Essay - Primary Data Collection What are the Advantages and Disadvantages of...

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Primary Data Collection

What are the advantages and disadvantages of different methods ***** primary data collection?

While the need for the use ***** selection of the most effective *****m ***** data collection is ubiquitous to all forms of research and to the surveyed study of consumer behavior, there is no one, singular effective method of collection that 'trumps' all other methodologies, for all forms of research. Personal surveys are thorough but costly. Phone interviews are wide-ranging, cheap, fast, ***** often spurned by speakers. Mail ***** cover wide areas, but are easily discarded. Internet surveys are low in cost but anonymous. Observation of others is fast, but potentially biased ***** the data recorder's own limits perceptions. Surveys of personal in-ho***** company experience are again ***** in ***** but limited in scope, and data mining ***** available but difficult to limit in its scope and is *****refore *****.

Why may we conduct secondary ***** collection early in the research process and primary data collection later in the project?

Despite the importance of primary data, researchers must beg***** their survey construction and investigation ***** with cheaper and more quickly obtained secondary *****. Besides the cost fac*****r, secondary research enables a data collector construct the best method ***** research, ***** to determine the best ***** of constructing primary research over the quickest time frame possible. Secondary research, or the previous w*****k of others collected through prior data and accessed via pr*****essional journals and databases also provides current researchers in the field with the ability to ***** an effective


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