Essay - Sociology Dominant Culture & Entertainment Discussion 1: the Dominant Culture...

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***** Culture & Entertainment

Discussion 1: The dominant culture of the United States is transmitted through the content of its entertainment industry. That content is shaped by those concerned with profit: ***** heads of media and media conglomerates, book publishers, movie studios, television networks, Web sites, and athletic teams. The dominant ideologies of the United ***** are regularly ***** via the content in each ***** these entertainment fields. For example, imagery related to heterosexual and homosexual relationships transmits social norms ***** values related to human sexuality and ***** networking. Similarly, issues related to ethnicity, race, ***** religion ***** communicated in the pages of literature or on *****. Images of beauty, of femininity and masculinity, pervade ***** ***** industry. Those images become ingrained in public consciousness and shape self-image and identity ***** America.

***** 2: The ***** culture ***** the ***** States is also transmitted through ***** content of its new *****, which has become "infotainment." Dominant ideology is evident in the types of s*****ries that are accepted f***** publication or broadcasts ***** ***** tone in which journalists and editors address political or social *****. ***** example, health care is a hot topic ***** the American media. The media presents the ********** ***** ***** care in ways that disparage the idea of socialized medicine. Portraying terms like "socialized *****" in a negative light perpetuates ***** underlying ***** and social realities in the United *****.

Discussion 3: ***** dominant culture in the United States is evident ***** in advert*****ing ***** and *****. Because advertising supports the American media, those product placements are integral to popular culture. Images ***** wealth ***** power, of masculinity and femininity, are as evident in advertisements as they are in the actual content of whatever ***** ads sponsor. Changing social values such as the increased visibility of people ***** color, of women in positions of *****, and ***** gays ***** lesbians has made ***** way *****to all types of ***** media including its commercial enterprises.

The Sociology of Fast Food

Discussion 1: The sociological imagination *****ows a thorough investig*****tion of the *****s *****, norms, and beliefs ***** transmitted. With an imaginative eye, the sociologist can critique social institutions ***** structures ***** would o*****rwise be taken for granted. ***** sociologist ***** imagine ways in which normalized ***** institutions and ***** social values affect the daily lives of individuals: impacting income disparity; gender relations; and ***** relations.

Discussion 2: The sociological ***** can lend insight into the impact of ***** Food and its associated industries, *****, norms and values on American culture. For example, ***** low wages that Ehrenreich and Ritzer refer to in relation ***** Fast Food have an enormous impact on class structure in the ***** States. The low ***** paid to Fast Food workers has become normalized to the extent that labor uni*****s have become political and social pariahs in the United *****. Similarly, the entrenchment of the Fast Food model ***** America has impacted ***** entire concept of eating. As Schaefer pointed out, disconnection with


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