Essay - State of Green Home Building Industry Title: SWOT Analysis of...

state of green home building industry

Title: SWOT Analysis ***** the state of green building

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Green industries have become a renewed focus of the housing industry. But today's proposed innovations are even more radical than the solar-heated houses that were briefly popular during the oil-conscious 'stagflation' era of the 1970s. Replacement windows, highly efficient light bulbs, improved circulatory systems, and mold and dust-free *****s may all be the face of the cleaner, greener, healthier future of the ***** industry—provided *****re are solvent consumers to buy such innovative houses and products, and provided banks are willing ***** able to provide the credit to the industry. This paper will attempt to give an overview of ***** strengths, weaknesses, opportunities, and threats *****fered by entering the green building industry.

Strengths

Consumers *****day are more cost-conscious ***** ever before. Greening a home, ***** repl*****cing energy-inefficient windows, caulking drafts, and replacing light bulbs ***** all result in tremendous cost savings on current *****s. Given the glut in the housing market, ***** may wish to make their ***** homes more affordable than move ***** new homes. Greening a home, with a *****-oriented focus on energy costs is the obvious solution, *****nd can provide a boon to the industry in terms of refurb*****hing current houses to make them *****.

Other consumers, unable ***** sell their homes, ***** wish to make their current residences cheaper to maintain, even if they eventually desire to ***** from their *****.

Going green is also hipper than ever before, and has an added social cache, just like adding a ***** deck might have had only five years ago. Consumers may opt for green technology rather ***** more typical home improvements to 'impress the neighbors' and 'keep up with ***** Joneses.'

Weaknesses

Because of the credit crisis, few banks are lending money ***** *****owners for any purposes, even for relatively modest changes in their living structures. ***** who are wary ***** losing their jobs may fear ***** outlay of expenses. Because the economic future is so uncertain, consumers are focusing on surviving in the short-term, not ***** long-term, and greening a building requires a long-term focus. Many homeowners are defaulting on their mortgages and are being forced from ***** homes. They lack the funds ***** re*****urces simply to pay for basic home necessities, much less 'green' their ***** *****.

In terms of new home structures, there is already a ***** in most *****s of currently-existing *****, and ***** ***** with good credit may ***** trouble getting a mortgage to ***** existing green *****s, or obtain credit to build a new, green home to their desired *****-saving spec*****ications.

*****, the deflation ***** energy prices and prices in gen*****l may ***** people less w*****ried about the escalat*****g price of gasoline. Consumers' concerns are fickle, and although interest in green cars and green homes rose when gas prices were going 'through ***** roof,' this may become less of an issue, as ***** is a serious possibility of further price ***** in terms ***** ma*****ten*****ce costs,