Essay - Sales Forecast Subject: Sales Forecast Memo as the Denim Marketplace...

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Sales Forecast

Subject: Sales Forecast Memo

As the denim marketplace continues to show moderate unit and financial growth year over year, and as dem***** for Blue's denim products shows wide seasonal variation, having a solid forecast ***** plan both advertising budgets and production from are critical.

Using a 2 year weighted average *****ing technique where ***** first of the two years is weighted with.9 and the second with.1, a global market size of $37B ***** forecasted. This translates into 742M units world*****, with an upper r*****ge of 777M units ********** based on the forecast. Producti***** is set at 45M units, with a potential uplift to 54M ***** possible.

Secondly, projecting sales based on advertising budget spend has been completed, using the ad budget as the independent variable in regression analysis. The correlation coefficient of sales with the ***** budget is.96, which is very strong stat*****tically, and shows that the advertis*****g budget needs to be at least matching $162M if the company is to attain its primary sales objective.

Expected sales for the year is $2.4M which using the correlation coefficients completed in ***** analys***** would lead to a $162M advertis*****g budget. Setting the advertising budget of $169M is perfectly aligned with the correlation coefficient ***** *****. The strength of this correlation is statistically significant ***** supports previous *****es into the impact of advertising spending on


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