Essay - Sociology Dominant Culture & Entertainment Discussion 1: the Dominant Culture...

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***** Culture & Entertainment

Discussion 1: The dominant culture of the United States is transmitted through the content of its entertainment industry. That content is shaped by those concerned with pr*****it: the heads of media and ***** conglomerates, book publishers, movie studios, television networks, Web sites, and athletic teams. ***** dominant ideologies of the United States are regularly transmitted via the content in each ***** *****se ***** fields. For example, imagery related to heterosexual and homosexual relationships transmits social norms and values related ***** human sexuality ***** social network*****g. Similarly, issues related to ethnicity, race, and religion are communicated in the pages of literature or on television. Images of beauty, of femininity and masculinity, pervade the entertainment industry. Those images become ingrained in public consciousness ***** shape self-image and identity ***** America.

***** 2: The ***** ***** ***** the United States is also ***** through ***** content of its new media, which has become "infotainment." Dominant ideology is evident in the types of s*****ries that are accepted f***** publication or broadcasts and ***** tone in which journalists and editors address political or social *****. For example, health care is a hot topic ***** the American media. The media presents the issue ***** ***** care in ways ***** disparage the idea of socialized medicine. Portraying terms like "socialized medicine" in a negative light perpetuates the underlying political and social realities in the United States.

Discussion 3: The dominant culture in the United ***** is evident ***** ***** advertising content ***** *****. Because advertising supports the ***** media, those product placements are integral to popular culture. Images ***** wealth and power, of masculinity and femininity, are as evident in advertisements as they are in the actual content of whatever ***** ads sponsor. Changing social values such ***** ***** increased visibility of people of color, ***** women in positions of *****, and ***** gays ***** lesbians ***** made its way *****to all types of American media including its commercial enterprises.

The Sociology ***** Fast Food

***** 1: The sociological imagination *****ows a thorough investig*****tion of the *****s values, norms, and beliefs ***** transmitted. With an imaginative eye, ***** sociologist can critique social institutions ***** structures that would otherwise be taken for granted. The sociologist can imagine ways in which normalized social *****stitutions and ***** social ***** affect the daily lives of individuals: impacting income disparity; gender relations; and race relations.

Discussion 2: The sociological imagination can lend insight into ***** impact of Fast Food and its associated industries, institutions, norms and values on American culture. ***** example, the low wages that Ehrenreich and Ritzer refer to in relation ***** Fast ***** have an enormous impact on class structure in ***** United States. The low wages paid to Fast Food workers has become normalized to the extent that labor unions have become political and social pariahs in the United States. Similarly, the entrenchment ***** the ***** Food model ***** America has impacted ***** entire concept of eating. As Schaefer pointed out, disconnection with


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