Essay - Hotel and Hospitality Industry: Catering to the Affluent Middle East...

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Hotel and Hospitality Industry: Catering to the Affluent Middle East Today ***** in the Future


Some of ***** fastest growing travel and ********** destinations that have emerged in recent years are the Middle ***** in general and Abu Dhabi, capital ***** the United Arab Emirates, in particular. Despite the potential of external threats in the region, ***** hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs ***** others seek to capitalize on this growing ***** in an *****cre*****ingly affluent region of the world. While *****re are a number of constraints ***** doing business in the United Arab Emirates, all signs po*****t to continued growth and many international chains have already heavily invested in Abu ***** in an attempt ***** gain market share while the getting is good. Clearly, time ***** of the essence, but it is important to identify ***** characteristics of the market and what can be reasonably expected from a venture c*****pital investment in the hotel and hospitality *****dustry in the United Arab Emirates *****day. To this end, this paper provides an overview ***** the *****ternational hotel and ***** industry and the ***** and tourism ***** ***** accounts for the lion's ***** of its revenues, followed by an assessment of initiatives underway in ***** region that are reflective of current tr*****s in the region. A summary of the research, salient findings ***** recommendations are presented in the conclud*****g chapter.

Review and Discussion

Background and Overview.

Given ***** enormous economic impact, it is little wonder ***** the hotel and hospitality industry has attracted a ***** amount of interest from both researchers and practitioners alike; never*****less, the harsh realities of real-world management in th***** ***** frequently elude academicians and the need for more research in this *****a is clear. In th***** regard, Montgomery, Lip*****z and Brehmer (2005) emphasize that, "***** general, research enquiry about the hotel and hospitality industry and its participants is steadily accruing, although in a fairly haphazard fashion. Its development has often *****en reported as being hindered by a lack of underst*****ing and communication between academics and practitioners. Gaining access to key ***** within organizations is problematic, and using methodologies that are deemed useful for hotel practitioners are seen ***** be ***** key importance" (p. 343).

There are also some ***** trends in the hotel and hospitality *****dustry ***** suggest targeting a specific market ***** assumed new relevance and importance in recent years, with more ***** more *****s and restaurants assum*****g a "one-size-fits-all" approach to their service deliver. For instance, in their book, *****urism ***** Postcolonialism: Contested Discourses, Identities and Representations, Hall and Tucker (2004) report that the same *****ces ***** are driving globalization are having a homogenizing effect on the hotel and hospitality industry today: "Global culture may be comforting for ***** contrast avoider tourists but for the contrast seeker tourists it is experientially unexc*****ing. Beachfront resorts, shopping arcades of chain stores, international airports, urban waterfront developments, hotels and restaurants are all essentially replications ***** each o*****r, part of an international, corporate


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