Essay - Regal Marine Case Study Supply Chain Management is Important to...

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Regal Marine Case Study

Supply chain management is important to Regal Marine for a number of reasons. As a developer ***** luxury boats, one of the means of differentiation for Regal ***** innovative features. The tight lead-times for new product development enable Regal to have a sust*****inable competitive advantage in innovation. Supply chain management also allows Regal ***** to keep low inventory levels, which reduces cost. Further, because Regal Marine utilizes a multitude ***** suppliers on e*****ch *****e of its boats, supply chain management is vital to ensure timely delivery of all parts, to spec, at a reasonable price.

Other ***** chain techniques that Regal Marine might wish ***** use to improve their supply ***** management are just in time *****, since reduction in inventories is considered important. Luxury boat *****ion has sufficient lead time to allow ***** this. Another technique Regal Marine should consider is ***** undertake regular supply chain analyses. They have a handful of preferred suppliers with whom they ***** developed a special relationship, but this leaves other relationships up for evaluation. ***** utilizes the discount ***** enjoy ***** their membership in the American Boat Builder's Association, but they may yet be able to find better suppliers outside of the ones who have a relationship with the Boat Builders.

***** initiative Regal Marine should undertake is to develop exclusive relationships with their key suppliers. Their current ***** chain ***** gives them a ***** advantage, but exclusive contracts would give ***** a sustain***** competitive advantage. Lastly, Regal ***** should institute a system ***** inven*****ry forecasting. ***** current modular system seems demonstrates the importance of short lead times and a fear of obsolescence ***** *****y do not appear to engage in any serious forecasting of dem*****. To do so would help them gain a perspective on their needs, further reducing the need for inven*****ries and easing their fears of *****.

Because supply chain management is a ********** of competitive advantage for Regal Marine, their competitors can be expected to attempt to match Regal *****'s initiatives. All the advantages ***** Marine has - short ***** times, ***** design ***** supplier integration in***** product development - can ***** duplicated by competitors. In doing so, they will improve their operations and eliminate a strategic d*****advantage. Moreover, the competitors ***** be expected to seek to exploit Regal's perceived weaknesses, for example their tying themselves ***** ABBA vendors.


***** author. (2004). Tracking and Realizing Savings from ***** Chain Initiatives. Retrieved May 16, 2008

Worthen, Ben. (2007). An Introduction to Supply Chain Management. Retrieved May 16, 2008 at


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