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Business Models Evolution Article

Article  |  6 pages (2,175 words)
Bibliography Sources: 12


Business Models

Evolution of Business Models:

From Early 20th Century to Today - a Critical Analysis

Business models continue to grow in complexity and the level of integrative processes that are knowledge and intelligence-based. From the relatively simple production-based business models of the 1900s and early 20th century to the highly orchestrated, knowledge-based business models of Toyota to support their… [read more]

Financing, and Marketing a Business Research Paper

Research Paper  |  4 pages (1,287 words)
Bibliography Sources: 4


Of course, these investors also have a stake in the company's losses as well, so many of them expect to have a voice in the way the company is run, greatly limiting the owner's independence. Venture capitalists also loan money to companies that have established themselves and are looking to grow to a point where the business is attractive as a potential purchase or to go public in the next several years. Once again, being involved with this type of investor limits strategic independence for the company (StartupNation, 2012).

With funding sources in place, budgeting, analysis, and costs begin to play a role in the company's development. Using managerial accounting, the cost of production can be determined using both direct and indirect costs. While direct costs can be traced directly to the production of the product, indirect costs are more difficult to determine, such as utilities and rent (Drury, 2008, p.48). Incremental analyses should be ongoing for any company and provide a continuing look at the state of the company's finances and budget. If costs for a product are high in certain areas, for instance, an incremental analysis may determine a more effective use of funds in the budget. In this way, the company can continue to adjust the way it spends money and how products and services are priced.


Once the product has been developed it must be marketed to the public in a way that makes the product desirable. There are several steps involved in this process and they might best be illustrated using the pharmaceutical industry as a model. Initially, the marketing should be properly planned to address a specific problem, the audience being targeted, and the environment in which the marketing program operates (Weinreich, 1999, p.22). In the case of a drug, like one for heartburn, the problem and audience are easily identifiable, heartburn sufferers need to be relieved of their symptoms. The marketing environment could include newspaper, magazine, internet, and television ads.

After this information has been gleaned, the message and materials used to convey the message are designed. These messages and materials are then tested on individuals within the target group to determine which materials best convey the intended message, in this case the heartburn sufferers (Weinreich, 1999, p.22). Once the materials have been decided upon, the plan can be implemented and feedback from the marketing program can be assessed to ensure the message is getting out to the intended targets (Weinreich, 1999, p.22). The evaluation of the marketing campaign is continuous and the materials can be changed throughout the process. A successful campaign for marketing heartburn drugs would involve an increase in awareness of the drug and, eventually, its use.

Throughout the process it is important to consider the potential harm the product could do to anyone and evaluate whether the risk is worth taking. Furthermore, it is essential that the marketing campaign remain honest and never seek to intentionally deceive anyone. Even promising that a heartburn drug will do more than… [read more]

Business Strategy Business and Corporate Research Paper

Research Paper  |  4 pages (1,234 words)
Bibliography Sources: 4


Analysis of Strategies with Competitors

The competitive environment of Kraft Foods is fast-paced with a number of large competitors such as Kellogg, PepsiCo. And others. Like Kraft Foods, these are all food and beverage companies that rely heavily on developing innovative brands and effective marketing. However, the most significant competitor of Kraft Foods Inc. is Nestle which is the largest food and beverage company in the world (Nestle, 2012). Kraft comes second to Nestle but is aiming at narrowing the gap through its rapid acquisition and diversification strategies.

At the business strategy level, Nestle is pursuing a similar strategy as Kraft Foods. It is expanding its product and brand portfolio through innovation and research. One differentiating feature of Nestle's business level strategy is its premiumisation strategy (Nestle Annual Report, 2011). It is targeting niche markets by developing premium products and services whereas Kraft Foods does not pursue such a policy.

At the corporate strategy level, Nestle pursues geographical growth and expansion through acquisitions worldwide. It also develops subsidiaries through organic growth and investment. In contrast to downstream integration as seen at Kraft Foods, Nestle has integrated up the value chain because it sees value creation through partnerships with stakeholders upstream. In addition, it has also diversified into the health sector by the creation of Nestle Health Science (Nestle Annual Report, 2011), while Kraft Foods has diversified into the grocery segment.

A comparison of the strategies of the two competitors shows that Nestle is better positioned to attain growth over the long-term. It seems that in order to narrow the gap between Nestle and Kraft Foods, Kraft Foods is aggressively pursuing acquisition whereas Nestle is investing heavily in emerging Chinese and Russian markets through acquisitions and joint ventures.

Effect of Business Cycle

The business cycle of the consumer foods industry is very fast-paced. New products are developed and launched rapidly. Product promotion is aggressive targeting all segments of the population. Brands need to be promoted aggressively and product failure is attributed to poor marketing strategies. An important trend in the consumer foods industry is to regularly develop new market segments and to position products and brands accordingly. Recently, market segments demanding nutritional and health content in their snacks has increased. Therefore, companies have started bringing out low salt and low-calorie products.

In fast-cycle markets, companies must be quick to respond to market trends and should possess the research, production and marketing flexibility to respond with dynamism (O' Grady & Malloch, 2010). Innovative products that cater to market needs should be developed. Competitive response tends to be swift with the result that brand wars are common. Long-term growth can be achieved through investment in research, production and marketing areas along with developing diverse competitive strengths. Nestle is better positioned for a fast-cycle market because it has invested significantly in its research and innovation expertise whereas Kraft Foods focuses more heavily on an acquisition strategy.

In slow-cycle markets, significant time and effort is spent on research and development before a product is marketed… [read more]

Networking Solution a Reliable and Flexible White Paper

White Paper  |  3 pages (911 words)
Bibliography Sources: 3


Networking Solution

A reliable and flexible network is one of the most important tools that a 21st-century business can have in its competitive toolbox. This is especially true if the company is one with more than one office, and even more especially true if the different offices are geographically distant from one another. Metric Machine Parts and Supplies Corporation is being badly served by its current network provider. The system being proposed here would eliminate (or at least drastically reduce) problems with the current system while adding positive elements that are entirely absent from the current network.

The first decision -- and indeed the most important decision -- is a managerial one rather than a technical one. Does the company wish to continue to outsource its networking needs or should it shift to an onsite it department. The current network system was chosen when the business was smaller in terms of sales as well as in terms of having to communicate with an international sales force and customer base. That smaller version of the company found it economical to outsource a number of services rather than having to pay someone in-house and have him or her sit idle a great deal of the time when there was no it work to be done.

However, these conditions no longer obtain. While having noted above that the decision to outsource or move to an in-house solution is, of course, a managerial one, I would nonetheless like to offer my suggestion here, which is to switch to an in-house it department. The downside of such a move is that it is more expensive. However, this in fact may not be true. While hiring an it staff and making room for them in which to work, as well as buying updated equipment will require a not-insubstantial amount of capital outlay in a short period of time. If this outlay has to be financed, there will be the additional (and at least temporarily ongoing) cost of the financing.

However, balanced against this must be the fact that while these upfront costs are significantly higher than the monthly fee paid to the current service provider, there is the very-much ongoing cost to the firm of the current inefficient network. The company is almost certainly losing customers when they grow frustrated with the delays in placing orders and receiving products, always a serious problem but especially so when a company is expanding at this rate. Moreover, there are hidden but no doubt significant costs in terms of wasted employee time.

In addition, it professions will be up-to-date on software and hardware options, a fact that will reduce wastes of both time and money throughout the operational model.

The costs of customer and…… [read more]

Global E-Business Essay

Essay  |  18 pages (5,821 words)
Bibliography Sources: 18


Global e-Business: Business Consultancy

Owning a business can be a serious challenge, as can moving that business into new markets - especially if those markets are international in nature. For purposes of this paper/report, the business is a well-established organization, but being a business consultancy company it is operated from the home of the business owner. That means there is… [read more]

Selling Plan &amp Business Proposal Business Proposal

Business Proposal  |  3 pages (900 words)
Bibliography Sources: 0


The diversification of product line also means that the demand levels in general are more likely to be sustained.

How do Customers Buy:

As stated earlier, the business is operated in the web world with customers placing there orders online. With a strong supply chain management system in place the required order is then delivered in the freshest of conditions at the customers doorstep and the payment is received then and there. With the new advent of smart phones and tablet gadgets, the shopping experience has been made more consumer friendly, easier and quicker buy developing specialized Fresh Direct consumer apps for Android and iPhone.

Developing Customer Database:

The ideal method that Fresh Direct has to keep a record of its customers is through its web portal. Each customer is required to register on the portal before s/he can start using the service. The registration form has a comprehensive biodata of the customer. The customer's profile and his or her purchase patterns can be automatically tracked down every time a customer logs in to his or her personalized account and likewise a purchase record is also maintained which are further transferred to the database system.

SWOT Analysis


Web presence means low capital costs and low fixed costs in the long-term thus greater chances of economies of scale.

Doorstep delivery in personalized Direct Fresh vehicles enables closer customer relations and one to one feedback.

A strong brand image of offering one of its kind food retail and grocery service that guarantees fresh products.


Limited product range means that customers that do not find one of the many goods on their list available might consider shopping from a larger retail services such as Walmart, despite the fact that other products might be available.

Considering the fact that competition from big market players in the online retail market such as EBay and Walmart is increasing, the marketing strategy of Fresh Direct is not as aggressive as it should be.


With increasing trends of online retail, there are great opportunities to diversify and emerge as a one stop shopping place as the likes of Wal Mart.

Opportunities to expand into other international markets.


Competition can get tougher as more and more companies including some established ones such as Walmart, Best Buy and Tesco are expanding into online grocery and retailing. Failure to promptly address competitive pressures might threaten business sustainablility.

Increasing inflation and economic crisis might mean rising costs which might force the company to charge higher prices from the customers.… [read more]

Logistics Capabilities on E-Commerce Performance: A Study Term Paper

Term Paper  |  4 pages (1,158 words)
Bibliography Sources: 5


¶ … Logistics Capabilities on e-Commerce Performance: A Study of the University of Phoenix

In evaluating the impact of logistics capabilities on e-Commerce performance for the University of Phoenix several significant insights were gained from the analysis completed. As the university is a services-based organization that strategically designed to get our customers, the students, to their educational and professional goals, the use of logistics is critical to the attainment of that mission. In the studies of best practices in using logistics to increase the efficiency and strengthen the customer experience of service industries, the relationship between exceptional 3rd party logistics (3PL) orchestration, insightful use of analytics for managing supply chains all have a significant positive effect on firm performance (Cho, Ozment, Sink, 2008). For services industries such as our university, a key part of our delivered value is the student experience, the enrichment of their field of study through effective use of limited resources, and the ability to selectively bring in the most valuable resources to learning situations. This triad of factors anchors this analysis: enriching and optimizing the student experience; using resources, both the time of our instructors and facilities themselves, as efficiently as possible; and the ability to optimize resources for student's attainment of objectives. What emerges from this analysis is a model for the university to use logistics to streamline e-commerce and ensure the highest quality level of student experience is delivered, that constraints of resources are managed, and all time and resources are optimized to the point of performance excellence for each discipline taught.

The Impact of Logistics Capabilities on e-Commerce Performance

For an educational services institution, the measure of its success is primarily in how many students get to their educational and professional objectives. As more students are relying on e-commerce than ever before including distance learning, logistics and its effects on student performance are more relevant than ever. The ability to integrate and synchronize the many diverse systems, processes, goals and constraints of a service organization to challenging and strategic goals is seen across the spectrum of service organizations. Another service organization, United Parcel Service, as devised a series of logistics processes and systems that give this services organization agility in responding to customer service requests yet enough predictability on stabilizing and operating a profitable business (Alghalith, 2005). UPS is a model of logistics coordination with e-commerce systems, all centered on delivering an exceptional customer experience (Alghalith, 2005).

