Essay - Management-verizon Management: Verizon in the Past Few Years, the Competition...

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In the past few years, the competition among companies that sell and support cellular phone telecommunications has dramatically increased; as a result, m*****nagement and leadership strategies have emerged as key factors in determining the long- term success or ultimate failure of such organizations. In maintaining a healthy organizational culture, management and leadership take on several different roles and responsibilities. Verizon, one ***** the three of ***** most popular ***** companies, has built its business on a simple, powerful premise; the more people connected to a network, the ***** valuable the network is to those who use it (Verizon 2006, at pp.1). Verizon has focused on servicing the cus*****mer, and ranks higher than ***** industry average on customer service. The phone company offers phones that feature a host of applications that offer ***** solutions for organizing hectic work ***** personal life schedules. At Verizon, management and leadership play two distinct roles. As a result ***** ***** set the industry standard for business models, revenue models, and core competencies, all the while simultaneously establishing a compet*****ive *****dvantage. This paper will discuss the difference between management and leadership at Verizon and will analyze the roles that leaders at Verizon play. It will also explain how the four functions of ***** at Verizon support the creation and maintenance of a ***** organizational culture. Finally, it ***** conclude by recommending two strategies that managers and leaders can implement to ensure the continuing ***** ***** the *****.

Differences between Leadership and Management at Verizon

Verizon provides an example of a comp*****y in which management ***** ***** are two different aspects of success. Verizon's *****hip style is built on the principles of transform*****ional leadership, a concept that has been strongly emp*****ized in the United States. At Verizon, the benef***** of transformational leadership *****clude broadening and elevating the interests ***** managers, generating aw*****ness and acceptance among the ***** of the purposes and mission ***** their employee staff, and motivating managers to go beyond their self-interests for the good of the employee ***** and the company overall. Leaders at Verizon articulate a re*****listic vision of the future that can be shared, stimulate managers intellectually, and pay attention to the *****s among the management team. In comparison, management *****m operates ***** stimulate their ***** staff on an individual store or location basis. *****hip serves to highlight the goals of ***** *****, and management defines the need for change, creates new **********, and mobilizes ***** ***** *****ward commitment to ********** visions.

According to ***** principles at Verizon, the transformation of ***** employee staff can be achieved by raising the awareness of the importance and value of desired outcomes, getting employees to transcend *****ir own self-interests ***** altering or expanding *****' needs. At Verizon, a leader is one who recognizes what management and staff want to get from their ***** and tries to see ***** employees ***** ***** they desire if their perf*****mance warrants it; exchanges rewards for appropriate levels of effort; ***** responds to employees' self-interests as long


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