"Business / Corporations / E-commerce" Essays

12345. . .Last ›
X Filters 

E-Commerce Marketing Plan Business Plan

Business Plan  |  5 pages (1,324 words)
Bibliography Sources: 5


E-Commerce Marketing Plan

Overview of Marketing Plan

Central to any marketing plan is the identification of the potential customer base for a company's products or services. In some cases, the match is relatively easy to make. A new filter system designed for saltwater fish tanks over 500 gallons has a relatively narrow potential customer base: High-end saltwater aficionados. With such a narrow possible range of customers, the marketing plan used by the company making them can be equally narrow.

However, for a firm like MocFish whose potential customer base extends to tens of thousands of other companies, the marketing plan has to be able to connect to a highly diverse range of potential customers -- while still making each of those potential customers feel special. MocFish is laboring under the additional challenge of attempting a significant expansion during a recession. While e-commerce has been relatively resistant to the current contraction in the economy, this does not mean that it has been entirely resistant.

MocFish will have to provide -- at least in some cases -- independent research to its potential clients documenting how effective ecommerce strategies are within that client's own field.

Moreover, MocFish is dependent for its income on the marketing budgets of other companies. While it is generally acknowledged as a poor business choice, the first aspect of a company's budget that is often reduced during lean economic times is the marketing budget. Thus MocFish will have to convince many of its customers that a recession is the time to expand marketing, not to contract it.

Thus a key part of MocFish's task as it markets itself to other companies that wish to improve their own marketing is to demonstrate the effectiveness of e-commerce.

Data for the ongoing effectiveness of ecommerce strategies is available from a number of sources. MocFish will provide links to a number of these sources on its own website. It should be clear that one of the most effective and cost-efficient methods for MocFish to market itself will be to provide demonstrations of the range of design attributes that it can create for its clients' websites.

If You Build a Better Website & #8230;

MocFish's strategy, as it plans to expand its offices throughout its region, is to produce a product that companies will be attracted to as being more appealing than the products offered by similar companies -- sufficiently more attractive that companies will believe that they cannot market themselves effectively without a multilayered ecommerce strategy. MocFish is in fact able to offer this along several different dimensions. Depending on the client, what companies will want from MocFish must be marketing in different ways. Some companies will want an emphasis on the technological while others will be more easily sold on aesthetics attributes of the websites.

The first of these dimensions is the technical quality of its product. MocFish will provide various levels of support to companies that use its services, depending on how complex a system the company wishes and how much… [read more]

Business Creativity and Literature Review Problem Research Paper

Research Paper  |  5 pages (2,072 words)
Bibliography Sources: 4


Business Creativity and Literature Review

Problem and Proposition

One of the most misunderstood ideas is human intelligence, when it comes to success in the business world. Part of the reason for this, is because most people will assume that they can go to college and receive a good education. At which point, they should have those skills that will keep… [read more]

Body Shop Term Paper

Term Paper  |  5 pages (1,355 words)
Bibliography Sources: 0


¶ … Body Shop

The Business model

According to *Psterwa;der's Business model canvass, the 9 building blocks for a business model are:

Key partners -- with which partners do we leverage our business

The Community Trade is their key partner. They gain their provisions through small suppliers. Other partners are 'Earth Aid' and a 3-year partnership with MTV international

Key activities what key activities do we need to run the business

The Body Shop carries a wide range of products for the body, face, hair, and home. Although its logo is 'natural', the Body Shop does not claim that all its products are 'all-natural', but that, if not 'natural', they are 'inspired by nature and many of them feature oils that are supposedly healthy for the body and uplifting for the mood. Their most popular oils and ingredients that they featured in many of their products are marula oil and sesame seed oil that is sourced through the Community Fair Trade Program.

Value propositions -- what do we offer each of out client segments

They offer their clients beauty and domestic products constituent on holistic ingredients and on ingredients that are good for the environment. Their enterprise is based on Community Fair Trade program and therefore their activities appeal to a humanistic, liberal minded, middle to upper-middle class population that is interested in organic, natural products and willing to spend money on that. They also offer innovative products and a re constantly improving their current products in order to obtain customer safety and satisfaction.

4. Customer relationships - Customers' complaints and demands are taken very seriously with extensive research undertaken into desires and trend. The Body Shop places great onus on raising the self-esteem of their consumers and, at least say that they are, committed to helping customers look and feel their best. Continuous and broad research is constantly being perpetrated in order to assess that they are reaching their goals.

5. Customer segments -- who their customers are.

Their customer segment is a humanistic, urban, cosmopolitan, liberal minded, middle to upper-middle class population that is interested in organic, natural products and willing to spend money on that. The average age is 20-35 years male. Their income falling in the middle bracket (2500-5500 British pounds).

Their stated mission is to activate self-esteem; protect the planet; protest animal testing; support community trade; and defend human rights. Their packaging and branding focuses on environmental factors with their packaging being a sustainable green material and both products and bags made disposal and easy for recycling. They also show an evident concern for deforestation with their supply of palm oil and Brazil nut oil, for instance originating from forests that are in conserved areas. Their customer segments vivify and represent these values.

6. Key resources -- on which assets are they running their business

The Body Shop carves its niche via its natural or inspired by nature products. They carry a range of over 1200 naturally inspired ethically produced beauty and cosmetic products targeted… [read more]

Internet Commerce Research Paper

Research Paper  |  5 pages (1,352 words)
Bibliography Sources: 5


Internet E-Commerce

Exploring the Growth of E-Commerce at Dell Computer Corporation

The Internet has solidly become the foundation for an entirely new approach to selling and service. The collection of websites, technologies and software applications that are delivered over the Internet through secured connections form the foundation of electronic commerce (e-commerce). Since its inception in the late 1990s through today, e-commerce is now the preferred news, shopping, travel and service channel or platform the majority of consumers rely on globally (Ho, Kauffman, Liang, 409). Figure 1 is a historical analysis and forecast of U.S. E-Commerce Sales between the years 2000 to 2010.

E-Commerce Sales, 2000 -- 2010

Source: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1940960

How e-Commerce Has Evolved

Selling over websites is how many see e-commerce. Yet there is more than just creating a website and storefront to sell products or services involved in e-commerce. The need for creating an entire series of systems to support the e-commerce selling effort is critical to long-term sales and marketing success online (Weill, Vitale, 267, 268). There is also the need for creating an easy enough to use website so that prospects and customers can quickly navigate through it, find what they need, and place orders for it. The nature of e-commerce has changed significantly from simple websites that would automatically send an e-mail or alert to a company that one of their products has been sold and who to ship it to (Weill, Vitale, 267). Today e-commerce is more defined by the many systems, services and other software application programs necessary to make an online store successful. Customers have completely changed from the initial expectations of ordering a product and eventually getting it, to getting real-time updates on just exactly what is going on with their order at any time, including specifics of how and when it will ship (Ho, Kauffman, Liang, 409). One company who has excelled at e-commerce by continually improving their internal systems while also meeting and exceeding customer expectations is Dell Computer Corporation.

Mastering e-Commerce

There are hundreds of companies who are doing exceptionally profitable levels of transactions today on e-commerce platforms. Amazon.com, many of the airlines and online shopping websites are doing well over $500M to nearly $1B a year in transactions online (Weill, Vitale, 268). In looking at what separates the highly successful companies from those that are not, key lessons or take-aways emerge from this analysis. The lessons learned from these companies who are excelling at e-commerce are defined here, with Dell being used as example of how back-end systems can be successfully used to make e-commerce a globally successful business.

First, the best e-commerce websites and systems concentrate on creating a series of systems that support transactions really well. Companies attaining the highest levels of success with e-commerce have separate order management systems that automatically take orders placed online and deliver them to customers via a buyers' preferred shipping method (Ho, Kauffman, Liang, 413). This takes a very high level of coordination within the company to make this happen.… [read more]

Help With My Business Plan Business Plan

Business Plan  |  3 pages (800 words)
Bibliography Sources: 1+


Business Plan Improvements

The financial performance of the company is reflected by the following indicators:

Net income - $20,000

Cash flow - $120,000

Operating activities - $16,000

Investing activities - $11,000

Income Statement

USD 1,000

Net income

Cost of sales

Gross income

Research and development expenses

Operating income

Cash Flow Analysis

USD 1,000

Cash from operations

Additional cash received

Current borrowing

Cash from receivables

Cash spending


Usd 1,000


Accounts receivable

Other current assets

Total current assets


Usd 1,000

Accounts payable

Current borrowing

Other current liabilities

Total liabilities



Competitive sustainable advantage


The global steel industry is characterized by intense competition. This industry seems to have a high concentration ratio, which means that the largest steel companies have the greatest market share of this industry (QuickMBA, 2010). This makes it very difficult for smaller companies like Korean Steel International to increase their market share. There are several strategies that can be used by companies that want to increase their market share: reducing prices, improving product differentiation, efficiently using distribution channels, and improving relationships with suppliers. In the case of KSI, it is obvious that the company cannot significantly reduce the prices of its products. This is because the prices in the steel industry are established by large players and by producers. It is also difficult to improve product differentiation because the types of products commercialized by KSI depend on producers. The company's distribution strategy can be improved. In addition to this, it is recommended that KSI focuses on improving relationships with business partners in order to create competitive advantage.

Threat of substitutes

The steel industry is not significantly affected by the threat of substitutes. In this case, steel is required in most activities. However, specialists in the field try to develop innovative materials with similar characteristics to those of steel, but at very high prices, and with lower usage possibilities.

Buyer power

In the steel industry buyers have a rather moderate power. Buyers are quite fragmented, there are many different buyers with little influence on product price. Another important factor that determines this situation is represented by the fact that steel producers supply significant amounts of steel purchased by buyers in this industry. In addition to this, companies that purchase certain types of steel products from certain producers build their product strategy on those types of steel products, becoming somewhat dependent on them. Therefore, it is…… [read more]

United States Steel Corporation Research Paper

Research Paper  |  6 pages (2,304 words)
Bibliography Sources: 6


United States Steel Corp v. Commissioner

In United States Steel Corporation v. Commissioner, the court was called upon to determine that appropriate way of allocating additional income to a corporation with wholly-held foreign subsidiaries. This is a critical question, particularly in a global economy, when businesses may have dual motives for the creation of wholly-owned subsidiaries, and the reduction or… [read more]

Outsourcing When the Business Functions Are Contracted Research Paper

Research Paper  |  9 pages (2,998 words)
Bibliography Sources: 9


¶ … Outsourcing

When the business functions are contracted to other parties and businesses, it is usually termed as outsourcing. The term is often confused with another term, offshoring. Although there are companies who outsource their business when there is no need to offshore. When there is a contract based agreement between two organization for sharing services and payments, it… [read more]

Outsourcing Business Operations Hold Research Paper

Research Paper  |  8 pages (2,583 words)
Bibliography Sources: 8


¶ … Outsourcing

Business operations hold the objective of maximizing profits on each and every transaction undertaken . To achieve this, economies of scale are sought and decisions on how best to maximize the same preferred Brooks, Weatherston and Wilkinson ()

Increase in this realization and embrace of the notion of efficiency has seen a trend towards outsourcing those services… [read more]

Ecommerce: Potentials, Problems, and Recommendations Essay

Essay  |  3 pages (895 words)
Bibliography Sources: 4


This provides benefits to the owner/employees through wage and salary growth, to customers through having more options for shopping, and to the Rockland community through a more bustling economy.

Target markets from online retailers can be reflected in numerous ways, from the style and design of the website to the product and price offerings to contact options and other features. There is still a misconception that "online shoppers" are themselves a particular market segment with strong identifiable trends and demographic similarities; while it is true that some demographics are more likely to engage in ecommerce than others, it is also true that broad segments of the world's population now shop online, and there is just as much potential for segmentation and targeted marketing online as in traditional retail, and possibly more so given the amount of information that can be quickly collected and assessed regarding online consumers (Toomey & Wysocki, 2009). The Hello Books website is clearly marketed toward semi-counter-culture and "hip" (or hipster) consumers, which can be seen in the layout and style of the website's design, in the manner in which the products are displayed, and in the products and events listed on the website (Hello Books, 2012).

This particular ecommerce website does not take direct comments, however the owner of the store and website provides an email address for contacting her, and feedback/commentary can also be left on the store's facebook page, which has a direct link on the site (Hello Books, 2012). While on the one hand the lack of directing commenting and interactive abilities might seem a downside, research has shown that a growing number of consumers rely on static information available online rather than on interactions with other people, even online interactions, in making decisions about purchases (Clifford, 2012). This suggests that the impact might not actually be that significant, and that consumers are not that likely to view the store in a negative light simply because of the lack of commenting ability. This might even strengthen the customer relationship by allowing complaints or problems to be dealt with more discretely.