For the University of Phoenix the implications are clear. Logistics' effects on e-commerce performance are more than just focused on graduating students through classes, it is about enriching the e-commerce and online experience by coordinating the thousands of suppliers and contributors to our university's mission on a daily basis. Getting beyond cost reduction as a logistics strategy has shown to increase the ability of services businesses to scale (Kumar, Petersen, 2006) while also increasing the level of service quality (Yang, Humphreys, McIvor, 2006). Cost reduction then cannot be the goal of logistics alone in e-commerce; the… [read more]

Internet Technology Marketing and Security Research Paper

Research Paper  |  5 pages (1,563 words)
Bibliography Sources: 5


¶ … Zappo's Security Breach

Zappos' Security Breach

Assessing the Zappos' Security Breach:

Lessons Learned for Making eCommerce More Secure

In the first month of this year, 2012, online shoe retailer Zappos' now a business unit of Amazon, experienced a security breach that was initiated from a distribution center located in Kentucky. The nature of the breach shows how vulnerable… [read more]

Global Business When Businesses Go Essay

Essay  |  10 pages (3,054 words)
Style: APA  |  Bibliography Sources: 15


The largest impact which Italy has taken from Globalization is from economic environment of the world markets (Dconti, 2012). Due to Globalization, Italy has seen a large number of businesses going international during the last eight to ten years. Finding attractive investment opportunities in the developed and developing countries of the World, Italian companies expanded their operations into those countries,… [read more]

Tolapp Corporation: Market Analysis as a Manufacturer Research Paper

Research Paper  |  2 pages (575 words)
Bibliography Sources: 3


Tolapp Corporation: Market Analysis

As a manufacturer of all manner of appliances, from yard maintenance tools to household microwaves and ranges, the Tennessee-based Tolapp Corporation faces rather intense market competition due to the availability of many manufacturers and distributors. A market analysis is necessary if Tolapp's strategy is to be developed in an effective and profitable direction, so as to ensure appropriate levels of competitive preparation and expectations. The following paragraphs present a brief market analysis first in terms of manufacturing and wholesaling, and then an analysis of the retail market should Tolapp decide to pursue this area.

According to industry reports, the appliance manufacturing sector in the United States conducted approximately seventeen billion dollars worth of business in 2011 and is composed of more than one-hundred and twenty companies (IbisWorld, 2012). The number of companies operating in the industry demonstrates the relatively low threats to new entry that exist, and indeed it is the fact that these threats are low that enables Tolapp to consider substantial growth strategies in the current era (QuickMBA, 2012). This also means that the threat of substitutes and buyer power are highly increased in this market, and all of these things contribute to greater rivalry and competition in the framework of Porter's Five Forces (QuickMBA, 2012). The industry has also been slowly losing revenue over the past five years, and this will likely increase competition still further while creating opportunities for a well-positioned and well-prepared company (IbisWorld, 2012; QuickMBA, 2012). All in all, the manufacturing/wholesale market appears to be highly competitive.

If the wholesaling market is competitive, the retail market could best be described as an all-out shark fest. There are many well-established large-scale retail stores that sell all varieties of…… [read more]

New E-Business Venture Term Paper

Term Paper  |  16 pages (4,333 words)
Bibliography Sources: 16


¶ … business plan for Ivy Discover Software Limited. The company is a new business organization dedicated to develop and market software product for businesses, households and government use. The company will be operating under software publishing industry. The industry is one of the most innovative industries in the United States because firms within the industry always engage in R&D… [read more]

Beijing the Population Business Plan

Business Plan  |  3 pages (1,016 words)
Bibliography Sources: 5


There are a number of cultural considerations that come into play when doing business in China. Status is something that comes with seniority in Chinese society in general and in business in particular. Seniority puts people into leadership positions, with the attendant perks. The most important thing to know about seniority in Chinese business culture is that the senior people are the only ones who are empowered to make decisions. In addition, they expect that they will deal with people of equal stature. Thus, sending a junior executive to deal with a CEO in China will likely cause insult.

As with most East Asian countries, cooperation is prized over competition. The society is not particularly individualist, especially compared with American society, so it is important to remember that social order, balance and cooperation are more important than "winning" or personal glory. The discussions held at business meetings differ as well because of this. In general, Chinese engage in business meetings to gather information, then take that information back to achieve consensus. Thus, they are unlikely to make a deal at a meeting and sign that same deal. In general, the negotiation process in China is longer and more formal than in the U.S.

Gift-giving is also a part of Chinese business culture. It has been advised that gifts are for the organization, not specific individuals (Hays, 2008). In general, the gift should reflect the status of the business deal at hand, and should take into account other Chinese gift-giving customs like "refuse thrice" and using red wrapper. In addition to gift-giving, socializing is part of the business culture. The point of this is to build the relationship before engaging in business. There is expected to be some small talk, and perhaps even a meal and drinks. A foreign businessperson in Beijing can expect to be subjected to dinner nightly.

As a rule, punctuality is valued. The Chinese view punctuality as a virtue. However, they are not necessarily the most punctual of people (Hays, 2008). Bear in mind that traffic in Beijing can be terrible, so delays are sometimes a natural consequence of this.

Works Cited:

Sina.com. (2010). How many foreigners are there in Beijing? Experiencing China. Retrieved April 5, 2012 from http://www.aihong.li/index.php/life-in-beijing/travel-in-china/59-about-china/130-how-many-foreigners-are-there-in-beijing

Beijing Welcome. (2012). Beijing demographics. Beijing Welcome.com. Retrieved April 5, 2012 from http://www.beijingwelcome.com/beijing_information/Html/10116.aspx

Beijing Travels. (2012). Beijing economy. Beijing Travels.com. Retrieved April 5, 2012 http://beijing-travels.com/beijing_guide/overview/economy.html

Walsh, P. & Lin, C. (2012). China: Beijing

requires employers to pay union reserves fund to Beijing-based employees. Mondaq. Retrieved April 5, 2012 from http://www.mondaq.com/x/160170/Employee+Benefits+Compensation/Beijing+Requires+Employers+To+Pay+Union+Reserve+Fund+For+BeijingBased+Employees

People's Daily (2011). Avg annual salary reaches 65,000 yuan in Beijing's non-private sector. China Daily. Retrieved April 5, 2012 from http://english.peopledaily.com.cn/90001/90776/90882/7371142.html

Hays, J. (2008). Business and personal relationships in China. Facts and Details.com. Retrieved April 5, 2012 from http://factsanddetails.com/china.php?itemid=368&catid=9&subcatid=59… [read more]

Ecommerce: Potentials, Problems, and Recommendations Essay

Essay  |  3 pages (895 words)
Bibliography Sources: 4


This provides benefits to the owner/employees through wage and salary growth, to customers through having more options for shopping, and to the Rockland community through a more bustling economy.

Target markets from online retailers can be reflected in numerous ways, from the style and design of the website to the product and price offerings to contact options and other features. There is still a misconception that "online shoppers" are themselves a particular market segment with strong identifiable trends and demographic similarities; while it is true that some demographics are more likely to engage in ecommerce than others, it is also true that broad segments of the world's population now shop online, and there is just as much potential for segmentation and targeted marketing online as in traditional retail, and possibly more so given the amount of information that can be quickly collected and assessed regarding online consumers (Toomey & Wysocki, 2009). The Hello Books website is clearly marketed toward semi-counter-culture and "hip" (or hipster) consumers, which can be seen in the layout and style of the website's design, in the manner in which the products are displayed, and in the products and events listed on the website (Hello Books, 2012).

This particular ecommerce website does not take direct comments, however the owner of the store and website provides an email address for contacting her, and feedback/commentary can also be left on the store's facebook page, which has a direct link on the site (Hello Books, 2012). While on the one hand the lack of directing commenting and interactive abilities might seem a downside, research has shown that a growing number of consumers rely on static information available online rather than on interactions with other people, even online interactions, in making decisions about purchases (Clifford, 2012). This suggests that the impact might not actually be that significant, and that consumers are not that likely to view the store in a negative light simply because of the lack of commenting ability. This might even strengthen the customer relationship by allowing complaints or problems to be dealt with more discretely.


Clifford, S. (2012). Younger Shoppers Using Technology, Not Salespeople. NY Times. Accessed 1 April 2012. http://www.nytimes.com/2012/03/10/business/younger-shoppers-using-technology-not-salespeople.html?_r=1&ref=customerrelations

Hello Hello Books. (2012). Accessed 1 April 2012. http://www.nytimes.com/2012/03/10/business/younger-shoppers-using-technology-not-salespeople.html?_r=1&ref=customerrelations

Mookhey, K. (2010). Common Security Vulnerabilities in e-commerce Systems. Accessed 1 April 2012. http://www.symantec.com/connect/articles/common-security-vulnerabilities-e-commerce-systems

Toomey, A. & Wysocki, A. (2009). Distinguishing between Traditional and Online Retailing: Evaluating E-commerce with Respect to the Food System. Accessed 1 April 2012. http://edis.ifas.ufl.edu/fe820… [read more]

Outsourcing Business Operations Hold Research Paper

Research Paper  |  8 pages (2,583 words)
Bibliography Sources: 8


¶ … Outsourcing

Business operations hold the objective of maximizing profits on each and every transaction undertaken . To achieve this, economies of scale are sought and decisions on how best to maximize the same preferred Brooks, Weatherston and Wilkinson ()

Increase in this realization and embrace of the notion of efficiency has seen a trend towards outsourcing those services… [read more]

Outsourcing When the Business Functions Are Contracted Research Paper

Research Paper  |  9 pages (2,998 words)
Bibliography Sources: 9


¶ … Outsourcing

When the business functions are contracted to other parties and businesses, it is usually termed as outsourcing. The term is often confused with another term, offshoring. Although there are companies who outsource their business when there is no need to offshore. When there is a contract based agreement between two organization for sharing services and payments, it… [read more]

United States Steel Corporation Research Paper

Research Paper  |  6 pages (2,304 words)
Bibliography Sources: 6


United States Steel Corp v. Commissioner

In United States Steel Corporation v. Commissioner, the court was called upon to determine that appropriate way of allocating additional income to a corporation with wholly-held foreign subsidiaries. This is a critical question, particularly in a global economy, when businesses may have dual motives for the creation of wholly-owned subsidiaries, and the reduction or… [read more]

Help With My Business Plan Business Plan

Business Plan  |  3 pages (800 words)
Bibliography Sources: 1+


Business Plan Improvements

The financial performance of the company is reflected by the following indicators:

Net income - $20,000

Cash flow - $120,000

Operating activities - $16,000

Investing activities - $11,000

Income Statement

USD 1,000

Net income

Cost of sales

Gross income

Research and development expenses

Operating income

Cash Flow Analysis

USD 1,000

Cash from operations

Additional cash received

Current borrowing

Cash from receivables

Cash spending


Usd 1,000


Accounts receivable

Other current assets

Total current assets


Usd 1,000

Accounts payable

Current borrowing

Other current liabilities

Total liabilities



Competitive sustainable advantage


The global steel industry is characterized by intense competition. This industry seems to have a high concentration ratio, which means that the largest steel companies have the greatest market share of this industry (QuickMBA, 2010). This makes it very difficult for smaller companies like Korean Steel International to increase their market share. There are several strategies that can be used by companies that want to increase their market share: reducing prices, improving product differentiation, efficiently using distribution channels, and improving relationships with suppliers. In the case of KSI, it is obvious that the company cannot significantly reduce the prices of its products. This is because the prices in the steel industry are established by large players and by producers. It is also difficult to improve product differentiation because the types of products commercialized by KSI depend on producers. The company's distribution strategy can be improved. In addition to this, it is recommended that KSI focuses on improving relationships with business partners in order to create competitive advantage.

Threat of substitutes

The steel industry is not significantly affected by the threat of substitutes. In this case, steel is required in most activities. However, specialists in the field try to develop innovative materials with similar characteristics to those of steel, but at very high prices, and with lower usage possibilities.

Buyer power

In the steel industry buyers have a rather moderate power. Buyers are quite fragmented, there are many different buyers with little influence on product price. Another important factor that determines this situation is represented by the fact that steel producers supply significant amounts of steel purchased by buyers in this industry. In addition to this, companies that purchase certain types of steel products from certain producers build their product strategy on those types of steel products, becoming somewhat dependent on them. Therefore, it is…… [read more]

Internet Commerce Research Paper

Research Paper  |  5 pages (1,352 words)
Bibliography Sources: 5


Internet E-Commerce

Exploring the Growth of E-Commerce at Dell Computer Corporation

The Internet has solidly become the foundation for an entirely new approach to selling and service. The collection of websites, technologies and software applications that are delivered over the Internet through secured connections form the foundation of electronic commerce (e-commerce). Since its inception in the late 1990s through today, e-commerce is now the preferred news, shopping, travel and service channel or platform the majority of consumers rely on globally (Ho, Kauffman, Liang, 409). Figure 1 is a historical analysis and forecast of U.S. E-Commerce Sales between the years 2000 to 2010.

E-Commerce Sales, 2000 -- 2010

Source: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1940960

How e-Commerce Has Evolved

Selling over websites is how many see e-commerce. Yet there is more than just creating a website and storefront to sell products or services involved in e-commerce. The need for creating an entire series of systems to support the e-commerce selling effort is critical to long-term sales and marketing success online (Weill, Vitale, 267, 268). There is also the need for creating an easy enough to use website so that prospects and customers can quickly navigate through it, find what they need, and place orders for it. The nature of e-commerce has changed significantly from simple websites that would automatically send an e-mail or alert to a company that one of their products has been sold and who to ship it to (Weill, Vitale, 267). Today e-commerce is more defined by the many systems, services and other software application programs necessary to make an online store successful. Customers have completely changed from the initial expectations of ordering a product and eventually getting it, to getting real-time updates on just exactly what is going on with their order at any time, including specifics of how and when it will ship (Ho, Kauffman, Liang, 409). One company who has excelled at e-commerce by continually improving their internal systems while also meeting and exceeding customer expectations is Dell Computer Corporation.

