Essay - Primary Data Collection What are the Advantages and Disadvantages of...

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Primary Data Collection

***** are the advantages and disadvantages of different methods ***** primary data collection?

While the need for ***** use ***** selection of the most effective form ***** data collection is ubiquitous to all forms of research and to ***** surveyed study of consumer behavior, there is no one, singular ***** method of collection that 'trumps' ***** other methodologies, for all *****ms of research. Personal surveys are thorough but costly. Phone interviews are wide-ranging, cheap, fast, and often spurned by speakers. Mail ***** cover wide areas, but are easily discarded. Internet surveys are low in cost but anonymous. Observation of others is fast, but potentially biased by the data recorder's own limits perceptions. Surveys ***** personal in-ho***** company experience are again low in ***** ***** limited in scope, and data mining is available but difficult to limit in its scope and ***** therefore costly.

Why may we conduct secondary ***** ***** early in the ***** process and primary data collection later in ***** project?

Despite the importance of primary data, researchers must begin their survey construction and investigation process with cheaper and more quickly obtained secondary *****. Besides the cost factor, ***** research enables a data collector construct the best method ***** research, ***** to determine the best methods of constructing primary research over the quickest time frame possible. Secondary research, or the previous work ***** others collected through prior ***** and accessed via professional journals and databases also provides current researchers in the field with the ability to determine an effective


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