Essay - Sociology Dominant Culture & Entertainment Discussion 1: the Dominant Culture...

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Dominant Culture & Entertainment

***** 1: The dominant culture of the United States is transmitted through ***** content of its entertainment industry. That content is shaped by those concerned with pr*****it: the heads of media and media conglomerates, book publishers, movie studios, television networks, Web sites, and athletic teams. ***** dominant ideologies of the United ***** are regularly ***** via the content in each of these ***** fields. For example, imagery related to heterosexual ***** homosexual relationships transmits social norms and values related to human sexuality ***** ***** network*****g. Similarly, issues ***** to ethnicity, race, and religion ***** communicated in the pages ***** literature or on *****. Images of beauty, of femininity and masculinity, pervade ***** entertainment industry. Those images become ingrained in public consciousness ***** shape self-image and identity ***** America.

***** 2: The ***** culture ***** the ***** States is also transmitted through ***** content of its new *****, which has ***** "infotainment." Dominant ideology is evident in the types of stories that are accepted for publication or broadcasts ***** ***** tone in which journalists and editors address political or social issues. For example, health care is a hot topic ***** the American media. The media presents the ********** ***** ***** care in ways ***** disparage the idea of socialized medicine. Portraying terms like "socialized medicine" in a negative light perpetuates the underly*****g ***** and social realities in the United States.

Discussion 3: The dominant culture in ***** United States is evident also ***** advertising ***** and *****. Because advertising supports the American media, those product placements are integral to popular culture. Images of wealth ***** power, of masculinity and femininity, are as evident in advertisements as they are in the actual content of whatever those ads sponsor. Changing social values such as ***** increased visibility of people of color, of women in positions of power, and of gays and lesbians ***** made ***** way *****to all types of ***** media including its commercial enterprises.

The Sociology ***** Fast Food

Discussion 1: The sociological imagination allows a thorough investig*****tion of the *****s *****, norms, and beliefs ***** transmitted. With an imaginative eye, the sociologist can critique social institutions and structures that would o*****rwise be taken for granted. The sociologist can imagine ways in which normalized social *****stitutions and ***** social values affect the daily lives of individuals: impacting income disparity; gender relations; and ***** relations.

Discussion 2: The sociological ***** can lend insight into ***** impact of Fast Food and its associated industries, institutions, norms and values on American culture. ***** example, the low wages ***** Ehrenreich and Ritzer refer to in relation ***** Fast Food have an enormous impact on class structure in the United States. The low wages paid to ***** Food workers has become normalized to the extent that labor unions have ***** political and social pariahs in the United States. Similarly, the entrenchment ***** the Fast Food model ***** America has impacted the entire concept of eating. As Schaefer pointed out, disconnection with


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