Essay - Sales Forecast Subject: Sales Forecast Memo as the Denim Marketplace...


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Sales Forecast

Subject: Sales Forecast Memo

As the denim marketplace continues to show moderate unit and financial growth year over year, ***** as demand for Blue's denim products shows wide seasonal variation, having a solid forecast ***** plan both advertising budgets and production from are critical.

Using a 2 ye*****r weighted average forecasting technique where the first of the two years is weighted with.9 and the second with.1, a global market size of $37B ***** forecasted. This translates into 742M units worldwide, with an upper range of 777M units globally based on ***** forecast. Producti***** is set at 45M units, with a potenti*****l uplift to 54M ***** possible.

Secondly, projecting sales based on ***** budget spend has been completed, using the ad budget as the independent variable in regression analys*****. The correlation coefficient of sales with the ********** budget is.96, which is very strong stat*****tically, and shows that the advertising budget needs to be at le*****t matching $162M if the company is to attain its primary sales objective.

Expected sales for the year ***** $2.4M which using ***** correlation coefficients comp*****ed in the analysis would lead to a $***** ***** budget. Sett*****g the ********** budget of $169M is perfectly aligned with the correlation coefficient of *****. The strength of this correlation is stat*****tically significant ***** supports previous analyses into ***** impact of advertising spending on

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