Essay - Selling American Used Cars in Saudi Arabia: How to Transform...

Selling American Used Cars in Saudi Arabia: How to Transform Showroom Visitors into Customers

Abstract

*****. Chapter Introduction

***** Used Cars

*****. Literature Review

Finding and Filling ***** Car Buyers' Needs

*****. Chapter III: Methodology

Personal ***** Private, yet, Public Sales' Persuasions

IV. Reflections and Limitations

Difficult, yet Simple Significant Details

*****. Conclusion

***** and Tomorrow's Timeless Truths

Bibliography

*****

Selling American Used Cars in ***** Arabia: How to ***** Showroom ***** into *****," depicts the title for this MBA project and embodies the hypothesis: While deeming potential used car buyers to be hesitant "one chance cus*****mers," when a seller gains insight into buyers' habits, he/she enhances understanding of a customer which *****mplifies positive customer engagement, and in turn, increases the likelihood that a showroom visitor will become a satisfied customer.

***** contributing to and/or influencing customers' general buying habits, as well as, customers' specific car buying behaviors are explored. In addition, the problem related to selling at sales' points is examined in this study, along with other factors related to buying used *****s. One significant aim from ***** study is that in*****mation which was retrieved, evaluated and presented may prove helpful for *****s of ***** used cars, to enhance their customer cultivation skills.

Along with completing relevant research from books, journals, magazines, and newspapers, information ***** Web sites was accumulated ***** analyzed for determinations to confirm or counter this study's hypothesis. Conclusions culminating from this study, as expected, supported and confirmed this researcher's hypothesis.

***** I: *****

American Used *****

***** the waterfront shack ***** the sign FRESH FISH SOLD HERE.

Of course it's fresh, we're on the ocean.

Of ***** it's ***** sale, we're not giving it away.

Of course it's here, otherwise the sign would be someplace else.

The final sign: FISH." (Noonan, 1996)

Exploding," although some individuals claim ***** American products, including used cars are not selling in Saudi countries, this poignant word is used by some ***** describe ***** current automobile market ***** Saudi Arabia, reportedly the largest in the Middle East to be *****.

Th***** double-edged term could also be used to descri***** the sale of American used ***** ***** Saudi *****. "The United States and Germany lead in ***** cars sales ***** Saudi Arabia, with Japan also having a *****ific*****nt share. GM, Ford, ***** Chrysler's Jeep brands are among the most popular vehicles in Saudi Arabia." ("AUTO PARTS...," 2006) "Exploding" ***** also be used to reflect two more contemporary scenarios in ***** Arabia - the accident rate and Saudi caustic driving style. Along with ***** accident rate in Saudi *****, reportedly as one of the highest in ***** world, aggressive ***** driv*****g style is *****ed ***** lead to excessive wear and tear on *****s and consequently, the need for ***** subject ***** in this dissertation - used American cars. (Ibid)

Aims and Objectives

The aim for: "Selling American ***** Cars in Saudi Arabia: How to Transform Showroom Visitors *****to Customers," is to determine reasons ***** car buyers are hesitant to ***** bona fide