Essay - Sociology Dominant Culture & Entertainment Discussion 1: the Dominant Culture...

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***** Culture & Entertainment

***** 1: The dominant culture of the United States is transmitted through the content of its entertainment industry. That content is shaped by those concerned with profit: the heads of media and ***** conglomerates, book publishers, movie studios, television networks, Web sites, and athletic teams. ***** dominant ideologies of the United ***** are regularly transmitted via the content in each of *****se enterta*****ment fields. For example, imagery related to heterosexual and homosexual relationships transmits social norms ***** values related to human sexuality and social networking. Similarly, issues ***** to ethnicity, race, and religion ***** communicated in the pages of literature or on *****. Images ***** beauty, of femininity and masculinity, pervade ***** entertainment industry. Those images become ingrained in public consciousness and shape self-image and identity ***** America.

***** 2: The ***** culture ***** the United States is also ***** through the content of its new media, which has ***** "infotainment." Dominant ideology is evident in the types of stories that are accepted for publication or broadcasts and the tone in which journalists and editors address political or social *****. ***** example, health care is a hot topic ***** the American *****. ***** media presents the *****sue ***** health care in ways that disparage the idea of socialized medicine. Portraying terms like "socialized *****" in a negative light perpetuates the underly*****g ***** and social realities in the United *****.

Discussion 3: The dominant ***** in ***** United States is ***** also in advertising content ***** imagery. Because ***** supports the American media, those product placements are integral to popular culture. Images ***** wealth and power, of masculinity and femininity, are as evident in advertisements as they are ***** the actual content of whatever those ads sponsor. Changing social values such ***** ***** increased visibility of people ***** color, of women in positions ***** *****, and of gays ***** lesbians ***** made its way *****to all types of American media including its commercial enterprises.

The Sociology ***** Fast Food

Discussion 1: The sociological imagination *****ows a thorough investigation of the *****s values, norms, and beliefs ***** transmitted. With an imaginative eye, the sociologist can critique social institutions and structures that would o*****rwise be taken for granted. The sociologist ***** imagine ways in which normalized social institutions and ***** social ***** affect the daily lives of individuals: impacting income disparity; gender relations; and race relations.

Discussion 2: The sociological ***** can lend insight into the impact of Fast Food and its associated industries, institutions, norms and values on American culture. For example, ***** low wages ***** Ehrenreich and Ritzer refer to in relation to Fast Food have an enormous impact on class structure in the United States. The low ***** paid to Fast Food workers has become normalized to the extent that labor unions have ***** political and social pariahs in the United States. Similarly, the entrenchment ***** the Fast Food model in America has impacted ***** entire concept of eating. As Schaefer pointed out, disconnection with


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