Essay - Primary Factors that Affect Choice of Fast Food Among Individuals...


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PRIMARY FACTORS THAT AFFECT CHOICE OF FAST FOOD AMONG INDIVIDUALS ***** DIFFERENT COUNTRIES AND DIFFERENTIATIONS IN HEALTH PERSPECTIVES RELATED TO CONSUMPTION OF FAST *****

ABSTRACT

The objective of this research is to identify the impact that culture has on ***** consumption of fast food and ***** compare the difference in buy*****g behavior in different countries. Finally, this work will investigate the major factors ***** affect customer's choice in fast ***** and to understand the relationship between food consumptions and health. This study ***** made a qualitative examination ***** fast food consumption among individuals of various nationalities and ethnicities in various countries specifically as related ***** consumption of fast food through an extensive review of literature in a ***** reported ***** interpretive and descriptive findings. Literature reviewed in this study is of an academic ***** peer-reviewed nature and publ*****hed in journals, books, and professional literature and is of a recent *****. Globalization is greatly changing society and culture all around ***** globe in terms of consumer choices, lifestyle, individual preferences, socialization and custom and at the same time ***** of these factors are individualizing and ***** specific aspects of marketing for fast food restaurants such as McDonald's, Kentucky Fried Chicken, ***** others. In short, understanding factors affecting consumer choices regarding fast food is a complex focus of research because many diverse and various factors must be taken into consider*****ion in terms of ***** food and indeed the non-foodness' (Kwan, 1999) ***** study has found that non-food related factors ***** consumer choice of fast food establ*****hments on a local ***** international basis include factors ***** as: (1) individual choice; (2) religious; (3) group preferences; (4) *****-related *****; (5) location and availability of restaurant choices; (6) costs; (7) ********** (8) time available ***** eating; (9) with whom they are eating the food; (10) whether the individual is a student in a college or university within the proximity of a ***** food rest*****urant.

***** ***** THAT AFFECT CHOICE ***** FAST FOOD AMONG ***** OF DIFFERENT COUNTRIES ***** DIFFERENTIATIONS IN HEALTH PERSPECTIVES RELATED TO CONSUMPTION ***** FAST FOOD

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The objective of this research is to identify the impact that culture h***** on the c*****sumption of fast food and to comp***** the difference in buying ***** in different countries. F*****ally, ***** work will investigate the ***** factors that affect ***** choice in ***** food and to understand the relationship ***** food ***** and health.

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Th***** study focuses on the ***** that affect the choice of fast ***** by individuals in various countries *****out the world and ***** as related to buy*****g behavior as related to c*****sumptions of ***** food ***** health perceptions among ***** individuals and different cultures.

BACKGROUND OF THE STUDY

Many studies have cited health-related *****s from fast food consumption therefore this ***** has sought to investigate the factors that affect ***** ***** of fast food among different individuals in various countries throughout the world ***** the related health perceptions ***** these *****dividuals as ***** to consumption of fast food.

METHODOLOGY

This

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