Mastering e-Commerce

There are hundreds of companies who are doing exceptionally profitable levels of transactions today on e-commerce platforms. Amazon.com, many of the airlines and online shopping websites are doing well over $500M to nearly $1B a year in transactions online (Weill, Vitale, 268). In looking at what separates the highly successful companies from those that are not, key lessons or take-aways emerge from this analysis. The lessons learned from these companies who are excelling at e-commerce are defined here, with Dell being used as example of how back-end systems can be successfully used to make e-commerce a globally successful business.

First, the best e-commerce websites and systems concentrate on creating a series of systems that support transactions really well. Companies attaining the highest levels of success with e-commerce have separate order management systems that automatically take orders placed online and deliver them to customers via a buyers' preferred shipping method (Ho, Kauffman, Liang, 413). This takes a very high level of coordination within the company to make this happen.… [read more]

Body Shop Term Paper

Term Paper  |  5 pages (1,355 words)
Bibliography Sources: 0


¶ … Body Shop

The Business model

According to *Psterwa;der's Business model canvass, the 9 building blocks for a business model are:

Key partners -- with which partners do we leverage our business

The Community Trade is their key partner. They gain their provisions through small suppliers. Other partners are 'Earth Aid' and a 3-year partnership with MTV international

Key activities what key activities do we need to run the business

The Body Shop carries a wide range of products for the body, face, hair, and home. Although its logo is 'natural', the Body Shop does not claim that all its products are 'all-natural', but that, if not 'natural', they are 'inspired by nature and many of them feature oils that are supposedly healthy for the body and uplifting for the mood. Their most popular oils and ingredients that they featured in many of their products are marula oil and sesame seed oil that is sourced through the Community Fair Trade Program.

Value propositions -- what do we offer each of out client segments

They offer their clients beauty and domestic products constituent on holistic ingredients and on ingredients that are good for the environment. Their enterprise is based on Community Fair Trade program and therefore their activities appeal to a humanistic, liberal minded, middle to upper-middle class population that is interested in organic, natural products and willing to spend money on that. They also offer innovative products and a re constantly improving their current products in order to obtain customer safety and satisfaction.

4. Customer relationships - Customers' complaints and demands are taken very seriously with extensive research undertaken into desires and trend. The Body Shop places great onus on raising the self-esteem of their consumers and, at least say that they are, committed to helping customers look and feel their best. Continuous and broad research is constantly being perpetrated in order to assess that they are reaching their goals.

5. Customer segments -- who their customers are.

Their customer segment is a humanistic, urban, cosmopolitan, liberal minded, middle to upper-middle class population that is interested in organic, natural products and willing to spend money on that. The average age is 20-35 years male. Their income falling in the middle bracket (2500-5500 British pounds).

Their stated mission is to activate self-esteem; protect the planet; protest animal testing; support community trade; and defend human rights. Their packaging and branding focuses on environmental factors with their packaging being a sustainable green material and both products and bags made disposal and easy for recycling. They also show an evident concern for deforestation with their supply of palm oil and Brazil nut oil, for instance originating from forests that are in conserved areas. Their customer segments vivify and represent these values.

6. Key resources -- on which assets are they running their business

The Body Shop carves its niche via its natural or inspired by nature products. They carry a range of over 1200 naturally inspired ethically produced beauty and cosmetic products targeted… [read more]

Business Creativity and Literature Review Problem Research Paper

Research Paper  |  5 pages (2,072 words)
Bibliography Sources: 4


Business Creativity and Literature Review

Problem and Proposition

One of the most misunderstood ideas is human intelligence, when it comes to success in the business world. Part of the reason for this, is because most people will assume that they can go to college and receive a good education. At which point, they should have those skills that will keep… [read more]

E-Commerce Marketing Plan Business Plan

Business Plan  |  5 pages (1,324 words)
Bibliography Sources: 5


E-Commerce Marketing Plan

Overview of Marketing Plan

Central to any marketing plan is the identification of the potential customer base for a company's products or services. In some cases, the match is relatively easy to make. A new filter system designed for saltwater fish tanks over 500 gallons has a relatively narrow potential customer base: High-end saltwater aficionados. With such a narrow possible range of customers, the marketing plan used by the company making them can be equally narrow.

However, for a firm like MocFish whose potential customer base extends to tens of thousands of other companies, the marketing plan has to be able to connect to a highly diverse range of potential customers -- while still making each of those potential customers feel special. MocFish is laboring under the additional challenge of attempting a significant expansion during a recession. While e-commerce has been relatively resistant to the current contraction in the economy, this does not mean that it has been entirely resistant.

MocFish will have to provide -- at least in some cases -- independent research to its potential clients documenting how effective ecommerce strategies are within that client's own field.

Moreover, MocFish is dependent for its income on the marketing budgets of other companies. While it is generally acknowledged as a poor business choice, the first aspect of a company's budget that is often reduced during lean economic times is the marketing budget. Thus MocFish will have to convince many of its customers that a recession is the time to expand marketing, not to contract it.

Thus a key part of MocFish's task as it markets itself to other companies that wish to improve their own marketing is to demonstrate the effectiveness of e-commerce.

Data for the ongoing effectiveness of ecommerce strategies is available from a number of sources. MocFish will provide links to a number of these sources on its own website. It should be clear that one of the most effective and cost-efficient methods for MocFish to market itself will be to provide demonstrations of the range of design attributes that it can create for its clients' websites.

If You Build a Better Website & #8230;

MocFish's strategy, as it plans to expand its offices throughout its region, is to produce a product that companies will be attracted to as being more appealing than the products offered by similar companies -- sufficiently more attractive that companies will believe that they cannot market themselves effectively without a multilayered ecommerce strategy. MocFish is in fact able to offer this along several different dimensions. Depending on the client, what companies will want from MocFish must be marketing in different ways. Some companies will want an emphasis on the technological while others will be more easily sold on aesthetics attributes of the websites.

The first of these dimensions is the technical quality of its product. MocFish will provide various levels of support to companies that use its services, depending on how complex a system the company wishes and how much… [read more]

International Corporation Discussion L'oreal Is the World Essay

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Bibliography Sources: 5


International Corporation Discussion

L'Oreal is the world's leading cosmetic group operating all around the globe in 130 countries with 66,000 employees. It generated 19. 5 billion Euros of sales in 2010 and its tangible and intangible assets amounted to 677.9 million Euros. Its worldwide procurement spend is approximately 1 billion Euros a year. It registered 612 patents in 2010 (L'Oreal… [read more]

Small Business Idea When Starting Essay

Essay  |  4 pages (1,292 words)
Bibliography Sources: 3


A corporation is a good form of organization for any company that expects to have employees, so that the owners are not subject of legal action in the event of problems created by their employees. S-corporations are only typically not publicly-traded, and therefore are not subject to the provisions of Sarbanes-Oxley and are not obligated to follow FASB guidelines for financial accounting. This is because the income flows through to the owners, and is taxed on their personal income tax returns (IRS, 2010). There are specific limits on the structure of an S-corporation, including limits on the number of owners, the types of shareholders, the classes of stock and some types of businesses cannot be S-corporations. A food truck would probably be eligible for incorporation as an S-corporation due to the nature of its business.

AC-corporation is a separate tax-paying entity according to the IRS (IRS, 2011). It is a distinct legal entity as well, for the purposes of risk. The company is taxed on its income and then whatever income remains after tax can be reinvested in the company or it can be distributed to the shareholders. Thus, shareholders in a C-corporation may be subject to double taxation whereas shareholders in an S-corporation, partnership or sole proprietorship are not. C-corporations have the same risk characteristics as any other corporation, meaning that only the corporation bears direct risk, not the owners or their assets. It is recommended that C-corporations file their tax returns according to the principles of FASB and GAAP. AC-corporation is only subject to the provisions of the Sarbanes-Oxley Act if it is publicly traded, which is not likely to be the case for a food truck.

It is recommended that the food truck business be organized as an S-corporation. There are two main reasons for this recommendation. The first is that the incorporation carries with it the ability to limit liability for the proprietors. This is important, because there are risks associated with food service such as health risks to customers and risks associated with the fuel and equipment used in cooking. Incorporation reduces the liability of the owners to only their stake in the business. Being incorporated also gives the company the ability to expand if the business is successful. It is also easier to hire employees, because of the limited liability.

The other main benefit to the S-class corporation specifically is the taxation. The income from this operation flows through to the shareholders and is taxed on their personal income. This allows the company to avoid double-taxation, something that other forms of corporation face. Because of the limits that are placed on S-corporations, the business will not be obligated to follow complex accounting rules, but will rather show income at the personal level. Nor will the company faced any legal obligations such as those of the Sarbanes-Oxley Act. The combination of flow-through income for taxation purposes and limited liability makes the S-Corporation the ideal method of organizing this business. Incorporation is more costly and time-consuming… [read more]

E-Commerce and Globalization Essay

Essay  |  2 pages (530 words)
Bibliography Sources: 2


By constantly being on par with the changes, it allows Amazon to maintain its niche as a "go-to" website to download books and movies via their own product. In light of books of being instantly downloaded, Amazon has changed its business and adapted to the constantly evolving technological and social dynamic that has been created.

The ever changing social and cultural dynamic, e-commerce is embedding itself in the fabric of society. It was reported by the New York Times, that the social networking site "Facebook has long promoted the value of such social ads, saying that word of mouth from friends is more valuable for users and marketers alike than generic marketing messages" and that "e-commerce sites are increasingly benefiting from tying their services into the Facebook platform" (Helft, 2011). Via Facebook, the strengths of e-commerce can be measured and the benefits are noticed. The retail clothing line, American Eagle, reported that "users referred by Facebook spent 57% more than average on the site" when online shopping (Helft, 2011). E-commerce is the way of shopping in future generations and by supplementing stores with an online component, it allows a greater population to reach the same product.


Helft, Miguel. (2011, April 6). Facebook promotes social e-commerce. Retrieved from http://bits.blogs.nytimes.com/2011/04/06/facebook-touts-social-e-commerce/

Machan, Dyan. (2008, November 28). Jeff bezos on the future of amazon.com. Smart Money, Retrieved from http://www.smartmoney.com/invest/stocks/jeff-bezos-on-the-future-of-amazon-com/… [read more]

International Business Essay

Essay  |  8 pages (2,683 words)
Bibliography Sources: 15


A good example of this can be seen with their partnership with Gallant Precision Machining. As, the company formed this alliance to: provide support and distribution services for the products that they are selling in areas such as Latin America as well as Europe. This helped Acer to be able to maintain their low cost structure and effectively market their… [read more]

International Business Business Proposal

Business Proposal  |  5 pages (1,285 words)
Bibliography Sources: 3


This will allow everyone to: work with the Gulf Cart and see what the product is like. Once this begins to take place, it means that people will begin to have favorable perceptions of the product. This is point that social cultural acceptance will become common, with it becoming very popular among the tourist and the local population. ("The Bahamas," 2011)

Legal Environment

In general, the Bahamas is considered to be very business friendly. The reason why is because, the government has engaged in a policy of reducing trade barriers and taxes. This has helped to spur the increase in tourism and foreign direct investments. At the same time, this has allowed the financial service sector to expand. There are no income taxes in the country, with revenues collected from: taxes on sales, excise and tourism. These different elements are important, because they are showing how this can help to support the industry over the long-term. ("The Bahamas," 2011)


The competition would be limited to mainly foreign-based golf cart manufacturers (who are targeting select segments of the population). What would make the Gulf Cart unique is that we are creating a domestic market vs. importing one into the region. This will help the company to be able to undercut competitors and seize a substantial amount of market share from them. Once this takes place, it will help the corporation to establish a long-term presence in the region. ("The Bahamas," 2011)


Like what was stated previously, there are a wide variety of economic factors that will help to support the establishment of the brand. However, others that are worth mentioning include: low interest rates (5.25%), inflation (2.4%) and a labor force of 184 thousand. This is significant, because it is showing, how this will help the company to establish the brand and a new marketplace. The reason why, is due to the fact that interest rates and inflation are low. This will help with large equipment purchases (i.e. financing). While the labor force is indicating that there is no shortage of skilled workers. Over the course of time, this will allow the brand name to develop and it will create another market for the Gulf Cart. ("The Bahamas," 2011)

Political Climate

The political climate is considered to be very similar to that of the Great Britain. Evidence of this can be seen with how the government is structured based upon the Westminster system. While at the same time, the there are two political parties (the Free National Movement and the Progressive Liberal Party) that are supported one special interest group (Friends of the Environment). This is significant, because it is showing how the country's political system is considered to be stable. ("The Bahamas," 2011)

The Strategy for Marketing the Product

To determine the most effective strategy for marketing the Gulf Cart we will use the four P's of marketing.

