Essay - Hotel and Hospitality Industry: Catering to the Affluent Middle East...

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Hotel and Hospitality Industry: Catering to the Affluent Middle East Today ***** in the Future


Some of the fastest growing travel and tourism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital ***** the United Arab Emirates, ***** particular. Despite the potential of external threats in ***** region, the hotel ***** hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and o*****rs seek to capitalize on this growing ***** in an ********** affluent regi***** of the world. While there are a number of constraints ***** doing business in the United Arab Emirates, all signs point to continued growth and many international chains have already heavily invested in Abu ***** in an attempt ***** gain market sh***** while the getting is good. Clearly, time ***** of the essence, but it is important to identify ***** character*****tics of the market and what can be reasonably expected from a venture c*****pital investment in the hotel and hospitality industry in the ***** Arab ***** today. To this end, this paper provides an overview ***** the ********** hotel and hospitality industry ***** the travel and ***** industry that accounts for ***** lion's share of its revenues, followed by an assessment of initiatives underway in the region that are reflective of current trends in ***** region. A summary of the research, salient findings ***** recommendations are presented in ***** concluding chapter.

***** *****d Discussion

Background and Overview.

***** ***** enormous economic impact, it is little wonder ***** the hotel ***** hospitality ***** has attracted a ***** amount of interest from both researchers and practitioners alike; nevertheless, the harsh realities ***** real-world management in this industry frequently elude academicians and the need for more research in ***** *****a is clear. In this regard, Montgomery, Lip*****z and Brehmer (2005) emphasize that, "In general, ***** enquiry about the hotel and hospitality industry and its participants is steadily accruing, although in a f*****irly haphazard fashion. Its development has often been reported as being hindered by a l*****ck of understanding and communication between academics ***** *****. Gaining access to key ***** within organizations is problematic, and using methodologies that are deemed useful ***** hotel practitioners are seen ***** be of key importance" (p. 343).

***** are also some ***** trends in the hotel and hospitality *****dustry that suggest targeting a specific ***** ***** *****sumed new relevance and importance in recent years, with more ***** more *****s and restaurants assum*****g a "one-size-fits-all" approach to their service deliver. For instance, in their book, *****urism and Postcolonialism: Contested Discourses, Identities and Representations, Hall and Tucker (2004) report that the same forces ***** are driv*****g globalization are having a homogenizing effect on the hotel and ***** industry *****day: "Global culture may ***** comforting for ***** contrast avoider tourists ***** for the contrast seeker tourists it is experientially unexciting. Beachfront resorts, shopping arcades of chain stores, international airports, urban waterfront developments, hotels ***** restaurants are all essenti*****y replications of each o*****r, part of an international, corporate


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