Essay - Regal Marine Case Study Supply Chain Management is Important to...

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Regal Marine Case Study

Supply chain management is important to Regal ***** for a number of reasons. As a developer ***** luxury boats, one of the means of differentiation for Regal is innovative features. The tight lead-times for new product development enable Regal ***** have a sust*****inable competitive advantage in innovation. Supply chain management also allows Regal Marine to keep low inventory levels, which reduces cost. Fur*****r, because Regal ***** utilizes a multitude of suppliers on e*****ch ********** ***** its boats, supply chain management is vital to ensure timely delivery of all parts, to spec, at a reasonable price.

Other ***** chain techniques th***** Regal Marine might wish ***** use to improve *****eir supply ***** ***** are just in time *****, since reduction in inventories is considered important. Luxury boat *****ion has sufficient lead ***** to *****ow for this. Another technique Regal ***** should consider is to undertake regular ***** chain analyses. They have a handful of preferred suppliers with whom they have developed a special relationship, but th***** leaves other relationships up for evaluation. ***** utilizes the discount *****y enjoy ***** their membership in the American Boat Builder's **********, ***** they may yet be able to find better suppliers outside of the ones who have a relationship with the ***** Builders.

***** initiative Regal Marine should ***** is to develop exclusive relationships with *****ir key suppliers. Their current supply chain management gives them a competitive advantage, but exclusive contracts would give them a sustain***** ***** advantage. Lastly, Regal Marine should institute a system ***** inven*****ry *****ecasting. ***** current modular ***** seems demonstrates the importance of short lead times and a fear ***** obsolescence ***** ***** do not appear to engage in any serious forecast*****g of dem*****. To do so would help *****m gain a perspective on their needs, further reducing the need for inventories and easing their fears of ob*****lescence.

********** ***** chain management is a source of competitive advantage ***** Regal *****, their competitors can be expected to attempt ***** match Regal Marine's *****s. All the advantages Regal Marine ***** - short ***** times, modular design and supplier integration into product development - can be duplicated by competitors. In doing so, they will ***** their operations and eliminate a strategic d*****advantage. Moreover, the competitors can be expected to seek ***** exploit *****'s perceived weaknesses, for example their tying themselves to ABBA vendors.


***** author. (2004). Tracking and Realizing Savings from Supply Chain Initiatives. Retrieved May 16, 2008

Worthen, Ben. (2007). An Introduction ***** ***** Chain Management. ***** May *****, 2008 at


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