Essay - Regal Marine Case Study Supply Chain Management is Important to...


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Regal Marine Case Study

Supply chain management is important to Regal ***** for a number of reasons. As a developer of luxury boats, one of the means of differentiation for Regal ***** innovative features. The tight lead-times ***** new product development enable Regal to have a sustainable competitive advantage in *****novation. Supply chain management also allows Regal Marine ***** keep low inventory levels, which reduces cost. Further, because Regal ***** utilizes a multitude of suppliers on e*****ch one of its boats, supply chain ***** is vital to ensure timely delivery of all parts, to spec, at a reasonable price.

***** ***** chain techniques that Regal Marine might wish to use to improve their supply ***** management are just in time *****, since reduction in inventories is considered important. Luxury boat *****ion has sufficient lead ***** to allow for th*****. Another technique Regal ***** should consider is to undertake regular ***** chain analyses. They have a handful of preferred suppliers with whom they ***** developed a special relationship, but th***** leaves other relationships up for evaluation. ***** utilizes the discount ***** enjoy with their membership in the American Boat Builder's **********, ***** ********** may yet be able to find better suppliers outside of the ********** who have a relationship ***** the ***** Builders.

***** initiative Regal Marine ***** undertake is to develop exclusive *****s with *****ir key *****. Their current supply chain management gives them a ***** advantage, but ***** contracts would give them a sustainable competitive advantage. Lastly, Regal Marine should institute a system ***** inventory forecasting. ***** current modular ***** seems demonstrates the importance of short ***** times and a fear ***** obsolescence but they do not appear to engage in any serious forecast*****g of demand. To do so would help them gain a perspective on their needs, further reducing the need for inventories and easing ***** *****s of *****.

***** ***** chain management is a *****urce of ***** advantage for Regal Marine, their competitors can be expected to attempt ***** match Regal Marine's initiatives. All the advantages Regal Marine ***** - short lead times, modular design and supplier integration into product development - can ***** duplicated by *****. In doing so, ***** will improve their operations and eliminate a strategic d*****advantage. Moreover, the competitors can be expected to seek to exploit *****'s perceived weaknesses, for example their tying themselves ***** ABBA vendors.

References

No author. (2004). Tracking and Realizing Savings from ***** Chain Initiatives. DenaliUSA.com Retrieved May 16, 2008 http://www.denaliusa.com/pdfs/trackingsavings.pdf

Worthen, Ben. (2007). An Introduction to Supply Chain Management. CIO.com. Retrieved May *****, 2008 at

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