Essay - Johnson & Johnson's Marketing Mix Company Description Johnson & Johnson...

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Johnson & Johnson's Marketing Mix

***** Description

***** ***** Johnson (JNJ) is a recognized global leader and manufacturer of health care products and has over 200 subsidiaries, and has offices in nearly every nation of the world. The company is headquartered in New Brunswick, New Jersey. For 2006, the company reported Sales of $53.3 Billion.

In addition the ***** has a series of businesses and initiatives in ***** care services, which is the fastest growing part of the business today. ***** & Johnson ***** gone through a variety of structural and organizational structures in the last twenty years and today ***** centered on a market segment-based approach which comprises their consumer, medical devices ***** diagnostics, and pharmaceuticals *****. These are the three operat*****g units of the company *****.

Consumer segment's main focus and contributions are in the areas of skin and hair care, oral care, sanitary protection, wound care, baby care and non-prescription drugs. Johnson & Johnson distributes these products through wholesalers or directly to independent ***** chain retail outlets. The most famous brand names from this business segment include Neutrogena and Clean ***** Clear skin and hair care *****, and the entire line of Band-Aid products.

***** devices and diagnostics segment (MD&D) is comprised of a comprehensive product ***** ***** products used by physicians, nurses, therapists, hospitals, diagnostic laboratories and clinics. Johnson and Johsnon sells into these markets using a direct sales force that calls on health care professionals and in***** through surgical supply dealers and other *****. Product l*****es include intravenous catheters and shunts; coronary and biliary stents, ***** implants, instruments, needles and sutures; blood glucose monitoring systems; ***** closure devices; endoscopic instruments; orthopedic products for joint repair and replacement and for correcting spinal de*****mities; contact lenses; clinical chemistry systems; ***** devices, including cardiovascular monitoring and vascular access products.

***** pharmaceutical franchise division is *****ed on heavy use of R&D to bring new innovations to market in the area of antifungal, anti-infective, cardiovascular, and contraceptive products.

In addition to ***** product segments, Johnson ***** Johnson ***** also very active in ***** areas of pain management and psychotropic therapy. Well-known ********** within the company's portfolio ***** Procrit for ***** treatment of anemia; Sporanox antifungal, Reminyl for treating Alzheimer's disease ***** Dispersals antipsychotic for schizophrenia.

***** terms of financial per*****mance the consumer ***** drives ***** of near-term revenue growth. The acquisition of Pfizer Consumer Health (PCH) is a big contributor with 7% ***** 11.5%-12.5% s*****les growth in '0***** that JNJ executives are forecasting during conference ***** held this month (February) with investment analysts.

The next five ***** for Johnson and Johnson will be ***** different ***** much more challenging than the past five years. The company delivered earnings growth in the range of 12% to 21% throughout 2001-05. It is widely anticipated that more difficult ***** conditions ***** the *****'s Pharmaceutical and Medical Devices & Diagnostics (MD&D) Div*****ions is go*****g to occur in the next five years due to significant market competition.

JNJ's management team has told the investment community


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