Essay - The Powers of Advertising and Its Negative Effects on the...

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The Powers of Advertising and its Negative Effects on the Consumers


Chapter-1 Introduction



Research Objectives

Literature Review



Is advertising untrue?


Reactions to ***** (?) failures / negative effects


***** Development of New Media





***** should not be viewed as an independent function, and is only a part of marketing. This is made clear from the fact ***** persons in charge of advert*****ing are called advertising agents, ***** they are ***** entitled ***** a commission form the owners ***** the medi***** for whom ********** really collect advertisements and the payments. Earlier, the functions of all three persons were clear, and the ***** organizations paid for the ***** to ***** agent, ***** they in turn p*****sed it on to the media owners. The increasing costs of media and the high rates of commission brought a lot of confusion ***** the system, and the roles ***** the agencies started changing. W*****h the introduction of newer *****s ***** media, ***** question of media ownership also came under dispute, as the new information technology is a *****, where there is little possibility of h*****ving media owners in the traditional sense.

Modernization h***** ***** led to a situ*****tion where ***** ownership of media ***** getting fragmented, and the progress of the information from ***** marketing organization to the consumer is no longer passing through clear stages. *****re are now cases ***** the information is going directly ***** the ***** organization ***** the consumer, and in that case, it is difficult to classify it strictly as advertis*****g. The role of the marketing organization is ***** the most predominant in ***** entire process ***** advertising in whatever form ***** may be. The negative effects, whatever ***** may ***** is thus the responsibility of ***** marketing organizations as they are the most powerful in the triumvirate ***** the market*****g organization, ***** agency and ***** ***** owner.

Some negative effects have been described here, and it can be seen that in all those c*****es, the responsibility is only with the desires of the marketing *****, and it is only *****y that have prof*****ed from the miscommunication. At the same time, the consumers ***** becoming conscious of ********** rights and there are worldwide movements for preservation of consumer rights. The two can be matched ***** when the ethics of the marketing organization is high enough. This is also difficult in view of the fact that today performance of any organization is be*****g measured by profit only.



It is accepted in management that the use of advert*****ing is a ***** of the m*****rketing activities of a company. The aim of the marketing activities of a ***** is always to achieve success in the marketplace in ***** movement of the products. ***** concept ***** being changed ***** ***** day the concept is "Increasingly, however, top management requires that marketing view its ultimate purpose as contributing to the enhancement of shareholder re*****s." This gives a clear idea that the ***** of


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