Essay - Use of it Strategies to Maximize the Competitive Advantage of...

Use of IT Strategies to Maximize the Competitive Advantage of Organizations

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This paper will examine how IT strategies, also referred to e-business or e-commerce strategies, are utilized by an org*****ization to maximize the competitive advantage of the organization within the market place. This will include analyzing ***** strategy in terms of global strategy and this will touch upon how an organization handles market*****g. Basically strategy requires leadership and it is interesting ***** it interacts with all aspects ***** the ***** in order to succeed. Specifically ***** paper will use four models: SWOT, Porters Five Forces, 7s model and Value Cha***** ***** analyze IT strategy ***** ***** Chinese nutrition market. This *****s health food and vitamins. ***** these four ********** will analyze the ***** Strategy (or lack there of) being *****d at a ***** vitamin company called Waseta International Trading Company. As a result of the findings, this ***** will ***** explore implications of IT strategy and provide recommendations for implementation ***** one.

***** i

Acknowledgements ii

Declaration iii

***** of Contents iv

***** of Figures vi

***** of Tables vii

Chapter 1

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1.1 Background

1.2.Statement of the Problem

1.2.1.Purpose ***** the Study

Chapter 2

Review of Related Literature

*****.1 Introduction

2.1.1. Definition of Strategy

2.2. China and IT *****

2.2.1. China's Health Food Industry 10

2.3. Executive Summary: Waseta 11

2.4. Four Models 12

2.4.1. SWOT Analysis

2.4.2. Porter's Five ***** 13

2.4.3. 7s Model 14

2.4.4. Value Chain 15

2.5. IT Strategy and the Organization 16

Chapter 3

Methodology

3.1.Introduction

3.2 Procedure

3.2.Plan ***** Data

Chapter 4

Analysis, Discussions ***** Conclusion

*****.1 Introduction

4.2.Strategic Analysis of Waseta 20

4.2.1. SWOT 21

4.2.2. Porter's ***** Forces 22

4.2.3. 7s Model 26

4.2.4. ***** Chain 27

4.3.Shortcomings of the Research

4.4. Implications of IT Strategy

4.4.1. Risk Prevention 31

4.4.2. Brand Identity 31

4.4.3. From ***** Technical View 32

4.4.3.1. E-Supply ***** Management 33

4.4.3.2. Procurement 34

4.4.3.3. Enterprise Resource Planning 35

4.4.4. From the Managerial View 36

4.4.5. Internet Infrastructure 37

4.4.6. Online Security 39

4.4.7. Implementation ***** IT Strategy

4.5. Reasons for IT Strategy

4.5.1. Implementation Schedule 41

4.6 Recommendations

4.7 Conclusion

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Appendices 1-7 49

List of *****

Figure 1. European Online Shoppers 49

Figure 2. SWOT *****

Figure 3. Porter's Five Forces Illustration 5*****

Figure 4. 7s ***** 5*****

List of *****

***** 1. ***** Model Table 53

***** 2. Implementation of E-Business Strategy Budget Costs (Estimated) for 2005

Use of ***** Strategies to Maximize ***** ***** Advantage ***** *****s

***** 1: Introduction

1.1. *****

Today's ***** place continues to shrink due to computer technologies and communication ***** at the speed of light. This makes the act of doing business on a large scale not *****ly possible but expected. An organiz*****ion needs implementation of strategy to happen on every level ********** the ***** structure in order to function.

Many f*****ors contribute ***** a company's success or failure. Company is defined by more than just its product or service and the price at which th***** product