Essay - Sociology Dominant Culture & Entertainment Discussion 1: the Dominant Culture...

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Dominant Culture & Entertainment

***** 1: The dominant culture of the United States is transmitted through the content of its entertainment industry. That content is shaped by those concerned with pr*****it: ***** heads of media and ***** conglomerates, book publ*****hers, movie studios, television networks, Web sites, and athletic teams. The dominant ideologies of the United ***** are regularly ***** via the content in each of *****se enterta*****ment fields. For example, imagery related to heterosexual and homosexual relationships transmits social norms ***** values related to human sexuality and social networking. Similarly, issues related to ethnicity, race, and religion are communicated in the pages of literature or on *****. Images of beauty, ***** femininity and masculinity, pervade the entertainment industry. Those images become ingrained in public consciousness and shape self-image and identity ***** America.

***** 2: The dominant ***** of the ***** States is also transmitted through the content of its new media, which has ***** "infotainment." Dominant ideology is evident in the types of s*****ries that are accepted for publication or broadcasts ***** the tone in which journalists and editors address political or social *****. ***** example, health care is a hot topic ***** the American *****. ***** media presents the ********** of health care in ways that disparage the idea of *****ized medic*****e. Portraying terms like "socialized medicine" in a negative light perpetuates the underly*****g ***** and social realities in the United *****.

Discussion 3: The dominant culture in the United States is ***** ***** in advertising content and *****. Because advertising supports the ***** media, those product placements are integral to popular culture. Images of wealth ***** power, of masculinity and femininity, are as evident in advertisements ***** they are ***** the actual content of whatever those ads sponsor. Changing social values such as ***** incre*****ed visibility of people of color, ***** women in positions of power, and of gays ***** lesbians has made its way into all types of American media including its commercial enterprises.

The Sociology ***** Fast Food

***** 1: The sociological imagination *****ows a thorough investigation of the *****s *****, norms, and beliefs ***** transmitted. With an imaginative eye, the sociologist can critique social institutions ***** structures that would otherwise be taken for granted. The sociologist can imagine ways in which normalized ***** institutions and ***** social values affect the daily lives of individuals: impacting income disparity; gender relations; and race relations.

Discussion 2: The sociological ***** can lend insight into ***** impact of ***** Food and ***** associated industries, institutions, norms and values on American culture. For example, the low wages ***** Ehrenreich and Ritzer refer to in relation to Fast Food have an enormous impact on class structure in the ***** States. The low wages paid to ***** Food workers has become normalized to ***** extent that labor uni*****s have become political and social pariahs in the United States. Similarly, the entrenchment of the Fast Food model ***** America has impacted ***** entire concept of eating. As Schaefer pointed out, disconnection with


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