Clifford, S. (2012). Younger Shoppers Using Technology, Not Salespeople. NY Times. Accessed 1 April 2012. http://www.nytimes.com/2012/03/10/business/younger-shoppers-using-technology-not-salespeople.html?_r=1&ref=customerrelations

Hello Hello Books. (2012). Accessed 1 April 2012. http://www.nytimes.com/2012/03/10/business/younger-shoppers-using-technology-not-salespeople.html?_r=1&ref=customerrelations

Mookhey, K. (2010). Common Security Vulnerabilities in e-commerce Systems. Accessed 1 April 2012. http://www.symantec.com/connect/articles/common-security-vulnerabilities-e-commerce-systems

Toomey, A. & Wysocki, A. (2009). Distinguishing between Traditional and Online Retailing: Evaluating E-commerce with Respect to the Food System. Accessed 1 April 2012. http://edis.ifas.ufl.edu/fe820… [read more]

Strategic Business Growth Plan Business Plan

Business Plan  |  10 pages (3,013 words)
Bibliography Sources: 1+


He is used to bidding on jobs and working next to his employees to complete a contract. His time is now being needed for bidding jobs and materials pricing. There is no "chain of command" or intermediate supervisor to supervise the crews. Mr. Horton's time is not being used efficiently and he needs to be able to spend more time… [read more]

Beijing the Population Business Plan

Business Plan  |  3 pages (1,016 words)
Bibliography Sources: 5


There are a number of cultural considerations that come into play when doing business in China. Status is something that comes with seniority in Chinese society in general and in business in particular. Seniority puts people into leadership positions, with the attendant perks. The most important thing to know about seniority in Chinese business culture is that the senior people are the only ones who are empowered to make decisions. In addition, they expect that they will deal with people of equal stature. Thus, sending a junior executive to deal with a CEO in China will likely cause insult.

As with most East Asian countries, cooperation is prized over competition. The society is not particularly individualist, especially compared with American society, so it is important to remember that social order, balance and cooperation are more important than "winning" or personal glory. The discussions held at business meetings differ as well because of this. In general, Chinese engage in business meetings to gather information, then take that information back to achieve consensus. Thus, they are unlikely to make a deal at a meeting and sign that same deal. In general, the negotiation process in China is longer and more formal than in the U.S.

Gift-giving is also a part of Chinese business culture. It has been advised that gifts are for the organization, not specific individuals (Hays, 2008). In general, the gift should reflect the status of the business deal at hand, and should take into account other Chinese gift-giving customs like "refuse thrice" and using red wrapper. In addition to gift-giving, socializing is part of the business culture. The point of this is to build the relationship before engaging in business. There is expected to be some small talk, and perhaps even a meal and drinks. A foreign businessperson in Beijing can expect to be subjected to dinner nightly.

As a rule, punctuality is valued. The Chinese view punctuality as a virtue. However, they are not necessarily the most punctual of people (Hays, 2008). Bear in mind that traffic in Beijing can be terrible, so delays are sometimes a natural consequence of this.

Works Cited:

Sina.com. (2010). How many foreigners are there in Beijing? Experiencing China. Retrieved April 5, 2012 from http://www.aihong.li/index.php/life-in-beijing/travel-in-china/59-about-china/130-how-many-foreigners-are-there-in-beijing

Beijing Welcome. (2012). Beijing demographics. Beijing Welcome.com. Retrieved April 5, 2012 from http://www.beijingwelcome.com/beijing_information/Html/10116.aspx

Beijing Travels. (2012). Beijing economy. Beijing Travels.com. Retrieved April 5, 2012 http://beijing-travels.com/beijing_guide/overview/economy.html

Walsh, P. & Lin, C. (2012). China: Beijing

requires employers to pay union reserves fund to Beijing-based employees. Mondaq. Retrieved April 5, 2012 from http://www.mondaq.com/x/160170/Employee+Benefits+Compensation/Beijing+Requires+Employers+To+Pay+Union+Reserve+Fund+For+BeijingBased+Employees

People's Daily (2011). Avg annual salary reaches 65,000 yuan in Beijing's non-private sector. China Daily. Retrieved April 5, 2012 from http://english.peopledaily.com.cn/90001/90776/90882/7371142.html

Hays, J. (2008). Business and personal relationships in China. Facts and Details.com. Retrieved April 5, 2012 from http://factsanddetails.com/china.php?itemid=368&catid=9&subcatid=59… [read more]

New E-Business Venture Term Paper

Term Paper  |  16 pages (4,333 words)
Bibliography Sources: 16


¶ … business plan for Ivy Discover Software Limited. The company is a new business organization dedicated to develop and market software product for businesses, households and government use. The company will be operating under software publishing industry. The industry is one of the most innovative industries in the United States because firms within the industry always engage in R&D… [read more]

Tolapp Corporation: Market Analysis as a Manufacturer Research Paper

Research Paper  |  2 pages (575 words)
Bibliography Sources: 3


Tolapp Corporation: Market Analysis

As a manufacturer of all manner of appliances, from yard maintenance tools to household microwaves and ranges, the Tennessee-based Tolapp Corporation faces rather intense market competition due to the availability of many manufacturers and distributors. A market analysis is necessary if Tolapp's strategy is to be developed in an effective and profitable direction, so as to ensure appropriate levels of competitive preparation and expectations. The following paragraphs present a brief market analysis first in terms of manufacturing and wholesaling, and then an analysis of the retail market should Tolapp decide to pursue this area.

According to industry reports, the appliance manufacturing sector in the United States conducted approximately seventeen billion dollars worth of business in 2011 and is composed of more than one-hundred and twenty companies (IbisWorld, 2012). The number of companies operating in the industry demonstrates the relatively low threats to new entry that exist, and indeed it is the fact that these threats are low that enables Tolapp to consider substantial growth strategies in the current era (QuickMBA, 2012). This also means that the threat of substitutes and buyer power are highly increased in this market, and all of these things contribute to greater rivalry and competition in the framework of Porter's Five Forces (QuickMBA, 2012). The industry has also been slowly losing revenue over the past five years, and this will likely increase competition still further while creating opportunities for a well-positioned and well-prepared company (IbisWorld, 2012; QuickMBA, 2012). All in all, the manufacturing/wholesale market appears to be highly competitive.

If the wholesaling market is competitive, the retail market could best be described as an all-out shark fest. There are many well-established large-scale retail stores that sell all varieties of…… [read more]

Target Corporation: Corporate Structure, Strategy Term Paper

Term Paper  |  8 pages (2,839 words)
Bibliography Sources: 1+


Even though Wal-Mart creates jobs, some other types of jobs are also lost when they come to a town.

With the Target Corporation, this does not seem to be a problem, as they do not seem to cause these job losses and other issues when they decide to open a store in a new town. This is likely because of… [read more]

Internet Technology Marketing and Security Research Paper

Research Paper  |  5 pages (1,563 words)
Bibliography Sources: 5


¶ … Zappo's Security Breach

Zappos' Security Breach

Assessing the Zappos' Security Breach:

Lessons Learned for Making eCommerce More Secure

In the first month of this year, 2012, online shoe retailer Zappos' now a business unit of Amazon, experienced a security breach that was initiated from a distribution center located in Kentucky. The nature of the breach shows how vulnerable… [read more]

Logistics Capabilities on E-Commerce Performance: A Study Term Paper

Term Paper  |  4 pages (1,158 words)
Bibliography Sources: 5


¶ … Logistics Capabilities on e-Commerce Performance: A Study of the University of Phoenix

In evaluating the impact of logistics capabilities on e-Commerce performance for the University of Phoenix several significant insights were gained from the analysis completed. As the university is a services-based organization that strategically designed to get our customers, the students, to their educational and professional goals, the use of logistics is critical to the attainment of that mission. In the studies of best practices in using logistics to increase the efficiency and strengthen the customer experience of service industries, the relationship between exceptional 3rd party logistics (3PL) orchestration, insightful use of analytics for managing supply chains all have a significant positive effect on firm performance (Cho, Ozment, Sink, 2008). For services industries such as our university, a key part of our delivered value is the student experience, the enrichment of their field of study through effective use of limited resources, and the ability to selectively bring in the most valuable resources to learning situations. This triad of factors anchors this analysis: enriching and optimizing the student experience; using resources, both the time of our instructors and facilities themselves, as efficiently as possible; and the ability to optimize resources for student's attainment of objectives. What emerges from this analysis is a model for the university to use logistics to streamline e-commerce and ensure the highest quality level of student experience is delivered, that constraints of resources are managed, and all time and resources are optimized to the point of performance excellence for each discipline taught.

The Impact of Logistics Capabilities on e-Commerce Performance

For an educational services institution, the measure of its success is primarily in how many students get to their educational and professional objectives. As more students are relying on e-commerce than ever before including distance learning, logistics and its effects on student performance are more relevant than ever. The ability to integrate and synchronize the many diverse systems, processes, goals and constraints of a service organization to challenging and strategic goals is seen across the spectrum of service organizations. Another service organization, United Parcel Service, as devised a series of logistics processes and systems that give this services organization agility in responding to customer service requests yet enough predictability on stabilizing and operating a profitable business (Alghalith, 2005). UPS is a model of logistics coordination with e-commerce systems, all centered on delivering an exceptional customer experience (Alghalith, 2005).

For the University of Phoenix the implications are clear. Logistics' effects on e-commerce performance are more than just focused on graduating students through classes, it is about enriching the e-commerce and online experience by coordinating the thousands of suppliers and contributors to our university's mission on a daily basis. Getting beyond cost reduction as a logistics strategy has shown to increase the ability of services businesses to scale (Kumar, Petersen, 2006) while also increasing the level of service quality (Yang, Humphreys, McIvor, 2006). Cost reduction then cannot be the goal of logistics alone in e-commerce; the… [read more]

E-Commerce in July of 1997 Subsequent Term Paper

Term Paper  |  3 pages (1,196 words)
Bibliography Sources: 1+



In July of 1997 subsequent to a series of strategic planning sessions Starbucks took the decision to create a Website, which was completed in fifteen months in collaboration with Organic Online. The purpose is to project the Starbuck's story and share it with its customers both existing and new. The objectives include branding, e-commerce and customer communication and this idea rests on meeting experiential and utilitarian goals. This site provides the opportunity to exploring, browsing and learning about Starbucks on one side and specific task-based needs on the other side like shopping, locating a store or looking for a job. (Starbucks.com)

The new online strategy analysts believe will help Starbucks extend its brand image to a larger range of audience than just its coffee-retail market. Many of the current Web portals are just information-based and hardly offer any brand identity. The Starbucks portal will draw customers to it because of its unique character and personality. The portal's e-commerce part is a combination of the current line of activity and also offers links to other businesses like Drugstore.com and eBay. The content side is focused on lifestyle and arts and music reviews and includes message boards. (Starbucks to launch portal site, report says)

By using core branding, icons, animation, copy and color the four sections gain a unique quality. The Store is the most dynamic aspect of the site and uses a Brew icon, while the Roast icon is used to differentiate the Coffee section. The Bean includes several products and uses the Aroma icon and the Company section with information on Starbucks uses the Grow icon. Besides iconography, hand drawn Starbucks murals have been used on the home page and the global tool pages to distinguish them. The design also caters for seasonal changes as seen on the home pages and the icons used in the Store are used seasonally to bring the Starbucks message a complete circle from stores to the site. The navigational structure permits one to either browse or gain direct access. The home page has four sections and these are clearly shown with global utilities and access to the sections, which include Store Locator, Jobs, Business Services, FAQs, Contact Us, Register a facility for site search. The flow through the site is smooth with sub-navigational aids included in each. (Starbucks.com)

Starbucks in 2002 put in a drive to make wireless access with T1 speeds available across 1,200 of its U.S. And 2,000 of its European outlets before the end of the year. This initiative was a three-way project between Starbucks, T-Mobile International, the wireless subsidiary of the German Deutsche Telekom and Hewlett-Packard. This alliance based on Starbucks previous relationship not only increases the wireless footprint of T-Mobile but also makes Starbucks the largest WiFi network supplier in the U.S. (Starbucks Serves Up WiFi Access) Starbucks launched a new service in the spring of 2004 to provide customers the facility to listen to over 250,000 sings with the help of a HP tablet and then create… [read more]

Business Strategies Found in Asia Term Paper

Term Paper  |  22 pages (6,477 words)
Bibliography Sources: 1+


When functioning on the international scale, it is easy to forget that multiple stimuli can obscure perception and other overall message. This creates miscommunication and problems.

An effective leader will take a chance at being uncomfortable to promote dialogue amongst people of different cultures. Leaders have the ability to influence, inspire and relate stories to their employees. This in turn… [read more]

Microsoft Corporation Term Paper

Term Paper  |  4 pages (1,175 words)
Bibliography Sources: 1+


Microsoft Corporation's Code Of Ethics

Does the firm have a Code of Ethics? Is it published?

Defenders of nonproprietary software (versus Microsoft's proprietary model) might state that a Microsoft Code of Ethics is an oxymoron, given the company's perceived rapacity and market dominance. But the Microsoft Corporation does have a formal, published ethical code, the "Microsoft Standards of Business Conduct," and these standards are indeed accessible as well as formally defined. The Microsoft ethical code is included as a section on the company's official corporate website about business responsibility.

This section defines, publicly for all Internet users as well as for shareholders, Microsoft's regulatory compliance (including antitrust, insider trading, and patent laws), respect for the diversity for its employees and customers, its support of political actions on the part of its employees, affirms its commitment to technology development, stresses its respect for online customer privacy, ethical relations with vendors, and stresses over and over that Microsoft honestly and accurately records and reports business information. "We comply with all applicable local, state, and federal laws regarding record completion and accuracy, and are fiscally responsible." (Microsoft Standards of Business Conduct, 2003)

Is the Code of Ethics adequate? If so, why? If not why?

Microsoft's code of ethics applies to company software development, the legal and financial compliance of all the various national and international facets of its business dealings, and underlines its fair treatment of employees and customers. It is sweeping in its manifesto, but so sweeping it is inclined to be vague. Other than stressing Microsoft's compliance with laws, it is short on specifics as to how these compliances are achieved. In the part of the site that states that Microsoft is compliant with antitrust laws, for example, it states that Microsoft is not in violation of these laws. Implicit is the company's attempt to undo some of the damage wrecked upon it by the U.S. federal government's antitrust lawsuit against Microsoft regarding its Internet explorer. But the Business code of ethics simply denies any violations, without mentioning the lawsuit, why the Internet browser was wrongly defamed, or anything specific as to how the company is achieving antitrust compliance now.

