Essay - Regal Marine Case Study Supply Chain Management is Important to...


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Regal Marine Case Study

Supply chain management is important to Regal ***** for a number of re*****sons. As a developer of luxury boats, one of the means of differentiation for Regal is innovative features. The tight lead-times ***** new product development enable Regal to have a sust*****inable competitive advantage in innovation. Supply ***** management also allows Regal Marine ***** keep low inventory levels, which reduces cost. Further, because Regal Marine utilizes a multitude ***** suppliers on each ***** of its boats, supply chain ***** is vital to ensure timely delivery of all parts, to spec, at a reasonable price.

***** ***** chain techniques that Regal ***** might wish ***** use to improve their supply chain management are just in time inventory, since reduction in inventories is considered important. Luxury boat *****ion has sufficient lead time to *****ow for this. Another technique Regal Marine should consider is to undertake regular supply chain analyses. They have a handful of preferred suppliers with whom they have developed a special relationship, but th***** leaves other relationships up for evaluation. ***** utilizes the discount they enjoy ***** their membership in the American Boat Builder's Association, ***** ********** may yet be able to find better suppliers outside of the ones who have a relationship with the Boat Builders.

Ano*****r initiative Regal Marine ***** ***** is to develop exclusive *****s with their key *****. Their current ***** chain ***** gives them a ***** advantage, but exclusive contracts would give ***** a sustainable competitive advantage. Lastly, Regal Marine should institute a system of inventory forecasting. ***** current modular system seems demonstrates the importance of short ***** times and a fear ***** obsolescence but ********** do not appear to engage in any serious forecast*****g of dem*****. To do so would help them gain a perspective on their needs, further reducing the need for inven*****ries and easing their *****s ***** obsolescence.

********** supply chain management is a source of competitive advantage ***** Regal *****, their competitors can be expected to attempt to match Regal Marine's **********. All the advantages Regal Marine ***** - short lead times, ***** design ***** supplier integration into product development - can be duplicated by *****. In doing so, they will ***** their operations and eliminate a strategic d*****advantage. Moreover, the competitors ***** be expected to seek to exploit ********** perceived weaknesses, for example their tying themselves ***** ABBA vendors.

References

No author. (2004). Tracking and Realizing Savings from Supply Chain Initiatives. DenaliUSA.com Retrieved May 16, 2008 http://www.denaliusa.com/pdfs/trackingsavings.pdf

Worthen, Ben. (2007). An Introduction to ***** Chain Management. CIO.com. ***** May 16, 2008 at

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