"Agriculture / Food / Culinary" Essays

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Contracts Case Study

Case Study  |  2 pages (587 words)
Bibliography Sources: 0


Question Two

As for the distant deal making, there is probably not a contract due to the order in which the events happened. Based on the actual timeline, Maria extended the offer, Koji accepted the offer (although not known to Maria at that time), then Maria retracted her offer and then found out that Koji accepted it, in that order. So long as Maria could prove that she retracted the offer BEFORE she knew of its acceptance, then there is nto a contract. However, if Maria cannot prove the timeline in question, then she might be on the hook because the acceptance (late Friday) was tendered before retraction (Saturday). Generally, there is an offer and then an acceptance. However, if the offer is retracted before acceptance, then the offer is null and void. However, the parties involved have to know of the any offers, retractions or acceptance before it's truly valid.

Question Three

A cover charge is basically applicable once the relevant room or theater is entered, as the cover charge basically covers the price of admission irrespective of what happens after that. Gratuity would be applicable against any and all applicable charges. It might or might not include the cover charge but, in the case of a restaurant for example, would definitely include the meal and drink charges. A lot would depend on what the service provider does or does not post at the door or on its menu.… [read more]

Omnivore Dilemma-Pastoralism Research Paper

Research Paper  |  2 pages (420 words)
Bibliography Sources: 1


Week 7 in Dropbox

Aug 17, 4 PM

Final Research Paper

Entire paper addressing feedback on first two drafts. It must have all six sections and include a References page .

Week 8 in Dropbox

Aug 21, 12Pm


The introduction to this essay will set up the argument by including details about the threat to the environment and sustainability our food habits practice. A key statistic will be included as well as Pollen's premises for his arguments.


First, the way we eat is causing great strain on the environmental capabilities of the food chain.


Secondly, food costs are too expensive and too much food is wasted.


One solution is that schools local buying markets can proliferate and begin operating in sustainable fashion.


Another solution asks to eliminate unnecessary farm subsidies that are misdirecting the food cycles.


If we don't act fast to replace this way of living, more and more people…… [read more]

Pastorilism Pollan, M. ) Research Paper

Research Paper  |  2 pages (566 words)
Bibliography Sources: 3


This article references studies that give scientific evidence to both support and refute certain claims within the framework of the argument. For my purposes, there are some useful statistics describing methane emissions that can be used in my paper to describe the problems with pastorilism. Also, there is some supporting evidence contained within this article that can be fused with solutions section of the essay.

Source 3

Smil, V. (2013). Should Humans Eat Meat? Blackwell, New York. May 2013.

This book takes a hard stand against eating meat and the destructive processes that accompany this practice. The work attempts to find a comprehensive appraisal in order to contrast the positive effects of meat consumption with the negative consequences of meat production and to answer a simple question: are the benefits (health and otherwise) of eating meat greater than the undesirable cost, multitude of environmental burdens in particular, of producing it?

This book gives a very practical idea of how to incorporate these practices into modern society. The author develops a term called " rational eating" which is presented as a solution to the many problems meat eating causes. This source can be very helpful in developing a solution and answer to the research question posed in my paper. This book can also be used to find secondary sources and other arguments that have yet to be developed.


Niman. N. (2009). The Carnivore's Dillema. The New York Times, 30 Oct, 2009. Retrieved from http://www.nytimes.com/2009/10/31/opinion/31niman.html?_r=2&hp&

Pollan, M. (2006). The Omnivore's Dilemma: A Natural History of Four Meals. Penguin Press,

New York, NY.2006.

Smil, V. (2013). Should Humans Eat Meat? Blackwell, New York. May 2013.… [read more]

Marketing Strategy of Mcdonald Essay

Essay  |  2 pages (687 words)
Bibliography Sources: 1+


Of course few people eat the healthy food at McDonald's -- "47% of Americans say they want healthier restaurant options, but only about 23% actually order them" -- but having the option often makes people feel better about going to the restaurant. It may encourage a group of friends to go there, reducing the veto power of the one healthy eater or dieter in the group who says there is nothing for him or her to eat (Melnick 2011).

Finally, McDonald's is trying to create a more sophisticated and diversified image for itself by expanding its product offerings beyond traditional fast food. It now offers specialty coffee drinks and breakfast food items like oatmeal. It has pioneered 'ethnic' menus like its Fiesta offerings in Latino-dominated California (Helm 2010). On an international basis, McDonald's has created new products suited to the palates of a more diverse audience. Although the reputation of McDonald's is that a McDonald's food tastes the same no matter where in the world it may be served, this is not actually the case. And in some instances, McDonald's has had to make meaningful, healthier changes to its menu to suit local tastes, such as the Turkish breakfast platter, which contains fresh cucumber, tomatoes, cheese and olives for the palate of the Middle Eastern country (McDonald's food you can't get here, 2013, The Chicago Tribune). This shows how McDonald's marketing strategy is not intentionally unhealthy -- rather it strives to give the consumer exactly what he or she wants or will willingly order, which in the U.S. tends to be burgers and fries.


Helm, B. (2010). Ethnic marketing: McDonald's is lovin' it. Businessweek. Retrieved from:


McDonald's food you can't get here. (2013). The Chicago Tribune. Retrieved from:


Melnick, M. (2011). Nobody offers fast food salads, but that's not the real problem. Time.

Retrieved from http://healthland.time.com/2011/10/04/fat-nation-fast-food-salads-arent-selling-but-thats-not-the-problem/… [read more]

Microbiology Case Study

Case Study  |  3 pages (851 words)
Bibliography Sources: 5


E Coli Case Study

The increase of cases reported of E. coli, that was seen during the month of June 1997, may be attributed to several different factors. It is first important to remember that this is an increase in reported cases and not actual or documented cases. This preliminary understanding is important due to the threat of an epidemic. It is both wise and prudent to determine what some of the main culprits could be.

One cause may be a stem of human errors that were proceeded by another cause. Lab methods and procedures should definitely be investigated as a possible source in this large increase in reported cases. Any one shipment of contained meat may have been the source of this outbreak and a subsequent investigation of these cases could determine that as well. These two general approaches are fine launching points in finding the source of the increase.

Question 1B

A systemic investigation into the documented lab work done on these cases will most likely provide the information necessary to determine a source of these increases. It is important to vet the laboratory's procedures to help identify if or where an epidemic threat may arise.

Question 2

In this banding picture, the following fingerprints are similar enough to warrant further investigation: Bands: 9.7, 2, 3.

Question 3

The defining parameters of this case are well designed and hold a significant amount of value. The date range is wide enough but not too wide. The symptoms contained are possibly a little too general and may require more refinement. Loose stool and abdominal cramps are common symptoms of many things besides E. coli. If possible, the case would be better defined if some more specific geographical limitations could be identified.

Question 4

Michigan Outbreak

Age Group
























US FoodNet Outbreak

Age Group




































One of the main differences in these two charts is the age group breakdown. The U.S. FoodNet site determined that nearly 45% of total cases were to children between the ages of 1 and 9, where only 11% of the Michigan outbreak was from that same age group.

Question 5

What have you eaten in the last month?

How much beef?

Where did you eat…… [read more]

Principles and Practices of Public Relations Business Plan

Business Plan  |  4 pages (1,159 words)
Bibliography Sources: 0


Life Alive Analysis

Principles & Practices of Public Relations

Trend Report

The idea for a trendy nurturing, affordable and fast food is the seen in the business model presented at Life Alive Restaurant. The number of people visiting and dining at the restaurant and the array of foods prepared at the restaurant details a rich dedication that stretches from far and wide. Considering the simplicity in the food prepared and the wellness they offer to their customers, the restaurants shows a higher degree in thought process when creating the business. This is not necessarily the case, at the time Heidi as full time student made the business to what it is to date. The only notion that drives and completes the business is quality food for a health life. Additional to this the business venture undertakes environmental and social responsibility as a philosophy to its operations.

The restaurant has grown from serving simple foods to providing a life style for their customer with a touch of health. It started by serving healthy unprocessed meals and has expanded to provide more than just meals to the vast clientele who walk in to embrace their services. In the few years of its operation, the organization has managed to open up branches in a number of cities and inspire the lifestyle of communities around them. Their services attract people from different facets of a community and make them feel whole through their services. The magnitude growth realized from the simple idea of providing healthy meals was never envisaged by the restaurant owner (Heidi Feinstein). The meals add to the satisfaction of clients by adding to them a comfort and therapeutic healing thus adding to the growing popularity of the business.

Competitor Analysis

Life Alive major competitors include fast food restaurants that provide a quick solution to clients' hunger needs. This aspect compromises the restaurants ability to compete especially where meal preparation requires a longer time. Most of the fast food restaurants have also the advantage of location that makes it possible for them to reach out the market with little effort. Life Alive has had to compete with restaurant that provide ready meals to clients where time is only spent in placing order as opposed to placing orders and waiting for the meal to be prepared.

Considering the fast food restaurant, Life Alive position is less competitive. However, the restaurant has the advantage of creating a unique idea the other healthy food restaurant have found it difficult to replicate. Considering the emphasis made in providing healthy unprocessed meals, the organization has perfected this art. It brings out a unique aspect and elevates the bar for competitors in the industry. The organization prides itself in ensuring that right from the production of the meals components to the final preparation process, the health aspect is observed. To add to this the food is presented in style considering the venue and the serving aspect. The ambiance in the restaurant and the presentation of the meal ensure… [read more]

Crop Insurance Subsidies Book Report

Book Report  |  5 pages (1,526 words)
Bibliography Sources: 5


Inefficiencies in the market have been created due to welfare costs and deadweight costs not always being considered. A shift in yield insurance to revenue insurance has also created inefficiency.

Crop insurance companies require farmer premiums and government subsidies to survive. The subsidies allow incentives for regulatory authority and lobbying for increases. The subsidies also influence farmers in other risk management strategies by reducing protection and the use of shallow loss.


Babcock, B. (n.d.). The revenue insurance boondoggle: A taxpayer-paid windfall for industry. EWG, Retrieved from http://static/ewg.org/pdf/Crop-Insurance.pdf.

Capitanio, F.D. (2011, Aug 30). Natural vs. financial insurance in the management of weather risk exposure in the Italian agriculture. Retrieved from Academia.edu: http://www.academia.edu/2893305/Natural_Vs_...Weather_Risk_Exposure_in_the_Italian_Agriculture

Collins, K. & . (2013). Crop insurance and the future farm safety net. Retrieved from Choices: http://www.choicesmagazine.org/choice-magazine/submitted...crop-insurance-and-the-future-farm-safety.net

Riedl, B. (2007, June 20). How farm subsidies harm taxpayers, consumers, and farmers, too. Retrieved from The Heritage Foundation: http://www.heritage.org/research/reports/2007/...es-harm-taxpayers-consumers-and-farmers-too

Smith, V.H. (2012). Agricultural insurance in develoiped countries: Where have we been and were are we going? Applied Economic Perspectives and Policy, 34(3), doi:10.1093/aepp/pps029, 363-390.… [read more]

Gene Technology Genetically Modified Crop Essay

Essay  |  4 pages (1,232 words)
Bibliography Sources: 1+


As such, some people harbor fears that the same bodily modifications may occur with humans.

Another social implication may involve the stopping of certain communities from growing food of their own choice. This may arise due to zoning of areas for production of certain crops and plants. According to Conway (Conway 2000), the proliferation of genetically modified plants may prevent farmers from developing their own seedlings well adapted to their areas of occupation. As a result, this may lead to a wipe-out of indigenous plants and crops.

The plant kingdom exhibits greater biodiversity as compared to animals. The introduction and large scale cultivation of single genetically modified plants may lead to extinction f some lesser plants. This may create a 'vacuum' within ecosystems, thereby rendering them vulnerable to further ecological complications. Therefore, uncontrolled, unplanned and unregulated cultivation of genetically modified plants may affect the environment negatively.

Personal viewpoint

The ever increasing world population and the dependence on the constant resources available refer to a scenario where, in the near future, the earth may not support the large number of people. This prompts turning to technology to make the situation more bearable by providing alternative means of feeding the populations of the world. Therefore, the introduction of genetically modified plants provides an avenue to the realization of this objective. So in my opinion, GMPs provide the food cover the earth can no longer provide.

The earth has provided support for a long time, thereby losing a majority of the essential minerals required in body growth and development (McMichael et al. 2000). As a result, plants that grow naturally tend to contain diminishing amounts of these essential minerals. In my opinion, the advancement of technology and the production of genetically modified plants provide an opportunity to fortify plants with these depleted minerals. The world over, governments have taken up the initiative of food fortification for better health; therefore, GMPs acquire a plus in this area.

Climate change has led to the change in the length of seasons (McMichael et al. 2000). The shortening of seasons, unreliable rainfall and effects of global warming has led to negative impacts on plants. As a result, the productivity of plants and the yield produced have reduced. For this reason, the introduction, and continued production of genetically modified plants serve to meet the population requirements as far as food get concerned.

In conclusion, and as a word of caution, production of genetically modified foods need stringent measures and the attainment of high levels of accuracy and precision in the production of safe plants. Therefore, governments need to ensure that genetic codes of conduct receive observance, not only to aid produce high yield plants, but also to promote protect the masses from health dangers (Conway, 2000). Governments should also plan to insure citizens against the negative effects of genetically modified foods in order to contain the situation, should wide-spread cases arise.


Conway, G. 2000. Genetically modified crops: risks and promise. Conservation Ecology 4(1): 2. [online] URL: http://www.consecol.org/vol4/iss1/art2… [read more]

Occupational Health and Safety Research Paper

Research Paper  |  15 pages (7,021 words)
Style: Harvard  |  Bibliography Sources: 15


In the catering industry, those high-risk situations are readily apparent from historical data and from any time-series data obtained by taking "snapshots" of the industry over time.

In 2001, the OSHC conducted a survey regarding the conditions of kitchen workers in Chinese restaurants (Kuen, 2005). A total of 471 kitchen workers, including chefs, cooks, assistant cooks, grill cooks, dim sum… [read more]

HG Wells' the Time Machine Term Paper

Term Paper  |  3 pages (1,058 words)
Bibliography Sources: 1+


How different are we from them?

Oppression -- as in the "Time Traveler'generates war. And war produces poverty and destruction of Earth.

Conflict not only destructs resources causing shortage, but also causes individuals to lose their income and earning. War also slows or stops food production, marketing, dissemination of food and business in general obstructing and impeding the normal routine of life causing disturbance in countless aspects of routine living and preventing people from working towards producing and buying food.

War also may make even the enterprise of buying food a dangerous as well as a costly endeavor, the former by making it dangerous to go out in public places buying the food, the latter by causing price of food to escalate therefore making it unaffordable for swathes of people. Food supplies are also often confiscated by solders, crop cycles are interrupted, sometimes livestock and crop burned by the enemy (or country themselves, as in the Napoleonic War) an s part of their strategy, and seeded and livestock may be consumed in desperation.

Even if fighting never occurs, expenditure of the army may necessitate that food prices be raised or that resources be heavily curtailed. This situation occurred on the home front during World War II where food resources were highly limited.

3. Economic conditions

The third basis of global misery is deprivation. The Morlocks, ape-like troglodytes, who feed on the Eloi do so out of desperation and need. With insufficient monetary resources, people are unable to acquire the rudiments of nutrition consequently causing starvation and war. That such is the case is most commonly seen in disadvantaged, or developing (otherwise known as three worlds) countries such as Africa and South Asia where the largest number of continuously under-nourished individuals live. In these and similar continents, growing poverty, debt, economic decline, poor terms of trade, fast population growth, unfavorable weather, war, and government collapse all contribute to maintaining and reinforcing this circumstance of poverty and starvation and hence political factors too are inextricably integrated with economic concerns contributing to endurance and resilience of the continents food problems.

The Eloi (likely named so since it sounds similar to 'elite') were greedy and exploited others. In turn, they caused economic conditions that spurred a spiral of revenge, destruction, conflict, hatred, war, and ultimate consumption of themselves and their world. They were gifted with technology. They could have used that for their benefit. Instead, they used it for oppressing others and, ultimately, destroyed themselves and their world turning it into a loathsome, conflict-ridden place. (Don't we do the same?)

In conclusion, ultimately, the three causes of starvation -- politics / war, economics, and environmental factors, are usually intertwined. With the exception of the last, they hardly ever occur in solitude. A country or polities therefore that seek to work on controlling starvation needs to take all three factors into consideration.


Wells, HG The definitive Time machine: a critical edition of H.G. Well's scientific romance Bloomington: Indiana University Press, 1987.

Schwartz-Nobel, Loretta. Poisoned… [read more]

Aiking, H. &amp De Boer Essay

Essay  |  1 pages (398 words)
Bibliography Sources: 0


Also, the case study has been verified by peers.

3) Website created by a scholar:


This website was found using the Google search engine. The keywords "sustainability" and "food" were typed into the engine to find the webpage. I checked a number of links which were suggested, but this one seemed the most appropriate which was found on the same page of Google search. The University of California at Berkeley sponsors it which gives it validity. This source is useful, but using Google is tricky and should only be done if you are sure that your source is verified.

