Essay - Primary Data Collection What are the Advantages and Disadvantages of...

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Primary Data Collection

***** are the advantages and disadvantages of different methods ***** primary data collection?

While the need for the use and selection of the most effective form primary data ***** is ubiquitous to all forms of research and to the surveyed study ***** consumer behavior, ********** is no one, singular effective method of collection that 'trumps' all other *****ologies, for all ********** of research. Personal surveys are thorough but costly. Phone interviews are wide-ranging, cheap, fast, and often spurned by speakers. Mail surveys cover wide areas, but are easily discarded. Internet surveys ***** low in cost but a*****nymous. Observation of others is fast, but potentially biased ***** the data recorder's own limits perceptions. Surveys of personal in-ho***** company experience are again low in cost ***** limited in scope, and data mining ***** available but difficult to limit in its scope and is *****refore *****.

Why may we conduct secondary data collection early in the research process and primary data collection later in the project?

Despite the importance of primary data, researchers must beg***** their survey construction and investigation process with cheaper and more quickly obtained secondary *****. Besides the ***** factor, secondary research enables a data collector construct the best method ***** research, ***** to determine the ***** methods of *****ing primary research over the quickest time frame possible. Secondary research, or the previous w*****k ***** others collected through prior data and accessed via professional journals ***** databases also provides current researchers in the field with the ability to ***** an effective


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