Essay - Regal Marine Case Study Supply Chain Management is Important to...

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Regal Marine Case Study

Supply chain management is important to Regal ***** for a number of reasons. As a developer of luxury boats, one of the means of differentiation for Regal ***** innovative features. The tight lead-times for new product development enable Regal to have a sustainable competitive advantage in innovation. Supply chain management also allows Regal Marine ***** keep low inventory levels, which reduces cost. Fur*****r, because Regal Marine utilizes a multitude ***** suppliers on each one of its boats, supply chain ***** is vital to ensure timely delivery of all parts, to spec, at a reasonable price.

Other supply chain techniques that Regal Marine might wish to use to improve their supply ***** management are just in time inventory, since reduction in *****ventories is considered important. Luxury boat production has sufficient lead time to allow ***** th*****. Another technique Regal Marine should consider is to undertake regular ***** chain analyses. They have a handful of preferred suppliers with whom they have developed a special relationship, but th***** leaves other relationships up for evaluation. Regal utilizes the discount they enjoy ***** their membership in the American Boat Builder's *****sociation, but ***** may yet be able to find better suppliers outside of ***** ones who have a relationship with the Boat Builders.

Ano*****r initiative ***** Marine ***** undertake is to develop exclusive ***** with their key *****. Their current supply chain ***** gives them a ***** advantage, but ***** contracts would give them a sust*****inable competitive advantage. Lastly, Regal Marine should institute a system of inventory forecasting. ***** current modular ***** seems demonstrates the importance of short lead times and a fear ***** obsolescence ***** ********** do not appear to engage in any serious forecasting of dem*****. To do so would help them gain a perspective on their needs, further reducing the need for inventories and easing ***** *****s ***** *****.

Because supply chain management is a source of ***** advantage for Regal Marine, *****ir competitors can be expected to attempt to match Regal Marine's initiatives. All the advantages Regal Marine ***** - short ***** times, ***** design and supplier integration into product development - can ***** duplicated by *****. In doing so, they will improve their operations and eliminate a strategic d*****advantage. Moreover, the competitors can be expected to seek ***** exploit ********** perceived weaknesses, ***** example their tying themselves to ABBA vendors.


***** author. (2004). Tracking and Realizing Savings from Supply Chain Initiatives. Retrieved May 16, 2008

Worthen, Ben. (2007). An Introduction to ***** Chain Management. Retrieved May 16, 2008 at


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