Essay - Sociology Dominant Culture & Entertainment Discussion 1: the Dominant Culture...

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Dominant Culture & Entertainment

***** 1: The dominant culture of the United States is transmitted through ***** content of its entertainment industry. That content is shaped by those concerned with profit: the heads of media and ***** conglomerates, book publishers, movie studios, television networks, Web sites, and athletic teams. ***** dominant ideologies of the United ***** are regularly ***** via the content in each ***** *****se enterta*****ment fields. For example, imagery related to heterosexual and homosexual relationships transmits social norms and values related to human sexuality ***** ***** networking. Similarly, issues ***** to ethnicity, race, and religion are communicated in the pages of literature or on television. Images of beauty, of femininity and masculinity, pervade ***** entertainment industry. Those images become ingrained in public consciousness ***** shape self-image and identity in America.

Discussion 2: The dom*****ant ***** of the ***** States is also transmitted through ***** content of its new media, which has become "infotainment." Dominant ideology is evident in the types of s*****ries that are accepted for publication or broadcasts ***** the tone in which journalists and editors address political or social *****. ***** example, health care is a hot topic ***** the American *****. ***** media presents the *****sue ***** ***** care in ways ***** disparage the idea of *****ized medic*****e. Portraying terms like "socialized medicine" in a negative light perpetuates ***** underly*****g ***** and social realities in the United States.

Discussion 3: The dominant culture in the United States is ***** also ***** advertising content ***** imagery. Because ***** supports the American media, those product placements are integral to popular culture. Images of wealth and power, of masculinity and femininity, are as evident in advertisements ***** they are ***** the actual content of whatever ***** ads sponsor. Changing social values such as ***** incre*****ed visibility of people ***** color, of women in positions ***** power, and of gays ***** lesbians has made its way into all types of American media including its commercial enterprises.

The Sociology ***** Fast Food

Discussion 1: The sociological imagination *****ows a thorough investig*****tion of the *****s values, norms, and beliefs are transmitted. With an imaginative eye, the sociologist can critique social institutions ***** structures that would otherwise be taken for granted. ***** sociologist ***** imagine ways in which normalized social institutions and normalized social values affect the daily lives of individuals: impacting income disparity; gender relations; and ***** relations.

Discussion 2: The sociological ***** can lend insight into ***** impact of Fast Food and its associated industries, *****, norms and values on Ameri***** culture. For example, the low wages ***** Ehrenreich and Ritzer refer to in relation ***** Fast ***** have an enormous impact on class structure in the ***** States. The low ***** paid to Fast Food workers has become normalized to the extent that labor uni*****s have ***** political and social pariahs in the United *****. Similarly, the entrenchment ***** the Fast Food model ***** America has impacted ***** entire concept of eating. As Schaefer pointed out, disconnection with


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