Essay - Johnson & Johnson's Marketing Mix Company Description Johnson & Johnson...

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Johnson & Johnson's Marketing Mix

Company Description

Johnson ***** Johnson (JNJ) is a recognized global leader and manufacturer of health care products and has over 200 subsidiaries, and has offices in nearly every nation of the world. The company ***** headquartered in New Brunswick, New Jersey. For 2006, the company reported Sales of $53.3 Billion.

***** addition the ***** has a series of bus*****esses and initiatives in health care services, which is the fastest growing part of the business today. Johnson & Johnson ***** gone through a variety of structural and organizational structures in ***** last twenty years and ***** is centered on a market segment-based approach which comprises their consumer, medical devices ***** diagnostics, and pharmaceuticals businesses. *****se are the three operating units of the company today.

Consumer segment's main focus and contributions ***** in ***** areas of skin and hair care, oral care, sanitary protection, wound care, baby care and non-prescription drugs. Johnson & Johnson distributes these products through wholesalers or directly to independent and chain retail outlets. The most famous brand names from this business segment include Neutrogena and Clean & Clear skin ***** ***** care products, and the entire line of Band-Aid *****.

Medical devices and diagnostics segment (MD*****D) is comprised of a comprehensive product ***** ***** products used by physicians, nurses, therapists, hospitals, diagnostic laboratories ***** clinics. Johnson and Johsnon sells into these markets using a direct sales force that calls on health care professionals ***** in***** through surgical supply dealers and other *****. Product l*****es include intravenous catheters and shunts; coronary and biliary stents, surgical implants, instruments, needles and sutures; blood glucose monitoring systems; wound closure devices; endoscopic instruments; orthopedic ***** for joint repair and replacement and for correcting spinal de*****mities; contact lenses; clinical chemistry systems; ***** devices, including cardiovascular monitoring and vascular access products.

The pharmaceutical franchise division is focused on heavy use of R&D to bring new innovati*****s to market in the area of antifungal, anti-infective, *****, ***** contraceptive products.

In addition to ***** product **********, Johnson and Johnson is also very active in the ***** of pa***** management and psychotropic therapy. Well-known ********** within the company's portfolio include Procrit for ***** treatment of anemia; Sporanox antifungal, Reminyl for treating Alzheimer's d*****ease ***** Dispersals antipsychotic for schizophrenia.

In terms of financial performance the consumer franchise drives most of near-term revenue growth. The acquisition of Pfizer Consumer Health (PCH) is a big contributor with 7% ***** 11.5%-12.5% sales growth in '07 that JNJ executives are forecasting during conference calls held this month (February) with investment analysts.

***** next five years for Johnson and Johnson will be ***** different and much more challenging than the past five years. The company delivered earnings growth in the range of 12% to 21% throughout 2001-05. It is widely anticipated that more difficult market conditions ***** the ********** Pharmaceutical and Medical Devices & Diagnostics (MD&D) Div*****ions is going to occur in the next five years due to significant ***** competition.

*****'s management team has told ***** ***** community


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