Essay - Primary Data Collection What are the Advantages and Disadvantages of...

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Primary Data Collection

What are the advantages and disadvantages of different methods of primary data collection?

While the need for ***** use and selection of the most effective form primary data collection is ubiquitous to all forms of research and to ***** surveyed study ***** consumer behavior, there is no one, singular effective method of ***** that 'trumps' all other methodologies, for all forms of research. Personal surveys are thorough but costly. Phone interviews are wide-ranging, cheap, fast, ***** often spurned by speakers. Mail ***** cover wide areas, but are easily discarded. Internet surveys are low in cost but anonymous. Observation of others is *****, but potentially biased by the data recorder's own limits perceptions. Surveys of personal in-ho***** company experience are again ***** in ***** but limited in scope, and data mining is available but difficult to limit in its scope and ***** *****fore costly.

Why may we conduct secondary ***** collection early ***** ***** research process and primary data collection later in the project?

Despite the importance of ***** data, researchers must begin their survey construction and investigation process with cheaper and more quickly obtained secondary data. Besides the cost factor, secondary research enables a data collector construct the best method ***** research, and to determine the best methods of constructing primary research over the quickest time frame possible. Secondary research, or the previous work ***** others collected through prior data and accessed via professional journals and databases also provides current researchers in the field with the ability to ***** an effective


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