Essay - Starbucks' Value Chain Analysis Starbuck's Value Chain Analysis in Analyzing...

Copyright Notice

Starbucks' Value Chain Analysis

Starbuck's ***** Chain Analysis

In analyzing the structure and performance of Starbuck's Value Chain, an analysis of the company's strengths, weaknesses, opportunities and threats have been completed, followed by an assessment of *****ir product, marketing *****d sales, and customer service functions. The value chain was originally defined by Dr. Micheal Porter as a means to defining how the key functional are***** ***** a company coordinate ***** synchronize with each o*****r to accomplish their strategic objectives (Porter, Millar, 149).

Figure 1: *****'s Value ***** Model (Porter, Millar, 149)

***** primary activities of Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales ***** Service form the primary ***** of any value ***** according to (Porter, *****, 149) ***** by the support activities of the organization, human resources, technologies, and purchasing. Taken together these combination ***** factors create the value chain the all companies rely on to produce products, deliver *****s, and c*****tinually develop next generation products to serve ***** needs of their cus*****mers.

SWOT *****


***** catalyst of the core ***** that Starbucks has can be traced to their ability to expand retail locations quickly and pr*****itably. This strength of rapid retail expansion ***** *****en the basis ***** *****ir second key strength, which is their wide geographic presence. Third, their robust financial performance in *****clusion in the Fortune 500 for the first time illustrate how tightly *****tertwined ***** three core *****s of the company are. What also has emerged as a key competitive differentiator ***** the company ***** the speed at which Starbucks can create new products. Their ne product development process that is global in scope, taking into account seasonal variations in each hemisphere, is also one ***** the ***** strategic strengths of the company. All of these factors contribute to ***** of the greatest strengths of Starbucks, ***** is ***** br***** (Henry, 56 - 59).


Starbucks continues ***** struggle to gain global growth opportunities, translating their *****ing expansion techniques in the U.S. into more global success. The high reliance on ***** U.S. market, a continued weakness ***** the company, makes the challenges of global ***** all ***** more urgent. With an operating loss reported in Japan, and a lack of ***** customer growth in other nations, Starbucks is beginning to realize that their brand alone *****not ***** global markets as it does domestically. What is necessary is a more differentiated ***** strategy that centers on more localized beverages and foods, ***** less of a one*****size-f*****s-all product mix in international ***** (Pretorius, 21 - 28). In addition to these weaknesses, ***** is also challenged ***** the growing backlash a*****st ***** ubiquity ***** ***** brand, especially in foreign countries.


*****re are many opportunities for Starbucks go*****g forward however, despite their weaknesses and the threats they face. The opportunity for more effective global market expansion through the use of joint ventures, licensing, and wholly owned subsidiaries needs ***** be balanced against the r*****ks inherent in each approach. Starbucks ***** to consider joint ventures in those countries with


Download full paper (and others like it)    |    Order a one-of-a-kind, custom-written paper

© 2001–2015   |   Term Papers on Starbucks' Value Chain Analysis Starbuck's Value Chain Analysis in Analyzing   |   Thesis Paper Examples