Essay - The Powers of Advertising and Its Negative Effects on the...

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The Powers of Advertising and its Negative Effects on the Consumers


Chapter-1 Introduction



Research Objectives

Literature Review



Is advertising untrue?


Reactions to ***** (?) failures / negative effects


***** Development of New Media





***** should not be viewed as an independent function, and is only a part ***** marketing. This is made clear from the fact the persons in charge of advert**********g are called advertising agents, ***** *****y are only entitled ***** a commission form the owners of the medi***** for whom ********** really collect advertisements and the payments. Earlier, the functions of all three persons were clear, and ***** marketing organizations paid ***** the advertising to ***** agent, and they in turn p*****sed it on ***** the media owners. The increasing costs of ***** and the high rates of commission brought a lot of confusion to the system, and the roles ***** ***** agencies started changing. W*****h the introduction of newer ********** ***** media, the question of ***** ownership also came under dispute, as the new information technology is a medi*****, where there is little possibility of having media owners in the traditional sense.

Modernization h***** also led to a situation where the ownership of media ***** getting fragmented, and the progress of the information from ***** ***** organization to the consumer is no longer passing through clear stages. *****re ***** now cases ***** the information is going directly from the marketing organization to the consumer, ***** in that case, it is difficult to classify it strictly as advertis*****g. The role of the ***** organization is now the most predominant in ***** entire process of advert*****ing in whatever form ***** may be. ***** negative *****, whatever they may ***** is thus the responsibility of ***** marketing organizations ***** they are the most powerful in the triumvirate ***** the marketing organization, advert*****ing agency and the media owner.

Some negative effects have been described here, and it can be seen that in all those cases, ***** responsibility is only with the desires of the market*****g organization, and it is only they that have profited from the miscommunication. At ***** same time, the consumers ***** becoming conscious of their rights and there are worldwide movements for preservation of consumer rights. The two can be matched only when the ethics of the marketing ***** is high enough. This is also difficult in view of the fact that today performance ***** any organization is be*****g measured by profit only.



It is accepted in management that the use of advert*****ing is a ***** of the m*****rketing activities ***** a company. The aim of the marketing activities of a comp*****ny is always to achieve success in the marketplace in the movement of the products. ***** concept is be*****g changed ***** to day ***** concept ***** "Increasingly, however, top management requires that marketing view ***** ultimate purpose as contributing to the enhancement of shareholder re*****s." This gives a ***** ide***** that the ***** of


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