Business Plan Example
A business plan example is a complete or partial business plan that is distributed as a model for individuals unfamiliar with business plan writing. Business plan examples are provided by writing reference sources, business how-to websites, business schools, business libraries, and business professors. Business plan examples can be an excellent reference point for individuals who are new to writing business plans; however, as business plan examples are, like most examples, very general, they are intended to display the basic model of business plan writing. Actual business plans will likely be far more detailed and specific as they will be directed toward a particular audience and designed for a particular business idea.
A business plan example is most useful for its indication of the structure and general content of a business plan. Though business plans will vary, they follow a general format comprised of several sections related to the operation of a business. This format will likely be some variation of the following structure: (1) an executive summary, (2) an overview of the company, (3) a description of the company’s services and/or products, (4) a market analysis, (5) details of the management structure of the business, and (6) a description of the business’ projected finances. The order of this structure will differ from example to example, with the exception that the executive summary will likely always come first, as it is an overview of the information included in the plan. Business plan writers can select a structure based on the example they find best suited to their particular aim. However, business students who are composing a business plan for a class should always use the example provided by their instructor, as it is likely that the instructor considers the particular example he or she provided to be the best model.
Two of the most important considerations when writing a business plan are audience and purpose—who is going to read the plan, and what the business plan writer hopes the outcome of the plan to be. Therefore, the best business plan examples are those that are geared toward the same audience or industry as those for which the business plan writer intends to write. An individual preparing a business plan for an independent cosmetics boutique looking for investors has a different audience and purpose than an individual preparing a business plan for a toy store franchise. These individuals would benefit more from a business plan example that has a similar audience or purpose to their own. This way, the business plan example will provide the writer with more and specific details and guidance.
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