit to customers, the strengths and weaknesses of the product, and its uses. ***** ********** is very important when you have to put it down on paper or on visuals. The last important aspect ***** this question is the difference of the product from competition or the USP. ***** second ***** aspect ***** any ***** is its position in ***** market, and this refers to the trends ***** ***** ***** share as ***** whether it is growing or declining. (Planning a successful m*****rketing campaign)

Declines normally ***** ***** due to superior products having come into the market, or ***** may be just due to bad communication. If these aspects are studied they may provide new insights as to the methods of improving ***** ***** ***** the product. The third important thing is to know the competitors well enough, along with their own, individual ***** and weaknesses. This ***** sometimes help in the disco***** of certa***** opportunities in the market that could ***** fulfilled by the