Essay - Regal Marine Case Study Supply Chain Management is Important to...


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Regal Marine Case Study

Supply chain management is important to Regal ***** for a number of reasons. As a developer ***** luxury boats, one of the means of differentiation for Regal ***** innovative features. The tight lead-times for new product development enable Regal ***** have a sust*****inable competitive advantage in *****novation. Supply chain management also allows Regal Marine to keep low inventory levels, which reduces cost. Fur*****r, because Regal Marine utilizes a multitude of suppliers on each one of its boats, supply chain ***** is vital to ensure timely delivery of all parts, to spec, at a reasonable price.

***** supply chain techniques that Regal Marine might wish to use to improve their supply ***** management are just in time *****, since reduction in *****ventories is considered important. Luxury boat *****ion has sufficient lead time to *****ow ***** this. Another technique Regal Marine should consider is ***** undertake regular ***** chain analyses. They have a handful of preferred suppliers with whom they ***** developed a special relationship, but this leaves other relationships up for evaluation. ***** utilizes the discount they enjoy with their membership in the American Boat Builder's *****sociation, but ***** may yet be able to find better suppliers outside of ***** ones who have a relationship with the ***** Builders.

***** initiative Regal Marine ***** ***** is to develop exclusive ***** with their key suppliers. Their current supply chain management gives them a competitive advantage, but exclusive contracts would give them a sustain***** ***** advantage. Lastly, Regal ***** should institute a system of inven*****ry *****ecasting. Their current modular ***** seems demonstrates the importance of short lead times and a fear ***** obsolescence but *****y do not appear to engage in any serious forecast*****g of dem*****. To do so would help them gain a perspective on their needs, further reducing the need for inven*****ries and easing their *****s ***** ob*****lescence.

Because supply chain ***** is a source of competitive advantage for Regal Marine, their competitors can be expected to attempt ***** match Regal *****'s **********. All the advantages Regal Marine has - short ***** times, modular design ***** supplier integration into product development - can ***** duplicated by competitors. In doing so, they will ***** their operations and eliminate a strategic d*****advantage. Moreover, the competitors ***** be expected to seek to exploit Regal's perceived weaknesses, ***** example their tying themselves ***** ABBA vendors.

References

***** author. (2004). Tracking and Realizing Savings from ***** Chain Initiatives. DenaliUSA.com Retrieved May 16, 2008 http://www.denaliusa.com/pdfs/trackingsavings.pdf

Worthen, Ben. (2007). An Introduction to Supply Chain Management. CIO.com. ***** May *****, 2008 at

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