Essay - Primary Factors that Affect Choice of Fast Food Among Individuals...


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PRIMARY FACTORS THAT AFFECT CHOICE OF FAST FOOD AMONG INDIVIDUALS OF DIFFERENT COUNTRIES AND *****IATIONS IN HEALTH PERSPECTIVES RELATED TO CONSUMPTION OF FAST FOOD

ABSTRACT

***** objective of this research is to identify the impact that culture has on ***** consumption ***** fast food and ***** compare the difference in buy*****g behavior in different countries. Finally, this work will investigate ***** major factors that affect customer's choice in fast ***** and to understand the relationship between food consumptions and health. This study has made a qualitative examination of fast food consumption among individuals of various nationalities and ethnicities in various countries specifically as related to consumption of fast ***** through an extensive review of literature in a ***** reported ***** interpretive and descriptive findings. Literature reviewed in this study is of an academic ********** peer-***** nature and publ*****hed in journals, books, and professional literature and is of a recent *****. Globalization is greatly changing society and culture all around ***** globe in terms of consumer choices, lifestyle, individual preferences, socialization ***** custom and at the same time ***** ***** these factors are *****izing and changing specific aspects of marketing for fast food restaurants such as McDonald's, Kentucky Fried Chicken, ***** others. In short, understanding factors affecting consumer ***** regarding fast food is a complex focus of research because many diverse and various factors must be taken into consideration in terms of ***** food and indeed the non-foodness' (Kwan, 1999) th***** study has found that non-food ***** factors affecting consumer choice of fast food establishments on a loc*****l and international basis include factors such as: (1) individual choice; (2) religious; (3) group preferences; (4) ********** *****; (5) location and availability of restaurant choices; (6) costs; (7) socialization; (8) time available for eating; (9) with whom *****y are eating the food; (10) whe*****r the ***** is a student in a college or university within the proximity of a f*****t food restaurant.

***** ***** THAT ***** CHOICE ***** FAST ***** AMONG ***** OF DIFFERENT COUNTRIES ***** DIFFERENTIATIONS ***** HEALTH ***** RELATED ***** CONSUMPTION OF ***** FOOD

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The objective of this research is to identify the impact that culture ***** on the ***** of fast ***** and to comp***** the difference in buying behavi***** in different countries. Finally, this ***** will investigate the ***** factors that affect ***** choice in ***** food ***** to understand ***** relati*****ship between food consumptions and health.

INTRODUCTION

This study focuses on the ***** that ***** the ***** of fast ***** by individuals in ***** countries throughout the world and ***** as related to ***** behavior as related to consumptions of fast food and health perceptions ***** ***** individuals ***** different *****s.

BACKGROUND OF THE STUDY

Many studies have cited health-related affects from ***** food consumption *****refore this study has sought to investigate the factors that affect the choice of fast food among different individuals in various ***** throughout ***** world and the related health ***** of these individuals as ***** to ***** of fast *****.

METHODOLOGY

This

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