Essay - Problems of A Hypothetical Company Introduction and Terms of Reference...

Problems of a hypothetical company

Introduction and Terms of Reference

This paper examines the problems faced by Megabyte, a hypo*****tical company that is facing increasing business problems in some measure because of its reliance on a shrinking segment of the traditional communications business and in some ***** because of its own internal structural problems. This case study, after summarizing the ***** that this company is experiencing, then suggests an important ***** pervasive structural overhaul that may well solve many of the company's problems.

***** and Main Points ***** Concern for the Company

***** is a major telecommunications company

The bulk of ***** strength has h*****torically come from personal telephone business

Within the past 12 months, a new chief executive ***** taken over the company and, troubled by its current economic state and worried about where it might be heading, has subjected the ***** to a ***** strategic review

As a result of this *****, the new executive, *****cting in concert w*****h the ***** board, has made three ***** decisions ***** the company's future. These include a future focus on major businesses rather than individuals as clients, expansion ***** data and internet services ***** than voice telephony

Expansion of its production, distribution ***** service areas throughout the United Kingdom and Europe, ***** United States and Japan

***** of its ***** focus, the company has decided to divest *****elf of holdings in several businesses that are no longer central to its missions

Megabyte has invested heavily in the construction of a new global network as well as a number ***** new "str*****tegic centres"

Each country that is a core country for the company will now serve as ***** home of a new operation. Previous ***** the recent strategic review, each of ********** companies has operated as a completely separate business with its own targets ***** goals and was not integrated into the *****all goals and targets of the company

***** new executive of the company ***** coined ***** term "Project MG" to describe her goal of integrating the various un***** and sub-companies of Megabyte into a single entity that, while geographically disperse, is dedicated to accomplishing a unified set of goals

***** ***** push toward a single set ***** go*****ls ***** be accomplished through ***** institution of a matrix form of organization, with sales and related divisions such as customer ***** ********** the responsibility of satellite centres and commonly used services such as finance, research ***** product development and human resources being managed centrally

Matrix Organization

Matrix organisation is a rel*****tively new concept - and an even newer term - within the business world as is in m*****y ways a recognition of the pr*****ound ways in which business in the last decade has been changed by the rapid pace of change in technological *****s. Even as *****es f*****d themselves having to work within what is in many ways an almost entirely new ***** for them, they still maintain the same goals that businesses have had at the ********** since the rise *****