Product: The product that is being sold is considered to be competitive. As we can aggressively target the tourist sector… [read more]

Disintermediation Why Has Disintermediation Through E-Commerce Essay

Essay  |  8 pages (3,206 words)
Bibliography Sources: 16



Why has disintermediation through e-commerce not occurred to the extent some authors predicted? Do you think disintermediation will be more common in the future?"

Word limit (excluding List of References):

Number of words:

The concept of disintermediation or the consolidation of supply chains, distribution channels and service chains due to the impact of disruptive technologies, including the Web, served… [read more]

Ecommerce E Commerce What Are Metrics (Financial Essay

Essay  |  2 pages (625 words)
Bibliography Sources: 1



E Commerce

What are metrics (financial, customer, internal business process metrics & learning and growth metrics)?

Metrics are various benchmarks that have been established for the implementation of the business. In the case of an e-commerce website, they are serving as a way to determine how successful the organization is in relation to the business plan. This is because various objectives will be established from the very beginning, to determine how successful a business will be in future. As a number of different elements will be examined including: the possible returns on investment, how the organization will be able to make a profit, the target audience that is going to be selected, how the business will be able to stream line costs (in an effort to maximize profits) and what managers / executives could learn about possible changes that are taking place in the market. This is important, because these factors will determine how successful the business venture will be in the future (based upon proven economic principals). (Holden, 2010)

Why are they important to e-commerce managers?

They are important to e-commerce managers because they will tell them if the business model is economically viable (in both the short- and long-term time horizons). At the same time, it will tell executives how the company is performing, in relation to these different benchmarks. Once this takes place, it will point out to managers, how quickly they need to be adjusting for the changing market conditions. When you put these different elements together, this showing how they can help executives to understand the way the company is: performing and that some kind of action may required (if it is falling short). Once this takes place, it will help to increase the odds that the company will be successful in the future.

What is the Performance Dashboard (strategic analysis. business model, marketing, implementation, and…… [read more]

Cango Final Report Business Proposal

Business Proposal  |  8 pages (3,101 words)
Bibliography Sources: 5


CanGo Final Report- Rev2

In 2006, Liz Bennet realized the lucrative and efficient scope of Ecommerce. Liz established an online entertainment company, CanGo Inc. that provided online video, audio, book and gaming-based entertainment. This business had a scope of capturing mass market of various market segments as it provided cheap entertainment opportunities in the current era of economic crisis and… [read more]

Interview With a Business Owner Interview

Interview  |  3 pages (1,301 words)
Bibliography Sources: 1


Interview with a Business Owner

Interview with business owner

Zahorsky defines a sole proprietorship as the most basic of all business legal structures. It is a business of one without corporation or limited liability status. The business owner is the company's representative both fully and legally. This business form includes part-time businesses, direct sellers, new start-ups, contractors and consultants.

Felicia Robins started her small, local catering company a bit over five years ago (F. Robins, personal communication, October 18, 2010). She had been a stay at home mother since she got married over fifteen years ago when she decided to do something different in her life, that she enjoyed while making a bit of money on the side. She had experience from working at her parents' diner where she practically grew up picking up a few things here and there. Her parents' business however closed down after her father died and her mother sold the diner. The idea came about when she offered to help a friend cater for her mother-in-law's birthday party which had a large number of guests. The success of the party made the two women to consider going into catering together. They did a few jobs together so as to check the market and decided that it was a business that could thrive. When it was time to bring in the capital though, her friend backed out due to personal reasons and since Felicia wanted to start a business, she decided to do it alone with the support of her husband. Her company caters for small gatherings like birthdays, small weddings, and private parties among others. She never takes jobs that will require too much manpower as it is only part-time and the only people she can hire to help cater are her friends. She also does not want jobs that will overwhelm her thereby making her perform poorly as she gets her clients through word of mouth from one client to another or by referrals from friends.

One of the advantages that Mrs. Robins gave was that the cost of setting up and operating her business was low which made it easy to start due to the limited capital he had at hand. She had wanted to set up a partnership but the person she was to get into business with backed out at the last minute which had, at first, made her to reconsider starting a business. Her husband then advised her to go ahead with her plans as she could run the business on his own and hire a few workers whenever the workload was big. She said that if she had gone into a partnership, the business would probably have failed due to the personality differences she would have had with her partner. Another advantage she gave was that when it comes to her finances, she is the only one who is responsible for her salary and only has to consider other peoples salary when there is a big catering job to… [read more]

Business Organizations: Sole Proprietorship, Partnership Research Paper

Research Paper  |  7 pages (2,186 words)
Bibliography Sources: 3


¶ … Business Organizations: Sole Proprietorship, Partnership and the Corporation

A common issue that all organizations will go through is how to effectively structure their business. Where, the various benefits as well as drawbacks of sole proprietorships, partnerships and corporations can be confusing. In business the way that an entity is organized will speak volumes about a business' structure, duties… [read more]

Business Types Business Forms and Their Advantages Essay

Essay  |  6 pages (1,793 words)
Bibliography Sources: 1


Business Types

Business Forms and Their Advantages

Sole Proprietorship:

This enterprise is owned by one person and easiest to create by filing for a business license with a business name, and setting up a business checking account. The owner has full control of the business decisions and realizes all its profits and losses. His expenses include any salary he pays… [read more]

Disney Corporation Essay

Essay  |  3 pages (989 words)
Bibliography Sources: 3


¶ … Disney Corporation and its approach to motivation. The Walt Disney Corporation was founded in 1923 as Walt Disney Studios. They produced animated and live action films at the company, and grew after the stunning success of Snow White and the Seven Dwarves in 1939. Today, Disney has branched out into theme parks, merchandise, film studios, and television networks. They are a huge, worldwide corporation that offers a wide variety of goods and services, and they have a long history of business success.

Their finances are extremely healthy at the Disney Corporation. Their 2009 earnings, (all earnings are in millions), were $36,149, 2008 were $37,843, 2007 were $35,510, 2006 were $33,747, and 2005 were $31, 374 (Selected Financial Data, 2010, p. 28). They rose in every year except 2009, even rising in 2008 when the first affects of the current recession took effect. It is the 60th largest company in the top 500 rankings, and it is well diversified in many different media areas. Disney employs hundreds of thousands of people in its many divisions, and for many, it is an extremely rewarding and positive experience.

One of the motivational items Disney has over its employees is the Disney name. Just about everyone knows about the "Magic Kingdom" the characters, the rides, the excitement, and the enjoyment. Working in one of Disney's theme parks captures all those things. In fact, theme park workers are known as "cast members," and potential employees are referred to as "Disney employment clients" (Scott, 2005, p. 6). They have a complex employment system because they manage so many operations with very different job duties, from film production to entertainment, creative processes, media and journalism, and even sports. Those employees who work in the parks represent the original Disney core values of employment. They follow strict guidelines as to how they interact with guests and they must meet high personal standards. A news analyst writes, "The system is old and paternalistic, lacking modern employee involvement facilities, and depending on substantial pay differentials for length of service and management selected career development" (Scott, 2005, p. 13). A majority of the park cast members are part-time workers, and there is a great interest in working for Disney. For many cast members, it is their "dream job," so working there is motivational in itself. Disney's corporate Code of Business Standards stresses that the guests come first in the Disney equation. They note, "It is the responsibility of all Cast Members and employees who come in contact with our guests and customers to be courteous, to be knowledgeable about our products and services, and to help our guests and customers enjoy the highest quality experience we can provide" (Code of Business, 2010). The Code also has provisions regarding the ethical treatment of all the employees, diversity, and teamwork and communications.

Motivation for the employees is generally in the form of benefits and Disney "magic." Full-time employees can get health benefits, educational reimbursements, free…… [read more]

E-Commerce Thesis

Thesis  |  7 pages (1,986 words)
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The following pages focus on discussing the necessity and the advantages of addressing the ecommerce as a mean of expanding the customer horizon, which further leads to increased sales and profit, and better visibility and availability.

The development of an ecommerce dimension is a successful strategy for most companies. In this case, concerning a cosmetics producer, the implementation of… [read more]

Costco's Business Model? Is the Company Research Proposal

Research Proposal  |  4 pages (1,249 words)
Style: APA  |  Bibliography Sources: 3


¶ … Costco's business model? Is the company's business model appealing? Why or why not?

Costco (NASDAQ:COST) is one of the leading mass merchandisers who operates using a membership warehouse business model that is heavily reliant on the efficient functioning of its globally-based supply chain. Based on the scalability of its supply chain, initial success with the Canadian market led to the company expanded into the United Kingdom and Japan in 2003. The company also has operations in Seoul, South Korea and in Mexico, where the Costco has successfully relied on a joint venture to gain market entry and sell successfully. The Costco supply chain is highly unique in that the company seeks to create the majority of their product mix form private label products (Field, 2006) which gives them more accuracy and control over costs (Boyle, 2008). As national brands are also stocked, Costco relies on advanced supply chain techniques including Vendor Managed Inventory (VMI) that distribute the risk equally between supply chain partners. The supply chain serves the main warehouse business in addition to Costco Home, the home furnishings business, and Costco Business Center. Memberships include Business, Gold Star and Executive members.

Costco concentrates on the uniqueness of their product mix in conjunction with exceptionally strong cost controls of generic brands. This has given the mass merchandisers the ability to stay profitable even in the midst of a global recession. Second, Costco has been successful in creating a high degree of customer loyalty throughout their base in the U.S. And is beginning to see their online site, Costco.com, generate significant revenue as a result of cross-channel shopping by its most loyal customers (Steverman, 2008).

The Costco business model is inherently appealing in that it concentrates on streamlining the supply chain through continually seek to innovate core processes including order management and inventory turns management (Chu, Rockwood, 2008) in addition to creating exceptionally loyal customers, and successfully branching into higher-end specialty jewelry and luxury products that the company has found to be exceptionally successful with affluent customers looking for a bargain (Sherman, 2008).

Due to all of these factors, the company's business model is appealing and profitable. What is one of the more significant aspects of their business model is the consistent ability to generate consistently high levels of Return on Equity (ROE) and Return on Investment (ROI) in addition to keeping one of the most watched measures of financial performance in retailing, Revenue per Employee significantly growing over time. For a financial analysis of Costco during the time period of the case study, please see Table 1, Costco Wholesale Corp Ratio Analysis, in the Appendix of this document. As can be seen from the analysis, Costco has been successful in transforming the efficiencies of their supply chain (Boyle, 2008), advanced strategies for lean supply chain risk mitigation and shared risk ownership (Chu, Rockwood, 2008), consistent high levels of customer loyalty (Steverman, 2008), and an emerging strength in selling higher-end merchandise through its retail stores and online (Sherman, 2008).… [read more]

Portfolio Project Thesis

Thesis  |  9 pages (2,919 words)
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Information Technology

Portfolio Project

Humana Inc. is a health and supplemental benefits company headquartered in Louisville, KY. The Company offers an array of health and supplemental benefit plans for employer groups, government benefit programs and individuals. The Company operates in two sections: Government and Commercial. The Government segment consists of beneficiaries of government benefit programs which include: Medicare, Military and… [read more]

Sociology History of Business Science Research Proposal

Research Proposal  |  75 pages (20,751 words)
Bibliography Sources: 20



Today, modern business systems help an increasingly globalized world function in seamless ways. In fact, English is rapidly becoming the lingua franca of the business world and transnational borders and cross-cultural factors no longer operate as major barriers to commerce. Further, a wide range of financial instruments exist such as letters of credit and bills of lading whose purpose… [read more]

Strategic Plan for Sony Corporation Term Paper

Term Paper  |  8 pages (3,287 words)
Bibliography Sources: 1+


Strategic Plan for Sony

Sony Corporation is at a crossroads in its evolution today. Having grown the core electronics business to nearly 70% of revenues globally, the company has attained profitability in their core business. It is however facing steep losses in its gaming and financial services business units, and has seen the motion pictures business unit have higher profits… [read more]

Business Plan for Slow Wing Aircraft Research Proposal

Research Proposal  |  15 pages (4,373 words)
Style: APA  |  Bibliography Sources: 12


Business Plan for Slow Wing Aircraft

This business plan provides an environmental assessment of Brazil, and identifies major logistics and supply chain management issues associated with setting up a wholly owned subsidiary in Brazil. Recommendations concerning the best city to establish a manufacturing and supply chain operation to meet the long-term goals of the company are provided, as well as… [read more]

Business Plan Concept History Marketing Plan Legal Business Plan

Business Plan  |  10 pages (2,547 words)
Bibliography Sources: 0


Business Plan

Concept History

Marketing Plan

Legal Requirements

Form of Ownership

Organization, Management & Staffing

Special Considerations

Industry Analysis

Cornerstone Books and Gifts is a retail store selling music, books and gifts. The idea came about because I noticed a need for this type of store in town that was not being met. The store not only will be profitable… [read more]

Business Plan Funeral Services Business Problem Proposal Business Proposal

Business Proposal  |  4 pages (1,140 words)
Bibliography Sources: 0


Business Plan Funeral Services

Business Problem Proposal: Funeral Services Organizational Recommendations

The proposal which is to follow will concern an often unconsidered but fully essential set of services related to funeral arrangements and burial. As the economy changes, so too does this age old business. To my personal experience, as the field alters, so too must its practitioners. With smaller organizations such as the one with which I am affiliated, for instance, the discussion hereafter will speak to a pressing need to rethink business strategy and market approach in order to remain above water.

