Essay - Sociology Dominant Culture & Entertainment Discussion 1: the Dominant Culture...

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Dominant Culture & Entertainment

***** 1: The dominant culture of the United States is transmitted through ***** content of its entertainment industry. That content is shaped by those concerned with profit: the heads of media and media conglomerates, book publishers, movie studios, television networks, Web sites, and athletic teams. The dominant ideologies of the United States are regularly ***** via the content in each ***** these enterta*****ment fields. For example, imagery related to heterosexual ***** homosexual relationships transmits social norms and values related to human sexuality ***** social networking. Similarly, issues related to ethnicity, race, and religion are communicated in the pages of literature or on *****. Images of beauty, ***** femininity and masculinity, pervade ***** entertainment industry. Those images become ingrained in public consciousness ***** shape self-image and identity ***** America.

Discussion 2: The dominant ***** of the ***** States is also transmitted through ***** content of its new *****, which has ***** "infotainment." Dominant ideology is evident in the types of s*****ries that are accepted for publication or broadcasts ***** ***** tone in which journalists and editors address political or social issues. ***** example, health care is a hot topic in the American media. The media presents the issue of health care in ways ***** disparage the idea of *****ized medic*****e. Portraying terms like "socialized medicine" in a negative light perpetuates the underly*****g political and social realities in the United States.

Discussion 3: The dominant culture in the United ***** is evident ***** ***** advertising ***** ***** *****. Because advertising supports the ***** media, those product placements are integral to popular culture. Images of wealth and power, of masculinity and femininity, are as evident in advertisements ***** they are ***** the actual content of whatever those ads sponsor. Changing social values such as the increased visibility of people of color, ***** women in positions of *****, and of gays ***** lesbians ***** made its way into all types of American media including its commercial enterprises.

The Sociology of Fast Food

Discussion 1: The sociological imagination *****ows a thorough investig*****tion of the ways *****, norms, and beliefs ***** transmitted. With an imaginative eye, ***** sociologist can critique social institutions ***** structures that would otherwise be taken for granted. ***** sociologist ***** imagine ways in which normalized ***** *****stitutions and normalized social values affect the daily lives of individuals: impacting income disparity; gender relations; and race relations.

Discussion 2: The sociological imagination can lend insight into ***** impact of Fast Food and ***** associated industries, institutions, norms and ***** on Ameri***** culture. For example, the low wages that Ehrenreich and Ritzer refer to in relation ***** Fast Food have an enormous impact on class structure in ***** United States. The low wages paid to ***** Food workers has become normalized to the extent that labor uni*****s have ***** political and social pariahs in the United *****. Similarly, the entrenchment of the Fast Food model ***** America has impacted ***** entire concept of eating. As Schaefer pointed out, disconnection with


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