Essay - The Powers of Advertising and Its Negative Effects on the...

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The Powers of Advertising and its Negative Effects on the Consumers


Chapter-1 Introduction



Research Objectives

Literature Review



Is advertising untrue?


Reactions to advertising (?) failures / negative effects


***** Development of New Media





***** should not be viewed as an independent function, and is only a part ***** marketing. This is made clear from the fact ***** persons in charge of advertising are called advertising agents, and they are ***** entitled to a commission form the owners ***** the medi***** for whom ********** really collect advertisements and the payments. Earlier, the functions of all three persons were clear, and ***** marketing organizations paid for the ***** to ***** agent, ***** they in turn p*****sed it on ***** the media *****. The increasing costs ***** ***** and the high rates of commission brought a lot of confusion to ***** system, *****nd the roles ***** the agencies started changing. With the introduction of newer forms of media, ***** question of ***** ownership also came under dispute, as the new information technology is a media, where there is little possibility of having media owners in the traditional sense.

Modernization has ***** led ***** a situ*****tion ***** the *****hip of media ***** getting fragmented, and the progress of the information from ***** marketing organization to the consumer is no longer passing through clear stages. *****re are now cases where the information is going directly from the marketing organization to the *****, ***** in that case, it is difficult to classify it strictly as advertising. The role of the marketing organization is ***** the most predominant in ***** entire process ***** advertising in whatever form it may *****. ***** negative *****, whatever ***** may be is thus the responsibility of the ***** organizations ***** they are the most powerful in the triumvirate of the marketing organization, advertising agency and ***** ***** owner.

Some ***** effects have been described here, and it can be seen that in all those *****s, the responsibility is only with ***** desires of the market*****g *****, ***** it ***** only they that ***** prof*****ed ***** the miscommunication. At ***** same time, the consumers are becoming conscious of their rights and there are worldwide movements for preservation of consumer rights. The two ***** be matched only when the ethics of the marketing organization is high enough. This is also difficult in view of ***** fact ***** ********** performance ***** any organization is being measured by profit only.



It is accepted in management that the use of advertising is a ***** of the marketing activities of a company. ***** aim of the ***** activities of a ***** is always to achieve success in ***** marketplace in the movement of the products. ***** concept ***** be*****g changed and to day ***** concept is "Increasingly, however, *****p management requires that marketing view ***** ultimate purpose as contributing to the enhancement of shareholder re*****s." Th***** gives a cle*****r idea that the ***** of


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