Essay - Primary Factors that Affect Choice of Fast Food Among Individuals...


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PRIMARY FACTORS THAT AFFECT CHOICE OF FAST FOOD AMONG INDIVIDUALS OF DIFFERENT COUNTRIES AND *****IATIONS IN HEALTH PERSPECTIVES RELATED TO CONSUMPTION OF FAST *****

ABSTRACT

***** objective of this research is to identify the impact that culture has on the consumption of fast food and to compare ***** difference in buying behavior in different countries. Finally, this work will investigate the major fac*****rs ***** affect customer's choice in fast food and to understand the relationship between ***** consumptions and health. This study ***** made a qualitative examination of fast food consumption among individuals ***** various nationalities and ethnicities in various countries specifically as related ***** consumption of fast food through an extensive review of literature in a study reported ***** interpretive and descriptive findings. Literature reviewed in this ***** is of an academic and peer-***** nature ***** published in journals, books, and professional literature ***** is of a recent *****. Glob*****lization is greatly changing society and culture all around ***** globe in terms of consumer choices, lifestyle, *****dividual preferences, socialization and custom and at the same time all of these factors are individualizing and ***** specific aspects of marketing for fast food restaurants such as McDonald's, Kentucky Fried Chicken, ***** others. In short, understanding factors affecting consumer choices regarding fast ***** is a complex focus of ***** because many diverse and ***** factors must be taken into consideration in terms of ***** food and indeed the non-foodness' (Kwan, 1999) this study has found that non-food related factors ***** consumer choice of fast food establishments on a loc*****l ***** international basis include factors ***** as: (1) individual choice; (2) religious; (3) group preferences; (4) health-related factors; (5) location and availability of restaurant choices; (6) costs; (7) *****; (8) time available ***** eating; (9) with whom they ***** eating the food; (10) whether the individual is a student in a college or university within ***** proximity ***** ***** fast food restaurant.

PRIMARY FACTORS THAT AFFECT CHOICE ***** FAST FOOD AMONG ***** OF DIFFERENT COUNTRIES ***** DIFFERENTIATIONS ***** HEALTH PERSPECTIVES RELATED TO CONSUMPTION ***** ***** FOOD

OBJECTIVE

The objective of this research is to identify the impact that culture ***** on the ***** of fast ***** and to compare the difference in buying behavior in different countries. F*****ally, this work will ***** the ***** factors that affect *****er's choice in ***** food ***** to understand the relati*****ship between food consumptions and health.

INTRODUCTION

This study focuses on the ***** that affect the choice of fast ***** by individuals in various ***** throughout the world and specifically as related to buying behavior as related to c*****sumptions of ***** food and health perceptions ***** ***** individuals and different **********.

BACKGROUND OF THE STUDY

Many studies have cited ***** affects from fast food consumption *****refore this ***** has sought to investigate the fac*****rs that affect the choice of ***** food among different individuals in various countries throughout ***** world ***** the ***** health perceptions ***** these individuals as related to consumption of fast *****.

METHODOLOGY

This

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