Essay - Primary Factors that Affect Choice of Fast Food Among Individuals...


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PRIMARY FACTORS THAT AFFECT CHOICE OF FAST FOOD AMONG INDIVIDUALS OF DIFFERENT COUNTRIES AND *****IATIONS IN HEALTH PERSPECTIVES RELATED TO CONSUMPTION OF FAST *****

ABSTRACT

***** objective of this research is to identify the impact that culture has on the consumption ***** fast food and ***** compare ***** difference in buy*****g behavior in different countries. Finally, this work will investigate the major factors ***** affect customer's choice in fast food and to understand the relationship between food consumptions and health. This study ***** made a qualitative exam*****ation of fast food consumption among individuals of various nationalities and ethnicities in various countries specifically as related ***** consumption ***** fast food through an extensive review of literature in a study reported in *****terpretive and descriptive findings. Literature reviewed in this ***** is of an academic ********** peer-reviewed nature and publ*****hed in journals, books, and professional literature and is of a recent *****. Globalization is greatly changing society and culture all around ***** globe in terms of consumer choices, lifestyle, individual preferences, socialization ***** custom and at the same time all of these factors are *****izing and ***** specific aspects of marketing for ***** food restaurants such as McDonald's, Kentucky Fried Chicken, and others. In short, underst*****ing factors affecting consumer choices regarding fast ***** ***** a complex focus ***** ***** because many diverse and various factors must be taken into consider*****ion in terms of fast food and indeed the non-foodness' (Kwan, 1999) ***** study has found that non-food ***** factors affecting consumer choice of fast food establishments on a loc*****l ***** international basis include factors ***** as: (1) individual choice; (2) religious; (3) group preferences; (4) health-related *****; (5) location and availability of restaurant choices; (6) costs; (7) *****; (8) time available for eating; (9) with whom *****y ***** eating the food; (10) whe*****r the ***** is a student in a college or university within the proximity of ***** ***** food restaurant.

PRIMARY ***** THAT ***** CHOICE ***** FAST FOOD AMONG *****DIVIDUALS OF DIFFERENT COUNTRIES AND DIFFERENTIATIONS IN HEALTH PERSPECTIVES RELATED ***** CONSUMPTION ***** ***** FOOD

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The objective of this research is to identify the impact ***** culture h***** on the consumption of fast food and to compare the difference in buying behavi***** in different countries. Finally, th***** ***** will ***** the ***** factors that affect ***** choice in fast food and to understand ***** relationship between food ***** and health.

INTRODUCTION

This study focuses on the factors that ***** the ***** of fast food by individuals in ***** ***** *****out the world ***** specifically as related to ***** behavior as related ***** ********** of fast food and health percepti*****s ***** ***** *****dividuals and different *****s.

BACKGROUND OF THE STUDY

Many studies have cited health-***** affects from fast food consumption *****refore this ***** has sought to investigate the fac*****rs that affect ***** choice of ***** food among different individuals in various countries throughout the world and the related health perceptions ***** these individuals as ***** to consumption of f*****t food.

METHODOLOGY

This

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