Essay - Sociology Dominant Culture & Entertainment Discussion 1: the Dominant Culture...


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sociology

***** Culture & Entertainment

Discussion 1: The dominant culture of the United States is transmitted through the content of its entertainment industry. That content is shaped by those concerned with profit: the heads of media and media conglomerates, book publ*****hers, movie studios, television networks, Web sites, and athletic teams. ***** dominant ideologies of the United States are regularly ***** via the content in each ***** *****se enterta*****ment fields. For example, imagery related to heterosexual and homosexual relationships transmits social norms and values related ***** human sexuality ***** social networking. Similarly, issues ***** to ethnicity, race, and religion are communicated in the pages of literature or on *****. Images of beauty, ***** femininity and masculinity, pervade ***** entertainment industry. Those images become ingrained in public consciousness and shape self-image and identity ***** America.

***** 2: The dominant ***** of the ***** States is also transmitted through the content of its new media, which has ***** "infotainment." Dominant ideology is evident in the types of s*****ries that are accepted f***** publication or broadcasts ***** ***** tone in which journalists and editors address political or social *****. For example, health care is a hot topic in the American *****. The media presents the ********** of ***** care in ways that disparage the idea of *****ized medic*****e. Portraying terms like "socialized medicine" in a negative light perpetuates the underly*****g political and social realities in the United States.

Discussion 3: ***** dominant culture in ***** United ***** is evident also in advert*****ing ***** ***** imagery. Because advertising supports the ***** media, those product placements are integral to popular culture. Images of wealth and power, of masculinity and femininity, are as evident in advertisements ***** they are ***** the actual content of whatever those ads sponsor. Changing social values such as ***** incre*****ed visibility of people of color, of women in positions of *****, and ***** gays and lesbians has made its way into all types of American media including its commercial enterprises.

The Sociology of Fast Food

***** 1: The sociological imagination *****ows a thorough investigation of the *****s values, norms, and beliefs ***** transmitted. With an imaginative eye, ***** sociologist can critique social institutions ***** structures that would otherwise be taken for granted. The sociologist ***** imagine ways in which normalized social ********** and ***** social ***** affect the daily lives of individuals: impacting income disparity; gender relations; and race relations.

Discussion 2: The sociological ***** can lend insight into ***** impact of ***** Food and ***** associated industries, institutions, norms and values on Ameri***** culture. For example, the low wages that Ehrenreich and Ritzer refer to in relation ***** Fast Food have an enormous impact on class structure in ***** ***** States. The low ***** paid to ***** Food workers has become normalized to the extent that labor unions have ***** political and social pariahs in the United *****. Similarly, the entrenchment ***** the Fast Food model ***** America has impacted ***** entire concept of eating. As Schaefer pointed out, disconnection with

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