Essay - Primary Data Collection What are the Advantages and Disadvantages of...

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Primary Data Collection

***** are the advantages and disadvantages of different methods ***** primary data collection?

While the need for the use ***** selection of the most effective *****m primary data ***** is ubiquitous to all forms of research and to the surveyed study ***** consumer behavior, there is no one, singular effective method of collection that 'trumps' all other *****ologies, for all forms of research. Personal surveys are thorough but costly. Phone interviews are wide-ranging, cheap, fast, and often spurned by speakers. Mail ***** cover wide areas, but are easily discarded. Internet surveys are low in cost but a*****nymous. Observation of others is fast, but potentially biased by the data recorder's own limits perceptions. Surveys of personal in-house company experience are again low in cost ***** limited in scope, and data mining is available but difficult to limit in its scope and ***** *****fore costly.

Why may we conduct secondary data ***** early in ***** research process and primary ***** collection later in the project?

Despite the importance of primary data, researchers must beg***** *****ir survey construction and investigation process with cheaper and more quickly obtained secondary *****. Besides the cost fac*****r, secondary research enables a data collector construct the best method ***** research, ***** to determine the best methods of *****ing primary research over the quickest time frame possible. Secondary research, or the previous w*****k ***** others collected through prior ***** and accessed via professional journals and databases also provides current researchers in the field with ***** ability to determine an effective


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