Essay - Dell Current Situation Historical Background Goals Objectives, Policies and Strategies...

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Current Situation

***** Background

Goals Objectives, Policies and Strategies

SWOT Analysis


Maintained No. 1 position in the computer hardware industry

Introduction and sell of 2 million printers

***** Revenues

***** Year over Year Shipments


Decline in revenue growth

Decrease in Investment Income


Increasing the company's presence in existing markets

***** new markets,

Pursuing additional product and service opportunities

Threats price wars (competition)

Inability to h*****le product transitions risks associated with doing business abroad

***** in ***** infrastructure





Evaluation and Control

Current Situation

Historical Background

Dell Inc. is the leading manufacturer in the computer hardware *****. The company specializes in the development, design, manufacturing, marketing, and selling of an exp*****sive product line built according to cus*****mer requirements ("Full Company Description"). These products include both enterprise and client systems. The products sold to enterprises include storage servers, networking products and workstations ("Full Company Description"). Client systems include desktop ***** notebook computer ***** ("Full Company Description"). Dell also offers a wide array of printers, MP3 players, projectors, handhelds and wireless products ("Full Description").

In addition, the company *****fers various support programs including 24 hour around the clock support ("Full ***** *****").

The company is able to maintain such a support system because it has Comm***** Centers throughout the world including China, Japan, Ireland, the Un*****ed States ("Full Company Description"). Additionally, all computer systems have a limited warranty and the ***** offers both telephone and online support. It also offers a helpdesk for ***** software and peripherals ("***** Company *****").. *****'s customer support system has long been the benchmark in the computer ***** ********** ("Full Company Description").

In January 2004, Dell announced partnerships with Fuji Xerox, Kodak ***** and Samsung (Hachman). ***** partnerships were initiated to allow Dell to add new products to its already expansive product line (Hachman). By the end of ***** these partnerships resulted in the ***** of digital media adapters and video players to the company's product ***** (Hachman). These partnershipt aid Dell in *****ng a competitive *****dvantage (Hachman).

Goals Objectives, ***** and Strategies

Currently, your company is divided in three geographic subdiv*****ions *****cluding Europe, the Americas, and Asia Pacific (Japan) ("Dell Annual Report 2004"). Inside ***** Americas, the company is further divided in***** Business ***** U.S. Consumer subdivisions ("Dell Annual Report 2004"). The objective of the ***** is to increase s*****ckholder value through the implementation ***** a str*****tegy, whose foundation is based on the direct model ("***** Annual Report 2004." Th***** model is c*****centrated in three areas including growth, profitability, and liquidity ("Dell Annual ***** 2004"). In *****ition, your ***** ***** strategy seeks to merge ***** direct customer model ***** an efficient manufacturing and supply chain management organization emphasizing standards-based technologies. ("Dell Annual Report 2004")

Another lofty objective of the company came in 2002 when the company declared that it would double sales to $60 billion in five years. Although many sc*****fed at the idea, today Dell ***** on its way towards meeting this objective. *****deed the company's strategy involves identifying


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