Essay - Pfizer SWOT Pfizer—a SWOT Analysis Strengths Pfizer is One of...


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Pfizer SWOT

Pfizer—a ***** Analysis

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Pfizer is one of the world's leading research pharmaceutical companies and also one of the ***** most profitable companies. It has a well-respected n*****me known all over the world and commands some of the top research, advertising, financial, and marketing talent. It produces two of the most well-known name-brand drugs, Viagra and Lipitor in America today. Even ***** American Heart Association recommends the use of ***** such as Lipitor to reduce cholesterol when diet ***** exercise fail to reduce this common health problem. High cholesterol as a common ***** problem is only likely ***** incre*****e with the rapidly aging population—and the rise in obesity levels (Berenson, 2007).

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Unfortunately, "while the company remains highly *****, its financial health is increasingly tied to Lipi*****r" which is dangerous for the company in ***** future as Lipitor's patent will expire ***** several years, ***** means it will face competition from cheaper, generic drugs (Berenson, 2007). Pfizer's reputation has also been tainted by its association ***** Celebrex, a p*****in medication that has been tied to increased risk of heart problems, in comparison to over-the-counter painkillers. The prominence ***** the Pfizer advertising campaign for ***** drug, followed by its rapid fall from grace undoubtedly damaged the company's trusted name.

Pfizer also manufactures Zoloft, an antidepressant that was widely criticized for its over-prescription to teenager, and possibly causing increased suicidal thoughts in this population. ***** company website now states that the drug is not advised for people under the age of 17. Antidepressants ***** 'lifestyle' *****s like Viagra have come ***** *****creased media scrutiny and *****d as examples of the over-prescription of medication in ***** American *****care system ***** general. Healthcare in America is grow*****g more and more expensive, and insurance companies are being pressured to cut costs, including scaling back how much they pay ***** drugs.

Now, Exubera, "the first and so far ***** commercially available inhaled-insulin diabetes treatment," is on ***** verge of turning into an "expensive failure" as Pfizer "***** been dogged by questi*****s about ***** safety, cost ***** convenience" (Berenson, 2007).

Opportunities

According to the ***** press release section of its website, discomfort associated with fibromyaglia, a common chronic pain condition, has ***** s*****n to be signific*****tly reduced by a new drug developed by Pfizer c*****lled Lyrica, "according to study results presented ***** at the American Academy ***** Neurology annual meeting" ("Lyrica Significantly Reduced Pain," 2007, Press Release). Pfizer has also developed a new AIDS drug called Maraviroc, which is likely to considerably improve and extend the life of AIDS patients who take the *****, according to researchers at the University of Pittsburg and Columbia University (Altman & Pollock, *****).

Threats

Both Merck and Schering-Plough, two ***** Pfizer's greatest rivals, plan to combine forces and develop a medicine ***** rival Lipitor. "The planned drug, meant to reduce levels of the harmful type of cholesterol in ***** ways, could hit ***** market when ***** patent expires in a few *****" ("Merck and Scher*****g-Plough Plan A*****her Cholesterol Drug,"

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