Essay - Sociology Dominant Culture & Entertainment Discussion 1: the Dominant Culture...


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sociology

***** Culture & Entertainment

***** 1: The dominant culture of the United States is transmitted through ***** content of its entertainment industry. That content is shaped by those concerned with profit: the heads of media and media conglomerates, book publishers, movie studios, television networks, Web sites, and athletic teams. ***** dominant ideologies of the United States are regularly ***** via the content in each ***** these enterta*****ment fields. For example, imagery related to heterosexual and homosexual relationships transmits social norms and values related to human sexuality ***** social networking. Similarly, issues related to ethnicity, race, and religion ***** communicated in the pages of literature or on *****. Images of beauty, of femininity and masculinity, pervade the entertainment industry. Those images become ingrained in public consciousness and shape self-image and identity ***** America.

***** 2: The ***** culture ***** the ***** States is also transmitted through ***** content of its new media, which has ***** "infotainment." Dominant ideology is evident in the types of s*****ries that are accepted for publication or broadcasts ***** ***** tone in which journalists and editors address political or social *****. For example, health care is a hot topic in the American media. The media presents the issue ***** health care in ways that disparage the idea of *****ized medic*****e. Portraying terms like "socialized medicine" in a negative light perpetuates ***** underlying political and social realities in the United *****.

Discussion 3: ***** dominant culture in ***** United States is evident also in advertising ***** and *****. Because advertising supports the American media, those product placements are integral to popular culture. Images ***** wealth and power, of masculinity and femininity, are as evident in advertisements as they are ***** the actual content of whatever those ads sponsor. Changing social values such ***** the increased visibility of people ***** color, of women in positions of power, and ***** gays and lesbians ***** made its way into all types of American media including its commercial enterprises.

The Sociology of Fast Food

***** 1: The sociological imagination allows a thorough investigation of the ways values, norms, and beliefs ***** transmitted. With an imaginative eye, the sociologist can critique social institutions and structures ***** would o*****rwise be taken for granted. ***** sociologist ***** imagine ways in which normalized ***** *****stitutions and ***** social values affect the daily lives of individuals: impacting income disparity; gender relations; and race relations.

Discussion 2: The sociological ***** can lend insight into the impact of Fast Food and ***** associated industries, institutions, norms and ***** on American culture. ***** example, the low wages that Ehrenreich and Ritzer refer to in relation ***** Fast ***** have an enormous impact on class structure in the United States. The low wages paid to ***** Food workers has become normalized to ***** extent that labor unions have ***** political and social pariahs in the United *****. Similarly, the entrenchment of the Fast Food model ***** America has impacted the entire concept of eating. As Schaefer pointed out, disconnection with

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