Essay - Sociology Dominant Culture & Entertainment Discussion 1: the Dominant Culture...

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***** Culture & Entertainment

Discussion 1: The dominant culture of the United States is transmitted through the content of its entertainment industry. That content is shaped by those concerned with profit: the heads of media and media conglomerates, book publ*****hers, movie studios, television networks, Web sites, and athletic teams. The dominant ideologies of the United ***** are regularly transmitted via the content in each of *****se ***** fields. For example, imagery related to heterosexual and homosexual relationships transmits social norms ***** values related to human sexuality and social network*****g. Similarly, issues related to ethnicity, race, ***** religion ***** communicated in the pages of literature or on television. Images of beauty, ***** femininity and masculinity, pervade the entertainment industry. Those images become ingrained in public consciousness ***** shape self-image and identity in America.

***** 2: The ***** culture of the United States is also transmitted through the content of its new *****, which has become "infotainment." Dominant ideology is evident in the types of s*****ries that are accepted for publication or broadcasts and ***** tone in which journalists and editors address political or social *****. ***** example, health care is a hot topic in the American media. ***** media presents the issue ***** health care in ways that disparage the idea of *****ized medic*****e. Portraying terms like "socialized medicine" in a negative light perpetuates the underlying political and social realities in the United States.

Discussion 3: The dominant culture in ***** United ***** is ***** ***** ***** advert*****ing content ***** *****. Because advertising supports the American media, those product placements are integral to popular culture. Images ***** wealth and power, of masculinity and femininity, are as evident in advertisements ***** they are ***** the actual content of whatever ***** ads sponsor. Changing social values such as ***** incre*****ed visibility of people of color, ***** women in positions of *****, and ***** gays and lesbians ***** made ***** way *****to all types of ***** media including its commercial enterprises.

The Sociology of Fast Food

Discussion 1: The sociological imagination allows a thorough investig*****tion of the *****s *****, norms, and beliefs are transmitted. With an imaginative eye, the sociologist can critique social institutions ***** structures ***** would o*****rwise be taken for granted. The sociologist ***** imagine ways in which normalized social institutions and normalized social values affect the daily lives of individuals: impacting income disparity; gender relations; and ***** relations.

Discussion 2: The sociological imagination can lend insight into ***** impact of ***** Food and ***** associated industries, institutions, norms and values on Ameri***** culture. For example, the low wages that Ehrenreich and Ritzer refer to in relation ***** Fast ***** have an enormous impact on class structure in ***** United States. The low wages paid to Fast Food workers has become normalized to the extent that labor unions have ***** political and social pariahs in the United *****. Similarly, the entrenchment ***** the Fast Food model ***** America has impacted ***** entire concept of eating. As Schaefer pointed out, disconnection with


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