Essay - Regal Marine Case Study Supply Chain Management is Important to...

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Regal Marine Case Study

Supply chain management is important to Regal Marine for a number of re*****sons. As a developer ***** luxury boats, one of the means of differentiation for Regal ***** innovative features. The tight lead-times for new product development enable Regal ***** have a sustainable competitive advantage in innovation. Supply chain management also allows Regal Marine to keep low inventory levels, which reduces cost. Fur*****r, because Regal ***** utilizes a multitude of suppliers on e*****ch one of its boats, supply chain management is vital to ensure timely delivery of all parts, to spec, at a reasonable price.

***** ***** chain techniques th***** Regal Marine might wish ***** use to improve *****eir supply chain management are just in time inventory, since reduction in inventories is considered important. Luxury boat *****ion has sufficient lead ***** to allow ***** this. Another technique Regal ***** should consider is ***** undertake regular supply chain analyses. They have a handful of preferred suppliers with whom they have developed a special relationship, but th***** leaves other relationships up for evaluation. ***** utilizes the discount *****y enjoy with their membership in the American Boat Builder's *****sociation, ***** they may yet be able to find better suppliers outside of the ones who have a relationship with the Boat Builders.

Ano*****r initiative Regal Marine ***** ***** is to develop exclusive ***** with their key *****. Their current supply chain ***** gives them a ***** advantage, but ***** contracts would give ***** a sust*****in***** competitive advantage. Lastly, Regal Marine should institute a system ***** inventory forecasting. ***** current modular system seems demonstrates the importance of short lead times and a fear of obsolescence but they do not appear to engage in any serious forecast*****g of dem*****. To do so would help them gain a perspective on their needs, further reducing the need for inventories and easing their fears ***** *****.

Beca***** ***** chain management is a source of competitive advantage ***** Regal *****, their competitors can be expected to attempt ***** match Regal Marine's initiatives. All the advantages Regal Marine ***** - short ***** times, modular design and supplier integration into product development - can be duplicated by *****. In doing so, ***** will improve *****ir operations and eliminate a strategic d*****advantage. Moreover, the competitors can be expected to seek to exploit ********** perceived weaknesses, for example their tying themselves ***** ABBA vendors.


***** author. (2004). Tracking and Realizing Savings from ***** Chain Initiatives. Retrieved May 16, 2008

Worthen, Ben. (2007). An Introduction to Supply Chain Management. Retrieved May 16, 2008 at


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