Essay - Sociology Dominant Culture & Entertainment Discussion 1: the Dominant Culture...

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Dominant Culture & Entertainment

***** 1: The dominant culture of the United States is transmitted through ***** content of its entertainment industry. That content is shaped by those concerned with profit: the heads of media and media conglomerates, book publishers, movie studios, television networks, Web sites, and athletic teams. The dominant ideologies of the United States are regularly transmitted via the content in each of these enterta*****ment fields. For example, imagery related to heterosexual and homosexual relationships transmits social norms ***** values related ***** human sexuality and social networking. Similarly, issues ***** to ethnicity, race, ***** religion are communicated in the pages of literature or on *****. Images of beauty, of femininity and masculinity, pervade ***** entertainment industry. Those images become ingrained in public consciousness and shape self-image and identity in America.

***** 2: The dom*****ant culture ***** the United States is also ***** through the content of its new media, which has become "infotainment." Dominant ideology is evident in the types of stories that are accepted for publication or broadcasts and ***** tone in which journalists and editors address political or social issues. ***** example, health care is a hot topic ***** the American *****. The media presents the *****sue of health care in ways ***** disparage the idea of *****ized medic*****e. Portraying terms like "socialized medicine" in a negative light perpetuates the underlying ***** and social realities in the United *****.

Discussion 3: ***** dominant ***** in the United States is ***** also ***** advertising content and imagery. Because ***** supports the ***** media, those product placements are integral to popular culture. Images of wealth and power, of masculinity and femininity, are as evident in advertisements ***** they are ***** the actual content of whatever those ads sponsor. Changing social values such as ***** increased visibility of people of color, of women in positions ***** power, and of gays and lesbians has made ***** way into all types of American media including its commercial enterprises.

The Sociology ***** Fast Food

***** 1: The sociological imagination allows a thorough investigation of the ways values, norms, and beliefs ***** transmitted. With an imaginative eye, the sociologist can critique social institutions and structures that would o*****rwise be taken for granted. The sociologist can imagine ways in which normalized social institutions and ***** social values affect the daily lives of individuals: impacting income disparity; gender relations; and race relations.

Discussion 2: The sociological imagination can lend insight into ***** impact of ***** Food and its associated industries, *****, norms and ***** on American culture. For example, the low wages that Ehrenreich and Ritzer refer to in relation to Fast ***** have an enormous impact on class structure in the ***** States. The low ***** paid to ***** Food workers has become normalized to ***** extent that labor uni*****s ***** become political and social pariahs in the United States. Similarly, the entrenchment ***** the Fast Food model ***** America has impacted the entire concept of eating. As Schaefer pointed out, disconnection with


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