Essay - Marketing I. Product Description the Product to be Marketed is...

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I. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will be rated for all audiences but will contain some non-graphic violence. Its style wile be similar to most movie-***** video ********** in that it will roughly follow the plot line of the movie, with the player *****ing able to play ***** role of one of main characters with the challenge of overcoming various enemies. The game ***** scheduled to be released ***** all major game systems. It ***** also be ***** as part of the pre-***** release promotions, roughly two months prior to the ***** hitting theaters.

Environmental Analysis

This product will be effected by environmental factors. Most notably will be the film in which it is based on. Prior to the films release, the video game's success will ***** dependent ***** ***** films pre-release marketing strategy. Although the video game can be marketed independently, it is really dependent on the promotion of ***** film in general. If the film ***** not widely promoted, *****n few consumers will be interested in the video *****. This *****comes even more true as ***** is based on a character set popular several decades ago. The release ***** the film is expected ***** create a new, nost*****lgia-***** hype for th***** character *****. The success of ***** ***** game is dependent on the success ***** the film's hype.

Fur*****r, the video game ***** ***** dependent ***** ***** film's overall box office success. If the film is not popular at the ***** office, then all related market*****g products, including the video game, will most likely not succeed. *****se environmental factors are factors that cannot be controlled ***** the product makers. The best ***** can be done is to heavily promote the video game in order to build hype for ***** upcoming movie *****, which will thus create more demand for the video *****.

Marketing Strategy

The best marketing strategy will to coordinate efforts with all *****s that ***** spin offs of ***** movie. By creating a joint marketing strategy, ***** producers will benefit because all the products are re*****y selling the same thing: the Transformer label. Consumers will not see each product as a separate entity but instead as ***** of the ***** franchise. Thus, it is important to ***** a conc*****e and coordinated marketing message. For example, if the movie is targeted towards adults ***** other ***** are targeted towards grade school kids, the ***** strategies will work against each *****. Instead, the franchise as a whole needs to market the entire image ***** a particular, targeted *****. In this case it will be towards those individuals who grew up with, and are therefore familiar with, the Transformers. Namely, males *****tween the ages of twenty-five and forty. This is also one the main target groups for video games in *****.

Marketing Mix

As previously stated, the product will be a video g*****me based on ***** movie Transformers. Further, it ***** be made


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