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Starbucks' Value Chain Analysis

Starbuck's ***** Chain *****

In analyzing the structure and performance of Starbuck's Value Chain, an analysis of the company's strengths, weaknesses, opportunities and threats have been completed, followed by an assessment of *****ir product, marketing and sales, and customer service functions. The value chain was originally defined by Dr. Micheal Porter as a means to defining how the key functional are***** ***** a company coordinate and synchronize with each other to accomplish their strategic objectives (Porter, Millar, 149).

Figure 1: *****'s Value Chain Model (Porter, Millar, *****)

***** primary activities of Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales and Service form the primary ***** of any value ***** according to (Porter, *****, *****49) followed by the support activities ***** the organization, human resources, technologies, ***** purchasing. Taken together these combination of factors create the ***** chain the all companies rely on to produce *****s, deliver services, and continually develop next generation products to serve the needs of their cus*****mers.

SWOT Analysis


The catalyst of the core strengths that Starbucks has can be traced to their ability ***** exp***** retail locations quickly and profitably. This strength of rapid retail *****ansion has ***** the basis ***** their second key strength, which is their wide geographic presence. Third, their robust financial ***** in inclusion in the Fortune 500 for the first time illustrate how tightly *****tertwined these three ***** *****s of the ***** are. What also has emerged as a key competitive differentiator for the company is the speed at which Starbucks can ***** new products. Their ne product development process that ***** global in scope, taking into account se*****onal variations in each hemisphere, is also one of the ***** strategic strengths of ***** company. All ***** these factors contribute to ***** of the greatest strengths ***** Starbucks, which ***** ***** br***** (Henry, 56 - 59).


Starbucks continues ***** struggle to gain global growth *****, translating their retailing expansion techniques in the U.S. into more global success. The high reliance on the U.S. market, a continued weakness of the *****, makes the challenges of global ***** all the more urgent. With an operating loss reported in Japan, and a lack ***** ***** customer growth ***** ***** nations, Starbucks is beginning to realize that their brand alone cannot expand global markets as it does domestically. ***** is necessary ***** a more differentiated ***** strategy that centers on more localized beverages and foods, and less of a one*****size-fits-all product mix in international ***** (Pretorius, 21 - 28). In addition to these weaknesses, Starbucks is also challenged by the growing backlash a*****st the ubiquity of ***** br*****, especially in foreign countries.


*****re are many opportunities for Starbucks going *****ward however, despite *****ir ***** and the ***** they face. The opportunity for more effective global market expansion through the use ***** joint ventures, licensing, and wholly owned subsidiaries needs ***** be balanced against ***** r*****ks inherent in each approach. Starbucks ***** to consider joint ventures in those countries *****


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