Essay - Product Life Cycle the Product Life Cycle of the Fashion...

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Product Life Cycle

***** Product ***** Cycle of the Fashion Industry - A Case Study of Gucci


Every product in the market has a potential. Especially upon the introduction ***** the new *****, consumers are too eager to try ***** newest and the freshest product available in the market. At a cert********** point, an optimum level is achieved and the rest, they say, ***** history.

Oftentimes, these products remain in the ***** for a longer period of time, however, a time comes when ***** products will have to decline due to several factors that were overlooked upon ***** creation and the introduction ***** the product. This usually happens with products that are technologically based such ***** the continuing technology advancement leaves ***** product behind. There*****e, after it reaches the ***** level in ***** market, the ***** will eventually end *****s marketing potential.

Due to ***** increasing awareness and fascination of the people ***** fashion, especially the younger generation, new brands emerge continuously offering affordable products that are fashionably competitive to even the established fashion brands offered expensively. This situation just as yet one of the factors affecting the stability of a certain company in the fashion indus*****.

The fashion industry is ***** most demanding among other industries regarding change. It sets the trend in the market for which a huge number of people ***** ********** to pay to become fashionable in every sense of ***** word. Th***** characteristic contributes to the success of the companies in the fashion industry.

Tremendously influenced by technology, the target market in fashion does not however ***** constant ***** that they tend to go for a trendier br*****nd or ***** that ********** them ***** that are of their money's worth.

Product Life Cycle ***** the ***** Industry

***** products in the market are found to exhibit a pattern of evolution that resembles the life of a living org*****nism. This ***** which involves the birth, its growth, maturation, and eventually the death of the product is commonly referred to as the Product ***** Cycle of PLC in ***** ***** *****. One ***** the ***** significant characteristics of the Product Life Cycle (PLC) is the depletion of the product's ***** potential due to several factors ***** its existence ***** ***** market. (Liu, 2001)

***** the fashion industry, these factors affecting the PLC of the product or more specifically the brand, may include, although not limited to the state and growth of the general economy; ***** availability of substitutes; and the pace of ***** introduction ***** a new style or trend in the industry. This ***** m*****y, *****, be affected by technological advancements that directly influences the potential markets in the ***** industry. Since ********** factors tend to evolve over ***** with a significant degree of unpredictability, new information about them can ***** expected to arrive on a continuous basis during a product's ***** cycle. (Liu, 2001)

Since ***** is based ***** the biological life *****, thus, "for example, a seed is planted (introduction); it begins *****


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