Essay - Primary Factors that Affect Choice of Fast Food Among Individuals...


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PRIMARY FACTORS THAT AFFECT CHOICE OF FAST FOOD AMONG INDIVIDUALS OF DIFFERENT COUNTRIES AND DIFFERENTIATIONS IN HEALTH PERSPECTIVES RELATED TO CONSUMPTION OF FAST *****

ABSTRACT

***** objective of this research is to identify the impact that culture has on ***** consumption of fast food and ***** compare the difference in buy*****g behavior in different countries. Finally, this work will investigate ***** major factors that affect customer's choice in fast ***** and to understand the relationship between food consumptions and health. This study has made a qualitative examination ***** fast food consumption among individuals of various nationalities and ethnicities in various countries specifically as related to consumption ***** fast food through an extensive review of literature in a ***** reported in interpretive and descriptive findings. Literature reviewed in this study is of an academic and peer-***** nature and published in journals, books, and professional literature and is of a recent *****. Glob*****lization ***** greatly changing society and culture all around ***** globe in terms of consumer choices, lifestyle, *****dividual preferences, socialization ***** custom and at the same time all of these factors are individualizing and ***** specific aspects of marketing for ***** food restaurants such as McDonald's, Kentucky Fried Chicken, and others. In short, underst*****ing factors affecting consumer ***** regarding fast ***** is a complex focus ***** research because many diverse and ***** factors must be taken into consideration in terms of ***** food and indeed the non-foodness' (Kwan, 1999) ***** study has found that non-food related factors affecting consumer choice of fast food establ*****hments on a loc*****l ***** international basis include factors ***** as: (1) individual *****; (2) religious; (3) group preferences; (4) health-related factors; (5) location and availability of restaurant choices; (6) costs; (7) *****; (8) time available ***** eating; (9) with whom they ***** eating the food; (10) whether the individual is a student in a college or university within the proximity of a ***** food restaurant.

PRIMARY ***** THAT ***** CHOICE OF FAST FOOD AMONG ***** OF DIFFERENT COUNTRIES AND DIFFERENTIATIONS ***** HEALTH ***** RELATED TO CONSUMPTION OF FAST FOOD

OBJECTIVE

The objective of this research is to identify the impact ***** culture has on the ***** of fast food ***** to compare the difference in buying behavi***** in ***** countries. F**********y, ***** ***** will ***** the major factors that affect customer's choice in fast food and to understand the relati*****ship between food ***** and health.

INTRODUCTION

Th***** study focuses on the factors that affect the ***** of fast ***** by individuals in various countries *****out the world ***** *****ally as related to ***** behavior ***** related to consumptions of fast food and health perceptions among ***** *****dividuals and different **********.

BACKGROUND OF THE STUDY

Many studies have cited ***** affects from fast food consumption *****refore this ***** has sought to investigate the fac*****rs that affect ***** choice of ***** food among different individuals in various countries throughout the world ***** the ***** health ***** ***** these *****dividuals as related to ***** of f*****t food.

METHODOLOGY

This

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