Essay - Marketing Plan Introduction: Over the Years Pet Grooming Business Has...

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Marketing Plan


***** the years pet grooming business has turned out to be a lucrative one with increasing num*****r of people engaging the services of a pr*****essional pet groomer driving ***** pet grooming business to grow at a steady pace. Pet owners consider th***** a properly groomed pet feels *****nd remains in good health and cheer. Cashing on this market need, there ***** been proliferation of professional pet groomers offering their services. Therefore launching a pet grooming business would not only be ***** sound business proposition but also be fulfilling one as well. If the figures of National Industry - Occupation Employment Matrix, which was brought ***** ***** U.S. Bureau of Labor Statistics, show that by 2010, the demand for involving the professional pet groomer's services ***** enhance by 12%. ("Pet Grooming Products," n. d.)

Almost all professional pet ***** manage ***** groom on an average about seven to ten dogs on a daily basis remaining engaged for nearly five to six days on a weekly b*****sis. The key ***** emerge successful in a pet ***** bus*****ess are loads of patience, love for animals and a constant yearning to learn. Lack of marketing knowledge will spell disaster for pet grooming business. Hence the hallmark of building a c*****pable pet grooming business are building a solid cus*****mer base which keeps returning and emerging as the top ***** the mind recall for customers. Once ***** have information regarding the *****nefits of a particular pet grooming services, they ***** keep returning to the same company repeatedly. Hence a well groomed pet *****nd a happy pet owner shall be the target of a serious *****m*****n. Besides, it is seen that starting a mobile pet grooming business would be more advantageous ***** customers prefer that way. A 'pick and deliver pet grooming service' ***** come as a more convenient *****. ("Pet Grooming *****," n. d.)

***** rolling out a pet ***** business, it would be useful to do all the home work and be armed with ***** basic skills ********** for entering the pet grooming profession. A *****al ***** grooming certificate can ***** obtained from any pet school of repute. Besides, there are online courses on the subject. It pays to have a good background regarding animal psychology and a groomer must know the manner in which to handle them properly. One ***** also acquire knowledge regarding pet ***** as also the business of pet grooming ***** working under the guidance of a pr*****essional pet groomer besides checking ***** some of ***** collection of books and e-books available online ***** starting a pet ***** business. Having ***** regarding pets will certainly beneficial in ***** business. Some of the indicative points which ***** be helpful for starting on a pet grooming business are (i) thorough ***** regarding the dynamics of the pet ***** business (ii) different ********** of running a mobile pet grooming business (**********) Start-ups costs of ***** an independent pet grooming business (iv) details regarding pet ***** equipment, ********** ***** supplies, wholesale dealers,


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