Essay - Regal Marine Case Study Supply Chain Management is Important to...

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Regal Marine Case Study

Supply chain management is important to Regal ***** for a number of reasons. As a developer ***** luxury boats, one of the means of differentiation for Regal is innovative features. The tight lead-times ***** new product development enable Regal to have a sust*****inable competitive advantage in innovation. Supply ***** management also allows Regal Marine ***** keep low inventory levels, which reduces cost. Fur*****r, because Regal ***** utilizes a multitude of suppliers on e*****ch ***** ***** its boats, supply chain ***** ***** vital to ensure timely delivery of all parts, to spec, at a reas*****able price.

***** ***** chain techniques that Regal Marine might wish ***** use to improve their supply ***** management are just in time *****, since reduction in *****ventories is considered important. Luxury boat *****ion has sufficient lead ***** to *****ow for this. Another technique Regal Marine should consider is to undertake regular ***** chain analyses. They have a handful of preferred suppliers with whom they have developed a special relationship, but th***** leaves other relationships up ***** evaluation. ***** utilizes the discount ********** enjoy with their membership in the American Boat Builder's Association, ***** ********** may yet be able to find better suppliers outside of the ones who have a relationship with the Boat Builders.

***** initiative Regal Marine should ***** is to develop exclusive ***** with *****ir key *****. Their current supply chain ***** gives them a competitive advantage, but ***** contracts would give ***** a sust*****inable ***** advantage. Lastly, Regal ***** should institute a system ***** inventory forecasting. Their current modular system seems demonstrates the importance of short lead times and a fear of obsolescence but *****y do not appear to engage in any serious forecasting of demand. To do so would help them gain a perspective on their needs, further reducing the need for inventories and easing ***** *****s of *****.

Because ***** chain management is a *****urce of competitive advantage ***** Regal Marine, *****ir competitors can be expected to attempt to match Regal Marine's *****s. All the advantages Regal Marine ***** - short lead times, ***** design ***** supplier integration into product development - can ***** duplicated by competitors. In doing so, they will ***** their operations and eliminate a strategic d*****advantage. Moreover, the competitors can be expected to seek to exploit *****'s perceived weaknesses, for example their tying themselves to ABBA vendors.


No author. (2004). Tracking and Realizing Savings from Supply Chain Initiatives. Retrieved May 16, 2008

Worthen, Ben. (2007). An Introduction to Supply Chain Management. Retrieved May 16, 2008 at


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