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Product Life Cycle

The Product Life Cycle of the Fashion Industry - A Case Study of Gucci


Every product in the market has a potential. Especially upon the introduction ***** the new product, consumers are too eager to try the newest and the freshest product available in the market. At a cert********** point, an optimum level is achieved and the rest, they say, is history.

Oftentimes, these *****s remain in the ***** for a longer period of time, however, a time comes when ***** products will have to decline due to several factors that were overlooked ***** ***** creation and the ***** of ***** product. This usually happens with ***** that are technologically based such that the continuing technology advancement leaves the product behind. There*****e, after it reaches the optimum level in ***** market, the product will eventually end its marketing potential.

***** to the increasing awareness and fascination of the people ***** fashion, especially ***** younger generation, new brands emerge continuously offering affordable products that are fashionably competitive to even the established fashion brands offered expensively. This situation just as yet one of the factors affecting ***** stability of a cert*****in company in the f*****hion indus*****.

The fashion industry is the most demanding among other industries regarding change. It sets the tr***** in the market for which a huge number of people ***** ********** to pay to become fashionable in every sense of the word. This characteristic con*****ibutes to the success of ***** companies in the fashion industry.

Tremendously influenced by technology, the target market in fashion does not however remain constant such that they tend to go ***** a trendier brand or company ***** offers them ***** that are of their m*****y's worth.

Product ***** Cycle in the ***** Industry

***** products in the market are found to exhibit a pattern of evolution that resembles the life of a liv*****g org*****nism. This evolution which involves the birth, its growth, maturation, and eventually the death of ***** product is commonly referred to as the Product Life Cycle ***** PLC in ***** ***** *****. One of the ***** significant characteristics of ***** Product ***** Cycle (PLC) is the depletion of the product's ***** potential due to several factors affect*****g its ex*****tence in the market. (Liu, 2001)

In the fashion industry, these factors affecting the PLC of the product or m*****e specifically ***** brand, may include, although not limited to the state and growth of the general economy; ***** availability of substitutes; and the pace of ***** introduction ***** a new style or trend in the industry. This trend m*****y, *****, be affected by technological advancements that directly influences ***** potential markets in the ***** industry. Since ***** factors ***** to evolve over time with a ***** degree of unpredictability, new information about them can be expected to arrive on a continuous basis during a product's ***** cycle. (Liu, 2001)

Since PLC is based upon the biological life *****, thus, "for example, a seed is planted (introduction); it begins *****


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