Essay - Sociology Dominant Culture & Entertainment Discussion 1: the Dominant Culture...

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Dominant Culture & Entertainment

***** 1: The dominant culture of the United States is transmitted through the content of its entertainment industry. That content is shaped by those concerned with profit: ***** heads of media and ***** conglomerates, book publishers, movie studios, television networks, Web sites, and athletic teams. ***** dominant ideologies of the United States are regularly transmitted via the content in each of these entertainment fields. For example, imagery related to heterosexual and homosexual relationships transmits social norms ***** values related ***** human sexuality and ***** networking. Similarly, issues ***** to ethnicity, race, ***** religion are communicated in the pages of literature or on *****. Images of beauty, of femininity and masculinity, pervade the entertainment industry. Those images become ingrained in public consciousness ***** shape self-image and identity in America.

Discussion 2: The dominant culture of the United States is also ***** through ***** content of its new media, which has become "infotainment." Dominant ideology is evident in the types of st*****ies that are accepted for publication or broadcasts ***** ***** tone in which journalists and editors address political or social issues. For example, health care is a hot topic in the American *****. The media presents the issue ***** ***** care ***** ways ***** disparage the idea of socialized medicine. Portraying terms like "socialized medicine" in a negative light perpetuates ***** underly*****g ***** and social realities in the United States.

Discussion 3: The dominant ***** in the United States is evident also ***** advert*****ing ***** and *****. Because advertising supports the ***** media, those product placements are integral to popular culture. Images ***** wealth ***** power, of masculinity and femininity, are as evident in advertisements as they are in the actual content of whatever ***** ads sponsor. Changing social values such as the increased visibility of people ***** color, of women in positions ***** *****, and of gays and lesbians ***** made ***** way *****to all types of American media including its commercial enterprises.

The Sociology of Fast Food

***** 1: The sociological imagination *****ows a thorough investigation of the *****s *****, norms, and beliefs ***** transmitted. With an imaginative eye, ***** sociologist can critique social institutions and structures that would otherwise be taken for granted. The sociologist ***** imagine ways in which normalized social ********** ***** normalized social values affect the daily lives of individuals: impacting income disparity; gender relations; and race relations.

Discussion 2: The sociological ***** can lend insight into the impact of Fast Food ***** its associated industries, institutions, norms and values on Ameri***** culture. ***** example, ***** low wages that Ehrenreich and Ritzer refer to in relation ***** Fast Food have an enormous impact on class structure in the ***** States. The low ***** paid to ***** Food workers has become ***** to ***** extent that labor uni*****s have become political and social pariahs in the United States. Similarly, the entrenchment ***** the Fast Food model ***** *****ca has impacted ***** entire concept of eating. As Schaefer pointed out, disconnection with


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