Essay - Primary Factors that Affect Choice of Fast Food Among Individuals...


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PRIMARY FACTORS THAT AFFECT CHOICE OF FAST FOOD AMONG INDIVIDUALS OF DIFFERENT COUNTRIES AND *****IATIONS IN HEALTH PERSPECTIVES RELATED TO CONSUMPTION OF FAST FOOD

ABSTRACT

The objective of this research is to identify the impact that culture has on the consumption of fast food and ***** compare the difference in buying behavior in different countries. Finally, this work will investigate ***** major factors that affect customer's choice in fast ***** and to understand the relationship between food consumptions and health. This study ***** made a qualitative exam*****ation of fast food consumption among individuals ***** various nationalities and ethnicities in various countries specifically as related ***** consumption of fast ***** through an extensive review of literature in a ***** reported in interpretive and descriptive findings. Literature reviewed in this study is ***** an academic ***** peer-reviewed nature and published in journals, books, and professional literature ***** is of a recent *****. Glob*****lization is greatly changing society and culture all around the globe in terms of consumer choices, lifestyle, *****dividual preferences, socialization ***** custom and at the same time all ***** these factors are individualizing and ***** specific aspects of marketing for fast food restaurants such as McDonald's, Kentucky Fried Chicken, and others. In short, underst*****ing factors affecting consumer ***** regarding fast ***** is a complex focus ***** ***** because many diverse and various factors must be taken into consider*****ion in terms of fast food and indeed the non-foodness' (Kwan, 1999) this study has found that non-food ***** factors affecting consumer choice of ***** food establishments on a loc*****l and international basis include factors ***** as: (1) individual *****; (2) religious; (3) group preferences; (4) health-related *****; (5) location ***** availability of restaurant choices; (6) costs; (7) socialization; (8) time available ***** eating; (9) with whom *****y ***** eating the food; (10) whether the individual is a student in a college or university within ***** proximity of a f*****st food restaurant.

***** ***** THAT AFFECT CHOICE OF FAST FOOD AMONG INDIVIDUALS OF DIFFERENT COUNTRIES AND DIFFERENTIATIONS IN HEALTH ***** RELATED TO CONSUMPTION ***** FAST FOOD

OBJECTIVE

The objective of th***** research is to identify *****e impact that culture has on the ***** of fast food and to compare the difference in buying behavi***** in different countries. Fin*****y, this ***** will investigate the ***** factors that affect customer's choice in ***** food ***** to understand the relationship between food ***** and health.

*****

This study focuses on the ***** that ***** the ***** of fast ***** by individuals in various countries throughout the world ***** ***** as related to buying behavior ***** related ***** c*****sumptions of fast food and health perceptions ***** ***** individuals and different *****s.

BACKGROUND OF THE STUDY

Many studies have cited ***** affects from fast food consumption therefore this ***** has sought to investigate the fac*****rs that affect ***** choice of ***** food among different individuals in various ***** throughout the world ***** ***** related health perceptions ***** these individuals as ***** to consumption of fast food.

METHODOLOGY

This

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