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Product Life Cycle

***** Product ***** Cycle of the Fashion Industry - A Case Study ***** Gucci


Every product in the market has a potential. Especially upon ***** introduction of the new *****, consumers are too eager to try the newest and the freshest product available in ***** market. At a cert*****in point, an optimum level is achieved and the rest, they say, ***** history.

Oftentimes, these products remain in the ***** for a longer period of time, however, a time comes when ***** products will have to decline due to several factors that were overlooked ***** the creation and the introduction ***** the product. This usually happens with ***** that are technologically based such ***** the continuing technology advancement leaves ***** ***** behind. Therefore, after it reaches the optimum level in the market, the product will eventually end *****s marketing potential.

Due to the increasing awareness and fascination of the people with fashion, especially ***** younger generation, new brands emerge continuously offering affordable products that are fashionably competitive to even the established fashion brands offered expensively. This situation just as yet one of the factors affecting ***** stability of a cert*****in company in the fashion industry.

The fashion industry is the most demanding among other industries regarding change. It sets the tr***** in the market for which a huge number of people are *****ing to pay to become *****able in every sense of ***** word. This characteristic contributes to the success of ***** companies in the fashion industry.

Tremendously influenced by *****, the target market in fashion does not however ***** constant ***** that they tend to go for a trendier brand or company that ********** them ***** that are of their m*****y's worth.

Product Life Cycle in the Fashion Industry

Various products in the market ***** found to exhibit a pattern of evolution that resembles the life of a living org*****nism. ***** ***** which involves the birth, its growth, maturation, and *****tually the death of the product is commonly referred to as the Product Life Cycle of PLC in the ********** industry. One of the ***** significant characteristics of ***** Product Life Cycle (PLC) is the depletion of the *****'s market potential due ***** several factors affecting its ex*****tence in ***** *****. (Liu, 2001)

***** the fashion industry, these factors affecting the PLC of the product or m*****e specifically ***** brand, may include, although not limited to the state and growth of the general economy; the availability of substitutes; and the pace of the introduction of a ***** style or trend in the industry. This trend may, *****, be affected by technological advancements that directly influences ***** potential markets in the ***** industry. Since these factors tend to evolve over ***** ***** a significant degree of unpredictability, new information about them can be expected to arrive on a continuous basis during a product's life cycle. (Liu, 2001)

Since ***** is based upon the biological life cycle, thus, "for example, a seed is planted (*****); it *****gins to


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