Essay - Primary Data Collection What are the Advantages and Disadvantages of...

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Primary Data Collection

***** are the advantages and disadvantages of different methods of primary data collection?

While the need for the use and selection of the most effective form ***** data collection is ubiquitous to all forms of research and to the surveyed study ***** consumer behavior, ********** is no one, singular effective method of ***** that 'trumps' ***** other methodologies, for all *****ms of research. Personal surveys are thorough but costly. Phone interviews are wide-ranging, cheap, fast, and often spurned by speakers. Mail ***** cover wide areas, but are easily discarded. Internet surveys are low in cost but anonymous. Observation of others is fast, but potentially biased by the data recorder's own limits perceptions. Surveys ***** personal in-house company experience are again low in ***** ***** limited in scope, and data mining is available but difficult to limit in its scope and is therefore *****.

Why may we conduct secondary ***** collection early in the ***** process and primary data collection later in the project?

Despite the importance of primary data, researchers must begin ********** survey construction and investigation process with cheaper and more quickly obtained secondary *****. Besides the cost fac*****r, ***** research enables a data collector construct the best method of research, and to determine the ***** ***** of *****ing primary research over the quickest time frame possible. Secondary research, or the previous work ***** others collected through prior data ***** accessed via professional journals and databases also provides current researchers in the field with ***** ability to determine an effective


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