Essay - Sales Forecast Subject: Sales Forecast Memo as the Denim Marketplace...

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Sales Forecast

Subject: Sales ***** Memo

As the denim marketplace continues to show moderate unit and financial growth year over year, ***** as demand for Blue's denim products shows wide seasonal variation, having a solid forec*****st to plan both advertising budgets and production from are critical.

Using a 2 ye*****r weighted average forecasting technique where the first of ***** two years is weighted with.9 ***** the second with.1, a global market size of $37B is forecasted. This translates into 742M units worldwide, with an upper r*****ge of 777M units ********** based on ***** forecast. Production is set at 45M units, with a potential uplift to 54M ***** possible.

Secondly, projecting sales based on advertising budget spend has been completed, using the ad budget as the independent variable in regression analysis. The correl*****ion coefficient of sales with the *****vertis*****g budget is.96, which is very strong statistically, and shows that the advertising budget needs to be at least matching $162M if the company is to attain its primary sales objective.

Expected sales for the year ***** $2.4M which using the correlation coefficients completed in ***** analysis would lead to a $162M *****dvertising budget. Setting the advertising budget of $169M is perfectly aligned with the correlation coefficient of sales. The strength of this correlation is statistically significant ***** supports previous analyses into the impact of advertising spending on


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