Essay - Regal Marine Case Study Supply Chain Management is Important to...

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Regal Marine Case Study

Supply chain management is important to Regal Marine for a number of re*****sons. As a developer ***** luxury boats, one of the means of differentiation for Regal ***** innovative features. The tight lead-times for new product development enable Regal to have a sustainable competitive advantage in innovation. Supply ***** management also allows Regal Marine to keep low inventory levels, which reduces cost. Further, because Regal ***** utilizes a multitude of suppliers on each ***** of its boats, supply chain ***** is vital to ensure timely delivery of all parts, to spec, at a reasonable price.

***** supply chain techniques th***** Regal Marine might wish ***** use to improve their supply chain management are just in time *****, since reduction in *****ventories is considered important. Luxury boat *****ion has sufficient lead time to *****ow for this. Another technique Regal Marine should consider is to undertake regular supply chain analyses. They have a handful of preferred suppliers with whom they have developed a special relationship, but th***** leaves other relationships up for evaluation. ***** utilizes the discount they enjoy with their membership in the American Boat Builder's Association, but they may yet be able to find better suppliers outside of the ones who have a relationship ***** the ***** Builders.

***** initiative Regal Marine should undertake is to develop exclusive ***** with their key suppliers. Their current supply chain ***** gives them a competitive advantage, but exclusive contracts would give them a sustain***** competitive advantage. Lastly, Regal Marine should institute a system ***** inven*****ry *****ecasting. ***** current modular system seems demonstrates the importance of short ***** times and a fear ***** obsolescence ***** they do not appear to engage in any serious forecast*****g of demand. To do so would help them gain a perspective on their needs, further reducing the need for inventories and easing ***** *****s of obsolescence.

Because supply chain management is a source ***** competitive advantage for Regal Marine, *****ir competitors can be expected to attempt ***** match Regal *****'s initiatives. All the advantages ***** Marine ***** - short lead times, modular design and supplier integration into product development - can ***** duplicated by *****. In doing so, ***** will improve their operations and eliminate a strategic disadvantage. Moreover, the competitors can be expected to seek ***** exploit Regal's perceived weaknesses, for example their tying themselves to ABBA vendors.


No author. (2004). Tracking and Realizing Savings from ***** Chain Initiatives. Retrieved May 16, 2008

Worthen, Ben. (2007). An Introduction ***** Supply Chain Management. ***** May 16, 2008 at


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