4) Website created by non-scholar:


This is a blog dedicated to sustainable food which was found using Google. It gives a lot of information about sustainable eating, but it is not verified information. I would be uncertain about using sources which are not verified because you cannot be certain that they are true or if the things that the blog states are not facts.


This picture shows people gardening from the UC Berkeley website. Part of sustainable food is growing food which can be grown from the…… [read more]

Interview: Mr. X Reaction Paper

Reaction Paper  |  3 pages (1,140 words)
Bibliography Sources: 0


Initially, it was challenging to gain the attention of the food media, but word-of-mouth advertising from customers sustained interest during those early, critical years.

After several years of hard work, the restaurant established a loyal clientele and Mr. X began to expand. He opened another restaurant with a similar emphasis on fine dining. As well as collaborating with his brother on the first restaurant, he has also opened up several restaurants entirely on his own, and also owns a hotel with a restaurant attached. Mr. X says the reason for his financial success is his unswerving dedication to quality. The restaurants must not simply be 'good' or even 'better than the competition.' They must be continually improving. Mr. X says that one of his inspirations is the New York restaurant owner Danny Meyer. Although Meyer has many different restaurants, all of them are 'branded' with a strong service ethic. All of the wait staff and kitchen staff are hired based upon their attitudes, not simply upon their credentials on paper. At all of the restaurants, managers are required to have meetings with staff before every service to brief them on what is being served, how to serve it, and what questions and problems may arise. "I always hire for personality, and encourage my managers to do the same. You can teach someone skills, but you cannot teach them an attitude," said Mr. X.

The experience of Mr. X highlights a critical truth about beginning your own business: it is not enough to want to 'be successful.' You have to genuinely love what you do and believe you have something unique to offer the public. When Mr. X described what he did not like in a 'bad' restaurant, he said that he was offended by bad service and bad food. He did not glory in a competitor's folly. Mr. X entered the business because he believed he could do something well and could offer a type of 'product' or experience that was not currently accessible to customers. He wanted to show that 'comfort food' could find a home in a fine dining establishment. Mr. X was able to talk not just about the business side of the hospitality industry, but also about food quality, trends in the food world, and took the time to educate me about eating out in general as well as his specific establishments.

If I had the funds, I would certainly invest in one of Mr. X's ventures. His care and dedication to all of his restaurants and hotel is particularly impressive, given how easy it is to only focus upon new businesses, rather than the old. Mr. X is a familiar presence in all of the places he owns, and he often goes to them as a diner to evaluate the food and to see if they meet his standards. His hotel follows up with all of his guests with surveys and questionnaires about their experiences. I was impressed by how willing he was to change… [read more]

Farmers' Markets: A History Research Paper

Research Paper  |  5 pages (1,685 words)
Bibliography Sources: 3


Farmers' markets satisfy an ideal of what 'good, old-fashioned food' should look like rather than address problems endemic to the food system such as the need for people to have access to affordable healthy foods. Although more and more farmers' markets are taking EBT (the program formerly known as food stamps) as well as cash, poorer individuals still often lack the time and money to go to local markets where the food is often more expensive than in a supermarket. Buying local comes at a premium that few consumers can afford to pay for -- although consumers and purveyors outraged at the wholesalers selling non-local produce, it speaks volumes that the non-local items were cheaper than the local items in the Tomah farmers' market (Etter 2010).

Farmers' markets can be beneficial if they expand the availability of high-quality produce at a reasonable cost to communities, and expand the community's interest in good food. Exposure to tastier produce, pasture-raised meat, free range eggs, and products that are made from ingredients that are pronounceable can promote wellness in the community. They generate discussion and interest in food in a positive and less commercial manner than watching a television commercial or a heavily sponsored program on the Food Network. But consumers should not assume that merely by patronizing a farmers' market that they are eating local and leaving a minimal carbon footprint, or that if they supplement their purchases at a supermarket with imported meats and other products they are doing something 'bad.'


Etter, Lauren. (2010) Food for thought. The Wall Street Journal. Retrieved at:


Farmers markets. (2012). USDA. Retrieved at:


Delgado, Fidel. (2012). The building blocks of farmers markets. USDA. Retrieved at:


Jekanowski, Mark. (2012). Updated food environment atlas provides rich data on local foods.

USDA. Retrieved at:


McWilliams, James. (2009). Are farmers' markets that good for us? Freakanomics.

Retrieved at:


McWilliams, James. (2009). Food that travels well. The New York Times. Retrieved at:


Smith, Peter. (2012). What are farmers' markets for? Good. Retrieved at:


Steinman, Eric. (2011). Are farmers markets good for everyone? Green living. Retrieved at:

http://www.care2.com/greenliving/are-farmers-markets-good-for-everyone.html#ixzz28Gm2qMBw… [read more]

Fantastic Voyage [HS130 Essay

Essay  |  4 pages (1,379 words)
Bibliography Sources: 3


This was preventing the stomach wall from developing ulcers from the gastric contents. (Barrett et al., 2010)

After about 30 minutes, the sphincter opened, and we were pushed further down into the duodenum. The duodenum is a C- shaped tube and is where most of the digestion takes place. When descending down the duodenum (in the second part of it), I noticed two ducts opening into it- the pancreatic duct and the bile duct, opening through a common opening. As soon as we reached this part, the sphincter, known as the sphincter of Oddi, opened like a gate to let down secretions. These secretions helped break all of the remaining molecules into smaller particles. The fat molecules were emulsified, and along with the rest of us, were pushed lower down into the jejunum. (Barrett et al., 2010)

The jejunum is a 3 feet pathway from the duodenum to the ileum. This part of the gastrointestinal tract was carpeted with villi that moved back and forth like millions of tentacles. Moving past these tentacles was just as difficult as trying to run in water. Eventually, I gave in to these tentacles and decided to move into a blood vessel contained within them. To my amazement, there were two vessels within these villi. The fat molecules were moving into the lymphatic vessel, whereas the remaining chose the path of the blood vessels. Also, on the surface of these villi, were an extra set of enzymes, breaking the food particles in to smaller pieces before absorbing them. Some enzymes were involved in generating energy for this process. (Barrett et al., 2010)

Once in the superior mesenteric vein, the red blood cells displayed no compassion either and pushed me along with my fellow particles all the way to the portal vein. Through the portal vein, I saw interesting processes of making and storing. Most of the nutrients, such as the vitamins and glucose, moved through the hepatic vessels into the liver cells. The liver architecture resembled a satellite picture of a crowded city, with the sinusoids resembling small square houses, and its functions resembled an extremely productive factory. There were millions of enzymes, or workers as they seemed to be, working to regulate receptors, detoxifying toxins and making new and bigger molecules. (Barrett et al., 2010)

Eventually, I reached the inferior vena cava and moved past the right side of the heart, reaching the lungs in order to receive some ventilation, which was very soothing. On reaching the left side of the heart, I was pumped into the aorta, from where I traced my way to the left renal vessel in the abdomen. Here, the vessels resembled a roller coaster track, and the vessels had huge pores that were bridged by foot like processes, called podocytes. (Kumar, Abbas & Fausto, 2010)

Trying to trace my way out of the human body after a day's hard work, I decided to move into the podocyte. This was a hollow tube that had many twists and turns.… [read more]

Tipping Point Theory Term Paper

Term Paper  |  2 pages (655 words)
Bibliography Sources: 2


Also, some members of the group were interested in eating healthier and losing some weight and sushi is more figure-friendly than typical fast food. Finally, I urged the group to try something different, so we could break out of our 'comfort zones' and avoid becoming boring and predictable in our patterns. Using these persuasive arguments, I encouraged the group to go out for sushi once, and now sushi is a regular part of our social routine. I have also noticed that more people are willing to get sushi as a take-out lunch, versus a sandwich from Subway or a slice of pizza from the cafeteria.

Regarding my role as a persuader, I do not think I have the obsessive qualities of a maven. Also, while I have my solid group of friends, I do not have the wide range of social connections typical of a connector. I also like to 'do my own thing' and I feel that 'I like what I like.' I am less concerned about what experts think is right like a maven and there is a degree of conformity in terms of passing on existing trends to many friends in the behavior of a connector. Salespeople persuade based upon their enthusiasm. They also usually persuade because they have a passion for life and want to do interesting and new things that are out of the ordinary. What 'proves' something is the best is how much enjoyment it brings. They may not research new things or have a narrow range of interests like a maven (I do not consider myself the 'go-to' person regarding food advice amongst my friends) but when they like something they want everyone to know about it. Whether it is a new type of shoes, sushi, a new downloaded book off of my Kindle, or whatever is making me happy, I want all of my friends to know about it.… [read more]

Crafting and Executing Strategy Applebee Essay

Essay  |  4 pages (1,188 words)
Bibliography Sources: 4


Justification: Even Wal-Mart has responded to consumers' desires for organic foods. Rising food prices, rising fuel costs, and a greater appetitive for quality requires careful balancing of Applebee's menus. Excellence is another of Applebee's core values, as is integrity, trust, and accountability. Customers need to feel, particularly after a number of recent 'scares' about food safety, that Applebee's holds their safety high in its priorities and Applebee's cares enough to offer food that meets high standards, including organic standards, without compromising its democratic food image.

Objective 3: Creative approaches to generating value

Applebee's competitors such as the Olive Garden have benefited from increasing portion sizes of cheaper menu items to draw customers without resorting to discounting that could cut into the company's 'bottom line.' For example, during the recession, the Olive Garden's "not-so-secret weapon" was its "never-ending pasta bowl campaign" (Gasparro 2011). Although offered at the same price, heavily promoting the value-based item was significant in enabling the company to retain market share. Similarly, fast food companies like McDonald's were able to increase revenue on dollar menu sales. Other casual-dining restaurants have found that new lunchtime menus have boosted sales, given that they offer customers the ability to eat out at a lower price point (Rugless 2012).

Justification: Applebee's must likewise fund a 'hook' or a particular market niche (financially and in terms of menu options) not filled by competitors, to distinguish itself above and beyond traditional burger chains.

Objective 4: Operational alignment of company image with menu

Applebee's commercial slogan is "There's No Place Like the Neighborhood." Offering local produce and meats as part of the advertized offerings would make consumers feel better about dining at the restaurant. Individual Applebee's could advertise where specific products on the menu were 'sourced.' Offering more local specials based upon regional palates or dining habits (such as a 'Happy Hour' special during popular sporting events when local teams are playing on television) would create a more personalized, less 'chain-like' feel for Applebee's.

Why justified: Community-spiritedness is yet another one of Applebee's core values. Working with the community would 'brand' Applebee's in a unique fashion, versus its competitors, and capitalize upon new trends such as the locovore movement. Local foods might also save Applebee's nationally in terms of transportation costs, and would generate goodwill between Applebee's and residents.

Objective 5: Improved service

Fundamentally, the reason that customers will choose to dine at Applebee's versus a fast food chain is the experience of service. Providing high-quality, highly-trained wait staff to service customer needs can create a relaxed, fun and communal experience for diners. Applebee's must improve the quality and training of its wait staff to be more responsive to consumers and to create a less generic experience at the restaurant.

Justification: Applebee's stated mission is to provide a singular experience for every patron, so that patron returns. This is its essential function as a company. Its commitment to community in its vision statement also underlines the need to give people a sense of a home-… [read more]

Gymnasium Layout and Management Agenda Term Paper

Term Paper  |  2 pages (819 words)
Bibliography Sources: 0


Front desks and offices

The current location of the front desk and offices is convenient, as all visitors getting in will be attended to easily and promptly. All inquiries and confirmations are to be done at the front desks, which coordinate with the offices to ensure everyone is satisfied and comfortable.

The lobby area

The lobby will in most cases be exclusively used for specific individuals, say members of the gymnasium. This entails the staff, members, students and many others, as long as they are recognized. The lobby will be the main area where people will meet, and exit into their locker areas. In addition, the lobby will be used for posters, flyers and other specific displays, which are already approved by the offices responsible.

Food Section

The food section should observe high cleanliness, as unhygienic surroundings will discourage consumers. The foods and also any beverages provided in containers made of plastic will only be allowed in the lobby, and not any further than that. Only water that is well packed will get entry to the weight and games room. Spillages will not be allowed, as they cause incurrence of more labor, and could also cause accidents if they are slippery. Glass cans and bottles are not allowed in the work out area, and all litter will be disposed in the right manner. The lobby and food area in the attached diagram are situated strategically, and are positioned in the right manner.

Locker rooms

The locker rooms have well secured lockers, which are available for members. However, in most cases, padlocks are to be bought by members, who will be obliged with securing their lockers. In most cases, liability for losses and breakages will be shifted to the owners of the lockers. The lockers will only be for the purpose of storing toiletries, kits, and other clothing. Other valuables are not to be allowed in the lockers, for security measures. The locker rooms will only be used when one is in the premises, and not for any other purpose. In case one leaves valuables in the lockers, those cleaning have the mandate to collect the materials and preserve them for the owners for a particular period, say a month. After the period, the management will not be answerable. The attached photo is okay, regarding the locker rooms, as they are separated by sex, and seem to be spacious enough for greater accommodation.… [read more]

Fresh Direct Product Planning Freshdirect Marketing Plan

Marketing Plan  |  2 pages (691 words)
Bibliography Sources: 1


In contrast, the shopping experience offered by FreshDirect is easy and controlled. For older individuals who need assistance shopping, or people who are sick and have trouble getting to the store, FreshDirect can literally be their lifeline to a source of good, nutritious meals.

FreshDirect takes away the worries connected with so many of life's modern chores regarding setting priorities, healthy living, parenting, and caring for aging relatives. The image of FreshDirect taps into the sense of positive family values embodied in the image of so many 'big box' and large grocery stores. Cooking and eating together promotes family togetherness and FreshDirect is an easier way of making mealtimes together as a family a reality. No more dining out of fast food bags in the back of the car coming home from soccer games! No more ordering pizza after a long day of work!

Delivery fees are relatively modest, and when you figure in the cost of waiting in traffic, they seem even more reasonable. Also, in the long run the customer saves money because he or she is cooking and eating at home, rather than eating out. Consumers are watching the Food Network, getting savvier about food, and the only reason people are not cooking as much as they did in the past is a lack of time. FreshDirect gives them that time, and encourages patronage of stores that offer customers good quality, wholesome basic ingredients at reasonable prices.

FreshDirect is ideal for Wal-Mart, Kroger's, or any other major supermarket where consumers do the bulk of their shopping. The food provided by FreshDirect is fresh, made-to-order, and consumers can even specify the thickness of the cut of their steaks and the type of coffee ground they want. Consumers still have a 'hands on' shopping experience, even though they are buying their groceries online. Consumers have shifted to online banking, clothes shopping, and gift buying -- it is time to add grocery shopping to that list!


FreshDirect. (2012). Official Website. Retrieved: http://www.freshdirect.com… [read more]

Hometown Deli -- Environmental Analysis Case Study

Case Study  |  3 pages (697 words)
Bibliography Sources: 3


For example, if the price for lunch becomes too high at the Hometown Deli then consumers may opt to eat lunch at home, skip lunch, or possibly even order precooked meals online. The possibilities for substitute products are virtually endless. People could even grow their own food if they wanted. Therefore the threat of substitute products is believed to be rather high.

Threat of New Entrants

The threat of new entrants is determined by the likelihood of potential competitors entering the market. This determination is usually some combination of the capital requirements and the other barriers to entry. The Deli industry is a relatively easy industry to enter and this would make the threat of entrants rather high. However, since there are rumors of new competition, as previously mentioned, this threat for The Hometown Deli the threat of new entrants is exceptionally high.

Competitive Rivalry

Rivalry among existing competitors can be determined by product differentiation or a company's uniqueness in their products in comparison to other businesses in their particular industry. At the moment the rivalry among existing competitors is low because there is not a current competitor. However, given that the threat of the new entrant seems eminent, it is recommended that the Hometown Deli pretend that the Wall Street deli is already a competitor and begin to compare its operations to theirs.

Although the Hometown Deli will certainly have a bit of hometown advantage, it is likely that the Wall Street Deli will have far superior operational processes that will create an advantage among the local market. Furthermore, the presence of the new Deli will also increase buyer's power as well. Therefore it is recommended that Hometown Deli quickly act to modernize its operational capabilities before the new entrant emerges. It is also possible that if the Hometown Deli works quickly to improve its processes then the competition would be deterred from entering the market altogether, which would represent the…… [read more]

Selling Australian Wine to Overseas Essay

Essay  |  10 pages (3,577 words)
Bibliography Sources: 20


Because of this, it becomes difficult to project the financial gains of the company. This also reduces the capability of the company to work on appropriate measures to improve the condition.


The price for the wine is highly dependent on the area with the market. Therefore, some markets will tend to have a higher price attached to the wine… [read more]

Ethics Analysis of Genetic Engineering Essay

Essay  |  13 pages (3,718 words)
Style: APA  |  Bibliography Sources: 1+


In another, polar bears were submerged in a tank of crude oil and salt water to see if they would live. And, for those experiments that do have merit, there are many non-animal alternatives. The ASPCA states that "It is only out of sheer habit or ease that scientists continue to inflict pain on animals when, in fact, alternatives exist"… [read more]

Coon Hunting Is the Oldest Essay

Essay  |  3 pages (1,048 words)
Bibliography Sources: 3


From the inhumane treatment of animals in commercial slaughterhouses to the gross amounts of petrol used to transport meat from slaughterhouse to supermarket, conventional eating habits are extremely wasteful. The hunt is not. When a person hunts, he or she is only acquiring what is necessary for immediate family and friends. There is no tendency to waste, as all parts of the animal are used. Raccoon hunting is therefore much better for the environment than any type of commercial farming.

