Essay - Regal Marine Case Study Supply Chain Management is Important to...


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Regal Marine Case Study

Supply chain management is important to Regal Marine for a number of re*****sons. As a developer ***** luxury boats, one of the means of differentiation for Regal is innovative features. The tight lead-times ***** new product development enable Regal ***** have a sustainable competitive advantage in innovation. Supply ***** management also allows Regal Marine to keep low inventory levels, which reduces cost. Fur*****r, because Regal Marine utilizes a multitude ***** suppliers on e*****ch *****e of its boats, supply chain ***** is vital to ensure timely delivery of all parts, to spec, at a reasonable price.

***** supply chain techniques th***** Regal Marine might wish ***** use to improve their supply ***** management are just in time inventory, since reduction in *****ventories is considered important. Luxury boat *****ion has sufficient lead time to *****ow for th*****. Another technique Regal ***** should consider is ***** undertake regular supply chain analyses. They have a handful of preferred suppliers with whom they ***** developed a special relationship, but this leaves other relationships up ***** evaluation. ***** utilizes the discount ***** enjoy ***** their membership in the American Boat Builder's Association, but *****y may yet be able to find better suppliers outside of the ones who have a relationship with the ***** Builders.

***** initiative Regal Marine should ***** is to develop exclusive ***** with *****ir key suppliers. Their current supply chain management gives them a competitive advantage, but ***** contracts would give them a sust*****inable ***** advantage. Lastly, Regal Marine should institute a system of inventory forecasting. ***** current modular ***** seems demonstrates the importance of short lead times and a fear of obsolescence ***** *****y do not appear to engage in any serious forecast*****g of demand. To do so would help them gain a perspective on their needs, further reducing the need for inventories and easing their fears of obsolescence.

********** ***** chain ***** is a source ***** competitive advantage ***** Regal *****, their competitors can be expected to attempt to match Regal Marine's initiatives. All the advantages Regal Marine ***** - short ***** times, ***** design ***** supplier integration into product development - can ***** duplicated by *****. In doing so, they will improve their operations and eliminate a strategic disadvantage. Moreover, the competitors ***** be expected to seek to exploit *****'s perceived weaknesses, for example their tying themselves ***** ABBA vendors.

References

No author. (2004). Tracking and Realizing Savings from ***** Chain Initiatives. DenaliUSA.com Retrieved May 16, 2008 http://www.denaliusa.com/pdfs/trackingsavings.pdf

Worthen, Ben. (2007). An Introduction to Supply Chain Management. CIO.com. ***** May *****, 2008 at

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