Essay - Primary Factors that Affect Choice of Fast Food Among Individuals...


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PRIMARY FACTORS THAT AFFECT CHOICE OF FAST FOOD AMONG INDIVIDUALS ***** DIFFERENT COUNTRIES AND DIFFERENTIATIONS IN HEALTH PERSPECTIVES RELATED TO CONSUMPTION OF FAST FOOD

ABSTRACT

The objective of this research is to identify the impact that culture has on the consumption of fast food and ***** compare the difference in buy*****g behavior in different countries. Finally, this work will investigate the major factors that affect customer's choice in fast ***** and to understand the relationship between food consumptions and health. This study has made a qualitative exam*****ation of fast food consumption among individuals of various nationalities and ethnicities in various countries specifically as related to consumption of fast ***** through an extensive review of literature in a study reported ***** interpretive and descriptive findings. Literature reviewed in this study is ***** an academic ***** peer-reviewed nature *****d publ*****hed in journals, books, and professional literature ***** is of a recent *****. Glob*****lization is greatly changing society and culture all around the globe in terms of consumer choices, lifestyle, *****dividual preferences, socialization ***** custom and at ***** same time ***** ***** these factors are individualizing and ***** specific aspects of marketing for ***** food restaurants such as McDonald's, Kentucky Fried Chicken, and others. In short, understanding factors affecting consumer choices regarding fast ***** ***** a complex focus of research because many diverse and ***** factors must be taken into consideration in terms ***** fast food and indeed the non-foodness' (Kwan, 1999) ***** study has found that non-food related factors affecting consumer choice of fast food establishments on a loc*****l and international basis include factors ***** as: (1) individual choice; (2) religious; (3) group preferences; (4) *****-related *****; (5) location and availability of restaurant ********** (6) costs; (7) ********** (8) time available ***** eating; (9) with whom *****y are eating the food; (10) whether the ***** is a student in a college or university within the proximity ***** a f*****t food rest*****urant.

PRIMARY FAC*****RS THAT ***** CHOICE OF FAST ***** AMONG ***** OF DIFFERENT COUNTRIES AND DIFFERENTIATIONS ***** HEALTH PERSPECTIVES RELATED TO CONSUMPTION ***** ***** FOOD

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The objective of th***** research is to identify *****e impact that culture ***** on the consumption of fast ***** and to comp***** the difference in buying ***** in different countries. F*****ally, this ***** will ***** the ***** factors that affect *****er's choice in ***** food and to underst***** ***** relationship ***** food consumptions and health.

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This study focuses on the factors that affect the ***** of fast food by individuals in various countries throughout the world and ***** as related to buying behavior ***** related ***** c*****sumptions of ***** food ***** health perceptions ***** ********** individuals and different cultures.

BACKGROUND OF THE STUDY

Many studies have cited health-related affects from fast food consumption therefore this ***** has sought to investigate the ***** that affect the choice of fast food among different individuals in various countries throughout ***** world and the related health perceptions of these individuals as related to consumption of f*****t food.

METHODOLOGY

This

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