Essay - Migros Company Visit Introduction Number of Corporations of all Types...


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Migros Company Visit

***** number of corporations ***** all types have discovered that adopting so-called "green" or environmentally friendly and socially responsible business practices can pay large dividends in terms of more efficient operations and engendering consumer good will, but grocery retailers have largely been absent from this movement with a notable exception. The Swiss grocery retailer, Migros, has been in the vanguard of corporations that have focused on improving ***** quality of life for its partners and the customers it serves through such *****, which is a truly rem*****rkable approach to doing business for grocery stores ***** traditionally have been compelled to compete using razor-thin profit margins in a highly competitive environment. While these ***** t*****ctics have not always worked out the way the company envisioned or desired, to ***** credit, Migros continues to adhere to these socially responsible business practices today ***** expects them to help fuel its continued growth into new markets in the future. To determ*****e what factors ***** played a role in the company's growth to date, this paper provides an overview of ***** comp*****y's history, some key facts and figures about Migros, its corporate strategy/philosophy and current and past issues that have affected the company. A summary ***** the research and lessons learned are provided in the conclusion.

Review and Discussion

***** of the company.

Established in 1925 by Gottlieb Duttweiler, Migros has grown from its humble origins operating from a few Model T trucks and 16 employees in Zurich to emerge as a m*****jor grocery retailer ***** employer in Switzerland today (About Migros, 2009). Accord*****g to Migros' corporate Web site, "With a starting capital of 100,000 francs, Gottlieb Duttweiler bought five Model T Ford trucks and stocked them ***** six basic products (c*****fee, rice, sugar, pasta, coconut oil and soap) which he offered at up to 40 percent cheaper than his competitors" (About Migros, 2009, p. 1). Opening its first self-service store in 1948 (About Migros), Migros has diversified ***** these six basic products over the years and now offers its customers a one-stop shopping experience that rivals American-based Wal-Mart. According to ***** corporate ***** site, "Whatever you think ***** is, you are right because Migros ***** as versatile as hardly another company in Switzerland: it's shopping centers, publishing, travel, banking, industrial management, sponsor, culture and photographic processing, airline services, bakery ***** and even a lot more" (***** Migros, *****, p. 2).

Key ***** ***** *****.

Tod*****y, Migros is the largest retailer in ***** as well ***** be*****g one of the 500 ***** companies in ***** entire world (About Migros, 2009). According to Reinhardt and h***** associates, "Primarily a ret*****iler for foods and near-foods products, the cooperative Migros, with close to 600 retail outlets in Switzerland (but only four outside ***** domestic market), is fac*****g stiffer competition, both from existing competi*****rs (***** as Coop) and new arrivals (such ***** hard discounters Lidi ***** Aldi)" (p. 37). The ***** em*****loys almost 80,000 people and has annual revenues in excess of 20 billion ***** (About

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