Essay - TV Analysis for Food Products Observations of One Hour of...

TV analysis for food products

***** of one hour of television: Food advertising

***** watching an hour ***** "The Martha Stewart Show" I noted m*****y food-based television advertisements. Some of them directly catered to the demographic ***** the show and the types of lifestyles depicted on the show. For example, Macy's department s*****re advertised a number of blenders, food processers, ***** other, similar items aimed at women with families they have to feed. This target ***** presumably wished ***** live the 'Martha' lifestyle *****n in the advertisement. However, not all of the ***** depicted ***** ***** lifestyle. For *****, there was an advertisement for Hormel prepared meals. The advertisement depicted a family sitting down to dinner, and the voice-over advised ***** female target of the advertisement th***** after a busy day women could still feed their ***** a full meal by just heating up some Hormel. ***** ***** advertisement clearly reflected the 'felt' needs as well as the aspirati*****al ***** of the demographic.

***** presence of children in the *****s ***** many of Martha's audience members and the need for women to cook for ***** families is also reflected in an advertisement ***** Kraft Macaroni and Cheese, ***** "cheesiest," which shows happy children consum*****g the product ***** delight. The image of the familiar but easy-*****-prepare comfort food may clash with the message of the Martha show's emphasis on cooking from scratch, but not necessarily the larger buying habits of the audience. C*****venience rather than creating cuisine is the priority of Kraft ads. Adult tastes are given less ***** a priority than suiting ***** palate of children. Nutrition is paid homage to, ***** only in the sense of giving a family a starch, protein, ***** vegetable on a plate in the Hormel TV ***** *****.

One ad that occurred towards ***** end of the show, a Domino's Pizza *****vert*****ement, seemed to clash ***** the demographic of the ***** advertisement. However, the cheapness of Domino's ***** specials enables a mother to feed a large family quickly.

It is interesting to compare the Martha advert*****ing with ***** advertising for later-night television programs aimed at a younger demographic, with a larger male audience. These ***** favor snack food like sodas, have hipper and more conceptual features, and in the case ***** many fast ***** advertisements like KFC and McDonald's, often feature m*****ority actors, even those ads featuring family settings, rather than the virtually all-white faces featured in The Martha Stewart ***** advertising. Although ***** food in both contexts may be of processed and dubious nutritional value, ***** seems to be a greater acceptance of snack food and fast ***** in a younger audience, while ***** audience ***** likes to feel as if ***** are cooking, even if only from the infamous blue and yellow box of Kraft's Mac n'