The funeral services industry has traditionally been founded on family-oriented enterprises. Funeral homes have typically been owned and operated by succeeding generations within one family, helping to stimulate a close relationship between such establishments and their communities. Due to the sensitive nature of the funeral service trade, its practices differ in many ways from those of other profitable businesses. Particularly, price-based competition is rarely employed as a business model. Another unspoken rule of decorum which governs the business is the general abstention from advertising which most funeral service enterprises will abide.

Since the 1980s, the funeral service industry has taken on a new form. The abstention from competition and the perpetual need for the services provided in all communities created a circumstance in which many funeral homes were operating beneath their potential and while simultaneously many were stretched thin by an over-saturation of business. This atmosphere prompted an industry move toward the consolidation of ownership, with large funeral service corporations assuming a dominant role in attempting to coordinate the world's funeral service industry under certain standards of cost effectiveness.

Such is the environment that begat the "John Doe" funeral services corporation. Its central core of leadership initiated a business strategy for the corporation in the mid-80's that centered around acquisition and expansion rather than traditional local market orientation, with the corporation spending the next decade expanding its operations to hold funeral homes and cemeteries all over the world. My interest in the business orientation of the field is especially served well by this model, which demonstrates a clear path outside of those traditional single-location family owned operations. The capacity for operational consistency would here be apparent.

Indeed, John Doe's growth would be rapid and its success in meeting its original vision of constant expansion appeared to be assured. However, there is evidence that the company grew too fast to maintain a constructive path of augmentation. A view at its closest competitor, Anonymous Funeral Services, reveals a fundamental error on the part of John Doe's leadership. The rapid increase of the company's holdings recognized only the potential for great profitability in such expansion. It did not tailor its strategy of acquisition to integrate new holdings into a broader corporate culture, instead leaving them as disparate and decentralized strands of the company. This fell short of the industry-directed impetus on coordinating acquisitions to meet standards of cost-effectiveness.

Another issue, which shareholders expressed succinctly when they forced a change… [read more]

Internship Report: Crowley Maritime Corporation (Cmc) Research Proposal

Research Proposal  |  11 pages (3,087 words)
Bibliography Sources: 12


Internship Report: Crowley Maritime Corporation (cmc)

CMC Background

Thomas Crowley, the grandfather of current Chairman, President and CEO Thomas B. Crowley, Jr., began Crowley Maritime Corporation (CMC) during 1892 with the purchase of an 18-foot Whitehall boat he used to transport personnel and supplies to ships anchored on San Francisco Bay. In Two Men at the Helm, an historical account… [read more]

Strategic Management Able Corporation Wants to Embark Thesis

Thesis  |  3 pages (914 words)
Bibliography Sources: 5


Strategic Management

Able Corporation wants to embark on international expansion. This paper gives a cursory overview of a selection of the steps they will need to undertake in order to prepare their business plan. These include defining a mission statement for the company; setting a philosophy for implementation; defining measures; and examining legal and ethical issues pertaining to an overseas expansion.

Able Corporation, with successful operation in the United States and Canada, wishes to embark on an international expansion. In order to undertake this venture, the company needs an appropriate strategy. This strategy will incorporate an assessment of where the firm stands today and where it wishes to be in the future. A strategy will need to be formulated with this knowledge in mind, and an implementation plan created in order to execute the plan. Additionally, the progress of the plan will need to be measured, and the cycle begun over again if the progress is not on track, or no longer in line with the firm's internal and external environments (.

Mission Statement

Before Able Corporation can embark on its expansion strategy, it must first have a sense of what it hopes to accomplish. The first step in this process is to define the company. The firm must have a sense of mission. Typically a mission statement is used to communicate the firm's mission both internally and externally. It is important to remember that the firm's mission may have changed from the time of its inception. Hence, it is important that each time a major strategic undertaking is begun, the mission statement should be renewed to ensure that it still reflects the company's mission (Radtke, 1998). The mission statement should reflect the distinctive nature of the business (David, 2008). For Able, the existing mission statement may be contained in the annual report, but if not it can be determined by looking at the nature of the company's business, and reflect where they want the business to go. Thus, we already know that the mission of the company is to market tools housewares around the world.

Implementation is the most difficult step in the strategic management process (David, 2008). Prioritization of implementation steps will be based on the principles of process design. Process design is the ideal method because it is based around harnessing limited resources within finite timeframes. The key resources in this case will be the employees at Able and the business processes that exist within the company (Boyce, 2007). Undertaking any complex endeavor requires skillful and timely deployment of scarce resources. This will require mapping out timeframes and resource requirements for each step. This will guide the implementation process from start to finish.

In this business plan I will include a variety of feedback…… [read more]

E-Business and E-Commerce Identify Thesis

Thesis  |  5 pages (1,851 words)
Style: Harvard  |  Bibliography Sources: 6


E-Business and E-Commerce

Identify and explain briefly three consequences that increased information density can bring selling and buying products online.

Of the many consequences of increased information density on selling and buying products online, the three most prevalent are defined in this short essay. The first is the need on the part of those companies selling online to guide their… [read more]

Business Plan Lazar Tag Facility Business Plan

Business Plan  |  8 pages (2,042 words)
Style: APA  |  Bibliography Sources: 4


Business Plan Recreation and Leisure

Business image

The following pages focus on providing an overview on starting up a new family entertainment center, called the Quasar Lazar Family Fun Entertainment Center, which will be referred to as the Lazar Tag Facility.

In order to best understand how the new family entertainment center will be positioned, one must first be presented… [read more]

Hess Corporation Purchase Order Process Improvement Survey Term Paper

Term Paper  |  3 pages (799 words)
Bibliography Sources: 1


Hess Corporation Purchase Order Process Improvement Survey

The Hess Corporation needs to develop a plan and organizational module that is highly efficient in order to maximize accounts payable purchase orders to be processed efficiently and in a timely manner. This strategic plan may include perhaps the making of a structured eform where individuals can fill out all the information needed to process a pre-requisite and should include full quotes from vendors. A structured form needs to be made available along with an approval system in the workflow process to move pre-requisites along for purchase order (PO) creations which in turn will be communicated to the vendor so that our orders will be fulfilled and received within 48 hours of submission of pre-requisites.

Survey Proposal:

The proposed survey here is designed to determine how Hess may best improve its vending processing system. By engaging the vendors who process their purchase order systems through Hess, we hope to determine what experiences have characterized the process for them. Specifically, the survey instrument has been designed in order to quality and quantify in a variety of ways this experience.

For instance, the categorical survey questions offered here are intended to measure the perceptions of the businesses surveyed on the relationship between their operations and the process of ordering.

With nominal questions, respondents have been asked to circle the number (1-4) identified with the category that best describes business operations in subjects relating to type of sales made and types of clientele sought. With the ordinal questions, a Likert scale has been used, asking respondents to identify levels of agreement by number associating with statements regarding the purchase order processing needs of the business. This should serve to illuminate for decision-makers at Hess the profile or the clientele which would be effected by the changes prompting the survey research.

In consideration of quantitative data, a set of interval questions are asked of respondents relating to the percentages of clients which account for various online ordering factors and a set of ratio questions are asked of respondents relating to financial figures both overall and relating to online purchase order processes. These should help to illuminate the economic scale of client needs for decision-makers with Hess.

The survey questions appropriately request of respondents information that formulates an umbrella set of terms such as economic scale, client behaviors and client expectations. This helps to establish the basis…… [read more]

Promera Inc. - Business Expansion Plan Business Plan

Business Plan  |  22 pages (5,753 words)
Style: MLA  |  Bibliography Sources: 10


Promera Inc. - Business Expansion Plan

Recent trends in America focus on the importance of a healthy diet and exercise. Americans are becoming more conscious about what they eat and where it comes from. I was fortunate enough to be the sole heir of a farm that my grandfather started more than 50 years ago. The farm's primary area of… [read more]

Australian E-Commerce Website Evaluation Term Paper

Term Paper  |  4 pages (1,332 words)
Style: Harvard  |  Bibliography Sources: 4


Australian E-Commerce Website Evaluation

Evaluation of an Australian E-Commerce Website

For purposes of this analysis the Australian e-commerce website, Angus & Robertson (http://www.angusrobertson.com.au/b2c/init.do),aleading e-commerce website dedicated to reselling books throughout Australia and New Zealand is analyzed. This website successfully intermediates knowledge and content management features and applications including sophisticated search functionality in conjunction with a design that is aimed at intuitive navigation. As the site is focused on selling books over the Internet, the distributed order management integration to book wholesalers for purchasing in bulk then breaking down the inbound shipments to single unit shipment requires an intensive level of supply chain expertise and supply chain management expertise managed over the Internet (Kaarst-Brown & Evaristo 2004).

Core Components of e-Commerce

The content management system that the website is based on requires a high degree of integration between the supplier, publisher, pricing, and Angus & Robertson accounting systems to make sure an accurate financial reporting of all transactions are captured from the website. Supply chain management and the ability to integrate distributed order management systems with multiple wholesalers, automating the order, returns and pricing processes to support real-time transactions need to be the catalyst of the entire e-commerce strategy of Angus & Robertson (Gunasekaran, Lai, Cheng 2008). Integral to any website's infrastructure that ensures a high level of integration to suppliers, which in this case are book distributors, there is the corresponding need for making sure there is an enterprise-wide content management system as well. Enterprise content management systems form the foundation of online catalogs that provide the specifics of the products offered on the websites (SMR Editors 2007). The combining of supply chain integration and enterprise content management systems driving online catalogs is an exponential increase in the number of books which can be offered (Goldstein & Goldstein 2006). Online catalogs need to have the integration links built directly into the content management systems of the online retailer to ensure the products shown on the website are in fact priced correctly, described correctly, or taken off the website when they are discounted. The triad set of integrations between supply chains, content management systems, and the online catalos form the foundation of any successful e-commerce website (Kaarst-Brown & Evaristo 2004). Once this foundation is in place, companies pursuing e-commerce strategies begin to concentrate on the breadth of books and ancillary products to attract the smaller yet highly profitable products that the website makes accessible to smaller audiences globally (Goldstein & Goldstein 2006). Once these components are in place, the priority shifts to the graphical user interface and its efficient design including the development and launch of user interfaces that are intuitive yet powerful enough to manage search, ordering, order capture, and return process workflows (Zou, Zhang, Zhao, 2007). In addition to these factors, the development of a secure online ordering set of applications is essential as this aspect of any e-commerce site leads to higher levels of trust over time (Jones & Leonard 2008). Enterprise content management is also integrated to… [read more]

Business Data Analysis - Writing SWOT SWOT

SWOT  |  4 pages (1,089 words)
Style: Harvard  |  Bibliography Sources: 5


Business Data Analysis - Writing SWOT and Recommendations

Business Data Analysis

The Blue Cut Fashion activates in the apparel industry and so far, they have implemented traditional strategies, based on traditional approaches to the market and the stakeholders. Recently however, the chains' chef executive officer, Mr. James Frost, has decided to implement several changes meant to improve the quality and efficiency of the business process. These changes revolve around modifications in the approach to customers, products, suppliers, intermediaries, partners and sales. A major modification is prone to occur in the chain of distribution and it implies that the company will commence to distribute their products online, through internet based applications and electronic commerce.

This decision has numerous strings attached, both positive as well as negative, gathered up in the SWOT table. Blue Cut Fashion relies on its internal core competencies and external opportunities to launch a new business venture, which will increase the company's revenues, its recognition and market share by allowing it to enter new markets.

The threats and weaknesses refer to the risks to which the company is becoming exposed and the additional financial efforts they will have to undergo. The manufacturer will have to hire software programmers to develop and actualize the website and databases and will have to ensure the delivery to the online purchased items to the destination requested by the client. This will increase the company's expenditures.

But all the expenses and investments will either be compensated by a reduction of the costs in stores, either will return in the form of increased revenues, profits, market share and interest from investors.

