Essay - Honda Motor Company Introduction Honda Motor Company (Nyse: Hmc) is...


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Honda Motor Company

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Honda Motor Company (NYSE: HMC) is a worldwide producer of motorcycles, automobiles and power products. They are the #6 automobile manufacturer in ***** world, the #1 motorcycle manufacturer and the #1 eng*****e maker. Based out ***** Tokyo, Honda trades on the Tokyo Stock Exchange, and as an ADR ***** the New York Stock Exchange. The firm employs approximately 185,000 workers. In addition to the physical products that ***** produces, ***** ***** also earns income from Honda Financial Services, which provides financing for consumers with which to purchase Honda *****. Despite a long h**********ry of strong growth, ***** has recently struggled, as have almost all automotive manufacturers.

In 2008, the company's pr*****its showed deterioration. Finally, in Q3, which ended 12/31/08, Honda lost money, almost 4 trillion. This paper will analyze *****, and attempt to determine whether or not Honda remains a good investment. The company's hist*****y, financials and future outlook will all be analyzed. At the end of the paper, a recomm**********tion will ***** made with respect to *****'s stock.

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Honda was founded by Soichiro Honda in 1946 and ***** next year introduced its first product, which was the A-type bicycle engine. The company ***** reorganized in 1948 as ***** ***** Company. The ***** continued to focus on motorcycles throughout the 1950s, and in 1959 opened their first outlet in the United States, a small storefront ***** Los Angeles. By 1963 Honda had begun manufacturing *****, beginning with the S500 sports car. In 1966, the company introduced ***** first compact car, the ***** that would eventually bring it tremendous success in North America.

That ***** was spurred ***** ***** introduction of the ***** Civic, which debuted in 1972. The ***** opened its first overseas manufacturing facility in the United States in 1979, making it ***** first Japanese automaker to do so. The company continued to build on *****s success in the American ***** market ***** the 1980s. ***** launched the Acura division ***** 1986 and by 1989 had the best-selling car on the market in the Accord. ***** company ***** this point had ***** expanded into a wide range of o*****r products, including power tools, lawnmowers, generators, boat *****s and other engine-drive *****.

***** its history, H*****da has been one of the technological leaders in ***** automotive industry. ***** ***** long proved to be a substantial source of competitive advantage. The company is now a leader in robotics and has moved ***** aircraft manufacturing. Honda is also at the head of the curve ***** ***** to developing vehicles powered by alternative sources of energy.

Financial Data

In the past five *****s, Honda ***** enjoyed steady growth, hampered only recently by the global economic *****wnturn. ***** is profitable, liquid and in generally sound f*****ancial position.

The ***** has grown revenues steadily over the past five years. Revenues ***** increased 47% in ***** past five years, a strong num*****r for a firm ***** derives the bulk of its sales from *****s that are both mature and *****tensely competitive.

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