Analyzing Ltl Company Business PlanResearch Paper

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Living the Lingo

Company Profile Summary

Market Research Summary

Marketing Summary

Finance Summary

Company Profile

Business Overview

Living the Lingo

Living the Lingo defines itself as a social enterprise and consequently claim to pursue a goal which contributes to the betterment of the society.

The project emanated from the observation of the latent disconnect slowly percolating in all spheres of or societies. This relational disengagement manifests itself in countless ways as evermore disturbances occult genuine human interactions. This atrophy of our innate collective human nature is the broad societal issue Living the Lingo is tackling.

The company name incarnates the dedication to foster individuals and communities' cohesion. The term "Living" symbolized the "tangible" and the "connection" while "Lingo" signifies the "diversity" and the "exchange."

Precisely, Living the Lingo is a social enterprise conceiving solutions to bind people and organisations on a city's scale. The company designs and organizes edifying programs for groups. In other words, it is a service provider that solves challenges through interventions in a group setting.

Embrace Montreal

Our first service offering, and the object of this business plan, is a service easing the transition of international students arriving in Montreal -- notably called Embrace Montreal.

Embrace Montreal consists in the combination of three elements: accommodation, exploration, and interaction. This service offers to International students an enriching cohabitation experience allowing them to adopt Montreal while making connections and influence their community.

The service consists in hosting International Students in a stimulating environment for a journey varying between 4 and 8 months. Typical Student exchange programs may vary from six to eight months, or in a long duration program up to an year. Financial concerns and immigration laws may also affect the duration. Two semesters may be enough for a foreign student to imbibe host nation's ways of life and learn a new language (French). In addition, the Tenants agreement will have to be renewed only once at the most, Comment by Philippe Ricard: Why limit their participation to one or two semesters? Explanation: typical Student exchange programs may vary from six to eight months, or in a long duration program up to an year. Financial concerns and immigration laws may also affect the duration. Two semesters may be enough for a foreign student to imbibe host nation's ways of life and learn a new language (French). Also the Tenants agreement will have to be renewed only once at the most,

The objectives of their stay being to discover, understand, and engage with Montreal.

The Lingo Lab

Living the Lingo's originality doesn't stop to its concept, it also taints its development strategy. The Lingo Lab is an excellent example of this distinct approach. This laboratory is meant to be a permanent space for ideation, research, and prototyping. The Lingo Lab is also Living the Lingo's first establishment -- initially devoted to Embrace Montreal.

This striking commitment to research & development and more broadly to innovation is core to Living the Lingo. The fact that such service is seemingly inexistent motivates its passion for following an explorative path. By extension, it implies that Living the Lingo will grow relatively slowly has it acquires its essential expertise. That reality is well-known and satisfy its co-founders. and the consequence of a small revenue for the first years of operations.

This striking commitment to research & development and more broadly to innovation is core to Living the Lingo. The fact that such service is seemingly nonexistent motivates its passion for following an explorative path. By extension, it implies that Living the Lingo will grow relatively slowly has it acquires its essential expertise. That reality is well-known and satisfy its co-founders.

In consequence, it's agreed that the first year of operations won't be generating sufficient gross profit to pay decent salaries to both co-founders.

Company History

The idea at the origin of Living the Lingo emanated from the desire to help international students learn French. In the beginning, Sebastien approached Shawn with the project to offer accommodation to international students devoted to the learning of French. At the time, the opinion was that international students lacked opportunities to practice daily. This is how the idea of a favorable environment for genuine interactions is born.

Obviously, the concept evolved to eventually adopt the current form. The breakthrough occurred when it appeared that the approach proposed to international students could also be applied to all sorts of problematics. In other words, that the intervention in a group setting could be a valid approach to solves many different challenges.

Gradually, the project took form and while the essence of the business expanded the short-term focus remained on international students. Eventually, it received the name of Embrace Montreal as it crystallized.

Mid-november 2015, marked the course of the enterprise as an agreement with a family related enterprise was reached. That agreement between Living the Lingo and the Bureau d'Etudes socio-graphiques BLR Inc. concerned the company's initial establishment: The Lingo Lab -- with horizon fall 2016.

Management

Living the Lingo is owned by Sebastien Lavoie-Ricard and Xuan Du. Sebastien instigated the idea after completing his Bachelor of Commerce at Concordia University and was joined by Xuan shortly after. The management team was later completed by the appointment of Philippe Ricard to the Board of Directors.

Sebastien has been haunted by the desire to start his own enterprise since its childhood. After some failed attempts oscillating between the simple concept statement to pre-production, Living the Lingo is it's first project to reach incorporation.

Similarly, Xuan is currently completing his Bachelor of Commerce at Concordia University. Worth mentioning, Xuan has owned multiple business overtime especially a computer store for (x) years.

The two entrepreneurs embody the nature of a social enterprise has Sebastien is leaning towards the social vocation and Xuan towards the economic imperative.

Philippe Ricard is the co-founder and President of the "Bureau d'Etude socio-gaphiques BLR Inc."

Location

The location of The Lingo Lab is undeniably a strength. It is located downtown Montreal a few meters from the UQAM university and Metro station. Its has everything to please international students. It has the convenience of being in a walking distance of all major attractions and services one may need and is situated on a small quiet street.

The neighborhood is the "Quartier Latin" which has an identity and a life of its own.

Legal Structure

The co-founders' desire to build a different company -- one with strong moral value and a commitment to better the society -- resulted in their choice of a specific legal structure: the Community Contribution Company (C3).

Again, a demonstration of the conviction that inhabit the project. Choosing the C3 as legal structure signified greater complexity and cost, but those impairments are easily overthrown by the characteristics of a C3.

The Community Contribution Company was created by the Government of British Columbia in 2013 with an Amendment to the Business Corporations Act. Their objective was to create a legal structure for enterprise pursuing a community purpose to be able to use the driving forces of private enterprise while offering a guarantee to its stakeholders of it's honesty. It resulted in three main restrictions being a Dividend Cap of 40%, an Asset Lock, and an Annual Community Report showing how the C3 has manifested its social, cultural, or environmental goals (which must be embedded in its articles of incorporation).

It is the belief of Sebastien and Shawn, that this vehicle will instill trust, and ease its relations with stakeholders and guarantee the perpetration of the company.

Vision & Mission

Professional Advisors

Goals & Objectives

1

2

2

3.0 Market Research

Industry Profile & Outlook

The industry profile of Embrace Montreal concerns international students.

Internationally

The phenomenon of international students is growing exponentially for many years. According to the Project Atlas, in 1975 there were 0.8M international students globally compare to 4.5M in 2014. Moreover, projections for 2025 revolve around 8M. However, not every county benefits from it - on the contrary, only a handful share the most part of international students.

Canada for instance occupies the seventh place with approximately 6% of all internationally mobile students. Countries preceding it are the U.S. (22%), the UK (11%), China (8%), France (7%), Germany (7%), and Australia (6%).

Canada

More precisely, in Canada in 2014 The Canadian Bureau for International Education evaluated their number to be 336,497 international students. Most notably, this represents an 83% increase since 2008, and an increase of 10% over the previous year.

The Atlas Project also tells us that in 2014 those students came mainly from Asian countries like China (87,329), India (37,399), South Korea (11,438), but also from Occidental countries like France (17,693) and the United States (10,788).

Inside Canada the distribution of International students is also uneven. The most part goes to Ontario with143,428 students (43%), British-Columbia with 96,516 (29%) and the province of Quebec with 47,521 (14%).

Quebec (Montreal)

The more precise data for the province of Quebec are provided by Citizenship Canada and date back to 2013. That year… [END OF PREVIEW]

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