2. Recommendations

Before actually launching into the electronic venture, Blue Cut Fashion must first ask themselves if this is the efficient direction for them. What do they expect to derive from such actions and why would this distribution strategy service them? If the answer is a definite conviction that electronic commercialization of their products would increase their sales revenues by allowing them to approach new markets (O4), with little losses and controlled risks, then they should commence the actual launch.

The first steps to be taken revolve around conducting marketing researches to identify the demand for online sold Blue Cut Fashion products. Then, since the company has limited experience in the domain of internet based applications (W1), they should hire the best software technicians (O2) to develop their website and constantly maintain it up-to-date (W2). Also, they must invest financial resources in purchasing the latest technologies available, in order to make the website easy to access and user-friendly (W3).

In launching their commercial website, Blue Cut Fashion should develop a strong marketing campaign highlighting the benefits of the company's product. The items sold online will meet the same quality standards as the items sold through stores. The company's brand name and international recognition will represent the promise of high quality (S1).

Another thing they must consider when engaging in online activities is the fact that the customer does not physically come to pick… [read more]

Information Technology (IT) and Business Term Paper

Term Paper  |  4 pages (1,160 words)
Style: APA  |  Bibliography Sources: 3


¶ … Business

Select a particular web site that does e-commerce. Identify the pre-purchase, purchase and post-purchase elements. Characterize these elements and assess the convenience and security of this website, based on this analysis.

The site chosen for this analysis is Dell.com, which has advanced e-commerce, pre-purchase, purchase and post-purchase elements included as foundational elements in the site's design and organization. Dell has architected the site to make the process of learning about the company's products convenient and multi-role based. On this second point, Dell has defined four key market segments including Home & Home Office, Small & Medium Business, Large Business, and Government, Education, Healthcare and Life Sciences and given site visitors the convenience of either navigating the site from a product- or segment perspective.

The e-commerce strategy at Dell is based on the company's unique ability to customized personal computers including laptops, desktops, and servers. This is a business model typically referred to as mass customization (Mylonakis 2004). Dell is considered to be one of the thought leaders in this arena, specifically due to their ability link e-commerce strategies and manufacturing execution using product configurators online (AMR Research, 2003).

The pre-purchase elements of the Dell site are designed to create loyalty and "stickiness" with prospects, as defined by Malcolm Gladwell (2006) in his articles and books on the subject. Dell's commitment to building a conversation with prospects is evidenced by the Dell Community launched this year as well (Altus 2007). The pre-purchase elements vary by each of the four segments, yet all are aiming to provide "stickiness" and relevance to prospects visiting the site.

In terms of the actual purchase elements and workflows, each is predicated on first defining a computing platform (laptop, desktop OC or server) and then through the use of product configuration software the company created internally for use on their website, provides guided selling assistance to customers. The process workflows relied on for these specific steps are well-defined and easily navigable back and forth between steps to allow customers to learn as much as possible about products before purchasing them.

The post-purchase aspects of the site also are supported by the Dell Community, which has message boards and interactive chat capability (Altus 2007). In addition, Dell has increasingly made public the Premier Pages concept that began as a service offering only for the largest accounts. Premier Pages is a program where Intranet sites are created for the convenience of customers getting larger, more complex support problems resolved for entire organizations (Business Editors & High-Tech Writers 2000). Dell has been criticized in the past for also relying too much on call centers and not enough on personalized support. To counter this criticism the company has also increased the use of interactive communication tools and began allowing employees to post blogs for the first time this year.

As a result of these factors and the market position Dell is working to sustain and grow as a technology innovator, it's website is very convenient, and also secure… [read more]

Business Management and Business Policy Term Paper

Term Paper  |  6 pages (1,740 words)
Style: APA  |  Bibliography Sources: 3


Business Management and Business Policy

Review the Strategic Management Model (figure 1-2,-page 11) and the Strategic Decision-Making Process (figure 1-5, pages 22-23). Compare and contrast the two models, and reconcile the strategic decision-making process with the strategic management model. Do the two models complement each other or do they clash? Explain your answer.

In any strategic planning process the need… [read more]

Promoting Trust in E-Commerce: An EU Perspective Term Paper

Term Paper  |  12 pages (3,480 words)
Bibliography Sources: 0


Promoting Trust in e-Commerce: AN EU Perspective on Quantifying Trust

The intent of this thesis proposal is to define a model for evaluating online trust initiatives as they relate to the growth of both B2C and B2B e-commerce transactions in the EU. The fact that EU-based B2B and B2C e-commerce has immediate global implications further brings the urgency of the… [read more]

Online Businesses Term Paper

Term Paper  |  11 pages (2,846 words)
Style: Turabian  |  Bibliography Sources: 15


Threats to Online Businesses

The internet has forever changed the manner in which people operate in our society. The internet has also had a profound effect upon the ability of business owners to have instant access to consumers on an international level. As a result, the presence of online businesses has increased dramatically in the past five years. The new… [read more]

E-Commerce? Where Do You Think Term Paper

Term Paper  |  2 pages (580 words)
Bibliography Sources: 0


¶ … e-Commerce? Where do you think the field of e-Commerce is today and where might it be tomorrow? Please give some possible examples in your response.

Today e-commerce is closer than ever before to fulfilling its ambitious potential as an integral part of any company's core business. The levels of integration now possible between the many web-based applications that can even be found on cell phones, PDAs, and other hand-held devices underscore the point that e-commerce is now pervasive. The ability of manufacturers for example to place orders for highly customized products, including heavy-duty trucks, earth-moving equipment in the case of John Deere, and the highly complex configurations of Cisco routers, hubs, and switches all illustrate the complexity of product definition and transactions that e-commerce systems can now reliably handle today.

This is made possible by a combination of factors that are strengthening e-commerce today and leading to strong growth in the future. First there is the more sophisticated levels of integration between e-commerce systems, and the back-office pricing, ERP, service, and support systems as well. Second, the use of pricing exceptions to capture incremental business through the use of automated processes throughout a company's distribution channels have paid off with higher ROIs than any company previously experienced. Third, there is the fact that catalogs and guided selling systems, or those applications used for navigating through product selections are making major strides in performance. Taken together, all these factors are contributing to continual rapid growth of e-commerce globally.

Question 2 (Essay

What are the roles and responsibilities of an e-Commerce Manager? If you were hiring an e-Commerce Manager tomorrow, what would you require of this person in terms of education, experience and skills?

The role of the e-Commerce Manager…… [read more]

Business Information Systems Advantages Internet Term Paper

Term Paper  |  9 pages (2,470 words)
Bibliography Sources: 1+


UPS also formed a "wholly-owned subsidiary" named e-Ventures in 2000 which provides services for small to mid size e-commerce communities (Epstein 65).

Today both UPS and FedEx are considered leaders in the e-commerce postal service industry (Epstein 150). UPS has more of a market share then FedEx though in part because their technology incorporates more functionality in the realm of… [read more]

Business Recently, Krispy Kreme Donuts Announced Term Paper

Term Paper  |  2 pages (611 words)
Bibliography Sources: 0



Recently, Krispy Kreme Donuts announced that they would restate their fiscal earnings statement.

Their news comes in the wake of a huge number of restatements came from corporate America, many at least somewhat related to the Enron and WorldCom scandals regarding misleading numbers being issue to shareholders via these statements. Dennis Milton, in BusinessWeek's online edition, explored this restatement as of 1/19/05, the general rationale behind restatements for corporations, and how they affect the finance community as a whole.

Milton introduced the topic by summarizing recent events in Krispy Kreme's financial world -- the retirement of CEO Scott Livengood, the detrimental effect of the low-carb diet craze on the company's stocks, and investor concerns regarding the stock and company as a whole. Milton notes that despite shareholders' excitement at this resignation and the new direction which it could signal for Krispy Kreme, the general consensus in the financial world was that Krispy Kreme had more significant issues than leadership, namely, discrepancies in their accounting disclosures and concerns about store-level profitability, both vital issues for individual stockholders.

These accounting problems, mainly in the form of accounting financial statements, included an official Securities and Exchange Commission inquiry about the accounting procedures in certain markets as well as an announcement that the company would restate its fiscal-year 2004 earnings, anticipating that this restatement would shift earnings "downward due to purchase-accounting revision and [the corporation] warned that future quarterly statements might also be affected by similar issues." How are these developments relevant for individual investors? First, and most obviously, investors who based their individual stock purchases on the numbers given in the original financial statement issued by Krispy Kreme. The Du Pont system, which focuses on expense control (profit margin), asset utilization (total asset turnover), and debt utilization will most definitely be altered by the restated numbers-for example,…… [read more]

European Union - Business Term Paper

Term Paper  |  12 pages (5,865 words)
Bibliography Sources: 1+


3. The role of European Central Banks in maintaining stability in the money supply

The European Central Banks are today most important factors in maintaining financial stability in the market, and when one conducts business with Europe, it is the European Central Bank that would play a major role in paving the way to profits. The economic and the monetary… [read more]

Character of a Corporation Term Paper

Term Paper  |  4 pages (1,174 words)
Bibliography Sources: 1


¶ … Corporation: How Your Company's Culture can Make or Break Your Business, authors Rob Goffee and Gareth Jones discuss the broad significance of culture in large organizations. Corporate culture can affect a business's bottom line as much as any more tangible aspects of the business model. Goffee and Jones base their book's premise on sound sociological theory related to the concepts of sociability and solidarity. The authors outline four basic types of corporate culture characters based on the levels of solidarity and sociability within an organization: networked, communal, fragmented, and mercenary. These four culture types work best in certain situations and can be detrimental in others; Goffee and Jones describe both the causes and implications of each cultural style, noting that there is no one right culture per organization. Furthermore, the authors note that most organizations demonstrate a combination of cultural styles and many evolve over time to exhibit various cultural styles within the lifespan of the organization. All corporate cultures can become dysfunctional by over- or under-emphasizing manifestations of solidarity, sociability, or both, or by excess individualism and lack of cohesiveness. The main purposes of The Character of a Corporation include illustrating the importance of corporate culture in ensuring the success of an organization, and showing business leaders how to address issues related to corporate culture in order to make necessary changes.

Goffee and Jones begin by explaining the importance of organizational culture, which they describe as being the "ultimate paradox of business," (8). According to the authors, "no business strategy or program can or will succeed without the appropriate organizational culture in place," (8). Organizational culture is therefore one of the most underestimated ingredients in the success of a company, probably because culture cannot be calculated. More often than not, business leaders and employees recognize the consequences of their organization's culture before understanding what organizational culture actually entails. An organization's culture refers to its social dynamic as well as to its rules, regulations, and relationships. How organizations deal with conflict or create hierarchy is a part of their cultures. The "underlying social architecture" of an organization is its cultural bedrock (15). Although culture is not expressly addressed in the hiring process, all new employees must adapt to the culture of the organization and similarly, an organization's culture can change as employees come and go and policies shift.

Goffee and Jones create a fourfold model of organizational culture as the cornerstone of their book. Plotting core cultural traits on a cube graph, the authors construct a Double S. Cube: the "S" refers to the twin traits of sociability and solidarity. All organizations can be plotted somewhere on the Double S. Cube based on their culture's relative levels of sociability and solidarity. The authors selected these two traits as their Double S. Cube axes based on research by eminent sociologists and philosophers like Durkheim (22). Therefore, sociability and solidarity are fundamental features of organizational culture because they are fundamental to human sociology in general. Sociability refers to "a measure… [read more]

Sysco Corporation Is an American Term Paper

Term Paper  |  6 pages (2,206 words)
Bibliography Sources: 1+


(Sysco Corporation: Computer Business Review Online)

(vi) Global Environment:

Ever since the company's IPO way back in 1970, when the sales were $115 million, Sysco has grown to $29.3 billion in sales for the fiscal year 2004. Several solid customer relationships have been cultivated along the way, numerous dining fashion and meal alternatives have come up and currently the decision… [read more]

Discount Chain Store Target Term Paper

Term Paper  |  7 pages (2,846 words)
Bibliography Sources: 0


After this past holiday season, Target reported net income for the fourth quarter of $825 million, selling at 91 cents a share. "Target is gaining market share with the apparel and department store market,' says Dreher, noting 80% of Target's popular apparel line is private label. 'They have as good a fashion sense as any retailer out there, and it's… [read more]

E-Commerce Marketing Term Paper

Term Paper  |  4 pages (1,532 words)
Bibliography Sources: 1+



The business-to-business -- B2B groups incorporates all applications proposed to facilitate or develop the association within the firms and between two or more companies. In earlier times this has largely been depended upon the application of private networks and Electronic Data Interchange - EDI. The illustrations from the business-business category are the application of the Internet for finding out… [read more]

Business Ethics in Chapter 8, of Machan Term Paper

Term Paper  |  3 pages (1,367 words)
Bibliography Sources: 0


Business Ethics

In Chapter 8, of Machan & Chesher's book: A Primer on Business Ethics, they claim that acting fairly is not a "primary moral duty"(p. 135). They go on to argue that insider trading is only unethical if one has "a prior obligation to share information with others"(p. 135). Assess Machan & Chesher's argument for why and when insider trading is morally permissible. Do you share their view? Why or why not?

