Essay - Primary Factors that Affect Choice of Fast Food Among Individuals...


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PRIMARY FACTORS THAT AFFECT CHOICE OF FAST FOOD AMONG INDIVIDUALS OF DIFFERENT COUNTRIES AND DIFFERENTIATIONS IN HEALTH PERSPECTIVES RELATED TO CONSUMPTION OF FAST FOOD

ABSTRACT

***** objective of this research is to identify the impact that culture has on ***** consumption ***** fast food and ***** compare the difference in buying behavior in different countries. Finally, this work will investigate the major factors that affect customer's choice in fast ***** and to understand the relationship between food consumptions and health. This study ***** made a qualitative exam*****ation of fast food consumption among individuals of various nationalities and ethnicities in various countries specifically as related to consumption ***** fast ***** through an extensive review of literature in a ***** reported ***** interpretive and descriptive findings. Literature reviewed in this study is ***** an academic ***** peer-reviewed nature *****d published in journals, books, and professional literature ***** is of a recent nature. Globalization ***** greatly changing society and culture all around the globe in terms of consumer choices, lifestyle, individual preferences, socialization ***** custom and at ***** same time ***** of these factors are individualizing and changing specific aspects of marketing for fast food restaurants such as McDonald's, Kentucky Fried Chicken, ***** others. In short, understanding factors affecting consumer choices regarding fast ***** is a complex focus of research because many diverse and various factors must be taken into consider*****ion in terms of ***** food and indeed the non-foodness' (Kwan, 1999) ***** study has found that non-food related factors affecting consumer choice of fast food establ*****hments on a local ***** international basis include factors such as: (1) individual choice; (2) religious; (3) group preferences; (4) *****-related *****; (5) location and availability of restaurant *****; (6) costs; (7) *****; (8) time available ***** eating; (9) with whom they are eating the food; (10) whether the individual is a student in a college or university within ***** proximity of a ***** food rest*****urant.

***** FAC*****RS THAT ***** CHOICE ***** FAST ***** AMONG ***** OF DIFFERENT COUNTRIES AND DIFFERENTIATIONS IN HEALTH ***** RELATED TO CONSUMPTION OF FAST FOOD

OBJECTIVE

The objective of this research is to identify the impact that culture h***** on the ***** of fast food ***** to comp***** the difference in buying behavior in ***** countries. F*****ally, ***** ***** will ***** the ***** factors that affect ***** choice in fast food and to underst***** ***** relationship between food consumptions and health.

*****

This study focuses on the factors that ***** the ***** of ***** food by individuals in various countries throughout the world ***** *****ally as related to ***** behavior ***** related ***** consumptions of fast food and health perceptions among ***** individuals ***** different **********.

BACKGROUND OF THE STUDY

Many studies have cited health-***** affects from ***** food consumption therefore this study has sought to investigate the ***** that affect the choice of fast food among different individuals in various ***** throughout ***** world and the related health perceptions ***** these *****dividuals as ***** ***** ***** of f*****t food.

METHODOLOGY

This

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