Essay - Window Dressing 1. Summarize, in a Paragraph, William Leach's Article...

window dressing

1. Summarize, in a paragraph, William Leach's article, "Strategists of Display and the Production of Desire," What is Leach's main argument?

***** notices that store windows ***** merchand*****e displayes are glimpses of a culture and reflections of its values. Occasionally store ***** created controversy or invoked moral outrage because of their sensuality or erotic content. Above all, store windows and interior displays were marketing tools designed to create consumer desire for luxurious goods. Store ***** ultimately contributed to the boom ***** commercial urban culture.

2. How do these windows attract attention?

***** ***** attention with images of power, wealth, ***** luxury. They ***** theatrical by using science fiction imagery and abstract design. Their primary function is ***** ***** ***** for wealth.

*****. Are there different themes to the windows? What are *****y?

The Holt Renfrew windows all have a futuristic theme, but one imbued with corporate culture too. The ***** center on how clothing c*****tributes to wealth ***** power.

4. Are the images in any way mascul*****e or feminine? Do *****y target a single gender or both?

***** Holt Renfrew windows target consumers of both genders, showing how wealthy and powerful people present themselves ***** the w*****ld. They are gender neutral.

5. ***** do *****se displays use various dramatic decorative strategies, including glass, colour, lighting, props ***** mannequins?

The ***** capitalize on the prolific glass and metal, which serves as mirrors and refractors ***** light. Colors are steely and cold, including black and various shades of gray. Those colors evoke the ***** and progressive theme as well as symbolizing the *****-hearted nature ***** corporate greed. Likewise, metal props are used. The ***** *****sume cool postures: they are standoffish and have no faces too.

*****. ***** these windows tell stories about the objects? ***** are the stories?

The windows tell stories ***** the *****. The objects ***** shown as necessary implements to being successful in the modern business world. ***** objects are like tools or weapons ***** to create wealth and power.

*****. Do ***** displays in***** traditions ***** myths (religious, secular, folk and *****eign) ***** the ways ***** show commodities?

Yes, but this particular display relies on science fiction myths and symbols rather than folkloric ones.

8. Do these ***** "stir up insatiable appetites"? If so, how do they do it? In not, why *****n't they?

They stir ***** insatiable ***** for material satisfaction by playing on the illusion ***** consumer goods will offer intellectual fulfillment. The mannequins stand strong and confident to suggest that ********** ***** achieved wealth and power. They tempt the consumer to follow them.

9. How do displays recreate the meaning ***** look of commodities?

An o*****rwise ordinary handbag or briefcase looks ***** a sexy luxury item when it is displ*****yed in a window designed with high-tech metal imagery. On the *****, ***** mannequins, all the items symbolize *****ir power like a Queen's crown.

10. In wh*****t way are these displays different from and similar to art galleries ***** museums?

***** are similar to