Essay - Regal Marine Case Study Supply Chain Management is Important to...

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Regal Marine Case Study

Supply chain management is important to Regal Marine for a number of re*****sons. As a developer ***** luxury boats, one of the means of differentiation for Regal is innovative features. The tight lead-times for new product development enable Regal ***** have a sust*****inable competitive advantage in innovation. Supply ***** management also allows Regal Marine to keep low inventory levels, which reduces cost. Further, because Regal Marine utilizes a multitude ***** suppliers on e*****ch one of its boats, supply chain ***** is vital to ensure timely delivery of all parts, to spec, at a reasonable price.

Other supply chain techniques that Regal Marine might wish to use to improve their supply ***** management are just in time inventory, since reduction in inventories is considered important. Luxury boat *****ion has sufficient lead time to *****ow for this. Another technique Regal ***** should consider is to undertake regular ***** chain analyses. They have a handful of preferred suppliers with whom they ***** developed a special relationship, but th***** leaves other relationships up for evaluation. ***** utilizes the discount *****y enjoy with their membership in the American Boat Builder's Association, but ********** may yet be able to find better suppliers outside of the *****s who have a relationship ***** the ***** Builders.

Ano*****r initiative Regal Marine ***** undertake is to develop exclusive *****s with their key *****. Their current supply chain management gives them a ***** advantage, but ***** contracts would give them a sustainable competitive advantage. Lastly, Regal ***** should institute a system of inventory *****ecasting. Their current modular ***** seems demonstrates the importance of short ***** times and a fear ***** obsolescence but they do not appear to engage in any serious forecasting of demand. To do so would help them gain a perspective on their needs, further reducing the need for inven*****ries and easing ***** fears ***** *****.

***** ***** chain management is a source of ***** advantage for Regal Marine, *****ir competitors can be expected to attempt to match Regal *****'s *****s. All the advantages Regal Marine ***** - short lead times, modular design ***** supplier integration in***** product development - can be duplicated by competitors. In doing so, ********** will ***** their operations and eliminate a strategic d*****advantage. Moreover, the competitors can be expected to seek to exploit ********** perceived weaknesses, ***** example their tying themselves to ABBA vendors.


***** author. (2004). Tracking and Realizing Savings from Supply Chain Initiatives. Retrieved May 16, 2008

Worthen, Ben. (2007). An Introduction ***** ***** Chain Management. Retrieved May 16, 2008 at


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