Essay - Regal Marine Case Study Supply Chain Management is Important to...


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Regal Marine Case Study

Supply chain management is important to Regal ***** for a number of reasons. As a developer ***** luxury boats, one of the means of differentiation for Regal is innovative features. The tight lead-times ***** new product development enable Regal to have a sust*****inable competitive advantage in innovation. Supply ***** management also allows Regal Marine ***** keep low inventory levels, which reduces cost. Fur*****r, because Regal ***** utilizes a multitude of suppliers on e*****ch ***** ***** its boats, supply chain ***** ***** vital to ensure timely delivery of all parts, to spec, at a reas*****able price.

***** ***** chain techniques that Regal Marine might wish ***** use to improve their supply ***** management are just in time *****, since reduction in *****ventories is considered important. Luxury boat *****ion has sufficient lead ***** to *****ow for this. Another technique Regal Marine should consider is to undertake regular ***** chain analyses. They have a handful of preferred suppliers with whom they have developed a special relationship, but th***** leaves other relationships up ***** evaluation. ***** utilizes the discount ********** enjoy with their membership in the American Boat Builder's Association, ***** ********** may yet be able to find better suppliers outside of the ones who have a relationship with the Boat Builders.

***** initiative Regal Marine should ***** is to develop exclusive ***** with *****ir key *****. Their current supply chain ***** gives them a competitive advantage, but ***** contracts would give ***** a sust*****inable ***** advantage. Lastly, Regal ***** should institute a system ***** inventory forecasting. Their current modular system seems demonstrates the importance of short lead times and a fear of obsolescence but *****y do not appear to engage in any serious forecasting of demand. To do so would help them gain a perspective on their needs, further reducing the need for inventories and easing ***** *****s of *****.

Because ***** chain management is a *****urce of competitive advantage ***** Regal Marine, *****ir competitors can be expected to attempt to match Regal Marine's *****s. All the advantages Regal Marine ***** - short lead times, ***** design ***** supplier integration into product development - can ***** duplicated by competitors. In doing so, they will ***** their operations and eliminate a strategic d*****advantage. Moreover, the competitors can be expected to seek to exploit *****'s perceived weaknesses, for example their tying themselves to ABBA vendors.

References

No author. (2004). Tracking and Realizing Savings from Supply Chain Initiatives. DenaliUSA.com Retrieved May 16, 2008 http://www.denaliusa.com/pdfs/trackingsavings.pdf

Worthen, Ben. (2007). An Introduction to Supply Chain Management. CIO.com. Retrieved May 16, 2008 at

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