Essay - Primary Data Collection What are the Advantages and Disadvantages of...


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Primary Data Collection

What are the advantages and disadvantages of different methods ***** primary data collection?

While the need for the use and selection of the most effective *****m primary data collection is ubiquitous to all forms of research and to the surveyed study of consumer behavior, there is no one, singular effective method of collection that 'trumps' ***** other methodologies, for all forms of research. Personal surveys are thorough but costly. Phone interviews are wide-ranging, cheap, fast, and often spurned by speakers. Mail surveys cover wide areas, but are easily discarded. Internet surveys are low in cost but a*****nymous. Observation of *****s is fast, but potentially biased by the data recorder's own limits perceptions. Surveys ***** personal in-ho***** company experience are again low in cost but limited in scope, and data mining is available but difficult to limit in its scope and ***** *****fore *****.

Why may we conduct secondary data collection early in the research process and primary data collection later in ***** project?

Despite the importance of primary data, researchers must begin ********** survey construction and investigation process with cheaper and more quickly obtained secondary *****. Besides the ***** fac*****r, secondary research enables a data collector construct the best method of research, and to determine the best methods ***** *****ing primary research over the quickest time frame possible. Secondary research, or the previous w*****k of others collected through prior ***** ***** accessed via pr*****essional journals and databases also provides current researchers in the field ***** ***** ability to determine an effective

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