Essay - Primary Data Collection What are the Advantages and Disadvantages of...

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Primary Data Collection

***** are the advantages and disadvantages of different methods of primary data collection?

While the need for the use and selection of the most effective *****m ***** data ***** is ubiquitous to all forms of research and to the surveyed study ***** consumer behavior, there is no one, singular ***** method of collection that 'trumps' all other *****ologies, for all forms of research. Personal surveys are thorough but costly. Phone interviews are wide-ranging, cheap, fast, ***** often spurned by speakers. Mail surveys cover wide areas, but are easily discarded. Internet surveys ***** low in cost but anonymous. Observation of *****s is *****, but potentially biased ***** the data recorder's own limits perceptions. Surveys ***** personal in-ho***** company experience are again ***** in ***** but limited in scope, and data mining ***** available but difficult to limit in its scope and is therefore *****.

Why may we conduct secondary ***** ***** early ***** the research process and primary data collection later in the project?

Despite the importance of primary data, researchers must beg***** *****ir survey construction and investigation ***** with cheaper and more quickly obtained secondary data. Besides the cost fac*****r, ***** research enables a data collector construct the best method of research, and to determine the best methods ***** *****ing primary research over the quickest time frame possible. Secondary research, or the previous w*****k of others collected through prior ***** ***** accessed via professional journals and databases also provides current researchers in the field with ***** ability to determine an effective


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