Essay - Principles of Marketing the Most Important Difference Between Sales Promotion...

Principles Of Marketing

***** most important difference between sales promotion and advertising is perhaps given by the scope of each of these actions. In general, sales ***** are destined to encouraging short-term sales of a certain product or portfolio ***** products, while ***** is generally a long-term *****ction meant to encourage sales from a certain brand over a longer period of time and build confidence with potential consumers. At the same *****, ***** incentive that each of the two actions provides for ***** cus*****mer ***** different. ***** the case of ***** promotion, the incentive is almost exclusively the price or rather the perceived bargain that ***** client will have ***** purchasing the product being promoted. On ***** other hand, in advertis*****g, the incentive is quite often emotional ***** *****w*****e related to ***** product.

***** promotions ***** useful generally around a holiday, because people have an incentive to maximize their volume of purchases during that period of time and a sales promotion would tend to add an additional *****. Another good moment is also given by a case when a product line ***** getting close ***** the end ***** ***** comp*****y wishes to sell the remaining items. A price discount could thus encourage the client to but a ***** that is otherw*****e out ***** fashion.

On the o*****r hand, advertising is useful ***** you are attempting to build a brand and the product ***** new on the market. The advertising ***** thus be used to promote the new product and provide ***** necessary in*****mation for its purchase. Advertising is also useful when the product is new and innovative, so as ***** make it better known to ***** potential **********.

In general, ***** ***** ***** to combine the two when you ***** advertising a ***** promotion, usu*****lly al***** around the holiday period. At the same time, it is useful ***** combine ********** ***** the budget is large enough to allow such an