The code contains many vague generalities, such "as responsible business leaders, it is not enough to intend to do things right, we must also do them in the right way. That means making business decisions and taking appropriate actions that are ethical and in compliance with applicable legal requirements." (Microsoft Standards of Business Conduct, 2003) Very well, one might add, but is this a business decision one should boast of, that one is compliant with the law -- it is a bit like a person bragging he or she has never been to prison, nor done anything that might result in him or her being thrown into jail. Also, it does not say how the business is complaint with not only antitrust standards, but also any standards at all.

Additionally, "The Standards of Business Conduct are not intended to cover every… [read more]

Business Planning for a Nightclub Term Paper

Term Paper  |  6 pages (1,642 words)
Bibliography Sources: 1+


Prospective Business Plan

Suite 16"

This business plan lays the framework for a proposed upscale nightclub establishment to be named "Suite 16" and is to be located in the South Kensington area of London. The South Kensington area is one of considerable wealth and boasts numerous businesses both in South Kensington as well as in the surrounding areas of Knightsbridge… [read more]

Discount Chain Store Target Term Paper

Term Paper  |  7 pages (2,846 words)
Bibliography Sources: 0


After this past holiday season, Target reported net income for the fourth quarter of $825 million, selling at 91 cents a share. "Target is gaining market share with the apparel and department store market,' says Dreher, noting 80% of Target's popular apparel line is private label. 'They have as good a fashion sense as any retailer out there, and it's… [read more]

Sysco Corporation Is an American Term Paper

Term Paper  |  6 pages (2,206 words)
Bibliography Sources: 1+


(Sysco Corporation: Computer Business Review Online)

(vi) Global Environment:

Ever since the company's IPO way back in 1970, when the sales were $115 million, Sysco has grown to $29.3 billion in sales for the fiscal year 2004. Several solid customer relationships have been cultivated along the way, numerous dining fashion and meal alternatives have come up and currently the decision… [read more]

Business Ethics in Chapter 8, of Machan Term Paper

Term Paper  |  3 pages (1,367 words)
Bibliography Sources: 0


Business Ethics

In Chapter 8, of Machan & Chesher's book: A Primer on Business Ethics, they claim that acting fairly is not a "primary moral duty"(p. 135). They go on to argue that insider trading is only unethical if one has "a prior obligation to share information with others"(p. 135). Assess Machan & Chesher's argument for why and when insider trading is morally permissible. Do you share their view? Why or why not?

The primary moral duty of the corporation, according to Machan & Chesher is to enrich the shareholders of that corporation. The CEO has a contractual obligation to enrich the corporation's shareholders, and has no such obligation to society at large. When the choice comes between society and the immediate interest of the shareholders, the shareholders must win. Society at large includes the 'others' the authors refer to in the above quotation. Thus, according to Machan & Chesher's logic, insider trading is morally permissible so long as one enriches the party one is sworn to aid, under the legal by-laws of the corporation. Thus, it would be unethical to conduct insider trading for the personal satisfaction of enriching one's friends or relatives, but to share information to advance the corporation and corporate shareholder's interests, and to withhold information from the general public would not be unethical or impermissible


In Chapter 9,of Machan & Chesher's book: A Primer on Business Ethics, the authors claim "the most theoretically satisfying environmental ethics and politics would be one where privatization of all environmentally significant realms would be advisable"(p. 146). Briefly explain Machan & Chesher's argument for market-driven environmental policies (pp. 146-147). Do you share their optimism that "there would be fewer human-created ecological problems" if we privatized more public land? What is the best way, in your view, to protect the environment from the threat of big business?

Theoretically satisfying for these authors means theoretically satisfying in the sense that it satisfies the libertarian economics of Machan & Chesher's core philosophy. The authors believe that human beings treat their own property with more respect than public property. If corporations owned, for example, every conceivable river or a tract of land, the corporations theoretically would not pollute the land with harmful chemicals because it would not be in their interests to do so.

On a micro level, the authors' analysis seems correct, in the sense that individuals are more likely to treat a public park as a litter bin then their own yards. However, human beings also show similarly little respect for their own office space, (what office microwave is as clean as a home microwave) even though the office is a privately owned area that gives them the employees their means livelihood. Employees still do not 'own' in the same fashion as their homes. A private business will not necessarily treat his or her corporately owned land with the same respect an executive treats his or her spouse, either -- anymore than a CEO feels the same personal, private obligation to… [read more]

E-Commerce Marketing Term Paper

Term Paper  |  4 pages (1,532 words)
Bibliography Sources: 1+



The business-to-business -- B2B groups incorporates all applications proposed to facilitate or develop the association within the firms and between two or more companies. In earlier times this has largely been depended upon the application of private networks and Electronic Data Interchange - EDI. The illustrations from the business-business category are the application of the Internet for finding out… [read more]

Business Recently, Krispy Kreme Donuts Announced Term Paper

Term Paper  |  2 pages (611 words)
Bibliography Sources: 0



Recently, Krispy Kreme Donuts announced that they would restate their fiscal earnings statement.

Their news comes in the wake of a huge number of restatements came from corporate America, many at least somewhat related to the Enron and WorldCom scandals regarding misleading numbers being issue to shareholders via these statements. Dennis Milton, in BusinessWeek's online edition, explored this restatement as of 1/19/05, the general rationale behind restatements for corporations, and how they affect the finance community as a whole.

Milton introduced the topic by summarizing recent events in Krispy Kreme's financial world -- the retirement of CEO Scott Livengood, the detrimental effect of the low-carb diet craze on the company's stocks, and investor concerns regarding the stock and company as a whole. Milton notes that despite shareholders' excitement at this resignation and the new direction which it could signal for Krispy Kreme, the general consensus in the financial world was that Krispy Kreme had more significant issues than leadership, namely, discrepancies in their accounting disclosures and concerns about store-level profitability, both vital issues for individual stockholders.

These accounting problems, mainly in the form of accounting financial statements, included an official Securities and Exchange Commission inquiry about the accounting procedures in certain markets as well as an announcement that the company would restate its fiscal-year 2004 earnings, anticipating that this restatement would shift earnings "downward due to purchase-accounting revision and [the corporation] warned that future quarterly statements might also be affected by similar issues." How are these developments relevant for individual investors? First, and most obviously, investors who based their individual stock purchases on the numbers given in the original financial statement issued by Krispy Kreme. The Du Pont system, which focuses on expense control (profit margin), asset utilization (total asset turnover), and debt utilization will most definitely be altered by the restated numbers-for example,…… [read more]

Character of a Corporation Term Paper

Term Paper  |  4 pages (1,174 words)
Bibliography Sources: 1


¶ … Corporation: How Your Company's Culture can Make or Break Your Business, authors Rob Goffee and Gareth Jones discuss the broad significance of culture in large organizations. Corporate culture can affect a business's bottom line as much as any more tangible aspects of the business model. Goffee and Jones base their book's premise on sound sociological theory related to the concepts of sociability and solidarity. The authors outline four basic types of corporate culture characters based on the levels of solidarity and sociability within an organization: networked, communal, fragmented, and mercenary. These four culture types work best in certain situations and can be detrimental in others; Goffee and Jones describe both the causes and implications of each cultural style, noting that there is no one right culture per organization. Furthermore, the authors note that most organizations demonstrate a combination of cultural styles and many evolve over time to exhibit various cultural styles within the lifespan of the organization. All corporate cultures can become dysfunctional by over- or under-emphasizing manifestations of solidarity, sociability, or both, or by excess individualism and lack of cohesiveness. The main purposes of The Character of a Corporation include illustrating the importance of corporate culture in ensuring the success of an organization, and showing business leaders how to address issues related to corporate culture in order to make necessary changes.

Goffee and Jones begin by explaining the importance of organizational culture, which they describe as being the "ultimate paradox of business," (8). According to the authors, "no business strategy or program can or will succeed without the appropriate organizational culture in place," (8). Organizational culture is therefore one of the most underestimated ingredients in the success of a company, probably because culture cannot be calculated. More often than not, business leaders and employees recognize the consequences of their organization's culture before understanding what organizational culture actually entails. An organization's culture refers to its social dynamic as well as to its rules, regulations, and relationships. How organizations deal with conflict or create hierarchy is a part of their cultures. The "underlying social architecture" of an organization is its cultural bedrock (15). Although culture is not expressly addressed in the hiring process, all new employees must adapt to the culture of the organization and similarly, an organization's culture can change as employees come and go and policies shift.

Goffee and Jones create a fourfold model of organizational culture as the cornerstone of their book. Plotting core cultural traits on a cube graph, the authors construct a Double S. Cube: the "S" refers to the twin traits of sociability and solidarity. All organizations can be plotted somewhere on the Double S. Cube based on their culture's relative levels of sociability and solidarity. The authors selected these two traits as their Double S. Cube axes based on research by eminent sociologists and philosophers like Durkheim (22). Therefore, sociability and solidarity are fundamental features of organizational culture because they are fundamental to human sociology in general. Sociability refers to "a measure… [read more]

European Union - Business Term Paper

Term Paper  |  12 pages (5,865 words)
Bibliography Sources: 1+


3. The role of European Central Banks in maintaining stability in the money supply

The European Central Banks are today most important factors in maintaining financial stability in the market, and when one conducts business with Europe, it is the European Central Bank that would play a major role in paving the way to profits. The economic and the monetary… [read more]

Global E-Business Essay

Essay  |  18 pages (5,821 words)
Bibliography Sources: 18


Global e-Business: Business Consultancy

Owning a business can be a serious challenge, as can moving that business into new markets - especially if those markets are international in nature. For purposes of this paper/report, the business is a well-established organization, but being a business consultancy company it is operated from the home of the business owner. That means there is… [read more]

Business Information Systems Advantages Internet Term Paper

Term Paper  |  9 pages (2,470 words)
Bibliography Sources: 1+


UPS also formed a "wholly-owned subsidiary" named e-Ventures in 2000 which provides services for small to mid size e-commerce communities (Epstein 65).

Today both UPS and FedEx are considered leaders in the e-commerce postal service industry (Epstein 150). UPS has more of a market share then FedEx though in part because their technology incorporates more functionality in the realm of… [read more]

E-Commerce? Where Do You Think Term Paper

Term Paper  |  2 pages (580 words)
Bibliography Sources: 0


¶ … e-Commerce? Where do you think the field of e-Commerce is today and where might it be tomorrow? Please give some possible examples in your response.

Today e-commerce is closer than ever before to fulfilling its ambitious potential as an integral part of any company's core business. The levels of integration now possible between the many web-based applications that can even be found on cell phones, PDAs, and other hand-held devices underscore the point that e-commerce is now pervasive. The ability of manufacturers for example to place orders for highly customized products, including heavy-duty trucks, earth-moving equipment in the case of John Deere, and the highly complex configurations of Cisco routers, hubs, and switches all illustrate the complexity of product definition and transactions that e-commerce systems can now reliably handle today.

This is made possible by a combination of factors that are strengthening e-commerce today and leading to strong growth in the future. First there is the more sophisticated levels of integration between e-commerce systems, and the back-office pricing, ERP, service, and support systems as well. Second, the use of pricing exceptions to capture incremental business through the use of automated processes throughout a company's distribution channels have paid off with higher ROIs than any company previously experienced. Third, there is the fact that catalogs and guided selling systems, or those applications used for navigating through product selections are making major strides in performance. Taken together, all these factors are contributing to continual rapid growth of e-commerce globally.

Question 2 (Essay

What are the roles and responsibilities of an e-Commerce Manager? If you were hiring an e-Commerce Manager tomorrow, what would you require of this person in terms of education, experience and skills?

The role of the e-Commerce Manager…… [read more]

Strategic Plan for Sony Corporation Term Paper

Term Paper  |  8 pages (3,287 words)
Bibliography Sources: 1+


Strategic Plan for Sony

Sony Corporation is at a crossroads in its evolution today. Having grown the core electronics business to nearly 70% of revenues globally, the company has attained profitability in their core business. It is however facing steep losses in its gaming and financial services business units, and has seen the motion pictures business unit have higher profits… [read more]

Networking Solution a Reliable and Flexible White Paper

White Paper  |  3 pages (911 words)
Bibliography Sources: 3


Networking Solution

A reliable and flexible network is one of the most important tools that a 21st-century business can have in its competitive toolbox. This is especially true if the company is one with more than one office, and even more especially true if the different offices are geographically distant from one another. Metric Machine Parts and Supplies Corporation is being badly served by its current network provider. The system being proposed here would eliminate (or at least drastically reduce) problems with the current system while adding positive elements that are entirely absent from the current network.

The first decision -- and indeed the most important decision -- is a managerial one rather than a technical one. Does the company wish to continue to outsource its networking needs or should it shift to an onsite it department. The current network system was chosen when the business was smaller in terms of sales as well as in terms of having to communicate with an international sales force and customer base. That smaller version of the company found it economical to outsource a number of services rather than having to pay someone in-house and have him or her sit idle a great deal of the time when there was no it work to be done.

