Essay - Management-verizon Management: Verizon in the Past Few Years, the Competition...

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*****: VERIZON

***** the past few years, the competition among companies that sell and support cellular phone telecommunications has dramatically increased; as a result, m*****nagement and leadership strategies have emerged as key factors in determining the long- term success or ultimate failure of such organizations. In maintaining a healthy organizational culture, management and leadership take on several different roles ***** responsibilities. Verizon, one of the three of the most popular ph***** companies, h***** built its business on a simple, powerful premise; t*****e more people c*****nected to a network, the more v*****luable ***** network is to those who use it (Verizon 2006, at pp.1). Verizon has focused on servicing the cus*****mer, and ranks higher than ***** industry average on customer service. The *****one company offers phones that feature a host of applications that offer simple solutions for organizing hectic work ***** personal life schedules. At Verizon, management and leadership play two distinct roles. As a result Verizon has set the industry st*****ard for business models, revenue models, and core competencies, all ***** while simultaneously establishing a competitive advantage. This paper will discuss the difference between management and leadership at Verizon and will analyze the roles that leaders at Verizon *****. It will also explain how ***** four functions of ***** at Verizon ***** the creation and maintenance of a healthy organizational culture. Finally, it ***** conclude by recommending two strategies ***** managers and leaders can implement to ensure ***** continuing success of the company.

Differences between Leadership and Management at *****

Verizon provides an example of a company in which management and ***** are two different aspects ***** success. Verizon's leadership style is built on the principles of transformational leadership, a concept that ***** been strongly emphasized in the Un*****ed States. At Verizon, the benef***** of transformational leadership include broadening and elevating ***** interests ***** managers, generating aw*****ness and acceptance among the managers of the purposes and mission of their employee staff, and motivating managers to go beyond their self-***** for the good of ***** employee ***** and the ***** overall. Leaders at Verizon articulate a re*****listic vision of the future that can be shared, stimulate managers intellectually, and pay attention ***** the ********** among the management team. In comparison, management ********** operates to ***** their employee staff on an individual store or location basis. Leadership serves to highlight the goals of the company, and management defines the need for change, creates new visions, and mobilizes *****ir staff toward commitment to these *****.

***** to ***** principles at Verizon, the trans*****m*****ion of the employee staff can ***** achieved by raising the awareness of the importance and value of desired outcomes, getting employees to transcend *****ir own self-interests ***** altering or expanding employees' needs. ***** Verizon, a leader is one ***** recognizes what management and staff want to get from their work and tries to see that employees get ***** they desire if their performance warrants it; exchanges rewards for appropriate levels ***** effort; and responds ***** employees' self-interests as long


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