Essay - Liz Claiborne, Inc. Abstract the International Fashion Apparel and Accessories...


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Liz Claiborne, Inc.

Abstract

The international fashion apparel and accessories company, Liz Claiborne, Inc., performed well under CEO Paul R. Charron. However, due to increased competition and cut-rate pricing, it is questionable whether or not the company can maintain *****s streak of quarterly sales increases. Although ***** company does not own any manufacturing facilities, through arrangements with other organizations it designs, manufactures and markets both casual and formal, women's and mens apparel and *****. The ***** utilizes a multi-br*****nd portfolio strategy, with 38 brands, as part ***** their strategic management. Yet, both regional and ***** competitors such as: Benetton, Espirit, Jones Apparel, Polo Ralph Lauren, and Tommy Hilfiger have put increasing pressure on ***** Claiborne (Leonard, 2007, p. 119). This paper will present an external factor evaluation matrix, internal ***** evaluation *****, SWOT matrix, and analyze the retail apparel industry using Porter's Five Forces.

Liz Claiborne, *****. - 2005

*****:

The international fashion apparel and accessories company, Liz Claiborne, Inc., performed well under CEO Paul R. Charron. However, due to increased ***** and ***** pricing, it is questionable whether or ***** the company ***** maintain its streak of quarterly sales increases. ***** the company does not own any manufacturing *****, through ***** with ***** organizations it designs, manufactures and markets both ***** and *****, women's and mens apparel ***** accessories. The comp***** utilizes a multi-brand ***** strategy, with 38 brands, as ***** ***** ***** strategic *****. Yet, both regional and ***** ***** such as: Benet*****n, Espirit, Jones *****, Polo Ralph Lauren, and Tommy ***** have ***** increasing pressure on ***** Claiborne (Leonard, 2007, p. 119). ***** paper will present an external factor evaluation *****, internal ***** evaluation matrix, SWOT matrix, ***** ***** the retail ***** industry using ***** Five Forces.

External Factor Evaluation Matrix:

The key external factors affecting Liz Claiborne, *****. vary greatly. Growth in online spending, growth in the retail apparel industry, ***** a 21.3 percent growth from 2002 to 2007 (*****, 2007, p. 118), growth in the Asi***** ret*****il sec*****r, ***** in mass merchandising retailers, and increased demand for high quality, low-cost apparel are important opportunities ***** *****any can't af*****d to miss.

Threats ***** the organization involve: the economic slowdown in the United States, increase in counterfeit products, ********** competition from regional and international competitors, a decline in the world's cotton production ("Liz Claiborne," 2008), ***** increased shipping costs. When assessing Liz Claiborne's effectiveness using an external factor evaluation (EFE) matrix, it becomes clear ********** are several areas where the organization could improve.

With a highest score possible of 4 and a lowest ***** of 1, Liz Claiborne scored 2.325 on the EFE *****. It received it's highest marks for its strategy for taking advantage of the *****line retail increase, with ***** company's 20 websites including: www.claiborne.com, www.c*****ccali*****nia.com,and Liz Claiborne," *****).

*****'s ***** ranking scores were in addressing the threat of the ***** in the world's cotton production, rising shipping costs, and the opportunity afforded by increases in mass-merchandising *****ers, as the company h***** yet to take

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