Essay - Analysis of a Strategic Tourism Management Plan Introduction Today, Travel...

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Analysis of a Strategic Tourism Management Plan


Today, travel and tourism is one of the largest industries in the world, and its importance to the survival of some communities has become clearly evident in recent years. According to Harrill and Potts, international ***** remains a consistently productive industry despite periodic downturns in ***** glob*****l economy. During the period between 1950 and 1999, ***** number ***** international tourist arrivals worldwide increased from.025 billion to.664 billion and is projected to reach 1.56 billion by 2020; in 1999, gross receipts from international tourism exceeded $1 ***** in 59 countries and territories around the world (Harrill & *****, 2003). With all of this m*****y up for grabs, it is not surpr*****ing that strategic tourism management has emerged as an import*****t field of study in recent years. In ***** regard, while the ch*****enge is great, many communities have been able to achieve spectacular results in improving *****ir tourism levels through careful ***** and the recognition that their lives are intimately linked with their ability to preserve and promote what resources they ***** available for this purpose. To determine how effectively the Northern Territory's (Australia) Strategic Plan ***** Tourism 2003 to 2007 accomplishes this and its other stated goals, this study provides an analysis of the plan according ***** the insights and trends identified in a critical review ***** the peer-reviewed and scholarly literature. Relevant organizational onl*****e resources will also be consulted, with a summary of the research and salient findings being presented in the conclusion.

***** ***** Analysis

Background and Overview.

***** to ***** Northern Territory's ***** Web site, "In December 2002, the Minister for Tourism launched the Nor*****rn Territory Tourism Strategic ***** 2003-2007. The ***** Plan articulated a vision, shared by both Government and industry, for the future growth of tourism in the Nor*****rn *****. It laid out a direction for the ***** ***** ***** five ye*****rs, outlining a comprehensive set of str*****tegies and setting clear targets" ("NT Tourism Strategic Plan," 2007, p. 1). The strategic plan covers the period ***** 2003 and 2007, and is in response to ***** need ***** promote an ********** important component of the region's economy. ***** ***** "Minister's Foreward," The Hon. Dr Chris Burns MLA Minister for ***** reports *****, "Tourism is a vit*****l sector of the Northern Territory (NT) *****, directly supporting 8,400 jobs and injecting over $1.026 billion into our economy annually. ***** plays a crucial part in our day-to-day lives, and will be a fundamental key to our future ***** and economic prosperity" ("NT Tourism Strategic *****," 2007, p. 1). The overall plan is guided by two fundamental *****:

***** a destination-based approach to future development involving identifying and planning the development of previously under emphas*****ed icons as well as an increased focus on the *****'s tourism 'building blocks' of nature-based and cultural tourism, promoting those areas that provide them ***** a competitive advantage; *****,

***** the negative impacts ***** seasonality to create an environment ***** will help the ongoing vi***** of businesses. "The


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