Essay - The Powers of Advertising and Its Negative Effects on the...

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The Powers of Advertising and its Negative Effects on the Consumers


Chapter-1 Introduction



Research Objectives

Literature Review



Is advertising untrue?


Reactions to advertising (?) failures / negative effects


***** Development of New Media





***** should not be viewed as an independent function, and is only a part ***** marketing. This is made clear from the fact ***** persons in charge of advert**********g are called advertising agents, and they are only entitled ***** a commission form the owners ***** the medi***** for whom *****y really collect advertisements and the payments. Earlier, the functions of all three persons were *****, ***** ***** marketing organizations paid ***** the advertising to ***** agent, and they in turn passed it on to the media *****. The increasing costs ***** ***** and the high rates of commission brought a lot of confusion ***** ***** system, *****nd the roles ***** the agencies started changing. W*****h the introduction of newer forms of media, ***** question of media ownership also came under dispute, as the new information technology is a *****, where there is little possibility of h*****ving media owners in the traditional sense.

Modernization has also led to a situation ***** the ownership of media is getting fragmented, and the progress of the information from ***** ***** organization to the consumer is no longer passing through clear stages. ********** are now cases where the information is going directly from the marketing organization ***** the *****, ***** in that case, it is difficult to classify it strictly as advertis*****g. The role of the marketing organization is now the most predominant in the entire process of advert*****ing in whatever form ***** may *****. ***** negative effects, whatever *****y may be is thus the responsibility of ***** marketing organizations ***** they are the most powerful in the triumvirate of the ***** organization, advertis*****g agency and ***** media owner.

Some negative effects have been described here, and it can be seen that in all those cases, the responsibility is only with ***** desires of the market*****g *****, and it ***** only *****y that have profited from the miscommunication. At ***** same time, the consumers are becoming conscious of ********** rights and there ***** worldwide movements for preservation of consumer rights. The two can be matched ***** when the ethics of the marketing organization is high enough. This is also difficult in view of the fact that ********** performance ***** any organization is be*****g measured by profit only.



It is accepted in management that the use of advertis*****g is a ***** of the marketing activities ***** a company. The aim of the marketing activities of a company is always to achieve success in the marketplace in ***** movement of the products. ***** concept is be*****g changed and ***** day the concept is "Increasingly, however, top management requires that marketing view its ultimate purpose as contributing to the enhancement of shareholder returns." Th***** gives a ***** idea ***** the ***** of


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