However, these conditions no longer obtain. While having noted above that the decision to outsource or move to an in-house solution is, of course, a managerial one, I would nonetheless like to offer my suggestion here, which is to switch to an in-house it department. The downside of such a move is that it is more expensive. However, this in fact may not be true. While hiring an it staff and making room for them in which to work, as well as buying updated equipment will require a not-insubstantial amount of capital outlay in a short period of time. If this outlay has to be financed, there will be the additional (and at least temporarily ongoing) cost of the financing.

However, balanced against this must be the fact that while these upfront costs are significantly higher than the monthly fee paid to the current service provider, there is the very-much ongoing cost to the firm of the current inefficient network. The company is almost certainly losing customers when they grow frustrated with the delays in placing orders and receiving products, always a serious problem but especially so when a company is expanding at this rate. Moreover, there are hidden but no doubt significant costs in terms of wasted employee time.

In addition, it professions will be up-to-date on software and hardware options, a fact that will reduce wastes of both time and money throughout the operational model.

The costs of customer and…… [read more]

Business Models Evolution Article

Article  |  6 pages (2,175 words)
Bibliography Sources: 12


Business Models

Evolution of Business Models:

From Early 20th Century to Today - a Critical Analysis

Business models continue to grow in complexity and the level of integrative processes that are knowledge and intelligence-based. From the relatively simple production-based business models of the 1900s and early 20th century to the highly orchestrated, knowledge-based business models of Toyota to support their… [read more]

Country E-Commerce Research Paper

Research Paper  |  2 pages (568 words)
Bibliography Sources: 3


Country e-Commerce

The Indian e-Commerce Market for S3 (Ski, Surf, Skate)'s Products

The Indian e-Commerce market is projected to grow from $89B in 2009 to $122B in 2016, with the B2B e-commerce market comprising 34% of the total market at the end of the forecast period (Bandyopadhyay, 2011). Of the three areas of e-commerce including Business-to-Consumer (B2C), Business-to-Business (B2B) and Consumer -- to-Consumer (C2C), B2B continues to accelerate the fastest of the three based on the continued role of India as a global business process outsourcer. For S3 (Ski, Surf, Skate) Products the greater immediate value of e-commerce is in streamlining their value chain over the short-term and using in-country expertise to grow their customer base over the long-term.

Analysis of the Indian e-Commerce Market

The Indian e-commerce market has long had the constraint of a lack of infrastructure yet a high need for greater levels of cross-channel and cross-industry integration at the process level (Gupta, 2001). The challenges for S3 (Ski, Surf, Skate)'s Products is to find the right balance of B2C, C2C and B2B sites to ensure the success of their business in India. Clearly the market is growing quickly enough and has the profitability to support new ventures. The Indian governments' pro-business attitude continues to make e-commerce joint ventures and foreign direct investment (FDI) of all forms welcome in the nation (Bandyopadhyay, 2011).

The leading B2C websites include Myntra.com, Fashion&You, SherSingh and SnapDeal are among the largest websites in this category. There are over two thousands B2C websites in the country as well, many of them based on Indian-specific supply chains (Bandyopadhyay, 2011). S3 (Ski, Surf, Skate)'s Products needs to realize these B2C retailers are concentrating on creating a highly effective…… [read more]

Business Plan for the Farmery Business Plan

Business Plan  |  15 pages (4,066 words)
Bibliography Sources: 15


Business Plan

Product Description

Market Analysis


Regulatory Environment


Marketing Plan

Market Penetration Strategy

Advertising Media

Management Plan

Company Organization

Company Philosophy

Personnel Policies


Record Keeping

Manufacturing Plan

Financial Pro-Formas

Risk Analysis

The Farmery is a startup venture in Raleigh, NC. It combines a small greenhouse and mushroom production operation with a retail outlet. The company is focused… [read more]

Starbucks Downsizing USA Impacts Global Essay

Essay  |  3 pages (1,071 words)
Bibliography Sources: 6


The governmental hurdles for instance have prevented the coffee company from opening stores in the Forbidden City (The Economist, 2007).

Upon entering China, Starbucks implemented the market expansion strategy, through which it sold its already existent products onto new markets. It conducted research and an important challenge was represented by the low levels of coffee consumption in China. Then, it entered the market through partnerships with local food and beverage companies (Yeh, 2006).

From a strategic standpoint, emphasis has been placed on issues such as:

The replacement of aggressive branding with the creation of a powerful store experience; the stores were as such placed in highly populated and visible areas (Wang, 2012)

The creation of a new product line, inspired by the local culture, from coffee beans grown in Yunnan (Haoting, 2009).

3. Impact of downsizing

The downsizing process commenced by Starbucks in the United States has yet to reveal its long-term impacts upon the company's stability in the domestic and the foreign markets. Still, at this level, it is expected for some negative effects to be felt in terms of the corporate expansionist effort into China. The more notable example in this sense is represented by the damaging of the organizational image, which would then result in less trust being felt by the Chinese stakeholders. For instance, the Chinese government could come to further restrict the company's operations in the country for fear of failure. Then, the employees could also fear the loss of their jobs, and their morale and performances would decrease.

4. Conclusions

Starbucks is one of the largest and most successful companies in the world and it has ensured this leading position through a combination of powerful management and business models adapted to meet customers' needs and wants. Today, Starbucks operates globally, with emphasis falling on expansion in China, due to the great potential of the Chinese customer base.

The expansion strategy in the country is impacted by the features of the local market place, such as ambiguous legislations or different customer behaviors. Still, the company is committed to increasing its stores to 1,500 by 2015. An impediment in this plan could nevertheless be represented by the downsizing process commenced in the United States, which could decrease the trust of the Chinese stakeholders.


Fowler, G.A. (2003). Converting the masses: Starbucks in China. Global Policy Forum. http://www.globalpolicy.org/component/content/article/162/27615.html accessed on October 24, 2012

Haoting, L. (2009). Starbucks pushes China sales with local brew. China Daily. http://www.chinadaily.com.cn/business/2009-02/05/content_7447136.htm accessed on October 24, 2012

Yeh, A. (2006). Starbucks aims for new tier in China. Financial Times. http://www.ft.com/cms/s/0/fcad320e-9cd3-11da-8762-0000779e2340.html#axzz2ACFNt6rq accessed on October 24, 2012

Wang, H.H. (2012). Five things Starbucks did to get China right. Forbes. http://www.forbes.com/sites/helenwang/2012/08/10/five-things-starbucks-did-to-get-china-right / accessed on October 24, 2012

(2007). The Forbidden latte. The Economist. http://www.ft.com/cms/s/0/fcad320e-9cd3-11da-8762-0000779e2340.html#axzz2ACFNt6rq accessed on October 24, 2012

(2011). Starbucks celebrates its 500th store opening in mainland China. Business Wire. http://www.businesswire.com/news/home/20111025006612/en/Starbucks-Celebrates-500th-Store-Opening-Mainland-China accessed on October 24, 2012

Starbucks goes to China. ABRS. www.abrs.net/financial_web/Starbucks%20Goes%20to%20China.doc accessed on October 24, 2012… [read more]

IT Management Challenges Business Process Research Paper

Research Paper  |  10 pages (3,024 words)
Bibliography Sources: 5


Nevertheless, the value chain does not explain the number of service oriented businesses in operation. Businesses can develop additional concepts of value network and value shop in order to handle different businesses (Cunningham & Froschl, 2009).

Businesses must be aware of the value that networks rely on growth for attracting additional customers. When there is an increase in the numbers… [read more]

Entrepreneur Description of the Business Research Paper

Research Paper  |  6 pages (1,591 words)
Bibliography Sources: 1+


It will be important to be in communication with officials in case the regulatory environment changes. As a result, the company should be able to perform well in inspections and avoid legal actions that could destroy the company.

There is also the tax code to consider. With flow-through profits, the taxation will be handled on the principle's person return. However, to ensure full compliance with accounting regulations, the company will pay a retainer to an accounting profession who can ensure that the statements and tax documents are prepared in full compliance with the law. The principle will also be familiar with the applicable regulations to ensure that there is a minimal amount of problems.

The Sarbanes-Oxley Act applies to publicly-traded companies (Sarbanes-Oxley Act, Sec. 408). In fact, some companies sought to go private to avoid the liability that the CEO and CFO face under SOX. For this business, Sarbanes-Oxley is not particularly relevant.

For the most part, any decision that the business makes should be guided by strategy. There are few decisions that would emphasize strategy at the expense of legality. However, having an understanding of the legal and regulatory environments will ensure that any regulatory red flags are raised prior to the decision being implemented.

Works Cited:

IRS.gov. (2012). Limited liability company (LLC). IRS.gov. Retrieved March 17, 2013 from http://www.irs.gov/Businesses/Small-Businesses-&-Self-Employed/Limited-Liability-Company-%28LLC%29

Johnson, S. (2007). What if IFRS replaced GAAP? CFO Magazine Retrieved March 17, 2013 from http://www.cfo.com/article.cfm/9634508/c_3395216

Sarbanes-Oxley Act of 2002. Retrieved March 17, 2013 from http://fl1.findlaw.com/news.findlaw.com/cnn/docs/gwbush/sarbanesoxley072302.pdf

Zanzig, J. & Flesher, D. (2005). GAAP requirements for nonpublic companies. CPA Journal. Retrieved March 17, 2013 from http://www.nysscpa.org/cpajournal/2006/506/essentials/p40.htm… [read more]

Global Business Current Business Events and Their Essay

Essay  |  7 pages (2,292 words)
Bibliography Sources: 12


Global Business

Current Business Events and Their Implications on Australian Business

Two recent events and their analysis have implications on Australian government and businesses operating here and internationally. The first is the continual struggles to get an IBM payroll and financial management system to operate correctly as part of Queensland Health's payroll system. In the article Contract Signed Before Payroll… [read more]

Australian Corporations Law Director's Duties Case Study

Case Study  |  4 pages (1,137 words)
Bibliography Sources: 4


AUS Corp Law

HP Case Qs

Assuming the facts of this case as presented are true and that there was no deception on the part of any party mentioned in the case, the breach in this case is limited to one individual and one specific decision/action (or inaction). Of Hampton Park Ltd.'s four directors, only William appears to be in a position that would normally be expected to have relevant and up-to-date information regarding the company's financial position and decisions (Gail is mentioned but not described, so it can be assumed that her role is as limited as Jack and Susan's), and while this does not in and of itself limit the liability and the responsibility of the non-managing board members it does, in the given set of circumstances, limit their liability and thus the consequences of any breach and even makes the existence of a breach of duty questionable. Even William, as will be shown, could make a plausible case that he did not breach in his own duty and an even stronger case that liability for any breach in regards to the actions described in the case does not attach. Instead, the breach and any resultant liability fall solely on the shoulders of non-director but chief financial officer George, who failed to remain informed regarding changes to dividend calculation and who failed to inform the board of relevant information in a timely manner.

Though board directors are tasked with the responsibility of making inquiries with relevant officers and employees and taking steps in ensuring the accuracy and rectitude of the information and actions taken, they are also explicitly freed from liability by their right to rely on others.

This includes, "an employee whom the director believes on reasonable grounds to be reliable and competent in relation to the matters concerned."

HP chief financial officer George is unquestionably an employee that matches this description; again assuming all representations made by individuals in the case were made in good faith and were honest/accurate, then George is an experienced financial officer who is quite competent in determining appropriate courses of action and to unquestionably had access to reliable information in regards to the decision(s) under question in this case. His assurance that the paid dividends were reasonably established under profit reportable under the Australian Corporations Act Section 254t had no reasonable reason to be doubted even if the company's financial situation as a whole was deteriorating. The only instance of any wrongdoing and potential breach, in fact, appears to be George's failure to inform the board of changes to the accounting/financial constraints and requirements for the payment of dividends. Again, assuming that the dividends would have been legally payable under the original Australian Corporations Act of 2001, as is indicated by the facts of the case as given, the board would have no reason to question George's information or assessment of the company's dividend-paying capabilities. George's failure to remain informed rests squarely with him.

Section 254t of the Australian Corporations Act… [read more]

Consumer Protection Term Paper

Term Paper  |  4 pages (1,316 words)
Bibliography Sources: 1


These aspects, much like those mentioned above, can be very costly. Companies therefore, must account for these costs in the overall pricing of their products. Unfortunately, these cost increases are often transferred to consumers in the form of higher product prices.

Assume that U.S. retailers do have legal liability for defective products. What steps could U.S. retailers and manufacturers take, when using products imported from China that would minimize their liability exposure?

To begin, U.S. retailers must have closer relationships with both vendors and suppliers within their supply chain. Vender and supplier relationships are integral to the overall quality and functional expectations of a product. Particularly for items imported from China, strict standards must be in place to effectively screen incoming products. For instance, retailers could test product regarding prespecific standards. If these standards are not met the item will be rejected, subject to a pending revision. If a supplier has multiple products that fail to meet these standards, the supplier is then eliminated from the chain altogether. Ample communication with consumers will also be needed on the part of retailers. Clear, concise, and comprehensive information regarding potential threats of the product are essential. Warning labels, information on handling the product, and information on the correct use of the product all help reduce the potential liability of a corporation (Alan, 1990).