The primary moral duty of the corporation, according to Machan & Chesher is to enrich the shareholders of that corporation. The CEO has a contractual obligation to enrich the corporation's shareholders, and has no such obligation to society at large. When the choice comes between society and the immediate interest of the shareholders, the shareholders must win. Society at large includes the 'others' the authors refer to in the above quotation. Thus, according to Machan & Chesher's logic, insider trading is morally permissible so long as one enriches the party one is sworn to aid, under the legal by-laws of the corporation. Thus, it would be unethical to conduct insider trading for the personal satisfaction of enriching one's friends or relatives, but to share information to advance the corporation and corporate shareholder's interests, and to withhold information from the general public would not be unethical or impermissible


In Chapter 9,of Machan & Chesher's book: A Primer on Business Ethics, the authors claim "the most theoretically satisfying environmental ethics and politics would be one where privatization of all environmentally significant realms would be advisable"(p. 146). Briefly explain Machan & Chesher's argument for market-driven environmental policies (pp. 146-147). Do you share their optimism that "there would be fewer human-created ecological problems" if we privatized more public land? What is the best way, in your view, to protect the environment from the threat of big business?

Theoretically satisfying for these authors means theoretically satisfying in the sense that it satisfies the libertarian economics of Machan & Chesher's core philosophy. The authors believe that human beings treat their own property with more respect than public property. If corporations owned, for example, every conceivable river or a tract of land, the corporations theoretically would not pollute the land with harmful chemicals because it would not be in their interests to do so.

On a micro level, the authors' analysis seems correct, in the sense that individuals are more likely to treat a public park as a litter bin then their own yards. However, human beings also show similarly little respect for their own office space, (what office microwave is as clean as a home microwave) even though the office is a privately owned area that gives them the employees their means livelihood. Employees still do not 'own' in the same fashion as their homes. A private business will not necessarily treat his or her corporately owned land with the same respect an executive treats his or her spouse, either -- anymore than a CEO feels the same personal, private obligation to… [read more]

Business Planning for a Nightclub Term Paper

Term Paper  |  6 pages (1,642 words)
Bibliography Sources: 1+


Prospective Business Plan

Suite 16"

This business plan lays the framework for a proposed upscale nightclub establishment to be named "Suite 16" and is to be located in the South Kensington area of London. The South Kensington area is one of considerable wealth and boasts numerous businesses both in South Kensington as well as in the surrounding areas of Knightsbridge… [read more]

Microsoft Corporation Term Paper

Term Paper  |  4 pages (1,175 words)
Bibliography Sources: 1+


Microsoft Corporation's Code Of Ethics

Does the firm have a Code of Ethics? Is it published?

Defenders of nonproprietary software (versus Microsoft's proprietary model) might state that a Microsoft Code of Ethics is an oxymoron, given the company's perceived rapacity and market dominance. But the Microsoft Corporation does have a formal, published ethical code, the "Microsoft Standards of Business Conduct," and these standards are indeed accessible as well as formally defined. The Microsoft ethical code is included as a section on the company's official corporate website about business responsibility.

This section defines, publicly for all Internet users as well as for shareholders, Microsoft's regulatory compliance (including antitrust, insider trading, and patent laws), respect for the diversity for its employees and customers, its support of political actions on the part of its employees, affirms its commitment to technology development, stresses its respect for online customer privacy, ethical relations with vendors, and stresses over and over that Microsoft honestly and accurately records and reports business information. "We comply with all applicable local, state, and federal laws regarding record completion and accuracy, and are fiscally responsible." (Microsoft Standards of Business Conduct, 2003)

Is the Code of Ethics adequate? If so, why? If not why?

Microsoft's code of ethics applies to company software development, the legal and financial compliance of all the various national and international facets of its business dealings, and underlines its fair treatment of employees and customers. It is sweeping in its manifesto, but so sweeping it is inclined to be vague. Other than stressing Microsoft's compliance with laws, it is short on specifics as to how these compliances are achieved. In the part of the site that states that Microsoft is compliant with antitrust laws, for example, it states that Microsoft is not in violation of these laws. Implicit is the company's attempt to undo some of the damage wrecked upon it by the U.S. federal government's antitrust lawsuit against Microsoft regarding its Internet explorer. But the Business code of ethics simply denies any violations, without mentioning the lawsuit, why the Internet browser was wrongly defamed, or anything specific as to how the company is achieving antitrust compliance now.

The code contains many vague generalities, such "as responsible business leaders, it is not enough to intend to do things right, we must also do them in the right way. That means making business decisions and taking appropriate actions that are ethical and in compliance with applicable legal requirements." (Microsoft Standards of Business Conduct, 2003) Very well, one might add, but is this a business decision one should boast of, that one is compliant with the law -- it is a bit like a person bragging he or she has never been to prison, nor done anything that might result in him or her being thrown into jail. Also, it does not say how the business is complaint with not only antitrust standards, but also any standards at all.

Additionally, "The Standards of Business Conduct are not intended to cover every… [read more]

Business Strategies Found in Asia Term Paper

Term Paper  |  22 pages (6,477 words)
Bibliography Sources: 1+


When functioning on the international scale, it is easy to forget that multiple stimuli can obscure perception and other overall message. This creates miscommunication and problems.

An effective leader will take a chance at being uncomfortable to promote dialogue amongst people of different cultures. Leaders have the ability to influence, inspire and relate stories to their employees. This in turn… [read more]

E-Commerce in July of 1997 Subsequent Term Paper

Term Paper  |  3 pages (1,196 words)
Bibliography Sources: 1+



In July of 1997 subsequent to a series of strategic planning sessions Starbucks took the decision to create a Website, which was completed in fifteen months in collaboration with Organic Online. The purpose is to project the Starbuck's story and share it with its customers both existing and new. The objectives include branding, e-commerce and customer communication and this idea rests on meeting experiential and utilitarian goals. This site provides the opportunity to exploring, browsing and learning about Starbucks on one side and specific task-based needs on the other side like shopping, locating a store or looking for a job. (Starbucks.com)

The new online strategy analysts believe will help Starbucks extend its brand image to a larger range of audience than just its coffee-retail market. Many of the current Web portals are just information-based and hardly offer any brand identity. The Starbucks portal will draw customers to it because of its unique character and personality. The portal's e-commerce part is a combination of the current line of activity and also offers links to other businesses like Drugstore.com and eBay. The content side is focused on lifestyle and arts and music reviews and includes message boards. (Starbucks to launch portal site, report says)

By using core branding, icons, animation, copy and color the four sections gain a unique quality. The Store is the most dynamic aspect of the site and uses a Brew icon, while the Roast icon is used to differentiate the Coffee section. The Bean includes several products and uses the Aroma icon and the Company section with information on Starbucks uses the Grow icon. Besides iconography, hand drawn Starbucks murals have been used on the home page and the global tool pages to distinguish them. The design also caters for seasonal changes as seen on the home pages and the icons used in the Store are used seasonally to bring the Starbucks message a complete circle from stores to the site. The navigational structure permits one to either browse or gain direct access. The home page has four sections and these are clearly shown with global utilities and access to the sections, which include Store Locator, Jobs, Business Services, FAQs, Contact Us, Register a facility for site search. The flow through the site is smooth with sub-navigational aids included in each. (Starbucks.com)

Starbucks in 2002 put in a drive to make wireless access with T1 speeds available across 1,200 of its U.S. And 2,000 of its European outlets before the end of the year. This initiative was a three-way project between Starbucks, T-Mobile International, the wireless subsidiary of the German Deutsche Telekom and Hewlett-Packard. This alliance based on Starbucks previous relationship not only increases the wireless footprint of T-Mobile but also makes Starbucks the largest WiFi network supplier in the U.S. (Starbucks Serves Up WiFi Access) Starbucks launched a new service in the spring of 2004 to provide customers the facility to listen to over 250,000 sings with the help of a HP tablet and then create… [read more]

Target Corporation: Corporate Structure, Strategy Term Paper

Term Paper  |  8 pages (2,839 words)
Bibliography Sources: 1+


Even though Wal-Mart creates jobs, some other types of jobs are also lost when they come to a town.

With the Target Corporation, this does not seem to be a problem, as they do not seem to cause these job losses and other issues when they decide to open a store in a new town. This is likely because of… [read more]

Australia's Corporation Act 2004 Term Paper

Term Paper  |  11 pages (2,815 words)
Bibliography Sources: 1+



Post employment benefits: "Includes retirement benefits and other post-employment benefits (life insurance and medical care). Disclosure is required of all benefits arising in the reporting period that are paid, payable, or to be provided in respect of post-employment benefits for the specified persons." (These regulations, just as AASB 1046 does, distinguishes between retirement benefits payable in the normal course… [read more]

International Business 5 Pertinent Topics Term Paper

Term Paper  |  15 pages (5,282 words)
Bibliography Sources: 1+



This article clarifies the differences between China and the West, using Hofstede's four cultural dimensions and Bond's fifth dimension. Hofstede explained that culturally-based values systems were made up of four dimensions: power distance, individualism/collectivism, masculinity/femininity, and uncertainty avoidance. Bond added a fifth "Eastern" dimension called long-term/short-term orientation. By these measurements, Western countries seem to be generally lower than China… [read more]

Small Business Management Principles Term Paper

Term Paper  |  3 pages (1,220 words)
Bibliography Sources: 1+


While lawsuits against a small landscaping business will (hopefully) never reach these extreme amounts, it is important for the manager of such a business to be aware of the potential for liability. As such, steps to limit liability should be taken whenever possible. These can include creating a corporation in order to limit liability, and ensuring a safe workplace.

Finance is another important factor in successfully managing a landscaping business. Cash flow must be sufficient to ensure that all employees are paid, and that bills are paid on time as well. Further, a good understanding of the company's finances can help a landscaping business weather seasonal changes, and downturns in business. A good understanding of finance can also help a business to raise money in order to expand and diversify business interests.

Understanding the difference between debt capital and equity capital can be important in ensuring the right business financing. Equity capital is simply money that is raised by the business through the sale of shares of company ownership. In contrast, equity capital is money borrowed by a business that must be repaid over time (United States Small Business Administration).

The U.S. Small Business Administration (SBA) is a government organization aimed at helping small businesses. The SBA's wide-ranging mission is "Maintain and strengthen the nation's economy by aiding, counseling, assisting and protecting the interests of small businesses and by helping families and businesses recover from national disasters" (U.S. Small Business Administration). The SBA can be an important help for small landscaping businesses seeking information on areas as diverse as training, and business law. The SBA could also potentially be an important partner for landscaping businesses engaged in helping residents recover from landscape damage due to natural disasters.

Marketing is an often-overlooked, but crucial component of small business. Marketing is simply the process of matching the needs of the consumer with those of the business, in the interest of increasing sales and/or boosting a company image. Successful marketing includes identifying consumer and business needs, identifying growth segments, and creating a differential advantage for the business (Vaughan-Phillips). The small landscaping business can use simple marketing techniques like flyers placed in mailboxes, and word-or-mouth marketing for relatively little cost.

Marketing channels are defined as "the path or route taken by goods and services as they move from producer to final consumer" (MONASH University). For the small landscaping business, a marketing channel can be as simple as a conversation between the landscaper and homeowner.

Pricing is an important component of the small landscaping business that is often difficult for managers. The business manager clearly wants to maximize profits (and thus prices) while not charging so much that the consumer will not buy the product. Pricing strategies are based on four key categories, costs, competitors, customers, and business objectives (Tutor2U).

Works Cited

Business Town. WHY PLAN YOUR Business? 25 April 2004. http://www.businesstown.com/planning/creating-why2.asp

Find Law. Torts. http://sv.biz.findlaw.com/legal/tort.html

Global Entrepreneurship Institute. Entrepreneurship. 26 April 2004. http://www.gcase.org/gcase.org-Entrepreneurship.htm

McNamara, Carter. Legal Forms and Traditional Structures of U.S. Business Organizations.… [read more]

Organizational Culture Polymedica Corporation Term Paper

Term Paper  |  4 pages (1,109 words)
Bibliography Sources: 1+


They are monitored different times a day by customer service representatives, especially when they inquire about a new supply of glucose test strips. The company's representatives conduct frequent monitoring because the likelihood of diabetes-related complications occurring when done less frequently. These complications include heart disease, stroke, kidney disease, nerve disorders and blindness. The company's compliance management protocol also conducts this type of monitoring to senior customers afflicted with COPD. Its services include home delivery of ostomy supplies, therapeutic shoes, hemoglobin A1c test kits and non-Medicare prescription medicines (Polymedica).

