Essay - A Short Business Report: One Independent Fahion Retailer Just Like...

a short business report: one independent fahion retailer

Just like its name suggests it, L.A. Sugar is the store which wants to attract London's inhabitants with a special taste for fashion ***** honey attracts bees. Its declared mission is ***** provide customers with ***** latest hip from the fashion industry. The characteristics of ***** merchandise on display allows ***** a description of the customers ***** the store t*****rgets. These are young adults aged 25 to 40, living in urban environments, with medium to high *****comes, ***** to superior education, with an active social life, who are fond of fashion and care about *****ir look.

They want to be glamorous and have the financial resources which allow *****m to invest in the necessary clothes and accessories. In addition, they like ***** br*****g a personal touch to the designer clothes ***** the must have accessories ***** the season. Celebrities are also among the target customers of the LA Sugar store chain. It is expected for them to bring more clientele by demonstrating their interest in the brands merchandised by the *****.

Students represent an important part of the *****ed customers and are e*****ly ***** during ***** period from February to April. Since the store's goal is to bring a Hollywood touch to the London fashion, ***** are most likely ***** use the ***** Sugar items for special occasions such as proms and consequently ***** willing to invest an important amount of money.

As far ***** the merchand*****e is concerned, it includes everything ***** casual chic *****ems to extremely elegant evening dresses. ***** addition, the store offers a wide range of accessories including shoes and bags. The collections are renewed on a monthly basis. This is a good m*****rketing technique because it makes clients come back ***** more at least one time each month. There is no predilection for a ********** br*****. The sold items are made by a large number ***** designers and ***** brands are to be found as well. The ***** ***** available in the follow*****g sizes: small, medium, large (no extra large).among the best sold items ***** can mention the so called "magic dress" which is ********** for a moder*****te price of 90 pounds.

***** far ***** the visual merchandising and the layout are concerned, it must be mentioned that there is a colour division of the store. The displ*****y changes every ***** ***** the store is redecorated every two or three months. This allows f***** ***** brand to contribute in a constant manner ***** its identity creation respect*****g ***** such as youthfulness and playfulness. The window is changed on a weekly b*****sis.

More than *****ing after the trends ***** are presented in the fashion magaz*****es, LA Sugar gets inspiration from the stars. Inside the store ***** ***** photos of famous people from cinema actors to models wearing an item brought ***** ***** store chain itself. One recommendation which could be made in this regard is to update the pho*****s more frequently, possibly showing the persons who are "hot"