The raccoon hunt puts the individual in touch with their source of food and fur in a way that retail shopping can never do. Extreme vegetarians, and vegans, are free to avoid consuming animal products. From the perspective of a vegetarian, raccoon hunting is cruel. There is no way to argue this point, because it is an emotional case. However, not all people live in places like California, where they can live without eating meat. People who live in rural regions with temperate climates have long winters with few options for sustainable vegetarian diets. If cruelty is the biggest con to coon hunting, then it is a small one. The methods by which urban dwellers manage raccoon populations is far more cruel than the hunt: because many people lay traps that torture the animal for long periods of time. Some traps kill a new mother, leaving the brood of coon pups to starve to death.

Moreover, meat eaters are hypocritical if they are averse to hunting raccoon. Hunting is the most natural and sustainable means by which to acquire animal protein. All persons who eat meat should ideally kill their own at least once, in order to be more in touch with the source of the food. Raccoon hunting puts people in touch with the food chain.

Besides the fact that it might seem cruel to vegetarians, there is no real drawback to raccoon hunting. Its historical, cultural, and social connections are strong. Raccoon hunting was a means by which Native Americans received some of their food and fur. Modern raccoon hunting methods using dogs have become a community activity that is integral to the social lives of people across the United States. Raccoons are prolific creatures, and their populations are abundant. In some areas, raccoons are considered pests. This is especially true in urban areas. Hunting raccoon prevents cruel and unusual animal control methods like trapping, because the hunts keep the populations from reaching urban areas. Finally, raccoon hunting puts the consumer in touch with food in an era where consumers are more out of touch with what they eat than ever before. Raccoon hunting is environmentally sustainable and integral to life in America.


Leggett, M. (2011). Raccoon hunting is one of '24 Things Every Texan Should Do Before He Dies' Retrieved online: http://www.statesman.com/sports/outdoors/raccoon-hunting-is-one-of-24-things-every-1317238.html

New York State Department of Environmental Conservation (2012). Raccoon, Red & Gray Fox, Skunk, Opossum & Weasel Hunting Seasons. Retrieved online: http://www.dec.ny.gov/outdoor/29455.html

"Raccoon," (n.d.). Retrieved online: http://www.fcps.edu/islandcreekes/ecology/raccoon.htm… [read more]

Memory and Culture Visual Media Essay

Essay  |  2 pages (605 words)
Bibliography Sources: 1


"Memory is no longer part of everyday experience. Memory today remains embodied in a proliferation of cultural, religious, political, and economic sites" (Zelizer 1999: 202). Choosing to adhere to the traditions of one's past and choosing to eat a hot dog on the Fourth of July signifies embracing a collective food memory tradition, while rejecting that tradition and serving a vegan tofu pup signifies a rejection of those values. In France, according to Zelizer, the 'Gallic cook' symbolizes one thing, while in America; the meat-eater symbolizes a traditional kind of Americana.

There are historical reasons for the importance of red meat in American culture, and its associations with American tradition. Ranching has a very powerful role in the history of the modern American food system. Rejecting eating red meat is much more popular amongst young, urban, affluent elites who are removed from the culture of the West and are not reliant upon the economics of the meat industry. On a macro, collective cultural level this has created a divide between meat-eaters and non-meat eating consumers that is also political and sociological in nature, as well as biologically, economically and environmentally-based.

Food has become more important in popular culture as a concern, given the rise of food entertainment such as Top Chef, and also growing concerns about the nation's obesity epidemic. There are also concerns about the sustainability of factory farming, in terms of its impact on the environment. All of these factors will continue to ensure that food remains a topic of symbolic significance above and beyond that of its nutritional value.


Zelizer, B. (1999). Realms of memory. Journal…… [read more]

Media Worlds According to Erika Essay

Essay  |  2 pages (673 words)
Bibliography Sources: 1+


The message that is communicated is that a 'good mother' can follow these recipes and satisfy the cultural need to cook for her family, while still taking acceptably easy shortcuts. Rachel is presented as kind of an 'every woman' with whom the reader can identify.

This blend of commercialism and the communication of the message of the 'right' ways to cook are also seen on the Food Network website. Recipes are promoted as healthy or kid-friendly, and all link back to shows that are on the network. On the website, the viewer is urged that "making your own pizza is easier than you think with our step-by-step instructions," provided you watch a video instructing you to do so, according to Giada (a chef on the network). Because of the wide range of programs on the network, a variety of 'aspirational lifestyles' are encompassed, spanning from cooking for the family, to decadent food, to exotic and international cuisine, and 'quick and easy' meals. Collectively, the advertised shows support the notion of cooking from scratch, but also offer a wide range of what is considered 'from scratch' to reduce the intimidation factor for viewers. The viewer can choose what type of lifestyle he or she wishes to aspire to and the Food Network provides a wide variety of programs, cookbooks, and products via the website (including a 'Shop Food Network' section).

Of course, one question that might arise is why it is not better to actually use one's free time and money to cook, and to buy ingredients, rather than watch the Food Network or Rachel Ray and buy their commodities. Food, in these modern, popular website incarnations, becomes more about consumerism and embracing a 'lifestyle image,' just like weddings, as conceptualized by The Knot, have very little to do with love and everything to do with purchasing power.


Food Network. (2012). Retrieved: http://www.foodnetwork.com/

Rachel Ray. (2012). Retrieved: http://www.rachaelray.com/… [read more]

High Success Level for Green SWOT

SWOT  |  2 pages (580 words)
Bibliography Sources: 2


For this reason producers of conventional foods can afford to sell their stocks at lower prices. On the other hand, organic drinks do not use any artificial means and therefore produce their natural yield, which makes it more expensive as compared to conventional foods. As a result organic food producers are left with no choice but sell their stocks at higher prices as compared to conventional food as the profit motive also needs to be taken care of.

Secondly, it is a commonly known fact among the masses that the cost of production for organic foods is higher as compared to conventional foods. Under such circumstances, even if Green Fit somehow manages to price its stocks at a price lower than the conventional foods, then there is a good chance that consumers and pressure groups might become skeptical of the firm's claim of selling high quality organic foods. There is a possibility that question might be raised as to how does the firm afford to price the stocks at lower rates if they are expensive at the point of production.

Considering the above mentioned two factors, Green Fit cannot afford to price its stocks at lower prices.


Green Fit enjoys a lot of expansion and growth opportunities. These expansion opportunities include expansions in terms of geographical regions, as well as expansion in terms of market diversification.

In terms of geographical regions, Green Fit can expand into different areas of Australia and New Zealand which is on the firm's plans for near future. Apart from that the firm can also expand its chain of drinks in other different regions of the United States of America.

There is also a significant opportunity for the firm to explore diverse… [read more]

Multiple Tattoos and Body Piercings Creative Writing

Creative Writing  |  2 pages (555 words)
Bibliography Sources: 0


The menu is incredibly detailed in its descriptions of how all of the food served is organic, locally-sourced, and free of GMOs, chemicals, and preservatives. There are also gluten-free options. The passion of the owner for creating cruelty-free cuisine is manifested on the walls of the Cafe, which is decorated with posters celebrating animal rights.


I approached these pieces like a travel writer. Good travel writing uses lots of description, and tries to 'show' rather than 'tell' the reader what the experience of traveling to a place is like. I tried to use the same details in both paragraphs, but used different similes, metaphors, and other forms of figurative language to convey different sense impressions. I selected different details in the two passages about similar aspects of the restaurant (food, service, and decor) to show how, depending on the mentality of the diner, a very different view of the restaurant would emerge. In one description, I stressed the beauty of eating by golden candlelight; in the other description I stressed the difficulty of reading the menu by candlelight. The arrangement of the details was also designed to create a specific impression. In one description, I focused upon the healthy nature of the food, in the other description I focused upon the pretentious nature of how the food was described by using metaphors such as a 'vegan church.' I also tried to make use of irony and humor in both paragraphs. Writing these paragraphs was an exercise in understanding how looking at the same things and using different language can create a completely different vision for the…… [read more]

Smart International Investments Term Paper

Term Paper  |  2 pages (712 words)
Bibliography Sources: 0


Entrepreneurs would need to be creative, but recognized billionaire innovators have already acknowledged the potential. The Global Impact Investment Network (http://iris.thegiin.org/report/free-bee-honey), which is seeking to fundamentally alter the planet's financial models for sustainability, developed an example of the viability of a Chinese local honey initiative similar to this and pegged its profitability at 25 million Euros. ADVANTAGES: Matches well with local realities; doesn't confront cultural awareness; has local and regional appeal; can benefit from existing infrastructure; poses little threat to other businesses; appeal to Ecotourists; and can maximize reach with small amount of investment but promise of large ROI.

2. GREEN ENERGY MINITURIZING TECHNOLOGIES: About 10 years ago high-technology philanthropists knew that with preparation it would be possible to cheaply and realistically provide computer connectivity to the world -- less than $100 to people in even the most underdeveloped of nations. Now a movement has begun to explore how green energy conversion technologies could follow a similar plan, enabling providers to sell to emerging towns and villages their own access to affordable and reliable energy (http://www.sustainablebusinessoregon.com/columns/2011/10/plugging-in-renewable-energy-for.html). Technology advances are offering smaller, even miniaturized equipment, some of which may soon require little major infrastructure support. If government's cannot maintain larger energy projects easily, they could work with companies that make regional conversion more simply, and even allow for selling energy to a municipal utility if or when small local supplies are stabilized. California has provided a workable solar panel model, but there are promises for water and wind technology miniaturization too. A good investor could become recognized as a lead provider able to use community organizing tactics to develop an infrastructure that counts on the work of NGOs. Cloud and micro financing initiatives for this approach are also in place. ADVANTAGES: Technology moving quickly; little invasion; could work to compliment what governments struggle to do with larger infrastructure; has a good model in California; fits well into the efforts of green and sustainable movements; has been well viewed by online investors.… [read more]

San Joaquin Delta Pollution Term Paper

Term Paper  |  3 pages (953 words)
Bibliography Sources: 2


As has always been the case when it comes to water in the American southwest, the stakes are high in the debate over the Sacramento/San Joaquin River Delta's future. Millions of residents depend on the boundless supply of freshwater which the delta's channels and waterways provide for drinking, plumbing and other essentials. Unless the proverbial tap remains flowing from the delta countless homes across the state will be left high and dry and the foundation of California's centuries-long prosperity will forever be weakened. In a throwback to the golden era of state politics the fate of Californian's access to freshwater is being haggled over by a select class of political elite, and as has been the case throughout much of the state's history, the common man has borne the brunt of the suffering. While politicians continue to wrangle over budgetary minutiae, family-owned farms across California continue to fail in the face of torturous water shortages.

With the boundless promise once contained by the delta having long been drained away, an assortment of legislative bodies, regulatory agencies and watchdog groups on the state and federal level have taken steps to address the plight of the Sacramento/San Joaquin River Delta. From the Sacramento City Council to the Legislative Analyst's Office (LAO) of California to the federal Environmental Protection Agency (EPA), the ranks of politicians and bureaucrats attaching themselves to the delta crisis continues to swell. The governor's office contributed its own opinion in the form of the 2008 Governor's Delta Vision Blue Ribbon Task Force, which was comprised of seven gubernatorial appointees charged with studying the delta issue and reporting their findings. According to the 2009-10 Budget Analysis Series commissioned by the LAO to review the overall findings on the delta, "there is common agreement among these various reports that a business -- as -- usual approach, relying on the current means of conveying (moving) water through the Delta, will not enable the state to achieve its environmental and economic -- related goals for Delta water use" ("2009-10 budget analysis," 2009). If the Sacramento/San Joaquin River Delta is to be successfully preserved, California's leaders and citizens alike must attempt an undertaking on a grand scale, much like their forbearers once did to master two mighty rivers and water a growing state.


California Legislative Analyst's Office, (2009). 2009-10 budget analysis series: resources delta issues and the calfed bay -- delta program . Retrieved from http://www.lao.ca.gov/analysis_2009/resources/res_anl09004004.aspx

Rothert, S. American Rivers, (2009). America's most endangered rivers: 2009 edition. Retrieved from http://www.americanrivers.org/newsroom/press-releases/2009/sacsj-press.html

State of California Department of Waterways, California Coastal Commission. (2011). Keep the delta clean. Retrieved from http://www.coastal.ca.gov/ccbn/keep_the_delta_clean.html… [read more]

Wet &amp Dry Counties Research Paper

Research Paper  |  4 pages (1,138 words)
Bibliography Sources: 12


155 & 243.156.

QUALIFIED HISTORICAL SITE = 1 Qualified historical sites voted wet by precinct election under KRS 242.1242.


Kentucky Department of Alcoholic Beverage Control www.abc.ky.gov

Virginia Vanaman Davis


Refers to the sales of alcoholic beverages by the drink only at these golf courses located in dry counties.

Boyle Co. - Old Bridge Golf Club

Boyle Co.- Danville Country Club

Callaway Co. -- Murray Golf Course

Graves Co. - Mayfield Golf & Country Club

Hardin Co. -- Pine Valley Golf Course

(Held 2 elections. One to go wet and one to stay wet.)

Jessamine Co- Champions Golf Club

Jessamine Co- Keene Run Golf Club

Jessamine Co- High Point Golf Club ( Pending license)

McCracken- Rolling Hills Country Club

Madison Co. -- Arlington Golf Club

Madison Co. -- Bull Run Golf Club

Oldham Co. - Harmony Landing Golf & Co. Club

Pendleton Co.- Pendleton Co. Country Club & Golf

Scott Co. - Canwood Golf Course

Scott Co. - Cherry Blossom Golf & Co. Club

Scott Co. - Longview Golf Course

Shelby Co.- Persimmon Ridge Golf

Union Co. -- Breckinridge Golf Course

Total = 18


Refers to the production of wine at these wineries only located in dry counties.

Boyle Co. - Old Crow Inn Winery

Carter Co. - Rock Springs Winery

Henry Co. - Bluegrass Pavilion (pending appl. & license)

Henry Co. - Smith-Berry Vineyard

Caldwell Co. - Black Oak Vineyards & Winery

Jessamine Co.- Chrisman Mill Vineyards

Letcher Co. -- Highland Winery

Madison Co. - Acres of Land Winery

McCracken Co. - Purple Toad Winery

Owen Co. - Elk Creek Vineyards

Pulaski Co.- Cedar Creek Vineyards

Pulaski Co.- Sinking Valley Vineyards

Rowan Co. - CCC Trail Vineyards

Scott Co. - Amerson Farm Orchard (Closed 05)

Scott Co. - Ky. Eden Ridge Winery (Closed 04)

Shelby Co. - Talon Winery

Trimble Co. - The Little Kentucky River Winery (pending lic)

Warren Co. - Reid's Lively Winery

Washington Co. Rolling Hills Vineyards

Washington Co. Simple Pleasures Wines

Washington Co. Long Lick Farm Winery

Washington Co. Horse Shoe Bend Vineyards

Total = 22


Refers to dry cities or counties who voted wet and is now authorized by election for the sales of alcoholic beverages by the drink only in restaurants maintaining 70% food sales and seating for at least 100 diners.

City of Burnside in Pulaski Co.

City of Calvert City in Marshall Co.

City of Cave City in Barren Co.

City of Corbin in Whitley & Knox Co.

City of Corinth in Grant Co.

City of Danville in Boyle Co.

City of Dry Ridge in Grant Co.

City of Elizabethtown in Hardin Co.

City of Franklin in Simpson Co.

City of Georgetown in Scott Co.

City of Glasgow in Barren Co.

City of Guthrie in Todd Co.

City of Harrodsburg in Mercer Co.

City of Kuttawa in Lyon Co.

City of London in Laurel Co.

City of Mayfield in Graves Co.

City of Murray in Calloway… [read more]

Legume Antioxidant Activity Rocha-Guzman Article Review

Article Review  |  2 pages (687 words)
Bibliography Sources: 1


This is a straight forward approach that minimized the impact of potential confounding factors. The primary difference between the two approaches, aside from the cooking, is that the uncooked cotyledon and seed coat were ground into flour prior to the acetone extraction. The authors do not mention whether the cooked beans were also ground into a paste before extraction with acetone, or whether whole cotyledons were extracted. If the results do represent a comparison between extracts prepared from flour and whole cotyledons, this could affect efficiency of the extraction process.

There may be another flaw in the methods. Both uncooked and cooked seed coat and cotyledon preparations were extracted with acetone, but the lyophilized cooking water residue wasn't. It's possible this deviation in the protocol may have introduced an artifact that prevented accurate, direct comparisons between cooking water, seed coat, and cotyledon samples.