An item that has been recently recalled by the CPSC is that of Trident Diving Equipment. In this instance, the item has the propensity to cause drowning in those who use it. Trident has received one report of the hose leaking. No injuries have been reported due to the use of this product however. If the product has not been recalled, the manufacturer would have been liable for the drowning death of those who use the product. According to tort law, a duty of care is a legal obligation which is imposed on an individual requiring that they adhere to a standard of reasonable care while performing any acts that could foreseeably harm others. In many instances, consumers must be able to prove an act of negligence. In the instance of the Scuba diving air hose, the manufacturer should have done considerable research in order to maintain the air within the hose. When diving into water, consumers have a reasonable expectation to assume that the hose would not leak. Providing consumers with a leaky hose that could potentially result in unsuspecting deaths could be deemed as negligence. The claimant must be able to show a duty of care imposed by law which the defendant has breached. According to research reports, the actual causation of the leak was due to falter materials within the hose itself. Again, this could potentially be negligence on the part of the manufacturer. In this instance, the materials used would less expensive and lower quality as oppose to those of other manufactures. The lower quality material and craftsmanship resulted in a faulty product that could cause death to users through drowning. Naturally, the manufacturer could… [read more]

Business Plan for Online Retailer Business Plan

Business Plan  |  4 pages (1,160 words)
Bibliography Sources: 5


Business Plan for Internet Site Selling Women's Clothes

Business Plan for Online Retailer

Any firm willing to initiate its business operations at the online platform needs to conduct a full-fledged analysis of its internal and external environment. Similarly, it has to develop a comprehensive business plan to enter the market in an effective and competitive way. A business plan consists of an analysis and description of the venture, identification of the target market, statement of financial needs (estimation of the preliminary expenditures), marketing plan (including the marketing mix strategies), production planning, organizational planning, assessment of internal capabilities, weaknesses, opportunities, and potential risks (in the light of SWOT analysis), financial forecasting, and activity timeline. A well-designed business plan helps a company's Management in evaluating and implementing its new venture in an effective and efficient fashion.

Description of the Venture

This plan is for the creation and selling of a specific line of women's clothing, i.e. casual and dress T-shirts. The store will be called as "Casual-Tees" and the targeted market consists of women, aged 18 to 40 years.

Tee-shirts were chosen for various reasons, including:

They are growing as a fashion trend.

They come in easy to fit sizes.

They are a "known" item since they are worn worldwide.

They can bear a substantial markup.

They are inexpensive to ship.

The "Casual-Tees" store will cater to women with attitude. This concept was inspired in part by a recent report concerning Europe and the Internet, which said in part "Europe's youngest and brightest are bringing the Wild West business mentality east, creating thousands of new Internet companies that cover every dot.com concept under the sun. Yes, it has taken Europe a few years to really embrace the Net" (Dogar, Sacirbey, Theil. Johnson & Thomas, 1999, 48).

"Casual-Tees" will feature several lines of Tee-shirts from "mottos and slogans" that sell for $20 to $25 all the way to luxury silk Tees that sell for $300 and up. The reason for choosing to put this business on the Internet is found in an article by Frook and Karpinski (1999) who point out that "Business on the Internet reached $43 billion in 1998, growing to $109 billion by the end of this year and a whopping $1.3 trillion by 2003" (Frook & Karpinski, 1999, 14).

2. Statement of Financial Needs

The following startup expense items have been determined:

Table 1: "Casual-Tees" Start Up Expenses

Sr. No.


Estimated Expenditures


Domain Name Registration


ISP Contract

FF 16,000 (One year)


Website development

FF 80,000


Business licenses/legal

FF 8,000


E-Commerce Setup

FF 8,000



FF 80,000



FF 80,000



FF 40,000


FF 312,280

It would be smart to add a 20% contingency to this startup amount bringing the total to FF 344,280. The amount of capital on hand to start the business is FF 88,000, resulting in a financial need of FF 288,000.

3. Marketing Plan for Casual-Tees

Marketing on the Internet is essential for success and yet… [read more]

International Business South Korea Essay

Essay  |  4 pages (1,332 words)
Bibliography Sources: 4


2. Price:

U.S companies will face a big challenge while designing the pricing strategies for their products. The local companies in South Korea offer products at very competitive prices due to readily available raw material, low labor, energy, and overhead costs, and favorable governmental behavior. On the other hand, U.S. is one of the most expensive markets for business organizations. However, the South Korean customers have the same perception for price-quality relationship as the U.S. customers. Therefore, U.S. companies will be able to charge a high price if they sell their products under well-recognized brand name, use top quality raw material in manufacturing, and provide efficient delivery to the final customers (Wild, Han, & Wild, 2011).

3. Promotion:

Companies in the U.S. use all the major marketing mediums for the promotion of their products. These mediums include; electronic media, print media, social media networking, and bill boards, trade shows, etc. On the other hand, the most widely used marketing medium in South Korea is newspapers and magazines (Central Intelligence Agency, 2013). The trend for holding seminars, trade shows, cultural events, etc. is grater in South Korea as compared to U.S. Keeping in view these facts, it can be said that U.S. companies that wish to expand to South Korean market will need to focus on print advertisements and promotions.

4. Place:

The network of local partners, suppliers, distributors, and business development firms is spread throughout the United States. In contrast, local and international businesses in the South Korean market find these strategic business partners and supply chain members in the major cities and town only. Therefore, they face difficulties in delivering their products to the potential customers in small towns and villages. The weather conditions and overall climate in South Korea remains quite favorable for all types of businesses throughout the year. However, the seaports and trade routes are not as developed as they are in the United States (Lee & Trim, 2008).

Part C: Ethical Issues

Transparency to the Stakeholders:

It is quite difficult for the investors to assess the performance and growth of foreign businesses that operate in their local country. Therefore, it is an ethical responsibility of these foreign businesses to present a fair and transparent picture of their business affairs, practices, and financial performance to their investors and key stakeholders. Transparency is becoming one of the major ethical issues in the business world due to the increase in frauds, misrepresentations, and deceptions by unknown firms. Therefore, it is vital for the U.S. companies to keep in view these ethical norms while entering into the South Korean market (Wild, Han, & Wild, 2011).

Ethical Marketing Practices:

Ethics are also found in marketing and promotional activities. In order to avoid criticism and legal actions against them, U.S. companies will need to design their advertisements and promotional campaigns which do not harm the social, cultural, or religious values of the South Korean customers (Hill, 2013). For example, they must not use ingredients in their products which are forbidden in… [read more]

Business Plan for a Company Business Plan

Business Plan  |  12 pages (3,240 words)
Bibliography Sources: 5


Business Plan

IDC Interiors aims to open a small business venture with the aim to attract clients as much as this venture can of both types of customers (residential or commercial) by offering unique, comprehensive, environment-friendly and comfortable, interior design services for them.

The aim will be to completely satisfy the target market which includes the residential and commercial residents… [read more]

Google Groupon the World Essay

Essay  |  4 pages (1,297 words)
Style: APA  |  Bibliography Sources: 5


" Eventually the people at Google did come back in late 2012 where the deal is currently stalled.

In mid-December 2012 the financial world began to see the effects of this near-deal and the ramifications that were presented by this movement. Lachapelle (2012) explained what happened during this time. She argued that "Instead of selling to Google for $6 billion in 2010, Chicago-based Groupon chose to go public last year. While the shares surged 23% on Dec. 7 amid speculation Google might still be interested, a bid isn't likely given Groupon's slowdown and because Google may find it cheaper to invest more resources in its own coupon business."

The mere rumor of this merger sent the market into an interesting period. The implications of this merger on stock prices began to show what this potential move might mean. Lachapelle (2012) claimed that "After initially winning a market capitalization exceeding Google's offer, Groupon's stock has lost 79% since its debut amid accounting missteps, more competition and growth that failed to meet expectations. The shares fell to a price-sales ratio of 0.7 on Nov. 13, a record low, according to data compiled by Bloomberg." Wilson (2012) also added that "Groupon currently has significant cash amounting to $1.2 billion on its balance sheet coupled with almost $820 million merchant payables and accrued expenses. This leaves net cash of ~$400 million for Google if it acquires Groupon. Also, we need to factor in the benefit of $600 million in form of accumulated tax losses for Google once the transaction in complete."


Mergers and acquisitions rarely work out in all stakeholders' benefit. In this case there seems to be no real winner in this deal. The net present value of Google, the difference between the present value of cash inflows and the present value of cash outflows would not see any positive change in this case. Groupon, on the other hand is a company in dispair and is reeling since this failed merger attempt. The NPV of Groupon continues to fall, making the merger that more unlikely.

Coontz (2004) shed light on the economic impact of mergers and acquisitions on acquiring firm shareholder wealth. His review of this subject suggested that this deal would not have worked out for either sides' stockholders. He claimed in his study that "I find that, on average, merger or acquisitions, in the 15 firm sample, do not, on average, improve shareholder wealth of the acquiring firm; rather, it actually decreases it. This is important be-

cause the function of a company is to make money and transfer the profits to the stakeholders and risk takers of the corporations, the shareholders. If the goal is to maximize shareholder wealth, why would a corporation want to merge or acquire another firm if data suggests that it actually worsens shareholder wealth? " (p.69).

There is too much risk today for Google today to complete this deal and I would recommend for Google to avoid it. Groupon, as a surviving company and… [read more]

Business Plan for a Software Business Plan

Business Plan  |  10 pages (2,626 words)
Bibliography Sources: 1+


3. Promotional Strategies:

Nerd Patrol is a purely service oriented company in the Information Technology industry. In addition to a large number of potential individual customers, the significant portion of Nerd Patrol's target market constitutes high profile businesses from almost every type of industry. Therefore, it will have to promote its services in all the major promotional and advertising mediums… [read more]

Business Plan for Freelancer Website Business Plan

Business Plan  |  25 pages (6,848 words)
Bibliography Sources: 25


Before starting up a freelancer website, the owners will have to conduct a full-fledged environmental scan of the freelance business industry in order to operate the website in an effective and profitable fashion (Allen, 2012). The major environmental forces that can affect the business operations and profitability of freelancer website include political and legal forces; economic forces; social and demographical… [read more]

Business Plan Costs Preparing Documents Business Plan

Business Plan  |  5 pages (1,480 words)
Style: APA  |  Bibliography Sources: 5


To minimize the overhead costs so that our customers could take advantage of the savings.

2. To work according to the philosophy that our customers are always going to be our top priority.

3. To never be satisfied with the status quo

4. To make use of material that is of the highest quality.


7. Vision Statement

It is… [read more]

Business Plan of Searchyyy.com Business Plan

Business Plan  |  7 pages (2,289 words)
Bibliography Sources: 0


Technology implementation

Chief Technology Officer will be hired as well and would be accountable for the IT support function and all technology related issues faced by the Company.

Intellectual property

Intellectual property (IP) is a legal theory which refers to recognizing of exclusive rights. The company will be properly registered with all legal bindings. A proper consultant will be hired… [read more]

Business Proposal Food Emporium Business Proposal

Business Proposal  |  4 pages (971 words)
Bibliography Sources: 0


For example, free training sessions can be conducted in schools about the benefits of eating healthy and at the same time this will help build awareness of the organization. Furthermore, children will be a key demographic as well as young parents and professionals.

Since the food services industry is so competitive and there are so many competitors it is unlikely that the company will be able to capture a large portion of the total market. The world foodservice industry is expected to reach almost $992 USD in 2014. As a result, this industry it doesn't require a large market share to be profitable. A small fraction of a percentage will be all that is necessary to make the model work. Furthermore, the market is already flooded with competitors so competition will be high however the Food Emporium will be competitive because it offers a fresh perspective on food preparations. If the business is able to capture one percent of market share within the first three years then it will be a tremendous success.

There are many barriers to entry that include items such as location, supply chain development, and marketing. The business model has already been developed in foreign markets and it has proven to work. However, there may also be some cultural barriers that the organization might encounter in Kuwait. Yet these barriers can be overcome by educating the consumer base through effective advertising. The model is so unique to the area that it should also receive a great deal of word-of-mouth advertising. The company must also be able to find a suitable location as well as develop a supply chain that can offer the freshest food and produce sources. Local vendors will be given preference in developing the supply chain.

The business plan estimates that it will require one and a half million dinars to fund the organization through its first three years of operations. This will include the entire construction as well as sufficient operating capital to cover expenses such as payroll. The total breakeven period on the initial capital investment is estimated to be roughly six years. Once the project is approved, there will be six months needed to develop the floor plan and select the contractors who will construct the various elements of the shop.








Cash flows














The vendors for the equipment and the kitchen areas will also be selected during this period. After construction is completed, it will require another three months to hire and train a staff that can service the customers in a knowledgeable and effective manner. Within a ten-year period the model could be expanded to other locations using a franchise model. However,…… [read more]

Equipment Needed Market Analysis Situational Business Plan

Business Plan  |  11 pages (2,979 words)
Bibliography Sources: 5



The following promotional measures would be adopted,

1) Brochures: Various promotional tools will be used for the product. The primary one in this regard would be the pamphlets. Pamphlets are a relatively economical form of promotion and they generate good word of mouth.

2) Facebook page: Facebook Advertising has grown in popularity and created quite a stir when it… [read more]

Bill Gates: A Successful Business Term Paper

Term Paper  |  8 pages (2,507 words)
Style: APA  |  Bibliography Sources: 8


This change strategy was the result of Bill Gates' vision which made him think beyond the industry patterns and introduce something very unique to the world of Information Technology. Thus, each and every computer program which Microsoft has introduced so far was either based on customers' current needs and requirements or an innovative idea which Bill Gates introduced to create… [read more]

Organization Behavior Business Model Development Research Paper

Research Paper  |  11 pages (4,070 words)
Style: Harvard  |  Bibliography Sources: 11


National Aeronautics and Space Administration (NASA) has specifically designed the regulatory policies for businesses in this industry so that they meet the minimum criteria for operating in the industry and contribute towards the economy and overall Global aerospace industry.

