Essay - The Effects of Media on Culture Research Proposal Objective the...

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The objective of this work is to write a research proposal relating to the effects ***** media on culture.


***** effect of ***** on culture is well documented in the literature reviewed in th***** research proposal. Media in advertis*****g affects purchases, choices ***** styles in clothing, choices in music and ***** fact affects a plethora of areas within a culture including the commissi***** of violent crimes.


Questions that this research intends to seek the answer to are the questions as follows:

Do you allow violence in ***** video-games or television viewing ***** your household?

Have you or any family member committed a violent crime?

Who makes the media viewing decisions in ********** *****?

***** you swayed by the wishes of other household members ***** if so what are their ages?


The proposed methodology ***** this study is one of a qualitative nature through use ***** the research instruments a pre-formed survey/questionn*****ire to be given in a semi-structured interview.


The proposed timeline for this survey is a period of six weeks during which randomly selected ********** will be interviewed.


After having ***** the literature in the following Annotated Bibliography it ***** the opinion of this researcher that a *****tter understanding of the influence ***** media on the culture can be understood through the proposed research ***** stated. Fur*****r this brief study concludes that media affects on culture ***** both positive and negative.

***** *****

*****. Pope, V. (2002) What Do We Mean by 'Mass Media' and 'Modern Culture' Online available at

***** in this ***** is that in the ***** of media al***** studied ***** "how we define out own sense of who and what we are..." Stated as *****ll is that "Since the mid 19th century, we have come to live not only in a situated *****, but in a culture of **********. The press, film ***** c*****ema, ***** and radio and more recently the Internet, have developed to supply larger scale means of public communication." This work states ***** there are ***** major areas of concern which are those of: (1) Mass media has a political and a persu*****sive power over us. Radio, TV, the ***** and film ***** manipulate whole societies. Political propaganda, advertising and the so-called 'mind-bending' ***** of the media ***** long-standing causes of debate and ********** (2) Since the 19th century there has been a mistrust of ***** 'popular culture', which is thought to debase or degrade cultural traditions and standards. The ongoing ***** about the future of public service broadcasting in Britain in ***** 1990's ***** an example ***** this. What exactly is 'quality' ********** ***** value ***** broadcast output? (3) The most contentious issue concerns the ***** of the mass media on social behavior, in particular violence and delinquency. The media ***** regularly been accused ***** 'causing' outbreaks of unrest in society."

2. Computer Games - Violence ***** Media Effects *****ory (2006) Encyclopedia of New Media


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