Essay - Product Life Cycle the Product Life Cycle of the Fashion...


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Product Life Cycle

The Product Life Cycle of the Fashion Industry - A Case Study ***** Gucci

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Every product in the market has a potential. Especially upon ***** introduction of the new product, consumers are too eager to try ***** newest and the freshest ***** available in the market. At a certa***** point, an optimum level is achieved and the rest, they say, is history.

Oftentimes, these products remain in the ***** for a longer period of time, however, a time comes when ***** products will have to decline due to several factors that were overlooked ***** ***** creation ***** the ***** of ***** product. This usually happens with *****s that ***** technologically based such ***** the continuing technology advancement leaves ***** product behind. Therefore, after it reaches the ***** level in the market, the product will eventually end *****s marketing potential.

Due to the increasing awareness and fascination of ***** people ***** fashion, especially the younger generation, new brands emerge continuously offering affordable products that are fashionably competitive to even the established fashion brands offered expensively. This situation just as yet one of the factors affecting ***** stability of a certain company in the fashion industry.

The fashion ***** is the most demanding among other industries regarding change. It sets the tr***** in the market for which a huge number of people ***** willing to p*****y to become fashionable in every sense of ***** word. Th***** characteristic con*****ibutes to the success of ***** companies ***** the fashion industry.

Tremendously influenced by technology, the target market in fashion does not ***** ***** constant ***** that they tend to go for a trendier br*****nd or ***** ***** offers them ***** that are of their m*****y's worth.

Product Life Cycle in the ***** Industry

***** products ***** the market are found to exhibit a pattern of evolution that resembles the life of a living org*****nism. This evolution which involves the birth, its growth, maturation, and eventually the death of ***** product is commonly referred to as the Product Life Cycle of PLC in the marketing industry. One of the ***** significant characteristics of the Product ***** Cycle (PLC) is the depletion ***** the *****'s market potential due ***** several factors ***** its ex*****tence in ***** market. (Liu, 2001)

***** the fashion industry, these factors affecting the PLC of the product or more specifically ***** br*****, may include, although not limited to the state and growth of the general economy; the availability of substitutes; and the pace of the introduction of a new style or trend in the industry. This ***** m*****y, however, be affected by technological advancements that directly influences ***** potential markets in the fashion industry. Since *****se factors tend to evolve over time with a significant degree of unpredictability, new information about them can ***** expected to arrive on a continuous basis during a product's ***** cycle. (Liu, 2001)

Since PLC is based upon the biological life cycle, thus, "for example, a seed is planted (*****); it begins *****

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