Human Resource Planning:

The human resource needs for the company are also becoming more and more complex day by day. Whenever… [read more]

Financing, and Marketing a Business Research Paper

Research Paper  |  4 pages (1,287 words)
Bibliography Sources: 4


Of course, these investors also have a stake in the company's losses as well, so many of them expect to have a voice in the way the company is run, greatly limiting the owner's independence. Venture capitalists also loan money to companies that have established themselves and are looking to grow to a point where the business is attractive as a potential purchase or to go public in the next several years. Once again, being involved with this type of investor limits strategic independence for the company (StartupNation, 2012).

With funding sources in place, budgeting, analysis, and costs begin to play a role in the company's development. Using managerial accounting, the cost of production can be determined using both direct and indirect costs. While direct costs can be traced directly to the production of the product, indirect costs are more difficult to determine, such as utilities and rent (Drury, 2008, p.48). Incremental analyses should be ongoing for any company and provide a continuing look at the state of the company's finances and budget. If costs for a product are high in certain areas, for instance, an incremental analysis may determine a more effective use of funds in the budget. In this way, the company can continue to adjust the way it spends money and how products and services are priced.


Once the product has been developed it must be marketed to the public in a way that makes the product desirable. There are several steps involved in this process and they might best be illustrated using the pharmaceutical industry as a model. Initially, the marketing should be properly planned to address a specific problem, the audience being targeted, and the environment in which the marketing program operates (Weinreich, 1999, p.22). In the case of a drug, like one for heartburn, the problem and audience are easily identifiable, heartburn sufferers need to be relieved of their symptoms. The marketing environment could include newspaper, magazine, internet, and television ads.

After this information has been gleaned, the message and materials used to convey the message are designed. These messages and materials are then tested on individuals within the target group to determine which materials best convey the intended message, in this case the heartburn sufferers (Weinreich, 1999, p.22). Once the materials have been decided upon, the plan can be implemented and feedback from the marketing program can be assessed to ensure the message is getting out to the intended targets (Weinreich, 1999, p.22). The evaluation of the marketing campaign is continuous and the materials can be changed throughout the process. A successful campaign for marketing heartburn drugs would involve an increase in awareness of the drug and, eventually, its use.

Throughout the process it is important to consider the potential harm the product could do to anyone and evaluate whether the risk is worth taking. Furthermore, it is essential that the marketing campaign remain honest and never seek to intentionally deceive anyone. Even promising that a heartburn drug will do more than… [read more]

Business Strategy Business and Corporate Research Paper

Research Paper  |  4 pages (1,234 words)
Bibliography Sources: 4


Analysis of Strategies with Competitors

The competitive environment of Kraft Foods is fast-paced with a number of large competitors such as Kellogg, PepsiCo. And others. Like Kraft Foods, these are all food and beverage companies that rely heavily on developing innovative brands and effective marketing. However, the most significant competitor of Kraft Foods Inc. is Nestle which is the largest food and beverage company in the world (Nestle, 2012). Kraft comes second to Nestle but is aiming at narrowing the gap through its rapid acquisition and diversification strategies.

At the business strategy level, Nestle is pursuing a similar strategy as Kraft Foods. It is expanding its product and brand portfolio through innovation and research. One differentiating feature of Nestle's business level strategy is its premiumisation strategy (Nestle Annual Report, 2011). It is targeting niche markets by developing premium products and services whereas Kraft Foods does not pursue such a policy.

At the corporate strategy level, Nestle pursues geographical growth and expansion through acquisitions worldwide. It also develops subsidiaries through organic growth and investment. In contrast to downstream integration as seen at Kraft Foods, Nestle has integrated up the value chain because it sees value creation through partnerships with stakeholders upstream. In addition, it has also diversified into the health sector by the creation of Nestle Health Science (Nestle Annual Report, 2011), while Kraft Foods has diversified into the grocery segment.

A comparison of the strategies of the two competitors shows that Nestle is better positioned to attain growth over the long-term. It seems that in order to narrow the gap between Nestle and Kraft Foods, Kraft Foods is aggressively pursuing acquisition whereas Nestle is investing heavily in emerging Chinese and Russian markets through acquisitions and joint ventures.

Effect of Business Cycle

The business cycle of the consumer foods industry is very fast-paced. New products are developed and launched rapidly. Product promotion is aggressive targeting all segments of the population. Brands need to be promoted aggressively and product failure is attributed to poor marketing strategies. An important trend in the consumer foods industry is to regularly develop new market segments and to position products and brands accordingly. Recently, market segments demanding nutritional and health content in their snacks has increased. Therefore, companies have started bringing out low salt and low-calorie products.

In fast-cycle markets, companies must be quick to respond to market trends and should possess the research, production and marketing flexibility to respond with dynamism (O' Grady & Malloch, 2010). Innovative products that cater to market needs should be developed. Competitive response tends to be swift with the result that brand wars are common. Long-term growth can be achieved through investment in research, production and marketing areas along with developing diverse competitive strengths. Nestle is better positioned for a fast-cycle market because it has invested significantly in its research and innovation expertise whereas Kraft Foods focuses more heavily on an acquisition strategy.

In slow-cycle markets, significant time and effort is spent on research and development before a product is marketed… [read more]

Selling Plan &amp Business Proposal Business Proposal

Business Proposal  |  3 pages (900 words)
Bibliography Sources: 0


The diversification of product line also means that the demand levels in general are more likely to be sustained.

How do Customers Buy:

As stated earlier, the business is operated in the web world with customers placing there orders online. With a strong supply chain management system in place the required order is then delivered in the freshest of conditions at the customers doorstep and the payment is received then and there. With the new advent of smart phones and tablet gadgets, the shopping experience has been made more consumer friendly, easier and quicker buy developing specialized Fresh Direct consumer apps for Android and iPhone.

Developing Customer Database:

The ideal method that Fresh Direct has to keep a record of its customers is through its web portal. Each customer is required to register on the portal before s/he can start using the service. The registration form has a comprehensive biodata of the customer. The customer's profile and his or her purchase patterns can be automatically tracked down every time a customer logs in to his or her personalized account and likewise a purchase record is also maintained which are further transferred to the database system.

SWOT Analysis


Web presence means low capital costs and low fixed costs in the long-term thus greater chances of economies of scale.

Doorstep delivery in personalized Direct Fresh vehicles enables closer customer relations and one to one feedback.

A strong brand image of offering one of its kind food retail and grocery service that guarantees fresh products.


Limited product range means that customers that do not find one of the many goods on their list available might consider shopping from a larger retail services such as Walmart, despite the fact that other products might be available.

Considering the fact that competition from big market players in the online retail market such as EBay and Walmart is increasing, the marketing strategy of Fresh Direct is not as aggressive as it should be.


With increasing trends of online retail, there are great opportunities to diversify and emerge as a one stop shopping place as the likes of Wal Mart.

Opportunities to expand into other international markets.


Competition can get tougher as more and more companies including some established ones such as Walmart, Best Buy and Tesco are expanding into online grocery and retailing. Failure to promptly address competitive pressures might threaten business sustainablility.

Increasing inflation and economic crisis might mean rising costs which might force the company to charge higher prices from the customers.… [read more]

Global Business When Businesses Go Essay

Essay  |  10 pages (3,054 words)
Style: APA  |  Bibliography Sources: 15


The largest impact which Italy has taken from Globalization is from economic environment of the world markets (Dconti, 2012). Due to Globalization, Italy has seen a large number of businesses going international during the last eight to ten years. Finding attractive investment opportunities in the developed and developing countries of the World, Italian companies expanded their operations into those countries,… [read more]

E-Commerce and Globalization Essay

Essay  |  2 pages (530 words)
Bibliography Sources: 2


By constantly being on par with the changes, it allows Amazon to maintain its niche as a "go-to" website to download books and movies via their own product. In light of books of being instantly downloaded, Amazon has changed its business and adapted to the constantly evolving technological and social dynamic that has been created.

The ever changing social and cultural dynamic, e-commerce is embedding itself in the fabric of society. It was reported by the New York Times, that the social networking site "Facebook has long promoted the value of such social ads, saying that word of mouth from friends is more valuable for users and marketers alike than generic marketing messages" and that "e-commerce sites are increasingly benefiting from tying their services into the Facebook platform" (Helft, 2011). Via Facebook, the strengths of e-commerce can be measured and the benefits are noticed. The retail clothing line, American Eagle, reported that "users referred by Facebook spent 57% more than average on the site" when online shopping (Helft, 2011). E-commerce is the way of shopping in future generations and by supplementing stores with an online component, it allows a greater population to reach the same product.


Helft, Miguel. (2011, April 6). Facebook promotes social e-commerce. Retrieved from http://bits.blogs.nytimes.com/2011/04/06/facebook-touts-social-e-commerce/

Machan, Dyan. (2008, November 28). Jeff bezos on the future of amazon.com. Smart Money, Retrieved from http://www.smartmoney.com/invest/stocks/jeff-bezos-on-the-future-of-amazon-com/… [read more]

E-Commerce Term Paper

Term Paper  |  6 pages (1,796 words)
Bibliography Sources: 4


There are major gaps internationally with respect to where Apple sells and what it sells, so these gaps can be addressed with stronger e-commerce technology, especially for those markets that are not earmarked for an Apple store.

In conclusion, e-commerce has been highly successful for Apple. The company has utilized two models, depending on the product in question, and its execution of these models has by and large been successful. Apple entered the music industry and became a major player very quickly through its e-commerce strategy, and Apple has been able to be one of the world's largest clicks-and-mortar players by developing a strong e-commerce strategy for its consumer electronics products. The strategy also succeeds because Apple has been able to progress beyond simply selling computers to a holistic approach that features customer relationship management software and the ability to meet the needs of customers for whom visiting a bricks-and-mortar store would be difficult. By using e-commerce to reach new markets and new consumers, Apple has successfully used e-commerce to enhance its existing business, adding billions of dollars in revenue while cannibalizing little.


Ito, T., Ochi, H. & Shintani, T. (2002) A group buy protocol on coalition formation for agent-mediated e-commerce. International Journal of Computer & Information Science. Web. Retrieved from http://web.mit.edu/~takayuki/www/papers/itota-ijcis2002.pdf

Laudon, K. & Traver, C. (2007). E-commerce: business, technology, society. Pearson Education. Web. Chapter 9. Retrieved from http://www.cpe.ku.ac.th/~mcs/courses/2008_01/214571/slides/Laudon_Traver_E-commerce4E_Chapter09.pdf

Webb, K. (2002). Managing channels of distribution in the age of electronic commerce. Industrial Marketing Management. Vol. 31 (2002) 95-102.

Zhu, K. & Kramer, K. (2002). E-commerce metrics for net-enhanced organizations: Assessing the value of e-commerce to firm performance in the manufacturing sector. Information Systems Research. Vol. 13 (3) 275-295.… [read more]

Staples Digital Advertising Project Marketing Plan

Marketing Plan  |  8 pages (2,658 words)
Bibliography Sources: 8


Thus, the key goals of applying the digital campaign include, growing sales. The online market is broad and capitalizing on sales from online purchases, which is the emerging trend in business, will foster the company in growing the sales. Secondly, the digital campaign facilitates speaking. Staples will get close to the customer through establishing dialogue with them. Digital channels are… [read more]

Adidas Business Plan Business Plan

Business Plan  |  12 pages (3,316 words)
Bibliography Sources: 0


The project team has been developed, and each activity is established. The schedule, duration, and budget of each activity are established.

Work Breakdown Structure

Market study -- 2 weeks

Project team creation -- 1 week

Project team discussions -- 1 week

Production capacity, raw materials necessary -- 3 days

Financial analysis -- 5 days

Production process -- 3 weeks

Marketing… [read more]

E-Commerce in the Jewelry Industry Term Paper

Term Paper  |  4 pages (1,089 words)
Bibliography Sources: 1+


Client retention is an important factor for all retailers, and, in most cases, increasing orders from an existing customer is less expensive than gaining a new one. For this reason, e-commerce is a good choice for small retail stores, as it provides the means for integrating business practices with those of existing customers. Ultimately, communication is improved and a competitive edge is established.

There is also an economic advantage to investing in e-commerce. It costs less money to launch a functional e-commerce site than it does to open a brick-and-mortar facility. In addition, marketing materials can be extended or changed without cost.

It is important to note that small retailers are at a disadvantage in online shopping malls that also include large companies. Like brick-and-mortar malls, anchor tenants, like Macy's and Tiffany, get the best positions and the most traffic. Therefore, small stores selling similar products are often marginalized unless they can invest time and money to secure good placement.

Small businesses must attract customers who buy, not just browse. In order to do so, they must be prepared to change their sales and marketing tactics to cater to their online customers. A business that is unable or unwilling to do so is likely to fail in its e-commerce efforts.


The Internet and e-commerce present enormous opportunities to the jewelry industry, as they provide access to world markets, achieving the kind of market presence and penetration that has traditionally been exclusively available to larger companies (Enos, 2001). However, the future of e-commerce in this industry depends on much more than simply creating a Web site.

When investing in e-commerce, retailers must look into the future and recognize the importance of client relationships. A good online experience from both a marketing and a sales point-of-view makes a huge difference in successful e-commerce strategies. The Internet offers smaller companies, in particular, the opportunity to create and maintain a name in a global market. If customers do not feel comfortable buying jewelry online, the future of e-commerce in this industry is grim.

