Essay - Dell Current Situation Historical Background Goals Objectives, Policies and Strategies...

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Current Situation

Historical Background

***** Objectives, Policies and Strategies

SWOT Analysis


Maintained No. 1 position in the computer hardware industry

Introduction and sell of 2 million printers

Increased Revenues

Increased Year over Year Shipments


***** in revenue growth

Decrease in Investment Income


Increasing the company's presence in existing markets

Entering new markets,

Pursuing additional product and service opportunities

Threats price wars (competition)

Inability to handle product transitions risks associated with doing business abroad

***** in ***** infrastructure





***** and Control

Current Situation

Historical Background

Dell Inc. is the leading manufacturer in ***** ***** hardware *****. The company specializes in the development, design, manufacturing, marketing, and selling of an expansive ***** line built according to cus*****mer requirements ("Full Company Description"). *****se products include both enterprise and client systems. The products sold to *****s include storage servers, networking products and workstations ("Full Company Description"). Client systems include desktop and notebook computer ***** ("Full Company *****"). Dell also offers a wide array of printers, MP3 players, projectors, handhelds and wireless products ("Full Description").

In addition, ***** company ***** various support programs including 24 hour around the clock support ("Full Company *****").

The company is able to maintain such a support system bec*****use it has Comm***** Centers throughout the world including China, Japan, Ireland, the United States ("***** Company Description"). Additionally, all computer ********** have a limited warranty and the company *****fers both telephone and online support. It also offers a helpdesk for all software and peripherals ("Full Company *****").. *****'s customer support system has long been the benchmark in the computer hardware industry ("Full Company Description").

In January 2004, Dell announced partnerships ***** Fuji Xerox, Kodak and and Samsung (Hachman). These partnerships were initiated to *****ow Dell to add new products to its already expansive product line (Hachman). By the end of ***** these partnerships resulted in the addition of digital media adapters and video players to the company's product line (Hachman). These partnershipt aid ***** in *****ng a competitive *****dvantage (Hachman).

Goals Objectives, ***** and Strategies

Currently, your company is divided ***** three geographic subdivisions including Europe, the Americas, and Asia Pacific (Japan) ("Dell Annual Report 2004"). Inside ***** Americas, the company is further divided in***** Bus*****ess ***** U.S. Consumer subdivisions ("Dell Annual ***** 2004"). The objective of the company is to increase stockholder value through the implementation of a strategy, whose foundation is based on the direct model ("***** Annual Report 2004." Th***** model is concentrated in three areas ***** growth, profitability, and liquidity ("Dell Annual ***** 2004"). In *****, your ***** ***** strategy seeks to merge its direct ***** model with an efficient manufacturing ***** supply chain management organization emphasizing standards-based technologies. ("***** Annual Report 2004")

Another lofty objective of the company came in 2002 when the company declared that it would double sales to $60 billion ***** five years. Although many scoffed at the idea, today Dell ***** on its way towards meeting this objective. *****deed the *****'s strategy involves identifying


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