Essay - Migros Company Visit Introduction Number of Corporations of all Types...

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Migros Company Visit

***** number of corporations ***** all types have discovered that adopting so-called "green" or environmentally friendly and socially responsible business practices can pay large dividends in terms of more efficient operations and engendering consumer good will, but grocery retailers have largely been absent from this movement with a notable exception. The Swiss grocery retailer, Migros, has been in the vanguard of corporations that have focused on improving ***** quality ***** life for its partners and the customers it serves through such practices, which is a truly rem*****rkable approach to doing business for ***** s*****res which traditionally have ***** compelled to compete using razor-thin profit margins in a highly competitive environment. While these business tactics ***** not always worked out the way the company envisioned or desired, to its credit, Migros continues to adhere to these socially responsible ***** practices today ***** expects them to help fuel its continued growth into new markets in the future. To determine what factors have played a role in the *****'s ***** to date, this paper provides an overview of ***** company's history, some key facts and figures ab***** Migros, ***** corporate strategy/philosophy and current ***** past issues that have affected the company. A summary of the research and lessons learned are provided in the conclusion.

Review and Discussion

History ***** the company.

***** in 1925 by Gottlieb Duttweiler, ***** has grown from its humble origins operating from a few Model T trucks ***** 16 employees in Zurich to emerge as a major grocery retailer and employer in Switzerland today (About Migros, 2009). According to Migros' corporate Web site, "With a starting capital of 100,000 francs, Gottlieb Duttweiler bought five Model ***** Ford trucks and stocked *****m ***** six basic products (coffee, rice, sugar, pasta, coconut oil and soap) which he offered at up to 40 percent cheaper than his competitors" (About Migros, 2009, p. 1). Opening its first self-service store in *****948 (About Migros), Migros has diversified from these six ***** products over the years ***** now offers its ***** a one-stop shopp*****g experience that rivals American-based Wal-Mart. ***** to ***** corporate ***** site, "Whatever you think ***** is, you are right because Migros ***** as versatile as hardly another company in Switzerland: it's shopping centers, publishing, travel, banking, industrial management, sponsor, culture and photographic processing, airline services, bakery ***** and even a lot more" (About Migros, 2009, p. 2).

Key ***** ***** f*****cts.

*****, Migros is the largest retailer in Switzerland as well as being one of the 500 largest companies in ***** entire world (About Migros, 2009). Accord*****g to Reinhardt and ***** associates, "Primarily a retailer for foods and near-foods products, the cooperative Migros, with close to 600 retail outlets in Switzerl***** (but only four outside its domestic market), is fac*****g stiffer competition, both from existing competitors (such as Coop) and ***** arrivals (such ***** hard discounters Lidi and Aldi)" (p. 37). ***** company employs almost 80,000 people ***** has annual revenues in excess of 20 billion ***** (About


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