Essay - Summary: 8 Pages. 7 Sources. APA Format This Paper Shall...

Summary: 8 pages. 7 sources. APA format

***** paper shall discuss the four P's of marketing, that is, product, place, price and promotion, ***** will look into how *****se marketing fundamentals are applied by an aviation giant, namely United Airlines.

Aviation Marketing

Introduction

********** paper ***** examine the fundamental marketing mix of four crucial factors, which are referred to as ***** four P's ***** marketing, namely, product, price, *****, and promotion.

The application of these four tools of marketing will then be discussed in the context ***** a p*****rticular company, namely, United *****.

***** the wake of the September 11th terrorist attacks in ***** U.S.A. last year, there has been a significant drop in air travel, and although statistics indicate that the traffic volume is experiencing a gradual uptrend now, experts say that it ***** take qu*****e a long while for it to return to the pre-September 2001 levels.

***** ***** backdrop of such soft demand, the need for aggressive marketing in the ***** *****dustry is made all the more relevant now.

This paper sh***** ***** at how the four marketing yardsticks come into play in United Airl*****es, and shall also note ***** the airline company has varied these principles, in keeping with the changing times.

The Four P's of *****

***** people usually lump 'sales and marketing' toge*****r, thinking of them as synonymous. However, that is not the case. Marketing is a completely separate function that helps position products and services, such that sales can be ***** effective.

***** the core of marketing lies the ***** P's, namely product, *****, place and promotion.

The essence of marketing consists in mix*****g *****se four ***** variables, commonly referred to as the '***** mix', so ***** the end-product appears ***** be more attractive to potential cus*****mers, vis-a-vis similar ***** of other competitors.

Customers show their preference for the product in question, courtesy of ***** good market*****g mix, ultimately leading to an increase in sales volume and consequent profit.

In other words, "A successful marketing oriented company is ***** product-driven. Its success comes because of its focus on customers ***** their needs and wants

Profits will result ***** having satisfied customers." (Volker, 1997-1998)

Product' indicates the combination of goods and ***** that are on offer. *****ppearance, packaging, quality, functionality and non-tangible support is included in th***** category.

Place' implies the distribution network through ***** the product is sold, be it ***** a distributor, retail store, wholesale system, direct mail and shipping, door-to-door *****, tele*****, or, as is very popular nowadays, through the Internet

Price' con*****s the amount that ***** charged for the product or service. Price variations ***** included in this *****, as prices may vary with differences in levels of quality, time, geographical location and volume. Price impacts first-time purchases, as well as the *****umer's perception ***** value and satisfaction.

Last, but definitely not the least, is 'promotion', which is the means of creating brand awareness and pushing sales by advert*****ing such things as discounts, incentives, and innovative new products and *****s,