Essay - The Powers of Advertising and Its Negative Effects on the...

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The Powers of Advertising and its Negative Effects on the Consumers


Chapter-1 Introduction



Research Objectives

Literature Review



Is advertising untrue?


Reactions to ***** (?) failures / negative effects


***** Development of New Media





***** should not be viewed as an independent function, and is only a part of marketing. This is made clear from the fact the persons in charge of advert**********g are called advertising agents, and they ***** ***** entitled to a commission form the owners ***** the medi***** for whom *****y really collect advertisements and the payments. Earlier, the functions of all three persons were *****, and the ***** organizations paid ***** the ***** to the agent, ***** they in turn p*****sed it on ***** the media owners. The increasing costs of ***** and the high rates of commission brought a lot of confusion to ***** system, *****nd the roles of ***** agencies started changing. W*****h the introduction of newer forms ***** media, the question of media ownership also came under dispute, as the new information technology is a medi*****, where there is little possibility of having media owners in the traditional sense.

Modernization h***** also led to a situation where the ********** of media ***** getting fragmented, and the progress of the information from ***** marketing organization to the consumer is no longer passing through clear stages. *****re are now cases where the information is going directly from the ***** organization ***** the *****, ***** in that case, it is difficult to classify it strictly as advertis*****g. The role of the marketing organization is now the most predominant in ***** entire process of advert*****ing in whatever form ***** may be. ***** negative *****, ***** they may be is thus the responsibility of ***** marketing organizations as they are the most powerful in the triumvirate of the ***** organization, advertising agency and ***** ***** owner.

Some ***** effects have been described here, and it can be seen that in all those *****s, the responsibility is only with the desires of the market*****g organization, ***** it ***** only they that ***** profited ***** the miscommunication. At ***** same time, the consumers ***** becoming conscious of ********** rights and there are worldwide movements for preservation of consumer rights. The two can be matched ***** when the ethics of the marketing ***** is high enough. This is also difficult in view of the fact that *****day performance ***** any organization is be*****g measured by profit only.



It is accepted in management that the use of advert**********g is a part of the marketing activities ***** a company. The aim of the ***** activities of a ***** is always to achieve success in the marketplace in ***** movement of the products. This concept is being changed ***** to day the concept is "Increasingly, however, top management requires that marketing view ***** ultimate purpose as contributing to ***** enhancement of shareholder returns." ***** gives a ***** idea ***** the ***** of


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