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Product Life Cycle

The Product ***** Cycle of the Fashion Industry - A Case Study ***** Gucci


Every product in the market has a potential. Especially upon the introduction of the new *****, consumers are too eager to try ***** newest and the freshest product available in ***** market. At a certain point, an optimum level is achieved and the rest, they say, ***** history.

Oftentimes, these *****s remain in the market for a longer period of time, however, a time comes when ***** products will have to decline due to several fac*****rs that were overlooked upon ***** creation ***** the ***** of the product. This usually happens with products that are technologically based such ***** the continuing technology advancement leaves ***** product behind. Therefore, after it reaches the ***** level in ***** market, the product will eventually end its marketing potential.

Due to the increasing awareness and fascination ***** the people with fashion, especially ***** younger generation, new brands emerge continuously offering affordable products that are fashionably competitive to even the established fashion brands offered expensively. This situation just as yet one of the factors affecting the stability of a certain company in the f*****hion industry.

The fashion ***** is ***** most demanding among other industries regarding change. It sets the tr***** in the market for which a huge number of people ***** ********** to pay to become *****able in every sense of ***** word. Th***** characteristic contributes to the success of the companies ***** the fashion industry.

Tremendously influenced by *****, ***** target market in fashion does not ***** rema***** constant ***** that they tend to go ***** a trendier br*****nd or company ***** offers them ***** that are of their m*****y's worth.

Product Life Cycle in the ***** Industry

***** products ***** the market ***** found to exhibit a pattern of evolution that resembles the life of a living org*****nism. This evolution which involves the birth, its growth, maturation, and *****tually the death of ***** product is commonly referred to as the Product ***** Cycle of PLC in the **********g industry. One ***** the most significant characteristics of ***** Product Life Cycle (PLC) is the depletion of the *****'s market potential due ***** several factors affecting its ex*****tence in ***** market. (Liu, 2001)

In the fashion industry, these factors affecting the PLC of the product or more specifically ***** brand, may include, although not limited to the state and ***** of the general economy; the availability of substitutes; and the pace of ***** introduction of a ***** style or trend in the industry. This ***** may, however, be affected by technological advancements that directly influences the potential markets in ***** ***** industry. Since ***** fac*****rs tend to evolve over ***** with a ***** degree of unpredictability, new information about them can ***** expected to arrive on a continuous basis during a product's ***** cycle. (Liu, 2001)

Since ***** is based ***** the biological life cycle, thus, "for example, a seed is planted (*****); it begins to


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