Essay - The Powers of Advertising and Its Negative Effects on the...

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The Powers of Advertising and its Negative Effects on the Consumers


Chapter-1 Introduction



Research Objectives

Literature Review



Is advertising untrue?


Reactions to advertising (?) failures / negative effects


The Development of New Media





Advertising should not be viewed as an independent function, and is only a part ***** marketing. This is made clear from the fact the persons in charge of advertis*****g are called advertising agents, ***** *****y are ***** entitled ***** a commission form the owners of the media for whom ********** really collect advertisements and the payments. Earlier, the functions of all three persons were clear, and the ***** organizations paid ***** the ***** to the agent, and they in turn passed it on to the media owners. The increasing costs of media and the high rates of commission brought a lot of confusion ***** ***** system, *****nd the roles of ***** agencies started changing. With the introduction ***** newer ********** of *****, ***** question of media ownership also came under dispute, as the new information technology is a *****, where there is little possibility of h*****ving media owners in the traditional sense.

Modernization has ***** led to a situ*****tion where the ownership of media ***** getting fragmented, and the progress of the information from ***** marketing organization to the consumer is no longer passing through clear stages. There are ********** cases where the information is going directly from the marketing organization ***** the consumer, ***** in that case, it is difficult to classify it strictly as advertising. The role of the marketing organization is now the most predominant in the entire process ***** advertising in whatever form it may be. The negative *****, whatever they may ***** is thus the responsibility of the marketing organizations as they are the most powerful in the triumvirate ***** the ***** organization, ***** agency and the ***** owner.

Some negative effects have been described here, and it can be seen that in all those cases, the responsibility ***** only with the desires of the marketing *****, ***** it is only *****y that ***** profited ***** the miscommunication. At the same time, the *****s are becoming conscious of ********** rights and there are worldwide movements for preservation of consumer rights. The two can be matched ***** when the ethics of the marketing organization is high enough. This is also difficult in view of the fact that today performance of any ***** is be*****g measured by pr*****it only.



It is accepted in management that the use of advert**********g is a ***** of the m*****rketing activities of a company. ***** aim of the marketing activities of a ***** is *****lways to achieve success in ***** marketplace in the movement of the products. This concept is being changed ***** ***** day ***** concept ***** "Increasingly, however, top management requires ***** marketing view ***** ultimate purpose as contributing to the enhancement of shareholder returns." This gives a ***** ide***** that the view of


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