Essay - Sales Forecast Subject: Sales Forecast Memo as the Denim Marketplace...


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Sales Forecast

Subject: Sales Forecast Memo

As the denim marketplace continues to show moderate unit and financial growth year over year, ***** as demand for Blue's denim products shows wide seasonal variation, having a solid forec*****st to plan both advertising budgets and production from are critical.

Using a 2 ye*****r weighted average forecasting technique where the first of the two years is weighted with.9 and the second with.1, a global market size ***** $37B is forecasted. This translates into 742M units worldwide, with an upper range of 777M units *****ly based on ***** forecast. Production is set at 45M units, with a potenti*****l uplift to 54M ***** possible.

Secondly, projecting sales based on ***** budget spend has been completed, using the ad budget as the independent variable in regression analys*****. The correlation coefficient of sales with the advertising budget is.96, which is very strong statistically, and shows that the ***** budget needs to be at least matching $162M if the company is to attain its primary sales objective.

Expected sales for ***** year is $2.4M which using the ***** coefficients completed in ***** analysis would lead to a $162M advertis*****g budget. Setting the advertising budget of $169M is perfectly aligned with the correlation coefficient ***** *****. The strength of th***** correlation is stat*****tically significant and supports previous analyses into ***** impact of advertising ********** on

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