Retailers must also remember that the basic rules of retailing still apply. It is important to develop an engaging Web site than can effectively attract and retain clients. Therefore, the Web site should cater to the needs of the customers, offer promotions, and treat customers as individuals. Thus, in order for e-commerce to gain success in the future, retailers must take their Web sites as seriously as their brick and mortar stores.

Research reveals that most people are apprehensive about giving out personal information, such as credit card details, online. Therefore, e-commerce strategies must incorporate secure and familiar methods for clients to pay for their purchases. Encryption services are necessary to protect credit card and other personal information. This is particularly important in the jewelry industry, where products carry high price tags.


Enos, Lori. (September 21, 2001). What Small Biz Gets from the Web. E-Commerce Times. Retrieved online at http://www.ecommercetimes.com/perl/story/13551.html

NSW Department of State and Regional Development Small Business.… [read more]

Complexities of Doing Business Term Paper

Term Paper  |  15 pages (4,073 words)
Bibliography Sources: 1+


Enumerate and briefly explain the research question(s) to be answered and identify the policy, practice, or theory issues to be addressed. List specifically the major research questions, and any sub-questions under each major question.

c. Describe the frame of reference & identify the theoretica1/conceptual (or other) frame of reference, which is the context of the study. Summarize the elements of… [read more]

E-Commerce in Education With Rapid Term Paper

Term Paper  |  5 pages (1,609 words)
Bibliography Sources: 1+


Finding the "best" vendors becomes a challenge. The convergence strategy recognizes the trend of other industries that are catering to the learning environment. Training companies, publishers, software vendors and hardware manufacturers are re-examining their capabilities as they converge into the learning industry."

E-commerce in education is now a reality and is definitely here to stay. E-commerce was adopted for important reasons, 1) convenience and increased accessibility, 2) profit maximization. We have already explained how Internet presence can give students greater access to information about courses, more opportunities to interact with instructors and provide them with an enhanced ability with facilities such as video conferencing, computer interaction rooms etc. The second reason is connected with the first one. Increase in revenues is directly associated with increase in customer base. When an institute is able to attract more students, it results in increased profits and Internet technologies have made it easier to accomplish this goal. Many believe that education has become too commercialized with many education sites seeking to increase revenues with advertising and other means. But this commercialization is part of adopting new technologies. So as long as large institutions are providing more convenient way of accessing information and receiving education, it doesn't matter what additional means of revenues they seek to attract. This is because after all e-commerce is all about doing business online.


Clemons, Eric K., Dewan, Rajiv M. And Kauffman, Robert J. Economics, Electronic Commerce, and Competitive Strategy-Journal of Management Information Systems Vol. 18 No. 2, Fall 2001 pp. 11-16

Karen Paulson - Reconfiguring faculty roles for virtual settings. Journal of Higher Education. Volume: 73. Issue: 1. Publication Year: 2002. Page Number: 123+.

Mark David Milliron - Enterprise Vision: Unleashing the Power of the Internet in the Education Enterprise. Journal Title THE Journal. Volume: 27. Issue: 1. Publication Year: 1999. Page Number:…… [read more]

Krispy Kreme Corporation Is Primarily Term Paper

Term Paper  |  3 pages (786 words)
Bibliography Sources: 1


While threats are perceived from various other doughnut vendors such as Dunkin Doughnuts, Krispy Kreme should be more aware of potential threats from other fast food providers such as bagel shops. This awareness can then culminate in better marketing and production strategies. Grocery stores do not pose an excessive threat, as the freshness of Krispy Kreme doughnuts, as well as the community and entertainment value of the venues provide customers with more value for their money.

Marketing Strategies and Business Opportunities

Krispy Kreme is currently doing well in the market. Having gone public in 2000, the company's stock is also proving to be viable in terms of competition. Furthermore, their word of mouth advertising strategy instead of formal marketing strategies appears effective, since store openings are very popular. Television, radio and print coverage is provided when such store openings occur. Further strategies include giving away free samples prior to opening new stores, opening only one store in a community to create demand, and supporting their community of supporters. The above is coupled with the already mentioned strategies of providing a theater where customers can see the process of Krispy Kreme doughnut manufacturing and extremely fresh and tasty products (Limbach). There is however an awareness within the company that more focused marketing strategies should be implemented.

Problems however occur when expansion includes supermarkets. The problem with providing doughnuts for sale in supermarkets is that one of the company's greatest strengths, freshness of product, is necessarily undermined. Other strengths such as community support as well as entertainment value are also detached from the name in this way (Limbach). An advantage of supermarket expansion is however that the Krispy Kreme name is promoted. Promotion could however be better achieved, while retaining quality and freshness, by providing a delivery service. Krispy Kreme is aware of this demand and is also working to provide in this demand for its customers.

Krispy Kreme is showing a great awareness of customer demand and community makeup. However, if international expansion is considered, Krispy Kreme needs to be aware of its weaknesses in the fields of competition awareness and advertising strategy. On the other hand, the company's unique approach to customer care and service provides the company with the strength to be a great force in the doughnut market both nationally and internationally.


Limbach, Dan. "Has Krispy Kreme Peaked?" In…… [read more]

Organizational Culture Polymedica Corporation Term Paper

Term Paper  |  4 pages (1,109 words)
Bibliography Sources: 1+


They are monitored different times a day by customer service representatives, especially when they inquire about a new supply of glucose test strips. The company's representatives conduct frequent monitoring because the likelihood of diabetes-related complications occurring when done less frequently. These complications include heart disease, stroke, kidney disease, nerve disorders and blindness. The company's compliance management protocol also conducts this type of monitoring to senior customers afflicted with COPD. Its services include home delivery of ostomy supplies, therapeutic shoes, hemoglobin A1c test kits and non-Medicare prescription medicines (Polymedica).

In rendering its compliance management approach more effective, Polymedica entered into a partnership with SpiderSpalt Consulting, Inc. For its exclusive electronic services, which include keyword advertising, PPC ads, SEO advertising, newsletter, banner, email, paid-inclusions, paid placements, affiliate advertising, impression advertising and web portal advertising (Press World 2003). SpiderSpalt's capabilities would draw a huge number of target clients to Polymedica's new website, LibertyMedical.com.

Under their partnership agreement, Liberty Medical or Polymedica Corporation would pay only for ads that yield continuing results (Press World). SpiderSpalt furthermore pledges to widen Polymedica's web traffic, leading to sales. Polymedica can keep track of SpiderSpalt's accomplishments through the latter's detailed monthly ad campaign reports, server statistical analyses, keyword search engineer optimization and web analyses (Press World). The heads of both organizations are confident that a greater number of people can be reached, considering Polymedica's present level of success and prominence. SpiderSplat was among the first in the industry to discover and utilize the art of converting web browsers into web customers, which releases the pressure on internal resources and focusing on outside ones.

This is made possible by the use of SpiderSplat's PPPA (pay-per-performance advertising) service model, whereby 1 to 2% f visitors at the Liberty Medical site of the Polymedica Corporation fulfills the objective, in comparison to the current average of only.1 to.5% conversion rate on ecommerce purchases (Press World). Both partners are fine-tuned in applying effective technology solutions in the forms of television, web site and ecommerce transactions. Spider Splat estimates that 98% of website visitors who "drop off" will behave in a way that will translate into advertising success for its client and partner, Liberty Medical and Polymedica.

Polymedica registered a $356.2 million sales last year, with a net income of $25.6 million. Currently, it has 1,679 employees (Hoover's 2004). For its achievements, it ranked 18th in the Top 100 Hot Growth Companies in the Business Week scoreboard, 13th in Globe 100's ranking, number 42 in Fortune's Top 100, and 11th in the Boston Herald's 100 in last year's tabulations alone.


Business.com. (2001). Polymedica Corporation. Profile. Business.com, Inc., http://finance.yahoo.com/q/pr?s=plmd_ir.htm

Business Wire. (2003). Asensio and Company, Inc. Announces Investment Opinion on Polymedica Corporation: Polymedica's Criminal Prosecution Firmly on Track. ClariNet, http://quickstart.clari.net/qs_se/welnes/wed/bh/Bny-asensio-company-inc.RcNk_Ds9.html

Kirchhoff, Sue. (2003). Aging Population Makes This Deficit Scarier. USA Today. http://www.usatoday.com

McLellan, Michael. (2004). Polymedica Corporation. Fact Sheet. Hoover's Online, http://www.hoovers.com/polymedica

Polymedica. (2004). About Polymedica. Polymedica Corporation

Press World. (2003). Polymedica Corporation Signs With SpiderSplat Consulting, Inc. For PPPA. Press-World, com. http://business_press_world.com/v/58252.html

Standard… [read more]

Small Business Management Principles Term Paper

Term Paper  |  3 pages (1,220 words)
Bibliography Sources: 1+


While lawsuits against a small landscaping business will (hopefully) never reach these extreme amounts, it is important for the manager of such a business to be aware of the potential for liability. As such, steps to limit liability should be taken whenever possible. These can include creating a corporation in order to limit liability, and ensuring a safe workplace.

Finance is another important factor in successfully managing a landscaping business. Cash flow must be sufficient to ensure that all employees are paid, and that bills are paid on time as well. Further, a good understanding of the company's finances can help a landscaping business weather seasonal changes, and downturns in business. A good understanding of finance can also help a business to raise money in order to expand and diversify business interests.

Understanding the difference between debt capital and equity capital can be important in ensuring the right business financing. Equity capital is simply money that is raised by the business through the sale of shares of company ownership. In contrast, equity capital is money borrowed by a business that must be repaid over time (United States Small Business Administration).

The U.S. Small Business Administration (SBA) is a government organization aimed at helping small businesses. The SBA's wide-ranging mission is "Maintain and strengthen the nation's economy by aiding, counseling, assisting and protecting the interests of small businesses and by helping families and businesses recover from national disasters" (U.S. Small Business Administration). The SBA can be an important help for small landscaping businesses seeking information on areas as diverse as training, and business law. The SBA could also potentially be an important partner for landscaping businesses engaged in helping residents recover from landscape damage due to natural disasters.

Marketing is an often-overlooked, but crucial component of small business. Marketing is simply the process of matching the needs of the consumer with those of the business, in the interest of increasing sales and/or boosting a company image. Successful marketing includes identifying consumer and business needs, identifying growth segments, and creating a differential advantage for the business (Vaughan-Phillips). The small landscaping business can use simple marketing techniques like flyers placed in mailboxes, and word-or-mouth marketing for relatively little cost.

Marketing channels are defined as "the path or route taken by goods and services as they move from producer to final consumer" (MONASH University). For the small landscaping business, a marketing channel can be as simple as a conversation between the landscaper and homeowner.

Pricing is an important component of the small landscaping business that is often difficult for managers. The business manager clearly wants to maximize profits (and thus prices) while not charging so much that the consumer will not buy the product. Pricing strategies are based on four key categories, costs, competitors, customers, and business objectives (Tutor2U).

Works Cited

Business Town. WHY PLAN YOUR Business? 25 April 2004. http://www.businesstown.com/planning/creating-why2.asp

Find Law. Torts. http://sv.biz.findlaw.com/legal/tort.html

Global Entrepreneurship Institute. Entrepreneurship. 26 April 2004. http://www.gcase.org/gcase.org-Entrepreneurship.htm

McNamara, Carter. Legal Forms and Traditional Structures of U.S. Business Organizations.… [read more]

International Business 5 Pertinent Topics Term Paper

Term Paper  |  15 pages (5,282 words)
Bibliography Sources: 1+



This article clarifies the differences between China and the West, using Hofstede's four cultural dimensions and Bond's fifth dimension. Hofstede explained that culturally-based values systems were made up of four dimensions: power distance, individualism/collectivism, masculinity/femininity, and uncertainty avoidance. Bond added a fifth "Eastern" dimension called long-term/short-term orientation. By these measurements, Western countries seem to be generally lower than China… [read more]

Australia's Corporation Act 2004 Term Paper

Term Paper  |  11 pages (2,815 words)
Bibliography Sources: 1+



Post employment benefits: "Includes retirement benefits and other post-employment benefits (life insurance and medical care). Disclosure is required of all benefits arising in the reporting period that are paid, payable, or to be provided in respect of post-employment benefits for the specified persons." (These regulations, just as AASB 1046 does, distinguishes between retirement benefits payable in the normal course… [read more]

International Business Economics the Resource Term Paper

Term Paper  |  8 pages (2,803 words)
Bibliography Sources: 25


International Business Economics

The Resource-Based View (RBV) theory suggests that a firm must protect its resources which are valuable, rare, inimitable, and non-substitutable in order to transform its short-term competitive advantage into a sustainable competitive advantage. A typical firm possesses four types of resources which play their individual roles in its operational and financial performance. In addition to its day-to-day… [read more]

Particular Types of Businesses Case Study

Case Study  |  3 pages (856 words)
Bibliography Sources: 3


How should Federated respond to customers who are strictly focused on price? In your view, what are the points of difference that Federated should illuminate in the customer value proposition?

Strictly focusing on price seems like a good idea until something actually happens and then the need for more comprehensive insurance becomes apparent. Statistically demonstrating the risk of specific industry-specific liabilities which might occur can be a persuasive tool to encourage businesses to more significantly invest in insurance. An injured worker, a major theft, or the illness of the business owner are examples of events which can potentially bankrupt a small business which lacks adequate insurance. A small business may think that because it has fewer financial resources it should try to 'get away' with insuring itself less. But because it has less ability to absorb the costs of a loss (unlike a large corporation), it is in fact small businesses that cannot afford to be under-insured.

