Essay - Regal Marine Case Study Supply Chain Management is Important to...

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Regal Marine Case Study

Supply chain management is important to Regal Marine for a number of re*****sons. As a developer of luxury boats, one of the means of differentiation for Regal ***** innovative features. The tight lead-times ***** new product development enable Regal to have a sustainable competitive advantage in *****novation. Supply chain management also allows Regal Marine to keep low inventory levels, which reduces cost. Further, because Regal Marine utilizes a multitude of suppliers on e*****ch ***** ***** its boats, supply chain ***** is vital to ensure timely delivery of all parts, to spec, at a reasonable price.

***** supply chain techniques that Regal Marine might wish to use to improve their supply chain management are just in time inventory, since reduction in *****ventories is considered important. Luxury boat production has sufficient lead time to *****ow for th*****. Another technique Regal ***** should consider is to undertake regular ***** chain analyses. They have a handful of preferred suppliers with whom they have developed a special relationship, but th***** leaves other relationships up ***** evaluation. ***** utilizes the discount they enjoy with their membership in the American Boat Builder's Association, ***** they may yet be able to find better suppliers outside of the ones who have a relationship with the Boat Builders.

Another initiative Regal Marine ***** undertake is to develop exclusive ***** with their key suppliers. Their current supply chain management gives them a ***** advantage, but ***** contracts would give ***** a sust*****inable competitive advantage. Lastly, Regal Marine should institute a system of inven*****ry forecasting. Their current modular system seems demonstrates the importance of short lead times and a fear of obsolescence ***** ***** do not appear to engage in any serious forecasting of dem*****. To do so would help them gain a perspective on their needs, further reducing the need for inventories and easing their *****s ***** *****.

Because ***** chain ***** is a ********** of ***** advantage ***** Regal *****, their competitors can be expected to attempt ***** match Regal Marine's **********. All the advantages Regal Marine ***** - short lead times, ***** design and supplier integration into product development - can ***** duplicated by competitors. In doing so, *****y will ***** their operations and eliminate a strategic disadvantage. Moreover, the ***** ***** be expected to seek ***** exploit Regal's perceived weaknesses, for example their tying themselves to ABBA vendors.


No author. (2004). Tracking and Realizing Savings from ***** Chain Initiatives. Retrieved May 16, 2008

Worthen, Ben. (2007). An Introduction to Supply Chain Management. Retrieved May *****, 2008 at


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