A serious flaw in this study is the lack of a dilution curve with respect to phenol concentration and antioxidant activity. Although the authors performed four 10-fold dilutions, they reported in the results section that the same antioxidant activity was found for all four dilutions. Additional dilutions should have been performed until antioxidant activity could no longer be detected, thereby generating absolute values of antioxidant activity that would allow a direct comparison between the uncooked and cooked beans, the different cultivars, and the cooking water, seed coat, and cotyledon preparations. Given the lack of a dilution curve, these comparisons can't be made. The author's conclusion that the concentration of the acetone extracts have no influence on the antioxidant activity, suggests the activity is concentration-independent. This conclusion suggests that the antioxidant activity in these preparations defy the laws of physics and chemistry.

The lack of error bars or any mathematical calculations reflecting a statistical analysis also undermines the value of the findings. The authors mentioned performing statistical calculations in the methods section, but failed to show the results of these calculations. Performing a statistical analysis though, seems pointless in the absence of data obtained from a series of dilutions that revealed…… [read more]

Viuda-Martos, M., Ruiz-Navajas, Y., Fernandez-Lopez Article Review

Article Review  |  2 pages (547 words)
Bibliography Sources: 1


Redundancy in the testing assured an accurate test. The discussion of the minimum inhibitory concentrations (MIC) was especially informative since the purpose of the study was to discover natural occurring EO's which could be used in the food industry as a means of preservation. By determining minimum amounts necessary, the scientist presented, not only the inhibitory effects of certain EO's, but also the amount which may be needed; determining whether or not the use of EO's is economical or even practical.

While the authors present their study effectively, the also acknowledge the study's insufficiencies, most particularly that they have not ascertained the mechanism behind the antibacterial properties of citrus EO's. Without such information, it is difficult to determine whether this method could have commercial uses. It is also difficult to know if the antibacterial effect of EO's is chemical in nature or something as simple as being hydrophobic substances (keeping water away and thus depriving the bacteria of a proper environment). They also leave the reader uncertain about the effects of a bacteria being gram positive or gram negative. It is never determined if the differences in the molecular structures of their cell wall account for a difference in the reactions or not. Overall the scientists involved were able to determine that both lemon and grapefruit EO's were effective at inhibiting the growth of certain common bacteria, but they…… [read more]

Adventures in Fugawiland Research Paper

Research Paper  |  3 pages (950 words)
Bibliography Sources: 1


Summer homes were much lighter and airier than winter homes. It is believed that each home housed between four and six people depending on the size of the family. The structures "often contained one or more hearths and sleeping areas for the inhabitants" (78). Estimating populations for the site has generally been to count the number of huts in an area and multiply that number by the average household size, in this case the number five.

The hearth was a very important part of home life for the people of Fugawiland. Besides the necessary task of cooking food and providing warmth, the hearths provided light sources at night and it is believed that these area were the central point of many Fugawi celebrations. This would indicate a link between the home and the religious celebrations of the community. Traditionally cooking is considered a female activity whereas hunting is in the male province. Since female controls the hearth, it can be assumed that the female is associated with the warmth and centrality of the community.

Besides the animal bones found at home sites which indicate the diet of the Fugawi, remnants of weaponry have also been discovered. The primary weapon of hunting was bows and arrows, indicated by the large amount of arrowheads discovered in the area. "These points were made by 'knapping,' or chipping, quartzite into a desired shape. Arrowheads are usually small, one or two inches in length, with the rear end attached to a wooden shaft" (Adventures 79). Most arrowheads have been found in what have been ascertained to be hunting grounds or in location near home sites which shows that these were the probable locations where weapons were manufactured. Knives were also used by hunters to cut up meat and to skin deceased animals. These were made from either chert which is a strong stone or from copper (79). The chert knives have only been found in the southwestern corner of the area which means they were only used by a small percentage of the population. Copper was only available in the southeast corner of the region and so was also only used by those living in that part of Fugawiland.

Researchers have discovered pendants made from shells in the various sites, mostly the spring and summer locations. This indicates that the population of the shore site was interested in crafting jewelry from their natural resources (Adventures 80). The pots, which have been used to infer population numbers, were made from clay. They were all made into jar shapes, which means the same vessel must have been used for cooking and storage. Two distinct patterns of pottery have been discovered: a zigzag and a banded pattern (80). In no location were both patterns found indicating presence of two different groups in Fugawiland.

Works…… [read more]

Campus Gelato Pushcart Feasibility Analysis Research Paper

Research Paper  |  7 pages (3,030 words)
Bibliography Sources: 7


S. based survey consumed gelato, while 89% reported eating ice cream.[footnoteRef:6] Assuming the figures for Australian consumers are similar, there is a distinct marketing niche with a promising trend toward increased interest and consumption of artisanal gelato. [6: Senior research analyst David Morris at Mintel in Chicago said that "There's definitely momentum [for gelato] there." In Rifkin, G. (2008, September… [read more]

France (West) Germany, Italy, Netherlands Research Paper

Research Paper  |  3 pages (793 words)
Bibliography Sources: 0


The first thing is that France is a rich, diverse and complex country. It has made important contributions to Western culture that today we might take for granted, especially in the area of individual liberty. France is home to a number of ethnic groups, ranging from those who have been there a long time to those who are relatively new. There is no one French person on whom a stereotype could even be based. We think about Paris, maybe, but there are many types of French people and down in Marseilles will be nothing like any stereotype we might have.

Question 3. There are many things that can be studied in France. The country is a good place to study art. Paris would be ideal for this, with its museums, art culture, churches and palaces. To learn about French oenoculture or viticulture, Bourgogne is a good place to do this, given how rich the region is with vineyards and wineries. You also need access to places to taste a lot of wines, and a good school for learning about wines. To learn about French culture in general, I would recommend going outside of Paris. This is because so much of French culture is fostered in other cities -- Lyon, Marseille and Lille especially. While some time in Paris would be required, these other cities, especially Lyon make tremendous contributions to French culture and they do so in a way that maybe cannot be found in the more worldly Paris.

Question 4. There are many things that a person could do with his/her free time in Paris. Planning a trip right now would probably point to a ski vacation in the winter. France hosted the winter Olympics in Albertville in 1992, and is a major skiing destination in the Alps in the winter. Another thing one can do in France is eat. This is a varied activity -- Paris for fine dining and ethnic cuisine (great Lao food, for example, or North African), Marseille for bouillabaisse, the ethnic cuisines of Bretagne, Pays Basque or Alsace -- one does not get bored eating in France. A third thing that can be done with free time in France is to cycle. Obviously, France loves cycling. Much of the country is flat or rolling hills. Only professionals and crazy people cycle…… [read more]

Sight and Hearing I Rely Term Paper

Term Paper  |  2 pages (794 words)
Bibliography Sources: 0


I am just as immersed in responses than anyone else, I just respond to different things. I walk along a beach and I feel the grains of sand more than anyone else could and I feel like I am part of the beach.

And I understand the world through my hands. My hands pass over Braille books and the meaning flows into my mind. I shake hands with a person and that same meaning passes up through my hands.

More than anything else, everything I touch, smell or feel paints a picture in my head. It is a picture that there are no distractions from. In my mind, people and objects look as I want them to look. They change as I want them to change. For most people who see and hear their reality is created by the world. But my reality is created by me. I have an imagination that never stops working. My imagination fills in the gaps between what I can't see and hear. This imagination works so hard that it also works well. I can sit and dream up stories that can seem entirely real.

And maybe best of all, I have a sense. I have a sense of what is right, what is wrong and what is happening. I just know things about the world. I can stand in a room I cannot see, but I can feel that room. And those feelings are meaningful. When I am with other people I can sense them. I can sense how they are feeling. I am not fooled by fake smiles, or brave voices. I feel people as they are and they cannot hide from that. I know things on a level that nobody else does.

My imagination experiences things so much more deeply.

My life happens within my mind, as does everyone's. I don't have television or music to distract me. I know my own thoughts better than anyone else could. And I experience life in much greater detail than anyone else does. I am not passive to life. I create a world in my own mind because I am not able to see or hear the world everyone else does. That world is mine, it is created by me and only me and it is mine to experience and change as…… [read more]

Management Style for an Entire Term Paper

Term Paper  |  7 pages (2,045 words)
Bibliography Sources: 1+


They don't bustle around and do a lot of micro-managing.

But when you go to organic farms, it's different. The managers are a lot more involved. Americans when they come here talk about them as acting more like American farmers. To me, I think that it's a question of pride. And of feeling that they have to prove something to their workers and their families and friends and to perfect strangers. But I don't ever think that I've seen a group of people who care so much or who are so personally committed.

This sense of commitment and responsibility is something that we might well expect of Australian managers from our understanding of the work of Trompenaars, who emphasizes the importance of decision-making by those with vested interests in cultures that place a high value on individualism as Australians do:

Individualism refers to people regarding themselves as individuals, while collectivism refers to people regarding themselves as part of a group. (It should be noted that the Trompenaars & Hofstede identification of culture under this heading show differences, perhaps indicating changing cultural patterns or possible methodological issues).

Decision making and negotiations in cultures with high individualism typically are made by individuals with vested responsibility. In cultures with high collectivism, decisions are achieved in groups with joint assumed responsibility, this approach being highly valued.

The growing popularity of organic farming can be seen by the growing number of members to the appropriate trade groups, like the Biological Farmers of Australia Co-operative Ltd., the nation's largest certification agency for organic and biodynamic production.

BFA's logo - Australia's most recognised and acknowledged certification mark - carries with it the ability to market organic produce on both domestic and international markets with confidence and market advantage.

The BFA now includes over 1300 members in the following categories:


The Organic Federation of Australia emphasizes "farming systems that deliver environmental, social justice and health benefits," and this aspect also appeals to the Australian farm manager.

You know, a lot of it is we get tired of being pushed around. We're a First World, developed nation, but because we're where we are in the world Australians get treated like a poor stepchild. Organic farming is about local control. It's about making decisions about what is best for you and your family and your land and your community. It's hard but we know that we can do it. And we can show the world that we're not just some backwater. We can lead the way.


James, Abigail. (2002). Personal communication.

Harvey, William. (2002). Personal communication. http://tbs-intranet.tees.ac.uk/international/ccd/ccd_block2b.htm http://www.bfa.com.au http:/www.ofa.org.au http://www.onepine.deuk/phof.htm http://www.stuart.iit.edu www.nre.vic.gov.au http://ww.bfa.com.au http://www.nre.vic.gov.au

Abigail James 2002. http://www.onepine.demon.co.uk/phof.htm http://www.stuart.iit.edu

William Harvey 2002. http://tbs-intranet.tees.ac.uk/international/ccd/ccd_block2b.htm http://www.bfa.com.au http://www.ofa.org.au

James 2002.… [read more]

Starbucks Situational Analysis Environment Important Term Paper

Term Paper  |  10 pages (4,300 words)
Bibliography Sources: 1+


" In furtherance of this end, Starbucks has created and applied for nearly 100 federal trademark registrations and also has several patent applications pending. Starbuck's patent in the United States for its coffee on tap system has positioned Starbucks as one of the dominant players in the coffee industry.

In measuring the appropriateness of its decisions, Starbucks relies on six… [read more]

Microwave Oven Term Paper

Term Paper  |  4 pages (1,769 words)
Bibliography Sources: 0


Microwaves (short waves or high frequency radio waves) are the shortest of radio waves, with a length of 0.1 millimeter and a frequency of 3 x 101 Hz. They are found in the non-ionizing portion of the energy spectrum, between radio waves and visible light. "Non-ionizing" means that microwaves do not detach charged particles and produce atoms with an unbalanced plus or minus charge. Microwaves can therefore safely produce heat and not cause food to become radioactive. Microwaves are reflected from most metals but they produce inductive resonances in the atoms of many other substances.

It was the discovery of their reaction to metals that led to the invention of radar. It was their ability to produce resonant coupling that led to the invention of the microwave oven.

The idea of using microwave energy to cook food was accidentally discovered by Percy Lebanon Spencer of the Raytheon Company when he found that radar waves had melted a candy bar in his pocket. Experiments showed that microwave heating could raise the internal temperature of many foods far more rapidly than a conventional oven.

The first Raytheon commercial microwave oven was the 1161 Rearrange, which was marketed in 1954. Rated at 1600 watts, it was so large and expensive that it was practical only for restaurant and institutional use.

In 1967, Amana, a division of Raytheon, introduced its domestic Radarange microwave oven, marking the beginning of the use of microwave ovens in home kitchens. Although sales were slow during the first few years, partially due to the oven's relatively expensive price tag, the concept of quick microwave cooking had…… [read more]

Prescribed Burns to Prevent Wildland Term Paper

Term Paper  |  2 pages (701 words)
Bibliography Sources: 1


..to create heat intensity to achieve the desired burning objectives. Objectives could vary from a "cool" burn to reduce fuels under a young sapling stand, to a "hot" burn as in a replacement fire in a diseased overmature stand." (3.)

The foresters use fire to consume dead organic matter, produce a desired ecological outcome and to alter living vegetation. In addition, controlled burns are used to maintain grasses for grazing purposes, to maintain the habitat for certain species and also to eliminate highly flammable grasses and other matter from nearby populations or transit areas including freeways and train trestles.

The number of wildland fires may be fewer, but acreage burned for this time of year is nearly double the 10-year average at 1,459,724. (4.)

In conclusion, there are terrific innovations in technology that help firefighters in terms of the clothes they wear in the field, and there are great computer programs that can be of great assistance to scientists to determine predictability patterns of fires. And while a sustained attack of prevention and suppression are key to keeping forest fires in abeyance, it is only through controlled burns that we find our best weapon to fight unwanted wildland fires and undue tragedy.

USDA press release, April 10, 2002.

2. USDA Forest Service website: http://www.fs.fed.us/fire/fire_new/management/

3. Society of American Foresters website which references several works: a. Society of American Foresters. 1984. Forestry Handbook. Second Edition. Karl Wenger, Editor. p 235. New York, NY: Wiley-Interscience; b. MacCleery, D.W. 1992. AMERICAN FORESTS: A History of Resiliency and Recovery. FS-540. Washington, DC: States Department of Agriculture; c. U.S. Department of Agriculture and U.S. Department of the Interior. 1995. Federal Wildland Fire Management Policy and Program Review. Final Report. Boise, ID: National Interagency Fire Center; d. Northern California Society of American Foresters. 1997. Position Statement: The Need for Expanded Wildland Fuel Management in California. Rancho Cordova, CA. (http://www.safnet.org/policy/psst/psst20.html)

National Interagency Fire Center, Boise, Id.; National Fire News, June 17, 2002.… [read more]

Mr. Ross Craven, the Manager Term Paper

Term Paper  |  2 pages (758 words)
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The problem, if not yet perceived, must be looked into since it is one of crucial importance.

One of the major areas in which Pizza Hut seems to have deteriorated is that of their star product, i.e. Pizza. The food, pizzas in particular, seems to have a peculiar taste and also lacks in the initial quality that was inherent to it. This is further enhanced by the fact that, on my last visit, which commenced about one month back, I actually saw a large centipede crawling across the wall from our booth in to the next, signifying, I am sorry to say, dramatically unfit hygienic standards as far as the restaurant is concerned.

The senior management at Pizza Hut appears to have fallen prey to one of the most common hazards that companies face once they have reached a significant period of growth. That is to say that the company has, after successfully penetrating its target market, fallen back on once respected standards so as to reap in more annual or monthly profits in the form of a significantly lower rate of funds spent on things such as the quality of essential ingredients. It would be highly advisable to investigate the reason that the standard of the food has dropped since it is an imperative factor in context to the well being of the company since customer satisfaction is essential in the Restaurant industry and failure to comply could lead to a significant loss in terms of market share.

I take it that I have sufficiently made my point and that there is no need for any sort of animosity or strain between us as I remain, a loyal customer, but only in the case of a quick revival in the terms of a better brand identity, of the type that Pizza Hut was related to when it first emerged as a successful franchise. I look forward, to seeing the implementation of any improvement in the areas that I have specified since I look forward to enjoying dining at Pizza Hut the way that I used to.

Thank you,

Estes Dave Saville,

Regular Customer… [read more]

Hard Work Is Critical Term Paper

Term Paper  |  2 pages (604 words)
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Many times when we are working as a team I will be handling a specific task and we will discover that another task needs attention. I have always volunteered myself to perform the new task. There have been times when others on the team have shied away form it, or felt it was not their problem as long as they completed what the instructors told them to do, but I believe as a team member it is my job to work hard and help the entire team succeed. I think this aspect of my personality and beliefs will make me a valuable asset in any kitchen that I work in and it will make people eager to work with me because they know they can count on me to help them in any way the need me to.

