Essay - Summary: How Sushi Went Global in This Article on Sushi's...


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summary: How sushi went global

In this article on Sushi's global popularity, Bestor has focused not just on sushi alone but on Japanese cuisine in general to show how Japan ***** been influencing American taste. The author first presents am extraordinary auction scene where bluefin tunas are exhibited for potential buyers, most of whom have arrived from ***** to purchase quality tuna. Many will even depart from their home country with bluefin tuna the very next day. ***** import of tuna from United States to Japan has increased tremendously in last few years, thanks for ever-increasing ***** ***** *****ese ***** and demand for high quality fish back home. While Bluefin tuna may sound like an unlikely item for globalization, it has certainly played a huge role in reversing the glob*****l trends from East to West.

Tuna's popular*****y in Japan is ***** someth*****g we should even be d*****cussing since it ***** ***** taken for granted. Fish with rice has always been ***** in ***** and campaigns for tuna are run on large scales. There is even a m*****scot which appears in Tuna f*****h advertisements in Japan symbolizing the changing trends in tuna's popularity around the globe. On Oct 10, tuna day is commemorated in Japan coinciding ***** the day when Tuna first appe*****d in *****ese literature.

While ***** has always been popular within Japan, its demand outside of ***** ***** county has ***** a result of slow calculated process that trained western appetites and tastes ***** become more accepting of eastern cuisine. It started after the Second World War, to be very precise even though North ***** readers had been introduced to Japanese cooking first time in 1929. ********** for many decades ***** that, sushi's recipe and ***** fact ***** Japanese food recipes were delicately altered to suit the refined ***** of North Americans. Raw fish on rice was not something ***** be presented to the uninitiated. It ***** usually replaced with some cooked seafood like shrimps ***** make it more acceptable to the Americans. However things changed in 1970s as global trends changed and Japan ********** a big business hub. This coincided with a shift in American tastes as they skirted past red meat ***** opted for healthier food like fish, rice and vegetables. New Japanese food outlets appeared on American landscape and sushi became a truly global food.

Japan has thus always been the most eager buyer of tuna. However in 1970s, its fish business suffered due ***** some coastal regulations and Japan looked towards foreign suppliers to meet growing demand for fish at home. This led to an increase in imports of tune ***** USA. But when ***** economy suffered a serious setback, these suppliers did not have to worry about sales. That is because demand for ***** ***** up rapidly in ***** America and US ***** *****dustry took off in 1990s. Japanese food meanwhile became a symbol of class and soph*****tication in *****.

The article also discusses the whole procedure of how bluefin tuna is caught and

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