Essay - Primary Data Collection What are the Advantages and Disadvantages of...

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Primary Data Collection

What are the advantages and disadvantages of different methods of primary data collection?

While ***** need for the use and selection of the most effective form primary data collection is ubiquitous to all forms of research and to ***** surveyed study ***** consumer behavior, there is no one, singular ***** method of collection that 'trumps' all other *****ologies, for all *****ms of research. Personal surveys are thorough but costly. Phone interviews are wide-ranging, cheap, fast, and often spurned by speakers. Mail surveys cover wide areas, but are easily discarded. Internet surveys ***** low in cost but a*****nymous. Observation of others is fast, but potentially biased ***** the data recorder's own limits perceptions. Surveys ***** personal in-ho***** company experience are again low in ***** ***** limited in scope, and data mining is available but difficult to limit in its scope and is *****fore costly.

Why may we conduct secondary data collection early ***** the ***** process and ***** data collection later in the project?

Despite the importance of primary data, researchers must begin their survey construction and investigation process with cheaper and more quickly obtained secondary *****. Besides the cost fac*****r, secondary research enables a data collector construct the best method of research, and to determine the ***** ***** ***** *****ing primary research over the quickest time frame possible. Secondary research, or the previous work of others collected through prior ***** and accessed via professional journals ***** databases also provides current researchers in the field ***** ***** ability to ***** an effective


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