In rendering its compliance management approach more effective, Polymedica entered into a partnership with SpiderSpalt Consulting, Inc. For its exclusive electronic services, which include keyword advertising, PPC ads, SEO advertising, newsletter, banner, email, paid-inclusions, paid placements, affiliate advertising, impression advertising and web portal advertising (Press World 2003). SpiderSpalt's capabilities would draw a huge number of target clients to Polymedica's new website, LibertyMedical.com.

Under their partnership agreement, Liberty Medical or Polymedica Corporation would pay only for ads that yield continuing results (Press World). SpiderSpalt furthermore pledges to widen Polymedica's web traffic, leading to sales. Polymedica can keep track of SpiderSpalt's accomplishments through the latter's detailed monthly ad campaign reports, server statistical analyses, keyword search engineer optimization and web analyses (Press World). The heads of both organizations are confident that a greater number of people can be reached, considering Polymedica's present level of success and prominence. SpiderSplat was among the first in the industry to discover and utilize the art of converting web browsers into web customers, which releases the pressure on internal resources and focusing on outside ones.

This is made possible by the use of SpiderSplat's PPPA (pay-per-performance advertising) service model, whereby 1 to 2% f visitors at the Liberty Medical site of the Polymedica Corporation fulfills the objective, in comparison to the current average of only.1 to.5% conversion rate on ecommerce purchases (Press World). Both partners are fine-tuned in applying effective technology solutions in the forms of television, web site and ecommerce transactions. Spider Splat estimates that 98% of website visitors who "drop off" will behave in a way that will translate into advertising success for its client and partner, Liberty Medical and Polymedica.

Polymedica registered a $356.2 million sales last year, with a net income of $25.6 million. Currently, it has 1,679 employees (Hoover's 2004). For its achievements, it ranked 18th in the Top 100 Hot Growth Companies in the Business Week scoreboard, 13th in Globe 100's ranking, number 42 in Fortune's Top 100, and 11th in the Boston Herald's 100 in last year's tabulations alone.


Business.com. (2001). Polymedica Corporation. Profile. Business.com, Inc., http://finance.yahoo.com/q/pr?s=plmd_ir.htm

Business Wire. (2003). Asensio and Company, Inc. Announces Investment Opinion on Polymedica Corporation: Polymedica's Criminal Prosecution Firmly on Track. ClariNet, http://quickstart.clari.net/qs_se/welnes/wed/bh/Bny-asensio-company-inc.RcNk_Ds9.html

Kirchhoff, Sue. (2003). Aging Population Makes This Deficit Scarier. USA Today. http://www.usatoday.com

McLellan, Michael. (2004). Polymedica Corporation. Fact Sheet. Hoover's Online, http://www.hoovers.com/polymedica

Polymedica. (2004). About Polymedica. Polymedica Corporation

Press World. (2003). Polymedica Corporation Signs With SpiderSplat Consulting, Inc. For PPPA. Press-World, com. http://business_press_world.com/v/58252.html

Standard… [read more]

Krispy Kreme Corporation Is Primarily Term Paper

Term Paper  |  3 pages (786 words)
Bibliography Sources: 1


While threats are perceived from various other doughnut vendors such as Dunkin Doughnuts, Krispy Kreme should be more aware of potential threats from other fast food providers such as bagel shops. This awareness can then culminate in better marketing and production strategies. Grocery stores do not pose an excessive threat, as the freshness of Krispy Kreme doughnuts, as well as the community and entertainment value of the venues provide customers with more value for their money.

Marketing Strategies and Business Opportunities

Krispy Kreme is currently doing well in the market. Having gone public in 2000, the company's stock is also proving to be viable in terms of competition. Furthermore, their word of mouth advertising strategy instead of formal marketing strategies appears effective, since store openings are very popular. Television, radio and print coverage is provided when such store openings occur. Further strategies include giving away free samples prior to opening new stores, opening only one store in a community to create demand, and supporting their community of supporters. The above is coupled with the already mentioned strategies of providing a theater where customers can see the process of Krispy Kreme doughnut manufacturing and extremely fresh and tasty products (Limbach). There is however an awareness within the company that more focused marketing strategies should be implemented.

Problems however occur when expansion includes supermarkets. The problem with providing doughnuts for sale in supermarkets is that one of the company's greatest strengths, freshness of product, is necessarily undermined. Other strengths such as community support as well as entertainment value are also detached from the name in this way (Limbach). An advantage of supermarket expansion is however that the Krispy Kreme name is promoted. Promotion could however be better achieved, while retaining quality and freshness, by providing a delivery service. Krispy Kreme is aware of this demand and is also working to provide in this demand for its customers.

Krispy Kreme is showing a great awareness of customer demand and community makeup. However, if international expansion is considered, Krispy Kreme needs to be aware of its weaknesses in the fields of competition awareness and advertising strategy. On the other hand, the company's unique approach to customer care and service provides the company with the strength to be a great force in the doughnut market both nationally and internationally.


Limbach, Dan. "Has Krispy Kreme Peaked?" In…… [read more]

E-Commerce in Education With Rapid Term Paper

Term Paper  |  5 pages (1,609 words)
Bibliography Sources: 1+


Finding the "best" vendors becomes a challenge. The convergence strategy recognizes the trend of other industries that are catering to the learning environment. Training companies, publishers, software vendors and hardware manufacturers are re-examining their capabilities as they converge into the learning industry."

E-commerce in education is now a reality and is definitely here to stay. E-commerce was adopted for important reasons, 1) convenience and increased accessibility, 2) profit maximization. We have already explained how Internet presence can give students greater access to information about courses, more opportunities to interact with instructors and provide them with an enhanced ability with facilities such as video conferencing, computer interaction rooms etc. The second reason is connected with the first one. Increase in revenues is directly associated with increase in customer base. When an institute is able to attract more students, it results in increased profits and Internet technologies have made it easier to accomplish this goal. Many believe that education has become too commercialized with many education sites seeking to increase revenues with advertising and other means. But this commercialization is part of adopting new technologies. So as long as large institutions are providing more convenient way of accessing information and receiving education, it doesn't matter what additional means of revenues they seek to attract. This is because after all e-commerce is all about doing business online.


Clemons, Eric K., Dewan, Rajiv M. And Kauffman, Robert J. Economics, Electronic Commerce, and Competitive Strategy-Journal of Management Information Systems Vol. 18 No. 2, Fall 2001 pp. 11-16

Karen Paulson - Reconfiguring faculty roles for virtual settings. Journal of Higher Education. Volume: 73. Issue: 1. Publication Year: 2002. Page Number: 123+.

Mark David Milliron - Enterprise Vision: Unleashing the Power of the Internet in the Education Enterprise. Journal Title THE Journal. Volume: 27. Issue: 1. Publication Year: 1999. Page Number:…… [read more]

Complexities of Doing Business Term Paper

Term Paper  |  15 pages (4,073 words)
Bibliography Sources: 1+


Enumerate and briefly explain the research question(s) to be answered and identify the policy, practice, or theory issues to be addressed. List specifically the major research questions, and any sub-questions under each major question.

c. Describe the frame of reference & identify the theoretica1/conceptual (or other) frame of reference, which is the context of the study. Summarize the elements of… [read more]

E-Commerce in the Jewelry Industry Term Paper

Term Paper  |  4 pages (1,089 words)
Bibliography Sources: 1+


Client retention is an important factor for all retailers, and, in most cases, increasing orders from an existing customer is less expensive than gaining a new one. For this reason, e-commerce is a good choice for small retail stores, as it provides the means for integrating business practices with those of existing customers. Ultimately, communication is improved and a competitive edge is established.

There is also an economic advantage to investing in e-commerce. It costs less money to launch a functional e-commerce site than it does to open a brick-and-mortar facility. In addition, marketing materials can be extended or changed without cost.

It is important to note that small retailers are at a disadvantage in online shopping malls that also include large companies. Like brick-and-mortar malls, anchor tenants, like Macy's and Tiffany, get the best positions and the most traffic. Therefore, small stores selling similar products are often marginalized unless they can invest time and money to secure good placement.

Small businesses must attract customers who buy, not just browse. In order to do so, they must be prepared to change their sales and marketing tactics to cater to their online customers. A business that is unable or unwilling to do so is likely to fail in its e-commerce efforts.


The Internet and e-commerce present enormous opportunities to the jewelry industry, as they provide access to world markets, achieving the kind of market presence and penetration that has traditionally been exclusively available to larger companies (Enos, 2001). However, the future of e-commerce in this industry depends on much more than simply creating a Web site.

When investing in e-commerce, retailers must look into the future and recognize the importance of client relationships. A good online experience from both a marketing and a sales point-of-view makes a huge difference in successful e-commerce strategies. The Internet offers smaller companies, in particular, the opportunity to create and maintain a name in a global market. If customers do not feel comfortable buying jewelry online, the future of e-commerce in this industry is grim.

Retailers must also remember that the basic rules of retailing still apply. It is important to develop an engaging Web site than can effectively attract and retain clients. Therefore, the Web site should cater to the needs of the customers, offer promotions, and treat customers as individuals. Thus, in order for e-commerce to gain success in the future, retailers must take their Web sites as seriously as their brick and mortar stores.

Research reveals that most people are apprehensive about giving out personal information, such as credit card details, online. Therefore, e-commerce strategies must incorporate secure and familiar methods for clients to pay for their purchases. Encryption services are necessary to protect credit card and other personal information. This is particularly important in the jewelry industry, where products carry high price tags.


Enos, Lori. (September 21, 2001). What Small Biz Gets from the Web. E-Commerce Times. Retrieved online at http://www.ecommercetimes.com/perl/story/13551.html

NSW Department of State and Regional Development Small Business.… [read more]

Strategic Business Growth Plan Business Plan

Business Plan  |  10 pages (3,013 words)
Bibliography Sources: 1+


He is used to bidding on jobs and working next to his employees to complete a contract. His time is now being needed for bidding jobs and materials pricing. There is no "chain of command" or intermediate supervisor to supervise the crews. Mr. Horton's time is not being used efficiently and he needs to be able to spend more time… [read more]

Comprehensive Consultancy Business Plan Research Paper

Research Paper  |  11 pages (3,906 words)
Bibliography Sources: 40


Business Consulting

Demographics: where in san Antonio is the best place to lease the office and why

San Antonio figures in the Fortune 500 list of 2014. It is home to five top businesses in the list, out of the 50 in Texas that find a mention in this prestigious ensemble. It is one of the fastest growing cities in… [read more]

Starting Up a Bicycle Rental and Sales Business Case Study

Case Study  |  4 pages (1,626 words)
Bibliography Sources: 4


A second way is by offering customer service (through chat, i.e., by linking his business with call centers) and hence giving customers "a choice of ways to contact the company" (Kooser, 2013). A third way is to use technology to train employees in the most cutting edge communication tools to be proficient and responsive to all potential customer issues (weather forecasts and trail maintenance issues must be updated daily and employees need to know how to access that information instantly).

EIGHT: How would ERP benefit Ted's business? a) ERP tracks all of Ted's resources, including his cash flow, materials he needs to order, and the capacity his company has to integrate all its functions and responsibilities; b) ERP automates "many back office functions related to technology, services and human resources" (Beal, 2010); and c) ERP coordinates product planning, sales, marketing, Ted's need to develop advanced customer relations functions and how to deploy those systems. Two important considerations for Ted vis-a-vis ERP: a) Ted needs to have a common database that the ERP can be integrated with so all applications used by Old Dominion Trail Bikes; and b) Ted really needs an Information Technology (IT) consultant to come in and set up the ERP, so it is fully and competently integrated with his stores, his employees, and his costs.

Works Cited

Beal, V. (2010). ERP: enterprise resource planning. Webopedia.com. Retrieved October 12, 2014, from http://www.webopedia.com.

Beesley, C. (2012). How to Start a Successful E-Commerce Business -- Six Tips from Seasoned Pros. U.S. Small Business Administration. Retrieved October 12, 2014, from http://www.sba.gov.

Burris, T. (2012. "Six Strategic Business Objectives." The Chronicle. Retrieved October 12,

2014, from http://smallbusiness.chron.com.

InfusionSoft. (2014). CRM Software. Retrieved October 12, 2014, from http://www.softwareadvice.com.

Kooser, A.C. (2013). How Does Technology Improve a Business? Demand Media.

Retrieved October 12, 2014, from http://smallbusiness.chron.com.… [read more]

E-Business Plan Business Plan

Business Plan  |  6 pages (1,553 words)
Bibliography Sources: 3



Advantages & Disadvantages of Solution

Benefits & Risks


References… [read more]

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