Essay - Product Life Cycle the Product Life Cycle of the Fashion...

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Product Life Cycle

The Product ***** Cycle of the Fashion Industry - A Case Study ***** Gucci


Every product in the market has a potential. Especially upon the introduction of the new product, consumers are too eager to try the newest and the freshest ***** available in ***** market. At a certa***** point, an optimum level is achieved and the rest, they say, is history.

Oftentimes, these products remain in the market for a longer period of time, however, a time comes when ***** products will have to decline due to several factors that were overlooked ***** the creation and the ***** of the product. This usually happens with ***** that ***** technologically based such that the continuing technology advancement leaves ***** ***** behind. There*****e, after it reaches the ***** level in ***** market, the product will eventually end its marketing potential.

Due to ***** increasing awareness and fascination ***** the people ***** fashion, especially ***** younger generation, new brands emerge continuously offering affordable products that are fashionably competitive to even the established fashion brands offered expensively. This situation just as yet one of the factors affecting ***** stability of a certain company in the f*****hion industry.

The fashion ***** is the most demanding among other industries regarding change. It sets the tr***** in the market for which a huge number of people ***** willing to p*****y to become *****able in every sense of the word. Th***** characteristic contributes to ***** success of the companies in the fashion industry.

Tremendously influenced by technology, ***** target market in fashion does not however remain constant ***** that they tend to go ***** a trendier brand or ***** ***** offers them ***** that are of their m*****y's worth.

Product Life Cycle in the Fashion Industry

***** products in the market ***** found to exhibit a pattern of evolution that resembles the life of a living org*****nism. *****is ***** which involves the birth, its growth, maturation, and eventually the death of ***** product is commonly referred to as the Product ***** Cycle of PLC in the *****ing industry. One ***** the most significant characteristics of ***** Product Life Cycle (PLC) is the depletion of the *****'s market potential due to several factors affecting its ex*****tence in ***** *****. (Liu, 2001)

***** the fashion industry, these factors ***** the PLC of the product or more specifically the brand, may include, although not limited to the state and ***** of the general economy; the availability of substitutes; and the pace of ***** introduction of a ***** style or trend in the industry. This trend may, however, be affected by technological advancements that directly influences the potential markets in the ***** industry. Since ********** fac*****rs tend to evolve over ***** with a ***** degree of unpredict*****bility, new information about them can ***** expected to arrive on a continuous basis during a product's life cycle. (Liu, 2001)

Since PLC is based upon the biological life cycle, thus, "for example, a seed is planted (introduction); it begins *****


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