Essay - Report on UK Wine Import Industry Within This Report, an...

Report on UK Wine Import Industry

Within this report, an *****alysis will be provided of the wine import industry in the UK. Initially, an envir*****mental ********** will be *****. This will ***** followed by a competitive analysis of the UK w*****e ***** market. The report will conclude with a summary ***** key findings.

Environmental Analyses

Historical Overview

***** history of grapevine cultivation, wine production and wine importing/exporting is both interesting and relevant to understanding the current marketing mix and importation ***** wine into the UK. While an in-depth h*****torical analyses is beyond the scope of this paper, a brief overview of historical issues of relevance to the ***** of ***** into the UK and ***** globalization of the wine industry today ***** be provided.

Anderson, Norman and Wittwer (2001) have ***** a succinct ***** *****nalysis of critical issues related to globalization and the wine *****. As described by the authors, grapevines were first cultivated approximately 6000 years ago in the Black and Caspian Seas region, spreading gradually ***** Egypt, Greece ***** Spain by 2,500 BC. From that point, cultivars were taken from Greece to Italy where native varieties were already being sued around the 8th century BC; ***** France from Rome around 600 BC, and was spread north in ***** 2nd and1st centuries BC. ***** reported by Anderson et al., by the 4th century AD, the cultivation ***** grapes used for wine ***** well established in the Old World and ***** North Africa.

According to ***** et *****. (2001), as explorers moved into the New World, grape cultivars were taken to South America ***** Mexico in the 1500s, to South Africa by 1655, and to North America ***** 1619. However successful cultivation did not occur ***** North American until the 1900s when the Spanish-Mexican Jesuits ***** into California ***** began growing grapes in ***** region. Similarly, in 1788, cuttings were imported to Australia by early British settlers and into New Zealand in the 1800s.

As also reported by Anderson et al. (2001), for centuries, policies established by various governments significantly impacted the exportation and importation of w*****e throughout ***** world. ***** taxes ***** frequently levied on both imports ***** exports ***** fluctuati*****s *****ten reflecting relations b*****ween countries. According to Anderson et al., the most extensive and recent policy influences impacting wine exporting ***** importing were those established after World War II, including the European Union's

***** Agricultural Policy (CAP) and the COMECON arrangements within the communist bloc. ***** the communist bloc no longer presents problems, as explained by ***** ***** colleagues, wine policies originating within CAP may present exportation and importation issues within the future. Additionally, taxes ********** with wine consumption in countries throughout the ***** may ***** present unique challenges. As *****ed ***** Anderson et al., such taxes remain significantly high in non-producing countries.

***** Consumption in the UK

Wine consumption in the UK has increased significant. ***** reported by Berry Bros and Rudd (2003), the UK has emerged as the largest importer of wine as well as the