When I am in a kitchen team setting I look around and I ask the head cook what he or she wants me to do. When I am finished with that task I do not stand around waiting for others to finish. I immediately go to a team worker's task and offer my assistance to get it complete. I know that it helps the team get the food prepared in time and I know it allows the stress level of the entire team to ease a little bit. I have been raised that hard work has rewards and one of those rewards is self pride. If I continue to use my hard work values as part of the kitchen team I will be able to look in the mirror each night and be proud of a day's work well done. I think that will help me maintain my energy and drive to work and advance in the field of cooking.… [read more]

Term Paper

Term Paper  |  3 pages (849 words)
Bibliography Sources: 1+


Early schools
The first public schools were in New England and only boys were allowed to attend. The three R's were taught by every schoolteacher. They were "Reading, 'Riting, and 'Rithmetic (unknown, 1996)." There were "dame" schools that both girls and boys could attend and these were taught by a woman in her home. Here the children learned around a kitchen fire with pens they'd made from goose quills and ink made from boiled bark.
In the South, a schoolmaster who lived with the family for several months every year, taught the plantation owner's children. Some children were sent to private schools in Europe. A grammar school at the College of William and Mary in Virginia was the South's first free school (unknown, 1996).
The New Englanders were an independent, self-reliant group of people. This came from building gristmills and sawmills that used water power, and sharing hardships such as short summers and long winters. The Southerners had the warm climate and mainly dealt with their land and farming (United States Information Service, 1991).
Another difference in the regions was the way officials were chosen. In New England, the officials were elected, but in the South the officials were appointed . In the South the day-to-day politics took place in town meetings and county courts (Wood, 2000). In New England, however, most of the politics were handled at the "provincial assembly (Wood, 2000)."
Church was an important to colonial life because it figured prominently in the colonists community life. Even the way the colonists worshipped was different in the North and South. The Southerners would stay after church and while the adults chatted, the kids would play games. In New England, the Puritans felt the Sabbath was a time to be serious. Playing was not permitted and sermons could last for three hours in the morning as well as three hours in the afternoon (unknown, 1996).
The early colonist were hardy souls who had very different lifestyles depending on where they lived. The Northern colonies were a serious, independent group of people, who combined work and play. Their neighbors to the South were fun loving, attending horse races, fox hunts and having long parties. Each of these cultures lead to what is now the diverse country we called the United States.

Author unknown (01-01-1996). American Colonies. Young Students Learning Library

United States Information Service (01-01-1991). United States of America. Chapter 1A. The Colonial Period. Countries of the World

Wood, Gordon…… [read more]

Sinclair Ross' "Field of Wheat Term Paper

Term Paper  |  2 pages (765 words)
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"It was the children now, Joe and Annabelle: this winter perhaps they could send them to school in town and let them take music lessons." Personal jealousies aside Martha's hopes for this beautiful crop was to set the children free to learn a better way to live. "That was why he breasted the sun and dust a frantic, dogged fool, to spare them, to help them to a life that offered more than seat and debts."

Summer brought these dreams to a close with a spiteful summer hailstorm. In the face of this fury, enough to break all the panes in the windows, it is hard to recognize the villain. Martha bitter about her own advice for hail insurance not being heeded and failing to have a voice toward the weather, so clearly arbitrary. "The wheat, the acres and acres of it, green and tall, if only he had put some insurance on it. Damned mule -- just work and work. No head himself and to stubborn to listen to anyone else." Martha laments the loss and at the same time dreads the bleak future. Their will be no school in town for the children, none of the, "creams and things other women had..."

In the face of the hails devastation Martha builds anger against the calamity and just as a wave of that anger takes hold of her she comes upon her John, broken and weeping from the loss that killed all hope of the bushels and bushels that had just been swinging in the peaceful breeze. Martha takes the burden back upon herself, sneaking away so as not to shame John and begins the actions to carry on. Finish the supper that was in the works before fear gripped them all. "John would need a good supper tonight. The biscuits were water soaked, but she still had the peas. He liked peas. Lucky that they had picked them when they did. This winter they wouldn't have so much as an onion or potato." This example of true partnership is the best conclusion to explain Ross' intentions with this story. It is a universal human story of man vs. nature.… [read more]

Anasazi Are the Ancestors Term Paper

Term Paper  |  2 pages (476 words)
Bibliography Sources: 1


Information was also an important by-product of trade, learning how to make kivas, how to irrigate, make pottery, farming methods, use of bows and arrows, and other vital activities (Ancestral pg). The exchange of information between societies is still prevalent today in certain fields such as science, medicine and technology. "They wove blankets, shirts, robes, aprons, kilts, breechcloths, and belts from vegetal fibers, animal and human hair, and cotton obtained by trade from southern areas" (Ancestral pg).

The Anasazi most likely held private and public ceremonies to benefit the society as a whole, not unlike today's Pueblos or modern day church ceremonies. However, their religious concepts and events were associated with the nature, unlike most religions today. "Maintaining harmony with the natural world was the key to survival...observation of the sun, moon and stars" indicated planting and harvesting seasons. Today, farmers use almanacs to let them know the proper astrological configuration to plant crops, sheer sheep, butcher hogs, etc.

Although, today's society has much in common with the Anasazi culture, harmony with nature is a major difference and one that modern society should review and take heed. The Anasazi, as many ancient societies, respected the earth and appreciated what it had to afford them. Today, cultures are based on consumption, not respect.

Works Cited

The Ancestral Pueblos: The Anasazi." The Anasazi Heritage Center. http://www.co.blm.gov/ahc/anasazi.htm#Who.(accessed 11-11-2002).… [read more]

Running the Daily Operations Term Paper

Term Paper  |  6 pages (2,311 words)
Bibliography Sources: 1+


Use of the proper grade of fuel and following of the maintenance schedule recommended by the manufactures can help increase the life of the car. Good driving habits can also help stretch the mileage obtained by running the vehicle.

In the case of heating and cooling, proper insulation of the house against external elements can help reduce the heating and… [read more]

Regulating Their Intake of Red Term Paper

Term Paper  |  3 pages (974 words)
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" First of all, the House of Beef might have a higher markup on its product. It might be a fancier restaurant, or the owners generally mark up the cost of its product higher than the Good Earth Cafe's owners. Perhaps the "modest living" that the Good Earth Cafe owners make is not because the restaurant isn't popular, but because the prices are kept low. Even if this is not the case, the author does forget the role of consumer trend, instead focusing on "concern." Concern about intake quantity might not have waned. The House of Beef might thrive financially because it offers a quality meat product: it isn't McDonalds. The author's line of reasoning is that the House of Beef prospers while the Good Earth Cafe doesn't; therefore, consumers are less concerned about intake of meat and cheese. While at first glance the argument seems reasonable, there is no direct correlation between the two corollaries. Consumers might indeed be as concerned as they were about intake and might in fact be consuming less meat and cheese. The House of Beef might be a thriving restaurant because consumers have regulated their intake of fatty foods and are therefore willing to pay more for top quality meats.

Because of the proliferation of cheeses in health food stores such as Heart's Delight, and the success of meat-based restaurants like the House of Beef, argues that people are "in general…not as concerned" about regulating their intake of meat and cheese. While this may be true, the author does not include any actual data backing up his or her facts. There are no statistics and the examples used are hypothetical. Furthermore, the Heart's Delight market has been open since the 1960s, indicating that its popularity hasn't waned at all, even if health food is not as trendy as it was ten years ago. Consumers might be just as concerned with regulating their intake of meats and cheeses, and this concern might be reflected in quantity consumed. To better support his or her argument, the author should use hard facts and numbers. Also, the issue of higher prices for higher quality products should be discussed if the author is to speak of "concern." While the author might be correct in assuming that people are generally less concerned about their intake of meat and cheese than a decade ago, it would be a more thorough argument by examining other causal factors. Economics and fashion trend might be two important factors that, rather than reflecting "concern," as the author states, actually reflects market trends. It is also possible that people have already regulated their intake of meats and fatty cheeses and have found ways to incorporate moderate portions into the…… [read more]

Competition Comes to the U.S Term Paper

Term Paper  |  5 pages (1,815 words)
Bibliography Sources: 1+


It seems as if the market could benefit from the free market system. The farmers that depend on the system would suffer and possibly have to change their ways. However, this may serve to eliminate the inefficient few, allowing better pricing and demand opportunities for those who are best equipped to take advantage of the situation. The Freedom to farm Act did not accomplish its goals and therefore did not change the market. From a managerial point-of-view, the current system is inefficient and is in need to severe reform. The money spent on subsidies would better help the agricultural system is spent in improving market efficiency and competitiveness, rather than acting as a welfare system that rewards failure.

Works Cited

Dittrich, John. Key Indicators Of The U.S. Farm Sector Major Crops A 27-Year History With Inflation Adjustments. Annual Update. The American Corn Growers Association

Washington, D.C. January 2002.

1996 Farm Bill: Final Version and Earlier Proposals. Text and Legislative History. Public Law

No. 104-127 (110 Stat. 888) Federal Agricultural Improvement and Reform Act of 1996

H.R. 2854 -- Roberts).Library of Congress. http://thomas.loc.gov/cgi-bin/query/z-c104:H.R.2854: Accessed March, 2003.

Farr, Sam, Congressman. "The 2002 Farm Bill: Another Lost Opportunity." Congrress of the United States. House of Representatives. Washington, D.C. Published in The King City

Rustler, June 2002.

Johnson, Len. "Farming: The last welfare culture." Chicago Tribune. September 28, 2001

Riley, John. Implications of the 1996 Farm Bill to Small and Mid-Sized Farmers. U.S. House of Representatives. Washington, DC. http://www.nal.usda.gov/afsic/nsfc/1cbill.htm accessed, March, 2003.

Westcott, Paul and Price, Michael. Analysis of the U.S. Commodity Loan Program with Marketing Loan Provisions. ERS Agricultural Economic Report No. 801. 26 pp, April

Westcott, Paul, Young, Edwin, and Price, Michael. The 2002 Farm Act: Provisions and Implications for Commodity Markets. ERS Agriculture Information Bulletin No.…… [read more]

Speech: Ray Kroc Term Paper

Term Paper  |  2 pages (672 words)
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Today there are more than 24,500 McDonald's restaurants in 115 countries ("People of the Century")

What were the reasons for the astounding success of Ray Kroc?

The most important were his perseverance and dogged determination

Next, was his accurate vision that Americans wanted to eat in casual, simple restaurants that offered food at low prices with no waiting or reservations (Pepin)

He also had the courage to back his vision wholeheartedly

His commitment to "cleanliness, quality, speed, and low prices" is legendary.

If you've got time to lean, you've got time to clean" was his motto about cleanliness

The pioneering assembly line methods introduced by Ray Kroc in the fast food industry has often been compared to Henry Ford's revolutionary contribution in the automobile industry

Ray Kroch is indeed the archetypical American entrepreneur: a man who seized an idea and proceeded to implement it in the best possible way (Pepin)


Fermano, Joe. N.d. "Persistence: Positive Quotes & Stories 2." Positive attitude institute [online] [cited May 2, 2003] Available from World Wide Web: http://www.positiveinstitute.com/pqstories2.html

People of the century: Ray Kroc 1902-1984." N.d. [online] [cited May 2, 2003] Available from World Wide Web: http://www.sacbee.com/static/archive/news/projects/people_of_century/sci_biz/kroc.html

Ray Kroc (1902-1984.)" 2001. Biography.com. [online] [cited May 2, 2003] Available from World Wide Web: http://search.biography.com/print_record.pl?id=23552

Pepin, Jacques. 2001. "Burger Meister: Ray Kroc." TIME 100 builders & titans. [online] Time.com [cited May 2, 2003] Available from World Wide Web: http://www.time.com/time/time100/builder/profile/kroc.html

This is the thesis statement. You can also quote the example of Thomas Edison, the inventor of the light bulb, who failed over 9000 times before perfecting his invention. "I was glad I found 9000 ways of not inventing the bulb!" he has famously remarked

He was also a great believer in hard work: "Luck is a dividend of sweat. The more you sweat, the luckier you get" --is another of his quotes

Harvard Business School professor has described him as "the service sector's equivalent of Henry Ford."

Ray Kroc… [read more]

Cities There Must Be Few Term Paper

Term Paper  |  4 pages (1,217 words)
Bibliography Sources: 1+


The ugliest sides of commerce from those "dark, Satanic mills to maquilas," as Pena explores in his second chapter, are often hidden away out of sight of the residents of cities, who are thus able to enjoy cheap clothing, cheaper plastic geegaws and even cheap "expensive" goods such as cars because of the labor of those who are hidden from view. Pena argues that since at least the beginnings of the Industrial Revolution and perhaps even since urbanization itself such slums (whether in the city itself or at a remove) have been a necessary effect of "progress." Cities demand zones of exploitation (Pena 135-6).

Foster's argument does not contradict that of Resnick, Pena and Brechin, but it does extend it. One of Foster's key points is that we (like Jefferson) might like to imagine that there was an idyllic human world that existed on the farm and that if we could simply return to that sort of existence we would be blessed with both wealth as well as ecological balance. But such a hope (and Resnick concurs with this) is simply a delusion.

Our planet, Foster argues, is indeed a vulnerable one, and that vulnerability has lasted from far before the onset of the Industrial Revolution (pp. 34-6). The damage that people do to the earth is at least as old as agriculture, and certainly existed in the earliest, small-scale cities. While Brechin focuses on the ways in which the dense populations of large, modern cities allow for terrible actions to be taken against the planet, Foster warns that - while it is certainly true that the scale of damage is greater with larger cities and more people - the potential for harm has existed pretty much since humans won the evolutionary battle against other Homo sapiens sub-species.

The environment at the onset of the Industrial Revolution was hardly pristine, hardly unendangered already, Foster argues (pp. 50-2); indeed the damage that had already been exacted on the planet and the degradation that had occurred because of common agricultural practices were among the causes of the shift to industrialization. Humans have not been living in balance with the physical environment for millennia.

And yet, while all of these writings are laced with despair, at least Brechin argues that there might be a way back - at least if there were far fewer people on the earth.

The city served, above all else, as humanity's great transformer. As long as it remained small and close to the land, it furnished the tillers with a nitrogen-rich source of fertilizer that they returned to the soil in a closed organic loop. City and contado existed in harmonic symbiosis (p. 17).

The other three authors have their doubts about this, although they would probably all argue that it might have been true. But even if we agree with Brechin that at one point such a relatively sustainable balance existed, he offers us no path by which we might reclaim such a world. His story -… [read more]

Biology Systematics Term Paper

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Archaeologists are able to reconstruct the food diets of prehistoric peoples primarily through the process of carbon-14 dating. Carbon-14 or radiocarbon dating is a process where a dead organism's date of existence is determined by determining the ratio of 14C (carbon-14) to the isotope 12C (carbon-12). The date of existence will be determined through the unstable radioactive carbon (14C), which starts to decay at a known rate once an organism dies. Radiocarbon dating is essential in determining the food diets of prehistoric peoples because it helps determine the 'age' of discarded bones and shells that are excavated from sites known to be habitats or environments of prehistoric peoples. Bones and shells help archaeologist determine what kind and amount of meat and fat are put into the peoples' diets. In order to determine the amount of meat and fat eaten by prehistoric peoples, the biomass of animals (through animal bones excavated) are determined, which will enable archaeologists to identify the amount of mass that people had eaten in proportion to the bones (body parts found in excavations). Plant diet, on the other hand, are presumed to be edible for early humans to eat, and are determined / identified through soil analysis of sites/areas where early civilization thrived.

The main components of cereal grains are hull, pericarp, testa, aleuron, endosperm, and the germ. Chemical composition of cereal grains are mainly made up of starch, dietary fiber, and protein. The outer layer of the endosperm, the aleuron, is rich in proteins, minerals, and vitamins.

Legumes that are being developed as economically important world crops are cowpea, kidney bean and other varieties of beans, broadbean, chickpea, lentil, and pea. Cowpea is an important legume variety cultivated today because it is already endangered and may no longer be existent because of its replacement with American beans. Kidney beans, broadbeans, chickpea, and other varieties are popular because they are easy to cultivate under normal habitat/environmental conditions. Lentil is an ideal legume variety for cultivation because of its strong resistance to environmental and external elements that may affect the plant's growth.

Potatoes are cultivated mainly in acidic soil and in environments where there are cool climate conditions. Sweet potatoes, on the other hand, are cultivated in the opposite conditions with that of potatoes: sweet potatoes thrive in open and high lands where the climate is tropical and/or warm. Sweet potatoes are dependent on rain or water sprinklers, thereby making it essential for the soil type to be heavy, like clay and/or loam soils. Cassava also thrives in hot climates and is dependent on regular rain and water sprinklers. Soil type should also be heavy enough to hold sufficient water supply. Lastly, taro cultivation can be done in either flooded or wetland (Flooded Taro) or dry land areas (Dry-land…… [read more]

UK Wine Import Industry Term Paper

Term Paper  |  14 pages (3,795 words)
Bibliography Sources: 1+


Figure 1 provides a visual depiction of these changes over the course of the last two decades of the 20th century and projected to 2005.

Figure 1: Wine Export Values Top Ten Countries

As evident within Figure 1, while Western European exporters continue to account for half of the value of wine exportation throughout the world, New World suppliers account… [read more]

Cassava (Manihot Esculenta) Origin Term Paper

Term Paper  |  8 pages (3,159 words)
Bibliography Sources: 1+


A natural form of defense for the plant is the presence of cyanide in the roots. Quantity of cyanide present in the roots is determined by the soil and climatic conditions. A bitter cultivar in one place may be sweet in another place. (Hillocks; Thresh, 26)


Cassava is a persistent woody shrub botanically; but farmers harvest the tuberous roots… [read more]

Humulus Lupulus Hops (Humulus Lupulus) Term Paper

Term Paper  |  12 pages (3,720 words)
Bibliography Sources: 1+


Fuggle has a vital oil substance of just about 1.0 ml/gram of dry matter (1%), an alpha acid substance of 4 to 6% and a prominent aroma.

