Essay - Analysis of a Strategic Tourism Management Plan Introduction Today, Travel...

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Analysis of a Strategic Tourism Management Plan


Today, travel and tourism is one of the largest industries in the world, and its importance to the survival of some communities has become clearly evident in recent years. According to Harrill and Potts, international tourism remains a consistently productive industry despite periodic downturns in ***** glob*****l economy. During the period between 1950 and 1999, ***** number ***** international tourist arrivals worldwide increased from.025 billion to.664 billion ***** is projected to reach 1.56 billion by 2020; in 1999, gross receipts from international tourism exceeded $1 billion in 59 countries and territories around the world (***** & *****, 2003). With all of this m*****y up for grabs, it is not surpr*****ing that strategic tourism management has emerged as an import*****t field of study in recent years. In this regard, while the challenge is great, many communities have been able to achieve spectacular results in improving *****ir tourism levels through careful management and the recognition that their lives are intimately linked with their ability to preserve and promote what resources they ***** avail***** for this purpose. To determine how effectively the Northern Territory's (Australia) ***** Plan ***** Tourism 2003 to 2007 accomplishes this and its other stated goals, this study provides an analysis of the plan according ***** the insights ***** trends identified in a critical review of the peer-reviewed and scholarly literature. Relevant organizational online ***** will also be consulted, with a summary ***** the research and salient findings being presented in the conclusion.

***** ***** Analysis

Background and Overview.

***** to the Northern Territory's ***** Web site, "In December 2002, the Minister for Tourism launched the Nor*****rn Territory Tourism Strategic Plan 2003-2007. The ***** Plan articulated a vision, shared by both Government ***** industry, for the future growth of tourism in the Nor*****rn *****. It laid out a direction for the tourism ***** ***** five years, outlining a comprehensive set of strategies and *****ting clear targets" ("NT Tourism Strategic Plan," 2007, p. 1). The ***** plan covers the period ***** 2003 and 2007, and is in response to ***** need to promote an *****creasingly important component of the region's *****. In the "Minister's Foreward," The Hon. Dr Chris Burns MLA Minister for ***** reports that, "Tourism is a vit*****l sector of the Nor*****rn Territory (NT) economy, directly s*****porting 8,400 jobs ***** injecting over $1.026 ***** into our ***** annually. Tourism plays a crucial part in our day-to-day lives, and ***** be a fund*****mental key to ***** future growth and economic prosperity" ("NT Tourism Strategic Plan," 2007, p. 1). The overall ***** is guided ***** two fundamental goals:

***** a destination-based approach to future development involving identifying and planning the ***** of previously under emphasised icons as well ***** an increased focus on the Terri*****ry's ***** 'building blocks' of nature-based and cultural tourism, promoting those areas that provide them with a competitive advantage; *****,

Reduce the negative impacts of seasonality to create an environment ***** will help the ongoing viability ***** businesses. "The


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