Essay - Primary Data Collection What are the Advantages and Disadvantages of...

Primary Data Collection

***** are the advantages and disadvantages of different methods of primary data collection?

While ***** need for the use ***** selection of the most effective form ***** data ***** is ubiquitous to all forms of research and to the surveyed study of consumer behavior, ********** is no one, singular ***** method of collection that 'trumps' ***** other methodologies, for all *****ms of research. Personal surveys are thorough but costly. Phone interviews are wide-ranging, cheap, fast, ***** often spurned by speakers. Mail surveys cover wide areas, but are easily discarded. Internet surveys ***** low in cost but anonymous. Observation of *****s is *****, but potentially biased ***** the data recorder's own limits perceptions. Surveys of personal in-house company experience are again ***** in cost but limited in scope, and data mining is available but difficult to limit in its ***** and ***** *****refore costly.

Why may we conduct secondary ***** ***** early in the research process and primary data collection later in ***** project?

Despite the importance of primary data, researchers must beg***** ********** survey construction and investigation ***** with cheaper and more quickly obtained secondary *****. Besides the cost factor, secondary research enables a data collector construct the best method ***** research, ***** to determine the best ***** of constructing primary research over the quickest time frame possible. Secondary research, or the previous work of others collected through prior ***** and accessed via professional journals ***** databases also provides current researchers in the field with the ability to ***** an effective