Essay - Starbucks' Value Chain Analysis Starbuck's Value Chain Analysis in Analyzing...


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85
Copyright Notice

Starbucks' Value Chain Analysis

Starbuck's Value Chain *****

In analyzing the structure and performance of Starbuck's Value Chain, an analysis of the company's strengths, weaknesses, opportunities and threats have been completed, followed by an assessment of *****ir product, marketing ********** sales, and customer service functions. The value chain was originally defined by Dr. Micheal Porter as a means to defining how the key functional are***** ***** a company coordinate and synchronize with each o*****r to accomplish their strategic objectives (P*****ter, Millar, 149).

Figure 1: Porter's Value Chain Model (Porter, Millar, *****)

The primary activities of Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales and Service form the primary activities of any value chain according to (Porter, *****, **********) followed ***** the support activities of the organization, human resources, technologies, and purchasing. Taken together these combination of factors create the ***** chain the all companies rely on to produce *****s, deliver *****s, and c*****tinually develop next generation products to serve ***** needs ***** their cus*****mers.

SWOT Analysis

Strengths

***** catalyst of the core strengths that Starbucks has can be traced to their ability ***** expand retail locations quickly and pr*****itably. This strength of rapid retail expansion ***** ***** the basis of their second key strength, which is their wide geographic presence. Third, their robust financial performance in *****clusion in the Fortune 500 for the first time illustrate how tightly *****tertwined ***** three core strengths of the ***** are. What also has emerged as a key competitive differentiator for the company is the speed at which Starbucks can create new products. Their ne product development process ***** is global in scope, taking into account seasonal variations in each hemisphere, is also one ***** the key strategic strengths of ***** company. All of these factors contribute to ***** ***** the greatest strengths of Starbucks, ***** is their brand (Henry, 56 - 59).

Weaknesses

Starbucks continues to struggle to gain global growth opportunities, translating ***** retailing expansion techniques in the U.S. into more global success. The high reliance on the U.S. market, a continued weakness ***** ***** company, makes the challenges of global growth all ***** more urgent. With an operating loss reported in Japan, and a lack of new customer growth ***** other nations, Starbucks is ********** to realize that their br***** alone cannot ***** global ********** as it does domestically. ***** is necessary is a more differentiated product strategy that centers on ***** localized beverages and foods, and less of a one*****size-fits-all product mix in international locations (Pretorius, 21 - 28). In addition to these weaknesses, ***** ***** also challenged by the growing backlash a*****st ***** ubiquity of their br*****, especially in foreign countries.

Opportunities

***** are many opportunities for Starbucks going *****ward however, despite their weaknesses and the threats they face. The opportunity for more effective global market expansion through the use ***** joint ventures, licensing, and wholly owned subsidiaries needs to be balanced against ***** risks inherent in each approach. Starbucks ***** to consider jo*****t ventures in those ***** *****

. . . . [END OF TERM PAPER PREVIEW]

Download complete paper (and others like it)    |    Order a one-of-a-kind, custom paper

© 2001–2017   |   Term Paper on Starbucks' Value Chain Analysis Starbuck's Value Chain Analysis in Analyzing   |   Essays Models