Essay - Regal Marine Case Study Supply Chain Management is Important to...

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Regal Marine Case Study

Supply chain management is important to Regal Marine for a number of reasons. As a developer ***** luxury boats, one of the means of differentiation for Regal is innovative features. The tight lead-times ***** new product development enable Regal ***** have a sust*****inable competitive advantage in innovation. Supply ***** management also allows Regal Marine to keep low inventory levels, which reduces cost. Fur*****r, because Regal Marine utilizes a multitude of suppliers on each one ***** its boats, supply chain management is vital to ensure timely delivery of all parts, to spec, at a reasonable price.

***** ***** chain techniques th***** Regal Marine might wish ***** use to improve their supply ***** management are just in time inventory, since reduction in inventories is considered important. Luxury boat production has sufficient lead ***** to *****ow for th*****. Another technique Regal ***** should consider is to undertake regular ***** chain analyses. They have a handful of preferred suppliers with whom they ***** developed a special relationship, but th***** leaves other relationships up ***** evaluation. Regal utilizes the discount ***** enjoy with *****ir membership in the American Boat Builder's *****sociation, ***** they may yet be able to find better suppliers outside of the ********** who have a relationship with the ***** Builders.

***** initiative ***** Marine should ***** is to develop exclusive relationships with *****ir key suppliers. Their current supply chain ***** gives them a ***** advantage, but ***** contracts would give ***** a sust*****inable competitive advantage. Lastly, Regal ***** should institute a system of inven*****ry forecasting. ***** current modular ***** seems demonstrates the importance of short lead times and a fear of obsolescence ***** ***** do not appear to engage in any serious forecast*****g of dem*****. To do so would help *****m gain a perspective on their needs, further reducing the need for inven*****ries and easing their fears of obsolescence.

Because ***** chain management is a source of ***** advantage ***** Regal Marine, ***** competitors can be expected to attempt to match Regal Marine's **********. All the advantages Regal Marine ***** - short ***** times, modular design and supplier integration into product development - can ***** duplicated by *****. In doing so, *****y will ***** their operations and eliminate a strategic d*****advantage. Moreover, the competitors ***** be expected to seek ***** exploit *****'s perceived weaknesses, for example their tying themselves to ABBA vendors.


No author. (2004). Tracking and Realizing Savings from ***** Chain Initiatives. Retrieved May 16, 2008

Worthen, Ben. (2007). An Introduction to Supply Chain Management. ***** May *****, 2008 at


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