Essay - Vision—if You Build a Singular Vision, Many Will Come True...

Vision—If You Build a Singul*****r Vision, Many Will Come true business leader is a man or woman with a clear, holistic vision f***** his or her organization. "As a nation can't survive *****out public virtue," a firm "c*****n't progress without a common *****." (Bennis, 1994, p. 8) No matter how dis*****arate the organization may be, no matter ***** large, and ***** matter how fractious some of ***** individuals under that leader, a leader must have a vision th*****t sets a tone for the org*****nization, to lead that organization into an always-uncertain future. If a *****er does not, the ***** will be left floundering in the wilderness. However, once the new leader defines his or her organizational vision, it is also critical during the subsequent months of transition, that key ***** players share this same vision and the specifics ***** implementation are ironed out so ***** logistics do not interfere with the accomplishment of the leader's vision and divert his or her course.

The strong management style of Charlotte Beers suggests that she k***** ***** importance of vision in leadership when ***** took control of the advertising agency Ogilvy & Mather Worldwide. At the time, the market situation ***** the *****-great Ogilvy was as cold as the polar caps faced by the great Artic explorer Earnest Shackleton, as detailed in the book *****'s Way. (Morrell, et.al, 2002) Today, the Ogilvy website proudly proclaims itself as ***** generator of one of the most successful campaigns in recent memory, the Dove beauty product line that caught consumer's eyes with an edgy use of ordinary women. "Feeling beautiful is the right ***** every woman." (Official website, 2005) "Over the p*****t 50 years, Ogilvy has helped to build ********** of the most recognizable brands in the world: American Express, Sears, Ford, Shell, Barbie, Pond's, *****, and Maxwell House among them, and more recently, IBM and Kodak." ("History," Ogilvy Official Website, 2005)

Beers' assumption of the leadership of the *****'s sixth largest ***** agency occurred ***** a period ***** rapid *****dustry change, and then, unlike today, Ogilvy ***** floundering. She faced an organizational crisis at the firm and Beers was ***** first outsider CEO brought into manage firm, a sign of Ogilvy's desperation. She was brought in to infuse the firm ***** new vision ***** hope, but faced perhaps inevitable organizational challenges and resistance. A British explorer once summarized ***** feats of the great Antarctic explorer Shackle*****n "if I am in the devil of a hole and want to get out ***** it, give me Shackleton every *****." (*****, et.al, p.3) In o*****r words, *****'s single-minded ***** was key to succeeding in desperate situations and times. Or, to take a more moder*****te statement of such a view, to be ***** good leader requires ***** self-knowledge and clear personal goals beforehand, so ***** can embark upon organizational ***** in a driven, tactical, and future-th*****king, yet ***** egotistical fashion. (*****, 1994) leader cannot be egotistical in his vision in the sense that he or she associates the achievements