Essay - Semiotics Article Review: Semiotics in This Article, Heather Hundley (2004)...

Semiotics

***** Review: Semiotics

In this article, Heather Hundley (2004) states that determining what is naturalized in our culture can be difficult. She chooses to examine the game of golf as an expression of that and look at how the scorecards and tee markings address both men and women. It is argued that women, regardless ***** their ability, are treated much differently than men, for whom ability is a key *****sue in how they proceed on the c*****se. In other words, women are expected to tee off from the the forward or red tees, like juni***** *****ers, regardless of the abilities that they have. Men are not given this same request, ***** ***** to tee off based ***** ability, not on their gender (Hundley, 2004). Hundley (2004) makes the assumption that golf is controlled by men and based on gender rather than ability (i.e. ***** are assumed not to be as good, regardless of whether a p*****rticular woman has proven or disproven this on the course), and that ***** and the signs ***** words surround*****g it indicate the presence of this ***** opini***** and *****l*****f in other areas of society, as well. It becomes the classic 'wo***** are the weaker sex' argument from many years ago.

The gist of the ***** ***** ***** (2004) ***** is that men still spend much of ***** time in th***** 'gentle*****'s game' ***** golf making derogatory comments to other (male) players in ways that ***** *****appropriate and actually derogatory to females. These include comments such as suggesting that men who do not h***** the ball ***** 'hit it with their purse,' and requesting ***** they 'put on a skirt and hit from the forward *****' (Hundley, *****). While many believe that these ***** tees are designed for ********** ***** are ***** yet ***** skilled, most scorecards ***** course information mark them as the 'ladies' *****.' It could be ***** that this is done as a courtesy to women, to treat them fairly because they are typically not ***** strong as men. However, ***** (2004) clearly feels ***** th***** is one more example of ********** way that ***** are used by a largely male-dominated ***** to keep women 'in ***** place.'

Bibliography

Hundley, ***** L. (Winter, *****). Keeping the score: The hegemonic everyday practices in golf. Communication Reports, 17(1),