Essay - Primary Data Collection What are the Advantages and Disadvantages of...

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Primary Data Collection

***** are the advantages and disadvantages of different methods ***** primary data collection?

While the need for ***** use ***** selection of the most effective *****m ***** data ***** is ubiquitous to all forms of research and to the surveyed study ***** consumer behavior, *****re is no one, singular ***** method of collection that 'trumps' all other methodologies, for all forms of research. Personal surveys are thorough but costly. Phone interviews are wide-ranging, cheap, fast, ***** often spurned by speakers. Mail ***** cover wide areas, but are easily discarded. Internet surveys ***** low in cost but anonymous. Observation of *****s is fast, but potentially biased ***** the data recorder's own limits perceptions. Surveys ***** personal in-ho***** company experience are again low in ***** but limited in scope, and data mining ***** available but difficult to limit in its scope and is therefore costly.

Why may we conduct secondary data collection early ***** the research process and primary data collection later in ***** project?

Despite the importance of ***** data, researchers must beg***** their survey construction and investigation ***** with cheaper and more quickly obtained secondary data. Besides the cost factor, secondary research enables a data collector construct the best method ***** research, ***** to determine the best methods of constructing primary research over the quickest time frame possible. Secondary research, or the previous w*****k ***** others collected through prior ***** and accessed via professional journals and databases also provides current researchers in the field ***** ***** ability to ***** an effective


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