Fuggle is not trained up the strings the initial season and does not generate its initial full crop until the third season. Fuggle is an early maturing type of Humulus Lupulus with a… [read more]

Daniel, Cletus E. Bitter Harvest Book Review

Book Review  |  1 pages (390 words)
Bibliography Sources: 0


Chicano farm workers in particular were not protected by protective legislation passed in the 1930's because they were often not naturalized citizens or simply did not own any land, unlike the small and large property owners New Deal legislation was designed to protect.

To prove his thesis, Daniels does not simply review the lives of Chicano farm workers of the era. He examines the legislation passed during the New Deal in detail, regarding subsidies to farmers, and also contemporary, primary source accounts of the history of farming in America and how owners were more able to resist the protections offered by unionization for laborers. Daniels shows that the Chicano contribution to the labor movement in America is not recent, but can be traced back to the 19th century. This is evidenced by the personal testimonials, both written and photographic, accessed by the author. Although Daniel's prose is not always easy to read, his thesis is an important reminder for an America that still remains dependant upon transient and immigrant labor to provide its West and East coasts, as well as the world, with food from farms.… [read more]

Location Will Lend Knowledge Term Paper

Term Paper  |  8 pages (2,095 words)
Bibliography Sources: 0


Though NASA has since moved its west coast base of operations, the city of Downey has acquired the land and buildings which once housed the NASA industry and has partnered with a non-profit known as the Aerospace Legacy Foundation to preserve the history that can be found there and to use part of the land as a well used rented movie location. In current news the City Council has approved a new zoning plan that will continue the expansion of the use of the old NASA site, including business and commerce activities and also a new hospital. This information is both intriguing and also a testament to the continued ingenuity of the people of Downey. In so many cases these large industrial sites, once they have been deserted become industrial wastelands with little or no value other than the nostalgia of those who have witnessed their development and downfall.

Downey boasts a very active and productive historical society, a very small example of their many, many works is the outline by John Adams in the Downey Eagle from February 22, 2002. The Downey Historical Society was given a four-reel film set that showed many varied scenes of old Downey. The society's plans for the film, now converted to VHS is to develop a narrated audio accompaniment to help preserve both the images and the legacy of the events that were preserved by the unnamed photographers. In many ways the flavor of the regional cultural offerings are surprising, as they tend to reflect a view of the feelings and morality of the past. Downey, even with one hundred thousand plus residents, as well as a very close proximity to so many very large cities, still gives the researcher and the visitor the feeling of its small town agricultural history. The surprising, homey feel of the area is very unique and welcoming.

With John Downey, setting the standard for growth and public improvement the region has embraced a wealth of economic and cultural progress, yet retained the feeling of a small farming town. From a long association with NASA to a fundamental retail industry that can boast many great companies, not the least of which The McDonald's Corporation and the Taco Bell enterprise Downey has much to boast of the modern. Even today Downey is known for a strong retail trade and also affordable housing, a rare commodity within southern California.

City of Downey, California website 2001, retrieved November, 10, 2003 at http://www.downeyca.org/city_about.php#origins.

A www.questia.com/PM.qst?action=openPageViewer&docId=91642286

Robert Glass Cleland, The Cattle on a Thousand Hills: Southern California, 1850-1870 (San Marion, Ca.: The Huntington Library, 1941), 12.

City of Downey, California website 2001, retrieved November, 10, 2003 at http://www.downeyca.org/city_about.php#origins.

City Web Design, website 2001, retrieved November 10, 2003 at http://downeyca.com/hist.htm.

A www.questia.com/PM.qst?action=openPageViewer&docId=76788211

Kevin Starr, Inventing the Dream: California through the Progressive Era (New York: Oxford University Press, 1985), 52.

City of Downey, California website 2001, retrieved November, 10, 2003 at http://www.downeyca.org/city_about.php#origins.

City Web Design, website 2001, retrieved November 10, 2003 at http://downeyca.com/hist.htm.

City of… [read more]

Black Diamond Equipment: Products, Services, &amp Promotion Term Paper

Term Paper  |  4 pages (1,033 words)
Bibliography Sources: 1+


My Catering Company plans not only to provide on-to-one catering services, but also plans to meet the demands in wedding and other special occasions.

As a start-up company, I will target my products to families that want to receive one-to-one personal catering service. Customers can assign their wedding menu and other catering responsibilities to the company. My Catering Company will serve these special needs of the wedding and other occasions.

Most of the customers who want personalized catering are likely to be affluent, ages 18-38, and whose household income is likely to be $60,000 or more. The main customers of the company will be classified as following: Company Executives; Honeymooners & newly married couples; high-Income people; and small party buffs.

Therefore, My Catering Company will capitalize on these above stated target groups for taking advantage of opportunities and manage threats. Firm weaknesses in their start-up are common and include the problems of budget, competition, and lack of experience.

My Catering Company's team will strive to meet the seasonal catering needs of various parties, honey-mooners, and company executives. The company will use the Internet and WWW.fortargeting its customers. This is important as a start-up company, My Catering will get the advantages of cost reduction in the price of the services, as the company can serve large number of people from the same location with the Internet advertisement.

My Catering Company will also use TV advertisement and print advertisements. Both of these promotional channels provide the advantages as still a majority of people watches TV and they can become aware of My Catering Company. In addition, as a start-up company, it is important that I plan to advertise my products from doors to doors pamphlets. This kind of promotional strategy will show that My catering Company can meet the unique needs of individual families to serve them the menu of their choice (Kotler, 584).

My Catering Company's products will be prepared according to the occasions. Some of these factors affecting menu planning include the type of event, time of event, number of people to be served, available equipment, number of food preparer and servers and the amount of money to be spent.

In general, the menu will include a variety of foods that are acceptable to the customer and the occasion. Some of these products will be: Meat, poultry, fish, dried beans, eggs and nuts; Bread, cereal, rice and pasta; Vegetables; Fruits; Milk, yogurt and cheese (Kotler and Armstrong, 265).

In sum, the company plans for eye appeal by using at least four colorful foods on each menu or food tray that provide contrast in texture and flavor and crisp foods with soft, creamy foods.

As a caterer, I plan to make all foods "from scratch."

In this regard, it is important to prepare a quality product of standard consistency. Develop a quality standard for each item and use "high-tech" equipment designed to produce a consistent product.


Kotler, P. (1991). Marketing Management. New Jersey: Prentice Hall.

Kotler, P. And Armstrong, G.… [read more]

Nature Conservation of Red Term Paper

Term Paper  |  3 pages (1,021 words)
Bibliography Sources: 1+


The Forestry Commission had launched the Welsh Black Grouse Recovery Projects that started in 1997. The project helped improving the habitat by clearing the mature conifers in the forest so that the forest edge widened and more space were available for cotton grass and heaths, followed by increasing population and diversity of insects for the grouse to feed on. As the result, during the project time from 1997 to 2002, the populations of black grouse in the spot lands have increased by 88%.

A similar action taken to recover the moorland also saves the population of black grouse, as a main priority due to its position in the red list. This time the Game Conservancy Trust has been taking actions to improve the habitat by controlling deer and sheep grazing. Black grouse cannot compete with red deer and sheep with the over-grazing, as the high-intensity grazing has cleared up the low vegetation and shrubs the grouse usually need for food and cover. Over-grazing only leaves short grass, making it easy for the predators such as foxes and crows to spot the grouse.

An experiment in North Pennines observed a controlled management on grazing had successfully improved the black grouse breeding. Allowing lower grazing intensity in such areas provides spaces for shrubs. The shrubs stock insects for young brood, appropriate nesting place and enough cover for adults and the young birds to hide from predators. This experiment records significant improvement on the number of chicks per hen during the period of 1996-2000.

The exclusive position of red grouse as sporting bird or target for seasonal shooting should also help the conservation organizations to bargain with land owners so that the community also fulfills the social responsibility to recover red grouse's habitat. Gamekeepers are also intended to save red grouse's population by keeping control on predators. The biggest lost of grouse population is caused by birds of prey (44%), followed by stoats (28%) and foxes (6%), according to the Game Conservancy Trust's brochure. Gamekeepers help trapping the predators to allow the red grouse to breed normally. On the other hand, black grouse population can also benefit from this effort, getting less threat from predators and safely continue to increase their numbers.

Works Cited

The Royal Society for the Protection of Birds (RSPB). Black grouse. RSPB Web site. 28 Apr. 2004. http://www.rspb.org.uk/birds/guide/b/blackgrouse/index.asp

The Royal Society for the Protection of Birds (RSPB). Red grouse. RSPB Web site. 28 Apr. 2004. http://www.rspb.org.uk/birds/guide/r/redgrouse/index.asp

Montgomery Wildlife Trust. "Red Grouse." 2004. The Royal Society for the Protection of Birds. 28 Apr. 2004. http://www.rspb.org.uk/birds/guide/r/redgrouse/index.asp

Bingham, Derek, Kirkman, F.B. And Jourdain, F.C.R. "Red Grouse Natural History."

The Country Man Weekly Online. 28 Apr. 2004. http://www.countrymansweekly.co.uk/quarry/redgrouse.htm

Forestry Commission. "The Welsh Black Grouse Recovery Project." 2004. UK Forestry Commission. 28 Apr. 2004. http://www.forestry.gov.uk/forestry/infd-5mjlhv

The Game Conservancy Trust. "Black Grouse Conservation Brochure." The Game Conservancy Trust. 28 Apr. 2004. http://www.gct.org.uk/research/blackgrouse/frameset.html… [read more]

Globalization and the Corporate Environment Term Paper

Term Paper  |  2 pages (695 words)
Bibliography Sources: 0


To answer criticisms that such meals unfairly target the impressionable young minds of children, the children's versions of such healthy global 'Harmony Meals' can also come with small fact books about the different countries and regions that inspired the meals, and explanations of why such 'Harmony Meals' are heart healthy in general and promote a healthy lifestyle.

This strategy has the potential to generate value for our company on several levels. Firstly, it will channel current allegations regarding the negative effects of globalization in a positive fashion, exploiting the opportunity of the average American consumer's elevated interest in regional trends and fusion foods and interest in reducing obesity. It will help our company avoid the threat of lawsuits from those who allege the fast food industry increases obesity without giving proper information regarding healthier choices. It will reduce our risk of using potentially hazardous beef products, as much of the cuisine used in such 'Harmony Meals' for children and adults comes from fish, vegetable, and poultry using nations. The meals will also introduce a surprising and educational, fun element to dining not expected within the industry, which usually makes use of purportedly mindless tie-ins with movies and cartoons.

The introduction of global 'Harmony Meals' could potentially make the company more competitive internationally, as even healthy American foods could be incorporated into the 'healthy' Harmony meals marketed to the international consumer of our products. Thus, rather than simply incorporate regional and national trends and spices into the American-style, current menu, regional international areas of our chain could market such menu items as chicken and egg salad wraps and explain the industry of the American family farm to individuals living in Pakistan, in the literature. Carbohydrate-lacking chicken salads in ranch dressing could be marketed as having the lean, mean taste of the American cowboy sought abroad, without the fat of the expanding American waistline.… [read more]

Leadership in the Restaurant Environment Term Paper

Term Paper  |  1 pages (459 words)
Bibliography Sources: 0


The menu of the establishment, and other variable inventory costs such as food and wine, are closely managed by individuals with a financial interest in the establishment as well as those who simply have an interest in collecting a paycheck at the end of the week.

Antonio's also has a highly charismatic managerial staff that knows how to motivate both the kitchen and the floor, and maintain an amicable, if harried state of tension between two areas of a restaurant that can frequently come into conflict. Rather than transformational in leadership, these motivational staff members could be better characterized as supremely adept in finessing the personal acumen that can occasionally develop on a rushed Friday night between kitchens and wait staff. Because of familial and personal loyalties to the owners, they keep a close eye on potential areas of financial seepage in terms of waste of food, pilferage of stored goods, and other aspects of a restaurant that can result in a drain upon the establishment's finances. Above all, in this service-oriented industry, "Antonio's" keeps its food priced competitively in the upscale Italian market, and keeps its regular customers satisfied and happy in a highly pressured environment. The food staff is knowledgeable, and the chefs are listened to by the owners, again creating loyalty rather than tension between individuals whom perform different…… [read more]

Retail Grocery: Industry Strategic Employment Term Paper

Term Paper  |  5 pages (1,497 words)
Bibliography Sources: 1+



Types of Benefits Provided in Sector.

Big "multiple" stores have proliferated across the nation because of their economies of scale that allow them to stock at a wide range of products reasonable prices. Reflecting this mood on a national level, grocery managers have been under the gun to reduce labor costs because of their razor-thin profit margins, which has… [read more]

Prospective Marketing Plan Term Paper

Term Paper  |  4 pages (1,046 words)
Bibliography Sources: 1+


Also, like most chains, until a following is developed in the outer lying suburbs, urban locations more dependant upon non-chain, local businesses and possessing a wider variety of ethnic and health foods alike, are unlikely to be as receptive to a new chain as more suburban locations, largely trafficked by foot rather than car.

Employment is key to our success -- staff must be loyal, as preparing food in a healthy fashion is important, as well as the fact that much of the food will not be as prepackaged and prefabricated as most fast food. Concentrating on employing more reliable employees than the usual staff of first-time workers at most fast food establishments will require a slightly higher but still competitive wage, compared with local McDonald's and Wendy's.

Positioning map

Positioning will place us between sit-down restaurants such as TGIF and Applebee's in terms of cost, as SIMON offers more speed -- and ultimately more family and community, as the meals are to be eaten at home -- but with far greater quality at a slightly higher price than McDonald's or Wendy's.

Marketing Mix

One of the four P's of the marketing mix that is critical to SIMON is Pricing. Pricing is not so exorbitant SIMON cannot be patronized frequently, but consistency and quality come at this low price


The product range is narrow and not necessarily very large in terms of food size, but the value of health and taste is key. Thus, a narrow product line of narrow services that provides an important component to everyday lives.

SIMON'S menu will encompass burger, both meat and vegetarian, and fish and chicken sandwiches with home baked bread, fresh produce as fixings, and potatoes prepared in a way that is either baked, fried, or fried and seasoned -- all with very low quantities of oil. The food is healthy, not super sized, but filling and tasty and can even be dry-fried upon request. In short, a quality meal.


SIMON will be priced slightly higher than its competitors, but offer more satisfaction and health for one's value. Quality not sheer quantity results in a trimmer waistline, more active children, and a tastier lifestyle.


SIMON SAYS -- eat healthy, eat right, eat right now, and eat with your loved ones after you stop by and see SIMON!


In and Out Burger, a chain with a similar corporate philosophy has established its niche on the West Coast. SIMON has, however, substantial room to grow in the Eastern seaboard while providing similar quality products. SIMON believes that In-and-Out has tapped into a national philosophy that is expressed on the East Coast but remains unsatisfied by current dining options. Before In-and-Out can spread, SIMON hopes to take advantage of this untapped need and establish its own unique, customized, and more family-focused niche in the industry of fast and quality food.

Works Cited

Thorson, Esther. (1989) "Products, Positioning, and Market Segmentation." Advertising Age: The Principles of Advertising at Word. Lincolnwood, IL: NTC Business… [read more]

Ecology, Kinship, and Social Structure Term Paper

Term Paper  |  5 pages (1,582 words)
Bibliography Sources: 1+


However, the Germanic village exhibited a far more reserved style of interpersonal and kinship relations, and a far more structured day, focused on time, that is often considered to be 'typically German' even amongst fellow European nations.

Thus, ultimately, when asking how does ecology affect kinship and social structure, one might, upon reading Always Hungry, Never Greedy and The Hidden Frontier be tempted to say, not at all. Clearly, the ways that environment, subsistence strategy shape social relations in these two very different environments cannot easily be predicted. The similar climate and topography of Cole and Wolf's text did not result in similar ways of structuring and relating to the land, rather the social and kinship structures and history, and the language of the peoples involved had more of an impact. New Guinea used its relationship to the land and its relative perceived abundance or lack of abundance not simply during times of feast or famine, but as a way of understanding a larger network of social, gender relations. The texts, taken in pair are humbling to the predictive capacity of social scientists, as well as illustrative of how symbolic understandings of food, kinship, culture, and language, transcend the mere need to eke out an existence upon a particular piece of territory in the best way possible.

Works Cited

Cole, John, and Eric Wolf. The Hidden Frontier. University of California Press, 1999.

Kahn, Miriam. Always Hungry, Never Greedy Waveland…… [read more]

North Korea Term Paper

Term Paper  |  1 pages (376 words)
Bibliography Sources: 1+


This decline is in part due to the competing demands of Afghanistan. There are three main reasons why the U.S. has helped to shore up the North Korean regime (Cohen, 2002). First, U.S. food aid has made it easier to engage the North Koreans in talks on military-strategic issues. Second, the U.S. does not want to see North Korea collapse because sudden disintegration could overwhelm South Korea with massive refugee flows and spark political and economic throughout the region. Third, there is an overriding humanitarian objective to prevent massive starvation and disease. More than 2 million North Koreans have died from starvation and related diseases between 1994 and 1998, and large pockets of hunger and starvation remain.


