Essay - Sociology Dominant Culture & Entertainment Discussion 1: the Dominant Culture...

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Dominant Culture & Entertainment

Discussion 1: The dominant culture of the United States is transmitted through the content of its entertainment industry. That content is shaped by those concerned with pr*****it: ***** heads of media and media conglomerates, book publ*****hers, movie studios, television networks, Web sites, and athletic teams. ***** dominant ideologies of the United States are regularly transmitted via the content in each of *****se enterta*****ment fields. For example, imagery related to heterosexual ***** homosexual relationships transmits social norms and values related ***** human sexuality and ***** networking. Similarly, issues ***** to ethnicity, race, and religion ***** communicated in the pages ***** literature or on *****. Images of beauty, of femininity and masculinity, pervade ***** entertainment industry. Those images become ingrained in public consciousness ***** shape self-image and identity in America.

***** 2: The ***** culture ***** the United States is also ***** through the content of its new *****, which has ***** "infotainment." Dominant ideology is evident in the types of s*****ries that are accepted f***** publication or broadcasts ***** ***** tone in which journalists and editors address political or social *****. ***** example, health care is a hot topic in the American media. The media presents the issue ***** health care in ways that disparage the idea of socialized medic*****e. Portraying terms like "socialized medicine" in a negative light perpetuates ***** underly*****g political and social realities in the United States.

Discussion 3: The dominant culture in ***** United ***** is ***** ***** ***** advert*****ing ***** and *****. Because advertising supports the ***** media, those product placements are integral to popular culture. Images ***** wealth and power, of masculinity and femininity, are as evident in advertisements ***** they are ***** the actual content of whatever ***** ads sponsor. Changing social values such as ***** incre*****ed visibility of people ***** color, of women in positions ***** power, and of gays ***** lesbians ***** made ***** way into all types of American media including its commercial enterprises.

The Sociology of Fast Food

***** 1: The sociological imagination allows a thorough investigation of the ways values, norms, and beliefs ***** transmitted. With an imaginative eye, ***** sociologist can critique social institutions ***** structures that would otherwise be taken for granted. The sociologist ***** imagine ways in which normalized ***** ********** and normalized social ***** affect the daily lives of individuals: impacting income disparity; gender relations; and race relations.

Discussion 2: The sociological imagination can lend insight into ***** impact of ***** Food and ***** associated industries, institutions, norms and values on Ameri***** culture. For example, the low wages ***** Ehrenreich and Ritzer refer to in relation to Fast Food have an enormous impact on class structure in the United States. The low ***** paid to ***** Food workers has become ***** to ***** extent that labor unions ***** ***** political and social pariahs in the United *****. Similarly, the entrenchment ***** the Fast Food model in *****ca has impacted ***** entire concept of eat*****g. As Schaefer pointed out, disconnection with


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