Essay - Marketing I. Product Description the Product to be Marketed is...

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I. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will be rated for all audiences but will contain some non-graphic violence. Its style wile be similar to most movie-based video *****s in that it will roughly follow ***** plot line of the movie, with the player being able to play ***** role of one ***** main characters with the challenge of overcoming various enemies. The game is scheduled to be released ***** all major game systems. It ***** also be ***** as part of ***** pre-movie release promotions, roughly two months prior ***** the ***** hitting theaters.

Environmental Analysis

This product will be effected by environmental factors. Most notably will ***** the film in which it is based on. Prior to the films *****, the video game's success will be dependent ***** ***** ***** pre-release marketing strategy. Although the video game can be marketed in*****ly, it ***** re*****y dependent on the promotion of the film in general. If the ***** is not widely promoted, then few consumers ***** ***** interested in the video *****. Th***** becomes even more true as ***** is based on a ch*****racter set popular several decades ago. ***** release ***** the film is expected ***** create a new, nost*****lgia-***** hype for this character set. The success of ***** ***** game is dependent on the success ***** the film's hype.

Fur*****r, the video game is ***** dependent ***** the film's overall box office *****. If the film is not popular at ***** box office, ***** all related market*****g products, including the video *****, will most likely not succeed. *****se environmental factors are factors that cannot be controlled ***** the product makers. The *****st that can be done ***** to heavily promote the video game in order to build hype for ***** upcoming movie release, ***** will thus create more demand ***** the video game.

Marketing Strategy

***** ********** marketing strategy will to coordinate efforts with all *****s ***** are spin offs of the movie. By creating a joint marketing *****, all producers will benefit because all the products are really selling the same thing: the Transformer label. Consumers will not see each product as a separate entity but instead as part ***** the ***** franchise. Thus, it is important to create a conc*****e ********** coordinated marketing message. For example, if the movie is targeted towards adults but other products are targeted towards grade school kids, the marketing strategies will work against ***** other. Instead, the franchise as a whole needs to market the entire image ***** a particular, targeted *****. In this case it will be towards those individuals who grew up w*****h, and ***** therefore familiar with, the Transformers. Namely, males *****tween the ages of twenty-five ***** forty. This is also one ***** main target groups for video ********** in *****.

Marketing Mix

As previously stated, the product will be a video g*****me based on the movie *****. Further, it will be made


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