Essay - Starbucks' Value Chain Analysis Starbuck's Value Chain Analysis in Analyzing...


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Starbucks' Value Chain Analysis

Starbuck's ***** Chain Analysis

In analyzing the structure and performance of Starbuck's Value Chain, an analysis of the company's strengths, weaknesses, opportunities and threats have been completed, followed by an assessment of their product, marketing *****d sales, and customer service functions. The value chain was originally defined by Dr. Micheal Porter as a means to defining how the key functional areas of a company coordinate and synchronize with each other to accomplish their strategic objectives (Porter, Millar, 149).

Figure 1: *****'s Value Chain Model (Porter, Millar, *****49)

The primary activities of Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales ***** Service form the primary activities of any value chain according to (Porter, *****, 149) ***** by the support activities of the organization, human resources, technologies, and purchasing. Taken together these combination ***** factors create the value chain the all companies rely on to produce *****s, deliver services, and c*****tinually develop next generation products to serve ***** needs of their customers.

SWOT *****

Strengths

***** catalyst ***** the core strengths that Starbucks has can be traced to their ability ***** exp***** retail locations quickly and profitably. This strength of rapid retail *****ansion has *****en the basis of their second key strength, which is their wide geographic presence. Third, their robust financial performance in *****clusion in the Fortune 500 for the first time illustrate how tightly intertwined these three core strengths ***** the company are. What also has emerged as a key competitive differentiator ***** the ***** ***** the speed at which Starbucks can create new products. Their ne product development process ***** is global in scope, tak*****g into account seasonal variations in each hem*****phere, is also one of the ***** strategic strengths of the company. All of these factors contribute to one of the greatest strengths of Starbucks, ***** is ***** brand (Henry, 56 - 59).

Weaknesses

Starbucks continues ***** struggle to gain global growth opportunities, translating their ********** expansion techniques in the U.S. into more global success. The high reliance on ***** U.S. market, a continued weakness of the company, makes the challenges of global growth all ***** more urgent. With an operating loss reported in Jap*****, and a lack of new customer ***** in ***** nations, Starbucks is beginning to realize that their br***** alone *****not expand global markets as it does domestically. ***** is necessary is a more differentiated ***** strategy that centers on more localized beverages and foods, ***** less of a one-size-f*****s-all product mix in international ***** (Pretorius, 21 - 28). In addition to these weaknesses, ***** ***** also challenged by the growing backlash against ***** ubiquity ***** ***** brand, especially in foreign countries.

Opportunities

********** are many opportunities for Starbucks going forward however, despite their ***** and the ***** they face. The opportunity for more effective global market expansion through the use of joint ventures, licensing, ***** wholly owned subsidiaries needs ***** be balanced against the risks inherent in each approach. Starbucks needs to consider jo*****t ***** in those ***** *****

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