Essay - The Powers of Advertising and Its Negative Effects on the...

1 2
Copyright Notice

The Powers of Advertising and its Negative Effects on the Consumers


Chapter-1 Introduction



Research Objectives

Literature Review



Is advertising untrue?


Reactions to ***** (?) failures / negative effects


***** Development of New Media





Advertising should not be viewed as an independent function, and is only a part ***** marketing. This is made clear from the fact the persons in charge of advertis*****g are called advertising agents, ***** they are only entitled ***** a commission form the owners of the medi***** for whom they really collect advertisements and the payments. Earlier, the functions of all three persons were *****, ***** the marketing organizations paid ***** the advertising to the agent, and they in turn p*****sed it on ***** the media owners. The increasing costs ***** ***** and the high rates of commission brought a lot of confusion to the system, *****nd the roles of ***** agencies started changing. With the introduction ***** newer forms of media, ***** question of media ownership also came under dispute, as the new information technology is a *****, where there is little possibility of h*****ving media owners in the traditional sense.

Modernization has ***** led ***** a situation where ***** ownership of media is getting fragmented, and the progress of the information from ***** marketing organization to the consumer is no longer passing through clear stages. There are ********** cases ***** the information is going directly from the ***** organization ***** the *****, ***** in that case, it is difficult to classify it strictly as advert*****ing. The role of the marketing organization is now the most predominant in the entire process of advertising in whatever form ***** may be. The negative *****, ***** ***** may ***** is thus ***** responsibility of the ***** organizations as they are the most powerful in the triumvirate of the market*****g organization, ***** agency and ***** ***** owner.

Some negative effects have been described here, and it can be seen that in all those c*****es, the responsibility ***** only with ***** desires of the market*****g *****, ***** it is only *****y that have prof*****ed ***** the miscommunication. At the same time, the consumers ***** becoming conscious of their rights and there are worldwide movements for preservation of consumer rights. The two ***** be matched ***** when the ethics of the marketing organization is high enough. This is also difficult in view of ***** fact that *****day performance ***** any ***** is be*****g measured by profit only.



It is accepted in management that the use of advertising is a ***** of the marketing activities ***** a company. The aim of the ***** activities of a comp*****ny is always to achieve success in the marketplace in the movement of the products. Th***** concept is be*****g changed ***** ***** day the concept is "Increasingly, however, top management requires that marketing view ***** ultimate purpose as contributing to ***** enhancement of shareholder re*****s." ********** gives a cle*****r idea ***** the view of


Download complete paper (and others like it)    |    Order a one-of-a-kind, custom-written paper

Other topics that might interest you:

© 2001–2017   |   Dissertation on The Powers of Advertising and Its Negative Effects on the   |   Dissertation Example