Essay - Primary Data Collection What are the Advantages and Disadvantages of...

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Primary Data Collection

What are the advantages and disadvantages of different methods ***** primary data collection?

While ***** need for the use and selection of the most effective *****m primary data ***** is ubiquitous to all forms of research and to the surveyed study of consumer behavior, there is no one, singular effective method of collection that 'trumps' all other *****ologies, for all *****ms of research. Personal surveys are thorough but costly. Phone interviews are wide-ranging, cheap, fast, and often spurned by speakers. Mail surveys cover wide areas, but are easily discarded. Internet surveys ***** low in cost but anonymous. Observation of others is *****, but potentially biased ***** the data recorder's own limits perceptions. Surveys ***** personal in-ho***** company experience are again low in cost but limited in scope, and data mining is available but difficult to limit in its ***** and is therefore *****.

Why may we conduct secondary ***** collection early in the research process and primary data collection later in ***** project?

Despite the importance of ***** data, researchers must begin ********** survey construction and investigation ***** with cheaper and more quickly obtained secondary data. Besides the ***** fac*****r, secondary research enables a data collector construct the best method ***** research, ***** to determine the ***** ***** of *****ing primary research over the quickest time frame possible. Secondary research, or the previous w*****k of others collected through prior ***** and accessed via pr*****essional journals and databases also provides current researchers in the field ***** ***** ability to determine an effective


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