Essay - Primary Factors that Affect Choice of Fast Food Among Individuals...


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PRIMARY FACTORS THAT AFFECT CHOICE OF FAST FOOD AMONG INDIVIDUALS OF DIFFERENT COUNTRIES AND DIFFERENTIATIONS IN HEALTH PERSPECTIVES RELATED TO CONSUMPTION OF FAST FOOD

ABSTRACT

The objective of this research is to identify the impact that culture has on the consumption ***** fast food and to compare ***** difference in buying behavior in different countries. Finally, this work will investigate the major factors ***** affect customer's choice in fast food and to understand the relationship between food consumptions and health. This study ***** made a qualitative examination of fast food consumption among individuals of various nationalities and ethnicities in various countries specifically as related ***** consumption of fast ***** through an extensive review of literature in a ***** reported ***** interpretive and descriptive findings. Literature reviewed in this study is of an academic ***** peer-***** nature and publ*****hed in journals, books, and professional literature and is of a recent n*****ture. Globalization ***** greatly changing society and culture all around the globe in terms of consumer choices, lifestyle, ********** preferences, socialization ***** custom and at the same time ***** of these factors are individualizing and changing specific aspects of marketing for ***** food restaurants such as McDonald's, Kentucky Fried Chicken, and others. In short, underst*****ing factors affecting consumer choices regarding fast food is a complex focus ***** research because many diverse and various factors must be taken into consideration in terms of fast food and indeed the non-foodness' (Kwan, 1999) ***** study has found that non-food ***** factors affecting consumer choice of ***** food establ*****hments on a loc*****l and international basis include factors ***** as: (1) individual *****; (2) religious; (3) group preferences; (4) health-related factors; (5) location and availability of restaurant ********** (6) costs; (7) ********** (8) time available for eating; (9) with whom they ***** eating the food; (10) whether the individual is a student in a college or university within ***** proximity ***** a fast food restaurant.

***** ***** THAT ***** CHOICE ***** FAST FOOD AMONG ***** OF DIFFERENT COUNTRIES ***** DIFFERENTIATIONS IN HEALTH ***** RELATED TO CONSUMPTION OF FAST FOOD

OBJECTIVE

The objective of th***** research is to identify the impact ***** culture ***** on the consumption of fast food and to compare the difference in buying ***** in different countries. Finally, th***** w*****k will ***** ********** major factors that affect ***** choice in ***** food and to understand the relationship ***** food ***** and health.

*****

This study focuses on the factors that affect the choice of fast food by individuals in various countries *****out the world ***** specifically as related to buy*****g behavior ***** related ***** ********** of ***** food and health perceptions ***** ***** individuals and different cultures.

BACKGROUND OF THE STUDY

Many studies have cited ***** ********** from fast food consumption therefore this ***** has sought to investigate the fac*****rs that affect ***** ***** of ***** food among different individuals in various ***** throughout the world ***** the related health ***** of these individuals as related to ***** of f*****t food.

METHODOLOGY

This

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