Bray, M. (2003, December 10). North Korea: What are the options? Retrieved June 18, 2004 from Web site: http://www.cnn.com/2003/WORLD/asiapcf/east/08/28/nkorea.options/

Cohen, R. (2002, May 16). Aid meant for the hungry. New York Times. Retrieved June 18, 2004 from Web site: http://www.brookings.edu/views/op-ed/cohenr/20020516.htm

The World Fact Book. Retrieved June 17, 2004 from Web site: http://www.cia.gov/cia/publications/factbook/geos/kn.html#Econ… [read more]

London Restaurant Might Change Term Paper

Term Paper  |  2 pages (633 words)
Bibliography Sources: 0


Although ethnic eating may have had its faddish day, the actual institution of British food has from an industry perspective seen little development. Even Nigella Lawson's food show was more famous for the hostess' popularizing of the term 'food porn' as she sucked batter from her fingers, rather than changing notions of British quality food and bringing more foodies to London. Even The Naked Chef felt the need to infuse his most recent British television show with do-good spirit that had nothing to do with food, and everything to do with extending charity and hope to those on the dole by making the homeless his new chefs. A notable achievement morally -- but still leaving the actual British food establishments at a crossroads.

Where we will be in ten years?

To stand tall, the London restaurant industry can to one of two things. It can remain faddish and gimmicky, piggy backing off different international cuisines and relying more on having the 'right' people and chefs upon the red carpet leading up to a meal. Or it can really attempt to make what is uniquely British include new international options, such as the spices and seasonings of India, but still make sure that the fish and chips of old are given a new and more international flavor, reflecting the changed face of Britain. One cannot simply turn to the new.

Thus the answer is two fold

British food as a cuisine must grow more expansive, but still retain its definition as British. The British restaurant and industry must retain its status as a national institution, but continue to grow in its cultural as well as its stylistic and entertainment components.


By becoming less traditionally British, British restaurants can grow more expansively and ultimately retain a British identity, rather than simply becoming curry houses or Thai restaurants that happen to be located within the confines of…… [read more]

Poor Working Conditions Term Paper

Term Paper  |  3 pages (1,173 words)
Bibliography Sources: 1+


Few of the poor had expensive ovens, and either ate cold meals, purchased hot food, or cooked over open fires. Often, families had insufficient utensils and pots, and that sanitation was poor. Further, there was a lack of cheap fuel, and a great ignorance of hygiene and nutrition coupled with often spoiled food. The result, was a nation of "pygmies, who were undernourished, anemic, feeble and literally rickety" (Wohl; Victorian Diet). Meat, eaten relatively rarely, was often of poor quality or spoiled. In Coventry, 17% of laborers had never tasted meat, while many individuals (such as needle women and shoe makers) ate less than one pound of meat each week. In the cities, the poor ate broxy (diseased sheep), tripe, and slink (calves born prematurely). Standard fare was often butter, bread, beer, tea, and potatoes, with occasional bacon (Wohl; Victorian Diet).

Poor working conditions in factories in the Victorian era were also reflected in general problems with sanitation and disease during the era. There were a large number of problems with odor, pollution, and health hazards that stemmed from poor sewage, and poor working conditions in factories. Typhoid was common, even among the higher classes, as were other disease, including cholera. Even the Royal Family was forced to deal with "sewers and filth diseases" and "forced to live amidst stink, and water and air pollution," while the poor were even more deeply immersed in these problems of sanitation and disease (Wohl; Sanitation and Disease).

In conclusion, substandard working conditions in the Victorian Era resulted in serious health problems among the working class. In the factories, workers faced long hours in often hazardous conditions with poor pay that condemned them to a life among the poor. Poverty itself impacted their health, as they could not afford good food, adequate housing, education, or medical care. As a result, the average Victorian worker was a poor specimen of physical health. Workers were commonly malnourished, bones and teeth were stunted and of poor health, and hours in cramped factories sometimes resulted in skeletal deformations, especially among children. Overall, the Victorian Era provides a vivid and disturbing example of how poverty and poor working conditions can have a profoundly negative effect upon human health and well-being.


Burnett, John. Victorian Working Women: Sweated Labor. Excerpted from introductions and other editorial matter in John Burnett's superb collection of working-class life-histories, The Annals of Labour: Autobiographies of British Working Class People, 1820-1920. Bloomington, Indiana: Indiana University Press, 1974. Victorian Web. 07 June 2004. http://victorianweb.org/history/work/burnett2.html del Col, Laura. The Life of the Industrial Worker in Ninteenth-Century England. Victorian Web. http://victorianweb.org/history/workers2.html

Hanover College, The Department of History. The Sadler Committee Report. Excerpts from the Original Electronic Text at the web site of the Victorian Web (Laura Del Col). Parliamentary Papers, 1831-1832, vol. XV. pp. 44, 95-97, 115, 195, 197, 339, 341-342, reprinted in Jonathan F. Scott and Alexander Baltzly, eds., Readings in European History Since 1814 (New York: Appleton-Century-Crofts, Inc., 1930.] 07 June 2004. http://history.hanover.edu/courses/excerpts/111sad.html

Pearcy, Thomas, Ph.D and… [read more]

Anthropology Domesticates in the Old Term Paper

Term Paper  |  1 pages (369 words)
Bibliography Sources: 0


Another argument is that our modern dinner plates hold foods that were developed in far-off places, and that we do not really recognize the debt we owe to other countries for developing the food we enjoy today. This argument is quite effective because it makes the reader think about the food we eat and where it really came from. Most people do not recognize that most of the food we call "American" is really just as much of a melting pot as the country itself, and that the food we eat has been around a long time. The argument is compelling and thought provoking and entirely effective for both the reader and the author.

In conclusion, this article, though brief, made a number of excellent points, and gave the reader quite a bit of information in only two pages. The food we take for granted today was the main sustenance for millions of people for centuries, and most of it came from the Old World, and migrated to the New World because of exploration, discovery, and colonization.… [read more]

John Steinbeck's the Grapes Capstone Project

Capstone Project  |  5 pages (1,788 words)
Bibliography Sources: 1


At least one of the smaller farmers would like to do better by his workers than the association -- the big farmers -- allow. He wants to pay 30 cents an hour; they insist he cut it down to 25, and he has to do it because if he doesn't, the bank (which is controlled in large part by the big farmers), will not provide his crop money. When the farmer is confronted with Timothy's good work, he explains it in brief:

Ain't you got it yet? Mr. Bank hires two thousand men and I hire three. I've got paper to meet. Now if you can figure some way out, by Christ, I'll take it! They got me." (Steinbeck, 1939, p. 402) They may not totally control the market, but clearly there are a few producers who have a significant effect on it.

All of these market structures are interrelated. One might say there is a parallel between the pickers competing for jobs and the farmers competing for market share. Indeed, when the small farmer tells Timothy the lay of the land, it is clear that the market structures form a sort of economic 'food chain,' with the big farmers at the top, the small farmers coerced into following their (as Steinbeck would say) greedy lead, and the pickers at the mercy of all of it. They have no power, despite their numbers. In fact, it is their numbers vs. The amount of work available, that destroys any economic power they might have had. For all its bias against big business, The Grapes of Wrath explains one thing abundantly clearly.…… [read more]

Freshman Fifteen Dear Editor Term Paper

Term Paper  |  2 pages (704 words)
Bibliography Sources: 0


The cafeteria is a popular choice, but it's easy to overdo it when everything is spread out before you, tempting you when you're most vulnerable, hungry and stressed over a long day of classes.

I think the best solution to the problem of weight gain is two-fold. First, the campus dining options need to be more versatile and healthier. Fast food is fine, but there have to be some other dining options for students. The cafeteria has a salad bar, but even then, with dressings and add-ons, the calories can pile on. Instead of strictly fast-food options in the food court, how about a local restaurant owner that specializes in healthy food, even vegetarian? How about Wild Oats, bringing in some of their foods from their deli, or Sweet Tomatoes setting up in the food court? That would be a great alternative to the fast-food choices, and healthier, too. How about removing some of the high calorie options in the vending machines, and replacing them with healthier choices, like fruit, juice, and low-fat chips. I hear my friends complaining about the food choices, that everything's "fattening and gross," but I don't see them doing anything about it. Maybe it's time we did. The university could help by distributing nutritional information, including calorie counts of the food available on campus now, to every new student each semester. It might be costly to start, but ultimately, our health is more important than printing costs.

Sure, what we eat is our own choice, and we have to learn about choices. As we make our way through our freshman year, we are living a new, exciting life, and food is part of it. We celebrate with food, we use food to sooth us when we miss home, or fail a test, and we eat because we're bored, or tired, or whatever. Food is all around us on campus, and it's hard not to enjoy, and worry about weight gain tomorrow. With some healthier alternatives, and some help in education from the university, the freshman fifteen could be a thing of the…… [read more]

Grocery Aisle Research Paper

Research Paper  |  4 pages (1,346 words)
Bibliography Sources: 4


Grocery Aisle

What's there Now:

The snacks section of the grocery aisle at the Target features the following products:

Werther's Original

Reese's Peanut Butter Cups


Sour Patch






A rack of candy bars

Gun, more lifesavers

Ghirardelli chocolate

This section does not have a lot of compelling merchandise -- the brands are well-known but these are not the biggest sellers in the store. In this section, there are some minor groupings -- gum, candy bars, licorice and chocolate. The redesign can either focus on these groupings or individual products. The target market consists of parents with children, so the redesign will take that target market in mind.

The Target aisle that I am working with needs to be evaluated on the principles of store design. Underhill (2009) notes that major brands should be at eye level. Those are the products that attract buyers over to a particular shelf. This is something that Target is going well with its shelves here. The generic products and lesser brands are almost exclusively relegated to the lower levels. However, one has to consider the audience. Eye level for an adult is different from eye level for a child. So while the big brands at adult eye level make sense, attention also needs to be paid to what is at the child's eye level (Keller, 2013). Right now, that is actually a lot of the same products. However, this approach makes little intuitive sense.

For example, the Werther's Original occupies four rows of product, taking it from child level to adult level. The problem is that Werther's is marketed to adults. It does not need to be at child eye level. The opposite is true of Sour Patch, which also receives several rows on the shelf, ranging from the lowest level upwards. This approach hints at the principles of eye level, but the top height is probably too high to attract the target market for this product. Furthermore, by using all that space for Sour Patch, there is almost no room (one row) for the Haribo. The treatment of Haribo in this display is strange because it is at adult eye level but the product only receives one row, which is not much as far as making an impression on the eye.

There are some sections where the eye level principle is upheld. For example where the LifeSavers are located below the gum, there is children's gum (the bright pink containers) at the lowest level. The adult does not need to see this anyway, but the child will. With this section, the strange factor is the placement of the LifeSavers. They are a substitute product for gum, but it seems almost strange to segregate mints at the lower level and gum at the higher level. The results is that Altoids and Mentos are at the eye level of a toddler. You can argue Mentos, but Altoids is not a toddler product.

Lastly, the licorice section receives interesting treatment. A higher-end… [read more]

Farm Report in Kansas Terry Essay

Essay  |  3 pages (954 words)
Bibliography Sources: 0


Farm report in California

Jane Blank is a local farmer in California who is known all over the sate at least by marketers and retailers of her produce. In California horticultural crops bring in a 60% of the total farm revenue in the agriculture of the state. Jane has a 2000 acre land where she grows mainly vegetables and fruits .among the fruits she grows are apples, oranges, strawberries while the vegetables include legumes, spinach, eggplant, peppers, and carrots. This crop diversification enables her to grow so many crops all year round and therefore means that she has crops for all seasons and thus can not fail to have anything to sell from her farm. She is a certified organic farmer which means that her produce are free from pesticides and other chemicals as well as maintain the ecological balance and biodiversity.

She ensures that she protects has crops against weeds and pests.in California there is a crop protection organization where she buys her crop protection materials and fertilizers. She uses full dry and liquid fertilizers which is a blending facility that provides her farm with what she needs according to the soil tests that have been conducted. This means that before she buys or applies any of these crop protector materials she always does soil tests so as to determine what will suite her farm best.

The large size of her farm can not allow for farming without the use of machines. She therefore uses heavy agricultural equipment including tractors, tillage equipment, combined harvesters, mowers and more. She also practices rotational farming whereby she does not grow the same type of crops for a long period of time on the specific area of her farm. She does her rotation after every two years in order to prevent any weeds or pest from infesting the crops.

When it comes to marketing and selling, Jane sells her produce through the Pasadena certified farmers market. Here she sells her farm produce directly to her customers who enjoy the fresh and delicious taste of her crops which are grown locally. This is a very nice avenue for selling her crops since she deals with her customers directly and they can give her honest reviews on her produce. Apart from selling directly to consumers she also sells some of her produce to processing companies where they will be processed and given a longer shelf life.

She has a very efficient risk management strategy for her farm which protects her produce from any eventuality that can come up. First of all she has a single peril insurance for her crops which is meant for insuring against damage by frost, rain or even hail. She has a very high yield guarantee…… [read more]

PBS Programs: Summary and Analysis Reaction Paper

Reaction Paper  |  2 pages (602 words)
Bibliography Sources: 2


Julia Child: The French Chef

Julia Child's The French Chef is one of the oldest food television programs every produced. Rather than presenting French cuisine as something intimidating and beyond the reach of the average American cook, Child rendered it fun and accessible. She showed that it was possible for ordinary Americans to understand and cook the French way by breaking down even very complicated French dishes into relatively easy steps.

However, even though Julia Child was very democratic in her approach to cooking, it is also worthy of note that she never 'dumbed down' French cuisine. Even when making an omelet or something very simple she was very rigorous in demanding that her viewers used the best, authentically French way to do so. Julia Child encouraged her viewers to feel respect for French cuisine although not to be intimidated by it. This is very important, given that it can be quite easy to feel one or the other: to either think that French cuisine is beyond one's understanding because it is so respected or to dismiss it as irrelevant to American's lives.

Julia Child also suggested that fine dining is an important part of a good life. Food is not simply nutrition or something that fills the belly. It must be treated with care and having a good meal is an important way to have a positive relationship with food. Food should be pleasurable and contrary to how many Americans eat, fat and calories are not necessarily always bad. Child often references this when she notes that dishes with butter and cream and not nearly as bad as we might thing. She also always ends her meal with a class of wine.… [read more]

Sales and Purchasing at Mcdonald Term Paper

Term Paper  |  2 pages (830 words)
Bibliography Sources: 1+


What data must be collected/accessed through these processes and how does it relate to the industry?

Ultimately, McDonald's, like all fast food companies is driven by sales and any alterations in its menu are largely based in supply and demand. McDonald's will occasionally try out new menu ideas or options in local test markets to see if they are warranted for a larger geographic distribution.

What issues and challenges does the company have with sales and purchasing and how could they be improved?

McDonald's faces a continual challenge between its demand for higher-quality, safe products and the pressures to keep costs down. Also, it must strike a balance between menu diversification and responding to changing customer demands and the need to consolidate the menu and focus on high-demand items to avoid having unused inventory.

How the sales and purchasing departments are arranged and what are they doing strategically?

McDonald's is a horizontal organization: "the McDonald's executive organisational department areas are as follows: at the top are the chairman and chief executive officer, and the chief operating officer. Below that, the departments are broken down into: corporate affairs, marketing, human resources, national operations, regional managers, finance, information, and strategic planning" (What is the structure of McDonald's, 2014, McDonald's.). Sales and purchasing decisions are made in the marketing and strategic planning departments. McDonald's as a company continues to strategically capitalize upon two core trends that have made it successful in the past: "first, the baby-boomer trend -- the swelling ranks of teenagers and rising numbers of women in the labor force in the 1960s, which boosted demand for the company's fast and inexpensive menu. Second, the globalization trend -- the increasing integration of world markets in the 1970s and the 1980s -- which helped the company transfer the American way of life to many countries around the world" (Mourdoukoutas 2013).


Acquiring a franchise. (2014). McDonald's. Retrieved from:


Meats. (2014). McDonald's. Retrieved from:


Mourdoukoutas, P. (2013). McDonald's: Three strategies to reignite sales growth. Forbes.

Retrieved from: http://www.forbes.com/sites/panosmourdoukoutas/2013/11/23/mcdonalds-three-strategies-to-re-ignite-sales-growth/

Schlosser. E. (2014). Modern meat. PBS. Retrieved from:


What is the structure of McDonald's? (2014). McDonald's. Retrieved from:

http://www.mcdonalds.co.uk/ukhome/whatmakesmcdonalds/questions/running-the-business/business-operations/what-is-the-structure-of-mcdonalds-and-how-each-department-in-the-organisation-interact.html… [read more]

Economy in the Low Paleolithic Age Essay

Essay  |  2 pages (602 words)
Bibliography Sources: 5


Since animals and available plants far outnumbered humans and the development of tools and weapons designed to kill and prepare animals for consumption there is little reason to think that food was not in sufficient supply (Roberts & Vander Linden, 2011). Thus, the only issue for these groups was to develop a method of obtaining food. Resources to develop the necessary tools are believed to have existed within a small radius of the camp or base of the group and therefore there was most likely not much sharing or trading between groups (Roberts & Vander Linden, 2011). Thus, any commerce that occurred did so within the group; however, to the extent that this did occur between non-familial group members is not well-understood (Toth & Schick, 2007). Thus, the hominins of the Lower Palaeolithic Age consisted of family units or small groups who were gatherers, hunters, or hunter-gatherers depending on their specific locale and the resources available to them.


