Essay - Strategic Challenges: Cingular-at&t and Sprint Strategic Challenges: Cingular-at&t and Sprint...

Strategic Challenges:

Cingular-AT&T and Sprint

***** *****: Cingular-AT&T ***** Sprint

Executive Summary

The telecommunications business industry has emerged in recent years as the f*****test growing ***** of the 21st century, as globalization has sparked a revolution in information and communication technology. Companies such as Cingular-AT&T and ***** have set ***** industry st*****ard for business models, revenue models, and core competencies, all the while simultaneously establishing a competitive advantage. Each of *****se companies have their own set ***** strategic challenges, including strong competitors, that they have overcome. Additionally, their business models are similar, and both ***** offer phones that feature a host of applications that offer simple solutions for organizing hectic work and personal life schedules. This paper will compare ***** contrast Cingular-AT&T and Sprint, and ***** conclude with an examination of their strengths and weaknesses ***** major challenges, and will provide strategic recommendations that each company could implement.

Brief History of Cingular-AT&T and Sprint

The new Cingular-AT&T is the largest tele***** ***** in the United States and one of the largest in the world (AT&T, 2006). Unlike other ph***** companies, Cingular-AT&T serves millions of customers around the *****, including global, national, mid-size, regional and government customers. It is the largest mobile phone company in the United ***** and the second-***** in Puerto Rico, with more than 61 million subscribers. Cingular-AT&T has the largest digital voice and data network in the ***** States. ***** Nextel operates the third largest wireless ***** network in ***** United ***** ***** ***** a ***** Tier 1 Internet carrier. Sprint currently offers cellular phone service and is a provider of l*****ndline, long distance, and business telecommunications.

Its sales and distribution efforts focuses on the needs ***** two distinct customer types: individuals, and businesses ***** government agencies. Its owns wireless networks and a glob*****l ***** distance ***** backbone, and also provides regulated local exchange telephone services to approximately 7.4 million access lines in its local service terri*****ries in 18 states.

***** Analysis

The industry in which ***** Cingular-AT&T and ***** compete in is ***** ***** industry, which is constantly growing ***** the ***** advances in technology. These ***** are most known for cell phones; however, the Internet also dom*****ates a large part of the telecommunications industry, ***** has come to serve as a bridge between cultures and countries.

***** is because it is open to all at relatively low prices, ***** as a result, even some ***** the poorest countries h*****ve some spread ***** to the Internet. Research indicates that the Internet and digital communication are creating a dramatic change in the media ***** communication systems. Additionally, as the Internet becomes a commercial medium, ***** *****st ***** firms are most likely to succeed. As all of the bus*****ess models and ***** of the companies mentioned above indicate, the ***** industry ***** at the forefront of the information age- delivering voice, data, graphics and video at ever-increasing speeds ***** in an ********** number of ways.

The customers ***** the tele*****s industry varies from individuals purchasing home phones for