Essay - The Powers of Advertising and Its Negative Effects on the...

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The Powers of Advertising and its Negative Effects on the Consumers


Chapter-1 Introduction



Research Objectives

Literature Review



Is advertising untrue?


Reactions to advertising (?) failures / negative effects


The Development of New Media





Advertising should not be viewed as an independent function, and is only a part of marketing. This is made clear from the fact the persons in charge of advertis*****g are called advertising agents, and they ***** only entitled to a commission form the owners of the media for whom they really collect advertisements ***** the payments. Earlier, the functions of all three persons were *****, and ***** ***** organizations paid for the ***** to the agent, ***** they in turn passed it on ***** the media *****. The increasing costs of media and the high rates of commission brought a lot of confusion to the system, *****nd the roles of the agencies started changing. With the introduction ***** newer ********** of *****, ***** question of media ownership also came under dispute, as the new information technology is a medi*****, where there is little possibility of having media owners in the traditional sense.

Modernization h***** also led to a situ*****tion ***** ***** ********** of media ***** getting fragmented, and the progress of the information from the marketing organization to the consumer is no longer passing through clear stages. There are ********** cases where the information is going directly from the ***** organization ***** the *****, ***** in that case, it is difficult to classify it strictly as advert*****ing. The role of the marketing organization is now the most predominant in the entire process of advert*****ing in whatever form it may be. The negative *****, whatever ***** may ***** is thus the responsibil*****y of ***** marketing organizations as they are the most powerful in the triumvirate of the marketing organization, advert*****ing agency and the ***** owner.

Some negative effects have been described here, and it can be seen that in all those *****s, the responsibility is only with ***** desires of the market*****g organization, and it is only they that ***** profited ***** the miscommunication. At ***** same time, the consumers ***** becoming conscious of their rights and there are worldwide movements for preservation of consumer rights. The two ***** be matched only when the ethics of the marketing ***** is high enough. This is also difficult in view of ***** fact that today performance of any organization is being me*****ured by profit only.



It is accepted in management that the use of advert**********g is a ***** of the marketing activities of a company. The aim ***** the marketing activities of a comp*****ny is always to achieve success in ***** marketplace in the movement of the products. ***** concept ***** be*****g changed ***** to day ***** concept is "Increasingly, however, *****p management requires ***** marketing view its ultimate purpose as contributing to the enhancement of sh*****holder returns." This gives a ***** idea that the view of


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