Essay - Primary Factors that Affect Choice of Fast Food Among Individuals...


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PRIMARY FACTORS THAT AFFECT CHOICE OF FAST FOOD AMONG INDIVIDUALS ***** DIFFERENT COUNTRIES AND DIFFERENTIATIONS IN HEALTH PERSPECTIVES RELATED TO CONSUMPTION OF FAST *****

ABSTRACT

***** objective of this research is to identify the impact that culture has on ***** consumption ***** fast food and ***** compare the difference in buying behavior in different countries. Finally, this work will investigate ***** major factors that affect customer's choice in fast food and to understand the relationship between ***** consumptions and health. This study ***** made a qualitative exam*****ation of fast food consumption among individuals of various nationalities and ethnicities in various countries specifically as related to consumption of fast ***** through an extensive review of literature in a ***** reported in *****terpretive and descriptive findings. Literature reviewed in this study is of an academic and peer-***** nature and publ*****hed in journals, books, and professional literature ***** is of a recent nature. Globalization ***** greatly changing society and culture all around the globe in terms of consumer choices, lifestyle, ********** preferences, socialization ***** custom and at the same time ***** ***** these factors are individualizing and ***** specific aspects of marketing for fast food restaurants such as McDonald's, Kentucky Fried Chicken, ***** others. In short, understanding factors affecting consumer choices regarding fast ***** is a complex focus ***** ***** because many diverse and ***** factors must be taken into consider*****ion in terms of fast food and indeed the non-foodness' (Kwan, 1999) th***** study has found ********** non-food related factors affecting consumer choice of ***** food establishments on a local and international basis include factors ***** as: (1) individual *****; (2) religious; (3) group preferences; (4) *****-related factors; (5) location ***** availability of restaurant ********** (6) costs; (7) *****; (8) time available for eating; (9) with whom they are eating the food; (10) whether the individual is a student in a college or university within the proximity ***** ***** fast food restaurant.

***** FACTORS THAT ***** CHOICE OF FAST FOOD AMONG INDIVIDUALS OF DIFFERENT COUNTRIES AND DIFFERENTIATIONS IN HEALTH ***** RELATED TO CONSUMPTION ***** FAST FOOD

OBJECTIVE

The objective of this research is to identify the impact that culture ***** on the consumption of fast ***** and to comp***** the difference in buying ***** in different countries. *****, this ***** will investigate the maj***** factors that affect *****er's choice in fast food and to underst***** ***** relationship between food *****s and health.

*****

This study focuses on the factors that ***** the choice of fast food by individuals in various ***** throughout the world ***** ***** as related to buying behavior ***** related to consumptions of fast food and health perceptions among *****se individuals ***** different **********.

BACKGROUND OF THE STUDY

Many studies have cited health-***** affects from ***** food consumption there*****e ***** ***** has sought to investigate the ***** that affect ***** choice of fast food among different individuals in various countries throughout the world and ***** related health perceptions of these individuals as ***** to consumption of f*****t *****.

METHODOLOGY

This

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