Harding, P., Bridgland, D.R., Allen, P., Bradley, P., Grant, M.J., Peat, D., ... & White, T.S.

(2012). Chronology of the Lower and Middle Palaeolithic in NW Europe: developer-funded investigations at Dunbridge, Hampshire, southern England. Proceedings of the Geologists' Association, 123(4), 584-607.

Lieberman, P. (1991). Uniquely human. Cambridge, MA: Harvard University Press.

Roberts, B.W., & Vander Linden, M. (2011). Investigating archaeological cultures: Material culture, variability, and transmission. New York: Springer.

Stiner, M.C., Munro, N.D., Surovell, T.A., Tchernov, E., & Bar-Yosef, O. (1999). Paleolithic population growth pulses evidenced by small animal exploitation. Science, 283(5399), 190-194.

Toth, N. & Schick, K. (2007). Overview of Paleolithic archeology. In Henke, W. & Tattersall. I.

(Eds.) Handbook of…… [read more]

Water Crisis in "Crossroads Essay

Essay  |  2 pages (634 words)
Bibliography Sources: 0


Water Crisis

In "Crossroads of a Water Crisis" Tara Lohan discusses the politics of water in California by framing the issue as part of a global water crisis. According to Lohan, California is one of the world's battlegrounds for water. California's water policy is emblematic of the larger problems facing access to clean drinking water throughout the world. In California, Lohan points out, major sources of clean water are diverted to big agriculture including ranching. The diversion of water to agro-business is problematic because there "simply is not enough water to go around," to sustain the population (p. 1). Lohan predicts that within the next fifty years or so, many Americans will not have access to clean drinking water. This is the case not only in the California-Colorado system but also in the Plains States, the Midwest, and the Southeast. The problem is not between "fishermen and farmers," as the mainstream media seems to have been framing it, either (p. 1).

Furthermore, the water crises that have hit several American states are not due to drought conditions but to water mismanagement. Herein lies the politics of water. When water is diverted to big business interests, those interests take precedence over one of the most fundamental human rights: the right to clean drinking water. Although Lohan does not cite all sources used directly in the body of the essay, the author does point readers to a valuable book resources that directly addresses the nature of the water-related problems and potential solutions.

The Lohan article is alarmist, but for good reason. The author uses California as a springboard for discussion because Lohan has first-hand experience there. Using first person in key sections of the article, the author reveals her personal vested interest in water rights and water access. Thus, both pathos and logos are used in the construction of the rhetorical argument. Essentially Lohan is saying that ordinary people…… [read more]

Story of Katrina, Brom, and Ichabod Essay

Essay  |  3 pages (1,098 words)
Style: MLA  |  Bibliography Sources: 3


Washington Irving's The Legend Of Sleepy Hollow

The Legend of Sleepy Hollow

A classic love triangle, Washington Irving's story, the Legend of Sleepy Hollow, pits newcomer Ichabod Crane against the local suitor, Dutch Abraham "Brom Bones" Van Brunt. Both men vie for the affections of Katrina van Tassel, whose charms and appeal are enhanced by her father's wealth. Brom is characteristically nonchalant about winning Katrina's hand as he hold the advantage. He is place bound in the village that is Katrina's home. Brom knows Katrina well, and is apparently not interested in her father's money so much as he is interested in Katrina as a potential life partner. Crane disrupts this comfortable relationship when he decides to court Katrina. Crane's suitability as a Katrina's fiance is questionable -- which he doubtless recognizes -- so he must device ways to develop a relationship with her and become a familiar fixture on her wealthy father's farm. This scenario could easily be a stalemate, particularly if Katrina -- or her father -- are not definitive decision makers. Something has to change, and from the way the story begins, it is unlikely to be Katrina's mind -- at least anytime soon. But Brom understands what no one yet does -- progress comes on the heel of both fortune and tragedy.

There are only so many choices available to Brom. It seems that -- since Brom has been able to win Katrina's hand -- plodding along in the same manner is an excise that will simply continue the status quo. Brom can hardly challenge Crane to a duel, since the former has physical advantages that would make such an encounter appear quite unfair. From Brom's perspective, the simplest solution is to take Crane out of the picture. Were it not for Crane -- or any other suitor who might later come along -- Brom would have a clear path to courting Katrina, and could take his time, a factor that seems to be the norm for Tarry Town residents in Sleepy Hollow. Crane's own character flaws set the stage for him to be the casualty of a mysterious accident -- an accident that proves inconvenient only for Crane.

Crane presents as self-referential, presuming that his advantage over Brom lies in a superior intellect. But Crane deludes himself, as Brom is easily several steps ahead of Crane and has already plotted his figurative demise. Anything could have happened during the night of the encounter with the headless horseman -- it was a dangerous chase on horseback. Clearly, if Brom was to retain good standing in his village, he would need to maintain sufficient separation from the planned event -- and no dead bodies could be found. Someone had to die, either figuratively or actually, and the preferred outcome was clear: Brom must not be implicated if something serious happened. but, if Crane fled Tarry Town, as Brom hoped, then Brom would not be in jeopardy if the villagers suspected he had set Crane up for a… [read more]

Globalizing Trends and at Emphasizing Book Review

Book Review  |  2 pages (474 words)
Bibliography Sources: 0


These respective people are typically criticized for their failure to adapt to social change in spite of their ability to succeed at a level that the civilized world fails to.

6. The author is of Indian origin and her presence in environments where people were perfectly able to look after themselves and their resources influenced her to employ distrust with regard to the presumably miraculous effects of the modern era on people worldwide.

7. The author provides clear data to support her theories and makes it possible for readers to look at matters from an objective perspective. While doing so, they are enabled to comprehend how many practices are not as successful as possible and how they are actually likely to damage society rather than to save it.

8. Even with the fact that the author is right in criticizing monocultures, she should be more understanding toward institutions trying to make ends meet. The reality is that traditional crops need assistance from the authorities in order for them to feed the constantly growing number of people. Without cleverly organized programs, multi-culture crops are unlikely to be successful.

9. I would like to know more about governmental institutions that blindly support monoculture programs in an attempt to 'save' the world. I am sure there is a reason behind all of this and I would like to believe that profit is…… [read more]

Starting a Coconut Business in the Philippines Dissertation

Dissertation  |  5 pages (1,671 words)
Bibliography Sources: 1+


The current rural minimum wage for laborers may be a little more than P300 a day. An initial expense of P20,000 per hectare may be needed for the preparation phase, consisting of cleaning, preparing the land, layouting and hauling. A choice must be made to plant the tall or dwarf variety. The tall variety takes up to 6-7 years to mature and produce but remains productive up to 60 or 70 years. The dwarf variety, on the other hand, has an average lifetime of 25 years and will mature and produce in 3-4 years. The best months to plant are from May to July. If intercropping is chosen, the good choices besides pineapple and banana are kamote, peanut, watermelon and papaya. The soil mist first be tested. When yielding, 45-50 nuts may be harvested per tree per year or 100 trees per hectare. Maintenance cost may be P4,584 per hectare as of 2004 estimates. Return on investments will be gradual from the 8th year at approximately P20,000 per hectare; P96,000 in the 10th year; and P130,000 in the 12th year under normal circumstances (PCA).


De la Cruz, Rita. Increase Profit from Coconut-Based Farming. BAR Digest: Bureau of Agricultural Research, 2005. Retrieved on May 22, 2014 from http://www.bar.gov.ph/digest/home/digest-archives/77-2005-1st-quarter/4452-janmaro5coconut_based-farming

Docstoc. Coconut Industry, 2013. Retrieved on May 25, 2014 from http://www.docstoc.com/docs/31241392/Coconut-Industry

Magat, Severino. Pointers in Practical Coconut-based Farming Systems (CBFS).

Agricultural Research Management Department: Department of Agriculture, 1999.

Retrieved on May 22, 2014 from http://www.pca.da.gov.ph/coconuttrde/images/gen10.pdf

- Coconut Industry Production Status, Growing Zones Productivity and Potential Increase Nt Supply in coconut Farms through Practical and Efficient Farming

Technologies. Philippine Coconut Authority, 2011. Retrieved on May 22, 2014 from http://www.pca.da.ov.ph/coconutrde/images/gen8.pdf

Pabuayon, Isabelita N. et al. Key Actors, Prices and Value Shares in the Philippine

Coconut Market Chain: Implications for Poverty Reduction Vol. 15 # 1, Journal of ISSAA: International Society for Southeast Asian Agricultural Sciences, 2009.

Retrieved on May 22, 2014 from http://www.issaas.org/journal/v15/01/journal-issaas-v15n1-pabuayon.pdf

PCA. Viability of Coconut Farming and Trade in the Philippines. An Interview with Two

Project Development Officers of the Fields Operations Division, 2014.

UNCTAD. Commodity Profile: Coconut. Agricultural Commodities Programme: United

Nations Conference on Trade and Development,…… [read more]

Forecasting: Trends in the Brewing Industry Case Study

Case Study  |  2 pages (616 words)
Bibliography Sources: 1+


On an instinctual level it might seem that focusing on lowering costs might be a 'no-brainer.' On the other hand, this is where quantitative data can be useful, since sometimes demand for luxury goods may go up as these are less affected by recessionary pressures. Also, some people who might spend money on fancy wine during economic expansions may instead decide to buy cheaper high-end beer further increasing demand.

The same is also true for seasonal trends. Quantitative analysis can be extremely useful for how demand for various brews or the product as a whole behaved in the past, as a way of forecasting likely future patterns. Forecasts can and should be provided for specific types of products as well as brewing in general. But instinct can also be used in this area as well, given that it might be assumed that a particular product might be uniquely suited to summertime entertainment and the types of foods consumed in the summer.

Thus, there is no exact science in forecasting: a combination of science and art is always required. Both personal knowledge and objective advice is required to ensure that customer demand can be forecasted. What is unquestioned is that forecasting is essential particularly in the hospitality and beverage industry in particular, given that perishable items that are over-ordered can result in a tremendous loss for the organization and under-ordering popular items designed to be consumed instantaneously can result in considerable lost revenue.


Elfner, E. (n.d). An introduction to forecasting. SNC. Retrieved from:

http://home.snc.edu/eliotelfner/333/rocks/intro.htm… [read more]

In-N-Out Burgers Has a Rich Research Paper

Research Paper  |  3 pages (1,084 words)
Bibliography Sources: 1+


One test that compared In-N-Out burgers against Five Guys and other competitors ranked In-N-Out number one. In review rates In-N-Out as follows (Lopez, In-N-Out vs. Five Guys vs. Shake Shack: The First Bi-Coastal Side-By-Side Taste Test, 2011):

"The In-N-Out burger is really more about the Total Burger Experience -- the specific combination of ingredients, textures, atmosphere, and price. It's the interplay of crisp lettuce and onions, juicy tomatoes, gooey cheese, salty meat, and tangy sweet sauce and pickles. This burger, more than any of the others, becomes greater than a sum of its parts and would suffer if any one of them were out of place. Luckily, In-N-Out excels at consistency and customer care."

It is also interesting to note that despite the menu's relative simplicity, there is a plethora of ways to customize the hamburgers that they do serve. One report actually investigate the so-called "secrete menu" of options that are available at In-N-Out locations which allows you a few custom options other than the regular hamburger, cheeseburger, fries, shakes, and Double-Double that appear on their printed menus (Lopez, The Ultimate In-N-Out Secret Menu (and Super Secret Menu!) Survival Guide, 2011).

Atlanta Competition

Red Robin

Red Robin is a strong local competitor and maintains high quality standards. Red Robin is named the winner of the Brand Image category for Full Service restaurants in Technomic's inaugural Chain Restaurant Consumers' Choice Awards which asked consumers to rate 115 restaurant chains on more than 60 different attributes ranging from the quality of the food to the overall brand reputation (Red Robin, N.d.).

Farm Burger

Farm burger was rated the best burger in Atlanta according to the website with the same name that focuses only on burgers (Bacon, K., 2014). They attribute the burgers quality success to:

100% Grassfed Beef that is dry-aged and ground fresh. Their southeastern raised cows have never had hormones, antibiotics, or grain. There are currently three locations with an absolutely amazing meal at every one of them. You will be hard-pressed to make an argument against the quality of their establishment (Bacon, K., 2014).

Five Guys Burgers

Five Guys also represents tough competition. However, it seems to lose to both Red Robin and In-N-Out on many taste tests. However, they have increadible service, fresh products, and a simple operating model similar to In-N-Out. Furthermore, they are also growing rapidly.

Works Cited

Bacon, K. (2014). Farm Burger | Decatur, Georgia. Retrieved from Best Burger Atlanta: http://bestburgersatlanta.com/farm-burger-decatur-georgia/

Gofferdson, M., & Aspinall, K. (2005, November). Innovation vs. Complexity: What Is Too Much of a Good Thing? Retrieved from Harvard Business Review: http://hbr.org/2005/11/innovation-versus-complexity-what-is-too-much-of-a-good-thing/ar/1

In-N-Out Burger. (N.d. ). First In-N-Out Burger Opens. Retrieved from In-N-Out Burger: http://www.in-n-out.com/history.aspx

In-N-Out Burgers. (N.d.). Quality you can taste. Retrieved from In-N-Out Burgers: http://www.in-n-out.com/menu/food-quality.aspx

Lopez, J. (2011, May 18). In-N-Out vs. Five Guys vs. Shake Shack: The First Bi-Coastal Side-By-Side Taste Test. Retrieved from A Hamburger Today: http://aht.seriouseats.com/archives/2011/05/in-n-out-vs.-five-guys-vs.-shake-shack-the-first-bi-coastal-side-by-side-taste-test.html

Lopez, J. (2011, March 2). The Ultimate In-N-Out Secret Menu (and Super Secret Menu!) Survival Guide. Retrieved from A Hamburger… [read more]

In-N-Out Burger Term Paper

Term Paper  |  3 pages (893 words)
Bibliography Sources: 1+


Possible alternatives

Possible rivals or alternative burger venues to open in Atlanta include Five Guys, Red Robin Gourmet Burger, and Farm Burger. Farm Burger also offers grass-fed beef with an emphasis on 'farm to table,' natural alternatives to fast food. Red Robin has a devoted following in the Georgia area and stresses the 'gourmet' component of its burger offerings, given its relatively high price point of $10-$15 per burger. Five Guys has a similarly upbeat, quirky image to In-N-Out and similarly models itself as promoting freshness as an alternative to standardized fast food.

However, only In-N-Out unites the fun attitude of Five Guys with the commitment to freshness and quality of Farm Burger. Its price point is also somewhat lower than Red Robin, which is attractive given the recent economic uncertainty of the past years and the fact that people are still seeking a bargain when they go to a fast food establishment. In-N-Out's more downscale image has clearly not hurt its reputation with food critics. In-N-Out's "massive Cheesesplosion" and copious toppings are also an argument in favor of its value (Alt 1). Furthermore, the other chains are widely available in the area while there has been a growing cry to move the California chain eastward. "It would be easy to dismiss In-N-Out's popularity as a California fad, a cult in a region given to cultish behavior. But food trends in the United States tend to track west to east" (McNichol 1).


The time is ripe to bring In-N-Out to the East Coast and Atlanta can provide the critical launching pad on which to do so. Even though In-N-Out is not health food, it responds to the public's need for better-quality beef and 'food that tastes like food.' Even its buns have been praised by the critics: "In-N-Out uses soft plain white rolls that are toasted deep brown, which helps keep them from absorbing the copious grease and sauce that the burgers contain" (Alt 1). Its vegetable toppings, according to the food guide Serious Eats were remarkable for their freshness and its special sauce "is much sweeter, and has a distinct vinegariness" versus its competitors (Alt 1). Finally, the price is right, around "$3.05 for a Double with two 2-ounce patties" (Alt 1).

Works Cited

Alt, J. Kenji-Lopez. "In-N-Out vs. Five Guys vs. Shake Shack. Serious Eats. 18 May 2011.

22 Jun 2014.http://aht.seriouseats.com/archives/2011/05/in-n-out-vs.-five-guys-vs.-shake-shack-the-first-bi-coastal-side-by-side-taste-test.html

Gottfredson, Mark & Aspinall, K. "Innovation vs. Complexity: What Is Too Much of a Good Thing?" Harvard Business Review. November 2005. 22 Jun 2014.http://hbr.org/2005/11/innovation-versus-complexity-what-is-too-much-of-a-good-thing/ar/1

McNichol, T. "The secret behind a burger cult." The New York Times. 14 Aug 2002.

22 Jun 2014.

http://www.nytimes.com/2002/08/14/dining/the-secret-behind-a-burger-cult.html… [read more]