Moreover, unlike a large corporation, the owner of a small business may be legally liable for the losses generated by the business. Sole proprietors and joint owners stand to lose their personal assets in the case of a damaging lawsuit. Also if a sole proprietor becomes ill and the business suffers, there is no other person to step in and to assume his duties. Additionally, if the sole proprietor has poor health insurance his personal difficulties can become the business' difficulties as the money may have to be diverted from the business for personal expenses ("Sole proprietorships," Nolo). Either way, under-insuring (for example, purchasing health insurance with a very high deductible or under-insuring regarding casualty insurance) can swiftly bankrupt a small enterprise. All it takes is one serious illness or one frivolous lawsuit about a faulty product and the company could be crippled.

Furthermore, as a company which provides a wide range of insurance services, Federated already provides a certain cost value simply via 'bundling.' "Purchasing separate policies from different insurers can result in higher total premiums. A BOP combines typical coverage options into a standard package, and is offered at a premium that is less than if each type of coverage was purchased separately" ("Buying insurance," SBA). This can make the purchase of more comprehensive insurance packages far more affordable.


"Buying insurance." SBA. [12 Feb 2014]


"Sole proprietorships." Nolo. [12 Feb 2014]


"What is property casualty insurance?" All State. [12 Feb 2014]

http://www.allstate.com/tools-and-resources/home-insurance/property-casualty-insurance.aspx… [read more]

Array of Reasons Why Corporations Essay

Essay  |  3 pages (1,152 words)
Bibliography Sources: 3


d.). Moreover, it enables a business to focus on employee development initiatives such as training and would be a crucial employee-retaining strategy (Preis, n.d.). Thirdly, enterprise architecture significantly enhances the development of business support standards (Preis, n.d.).

A corporation's enterprise architecture is developed through a six-stage process which is overseen by an enterprise architect. First, an assessment is done to determine the state of IT at present and how technology has been deployed across the various organizational segments (Preis, n.d.). Once this has been established, initiatives that are currently ongoing and those that are being planned for are examined, and the future state, based on these is documented (Preis, n.d.). This is then compared against the organization's desired state, and the 'gap' between what is documented (Preis, n.d.). This gap represents "the difference between where the IT organization is heading and where it would like to be" (Preis, n.d.). A transition plan, in the form of suitable projects and initiatives, is then formulated to bridge the gap and drive the organization towards the desired state (Preis, n.d.).

Enterprise architecture comes in handy in the shift from the Google App suite of online messaging to the Productivity Online Standard Suite. Architects realized that it was possible to combine SharePoint Online's collaboration, search, and file-sharing capabilities with Microsoft Exchange Online for enterprise level messaging. This basis was used to improve Google Apps (Microsoft, 2014).

Question Five

The cost of software is the total cost incurred in the development, installation and maintenance of software (Cascella, 2002). It begins at the planning phase of the Software Development Life Cycle (SDLC) with the identification of the types and quantities of resources needed to finance testing activities, training sessions, hardware and software, and infrastructure (Cascella, 2002).

Apart from the cost of software, a number of factors have to be taken into account when making software choices for an organization. These include;

i) The scope of business - the expected expansion and growth; software that fits perfectly today may not be as effective one year from now (Cascella, 2002).

ii) The modules included - determine, for software that fits the organization's scope, the models that are covered in the base price, and those that entail additional costs (Cascella, 2002).

iii) Portability and access -- any software installed on a network server would be effective if an organization has a single location, and does not expect any location changes in future. However, if this is not the case, internet-based software would be a better option (Cascella, 2002).

iv) The knowledge required -- do-it-all software, regardless of its power, would be useless if the organization's workers are not able to use it. The employees' education level should be compared against prospective software's technical levels, when making software choices (Cascella, 2002).


ASCO. (2009). Strategic Planning: Why it Makes a Difference and How to Do it. Journal of Oncology Practice, 5(3), 139-143.

Bakos, J.Y. & Treacy, M.E. (1986). Information Technology and Corporate Strategy. MIS Quarterly, 10(2), pp 107-119.

Cascella, V.… [read more]

Global Business Environment AT&ampT Inc Research Paper

Research Paper  |  6 pages (1,952 words)
Bibliography Sources: 4


This strategy enables the company to realize the diversity of the world's businesses within its cultural traditions and social customs hence embraces these challenges with diverse approaches. In order to embrace technological challenges, AT&T grows its branches different parts of the world, and strives to understand the diverse technological advancements within the countries it serves (Victor, 2009). This understanding aids the company in establishing a healthy and fruitful competition within the telecommunications industry. To further manage both technological advancements and environmental issues, AT&T set various agencies to help it understand the diverse world economies, governments and political climates, as well as the socio-cultural characteristics of the countries it serves through its diversified branches (Sonny, 1981).A related technological strategy is also brought to light when the AT&T Mobility Company pronounced it aims to shore up its wireless range capacity capacities and utilize it in high-speed long-term evolution network. This was proved after striking deals in order to procure a batch of an advanced wireless service alongside 700 MHz license from Oregon's Bend-Broadband.

AT&T's lobbying and political contributions have earned the business much efforts in winning the right to profit through the provision of broadband internet access within the entire U.S. (Sonny, 1981). According to the 2010 reports from the Center of Responsive Politics, AT&T Inc. was the second largest donor to the U.S. political campaigns, and also served as the American to corporate donor. Similarly, during the period 1998 to 2010 (Victor, 2009), AT&T expanded approximately $135 million on lobbying within the United States. Moreover, AT&T Inc. has a commitment to make the world the best place via a corporate social responsibility, and it has been recognized worldwide for its corporate citizenship. Through its standing efforts towards the global corporate citizenship, AT&T ranked in the annual list as the best company on corporate citizenship. This strategy aids the company in creating ability for the provision of inspiring programs, and the engagement of a high number of employees helps in its sustainability commitment that reaches across the entire globe.


Jefferson, D. (2011). The U.S. Securities and Exchange Commission: L-3 Commissions

holdings Inc. American Economic Technologies, 21(3), 43-54.

Leyden, J.L. (2009). The Verizon Communications Inc.: Brief profile and code of conduct.

International Business Journal, 23(9), 105-117.

Sonny, K. (1981).The largest company on earth: A profile of the AT&T holdings. New York,

NY: Winston.

Victor, G. (2009). AT&T and its headquarters: From San Antonio to Dallas. The Dallas

Economic Journal, 4(3), 27-35.… [read more]

Valve Corp Term Paper

Term Paper  |  3 pages (876 words)
Bibliography Sources: 0


The other core process is market development. This is a source of competitive advantage because having an installed base of customers -- and a large number of concurrent users -- is critical to success. The more people are using Valve, the more people will be attracted to Valve, especially in the case of MMORPGs. It is entirely possible that only one or two companies will be able to exist in this space in the long run, given that revenue is needed to invest in technology, and technological leadership is a key success factor. Thus, building out the market supports everything else the company does. There are tremendous opportunities overseas, but there are also major competitive threats. Valve might be established as the leader in North America, but a company that establishes a similar position in the massive Asian market could easily challenge Valve for global dominance.

3. The two alternatives have been laid out: Market expansion or product expansion. One involves getting more customers; the other involves getting more out of existing customers. Market expansion requires significant investment in infrastructure and human resources, the other more investment in technology and games. In terms of benefits, there is a bigger upside ceiling to market expansion. Moreover, market expansion cuts off potential threats down the road, making it harder for new companies to enter the market. Product expansion might increase revenue in the short run, and come with a lower cost, but it does not have the same long-run upside because there is only so much additional revenue to be squeezed out of the existing customer base.

4. Market expansion is the recommended course of action for Valve. The company is in the market leadership position, but might face significant competition from new entrants in Asia if it does not establish itself in that market. Moreover, this option has the bigger upside. Valve probably has healthy finances to pursue this market, and still has the IPO hammer if it really needs to raise capital to go big internationally. So for Valve, the market expansion option is the best one in terms of building out the company in the long run, establishing a strong global competitive position, and putting the company on a long-run growth trajectory. Product expansion is more of a low-risk short-run growth strategy, but since the company is already the market leader, a slow option is definitely not as positive going forward. Market expansion is precisely what Valve needs to growth revenues at double digits for several more years and get itself into the big leagues of gaming…… [read more]

Ecommerce Essay

Essay  |  2 pages (496 words)
Bibliography Sources: 2


Over the past 12 years, the Internet has changed the way we buy and sell goods and services and by definition, e-commerce means the buying or selling of goods and services over the Internet; according to the Pew Internet & American Life Project, 66% of the adults online have purchased something over the Internet and this figure is increasingly growing (Roos, 2007). Ecommerce has become so ubiquitous that many of us do not know or cannot remember what it was like to purchase things like airline tickets without access to the internet.

The two companies that worked to transform ecommerce in the mid-1990s were definitely Amazon and eBay. Amazon was successful because it was price competitive and offered an enormous selection. Furthermore users can connect with other users to read reviews and find helpful information to make purchases. eBay served a different niche that allowed individuals to sell their own items as well as users to purchase from other individuals. This revolutionized the market and created a new market for resale opportunities as well as home-based businesses. Individuals had the opportunity to compete with other mainstream sites and this was a popular alternative to direct ecommerce options.

Works Cited

Mills, I. (2014, June 3). 5 Social Media Marketing Tips for Your Ecommerce Website. Retrieved from The Huffington Post: http://www.huffingtonpost.com/ian-mills/5-social-media-marketing-_b_5416086.html

Roos, D. (2007, November 26). The History of Ecommerce. Retrieved from How Stuff Works: http://money.howstuffworks.com/history-e-commerce.htm… [read more]

Internal and External Environments for Amazon Term Paper

Term Paper  |  8 pages (2,553 words)
Bibliography Sources: 5


These would be aimed at countering threats of new entrants and reducing the intensity of rivals. Using any of these moves would allow the company to expand its operations and market presence. The possibility of entering into new industries or creating competition barrier is increased with such ventures.

Threats and opportunities

New entrants, competitors, lawsuits, tax legislation, and online security… [read more]

Business There Are a Number of Different Essay

Essay  |  2 pages (617 words)
Bibliography Sources: 2



There are a number of different scenarios that could emerge that would result in an ethical dilemma for International Industries. For example, the company is engaged in the financial services industry in a number of different international countries. Consumer protections in nations like China and Russia are much weaker than in the west, which could create the opportunity for predatory lending, usury and other practices that are illegal here but may not be overseas. The company's orientation is to profit, which would be enhanced by such practices. The company could take advantage of lax local laws and the lack of financial savvy on the part of citizens of nations unaccustomed to personal retail banking. The company may have the legal right to engage in such practices, but ethical principles would indicate that it is wrong to do so.

Another potential ethical dilemma could come from the company's cruise ship business. Because the ships are flagged by Liberia and the Bahamas and operate in international waters, they may be subject to weak laws on issues of gambling controls, drinking controls and pollution discharge. The dumping of garbage and other pollutants in the oceans by cruise ships is a serious environmental issue (EPA, 2009), but the lack of jurisdiction applied to ships flagged in places like Liberia means that the company could dump waste in order to save on disposal costs. The company may be allowed to dump wastes in international waters, but there is an ethical standard that holds that such pollution, conducted simply because the company can get away with it, is unethical.

Oil exploration represents another major ethical issue. While oil exploration is not unethical on its own, it may be unethical depending on how it is conducted. The BP disaster in the Gulf of Mexico could have been averted with a $500,000 sonic shut-off valve.…… [read more]

Business Recommendations Based on Economic Projections Term Paper

Term Paper  |  2 pages (697 words)
Bibliography Sources: 2



Pricing Strategy Recommendations

Larson is engaged in monopolistic competition. The batter market is becoming commoditized and there are few barriers to entry at present, which has resulted in an increase in the number of competitors. Many of these competitors compete on the basis of price, a sound strategy in a market where products are undifferentiated and there are many different competitors (McCain, no date).

Larson's concern at present needs to be erecting barriers to entry, as it is the new competitors that are eroding its market share. Pricing policy can serve as a barrier to entry. Larson has some size, but it is not indicated if they are the largest firm in the industry. They have a 35% profit margin, so there is room for cost cutting to build market share. If Larson increases market share, it can use the resulting economies of scale in order to adopt a low-cost strategy, pricing out smaller competitors and thereby consolidating market share.

The other option for Larson is to adopt a differentiated strategy. This strategy is less viable for two reasons. One is that the company has to this point failed to develop any competency in branding. The product itself is not differentiated, so branding is critical to the differentiated strategy. As well, R&D is not an established competency for Larson either. Without these two core strengths, Larson will have a difficult time differentiating its product. There is no indication that the market will support a differentiated product. As an OEM, Larson is selling to corporations, typically mass market operators, and those companies are concerned with price, as the high degree of elasticity of demand indicates. If Larson adopts a differentiated strategy, it will need to not only become the best battery producer but it will also inherently limit its potential market. It is recommended, therefore, that Larson adopt a low cost strategy. The company should lower its price to squeeze out smaller competitors. As it gains market share through this tactic, it should add capacity and leverage economies of scale to further lower price, providing a strong price-related…… [read more]

Ethics in Businesses Book Review

Book Review  |  3 pages (987 words)
Bibliography Sources: 1


Ethics in Businesses

Over the last ten years the total number of ethics driven business scandals has risen dramatically. Where, many critics are now claiming that an ethics crisis has unfolded in the corporate world. To see the overall scope of this crisis requires examining the ideas presented in Business Ethics: Ethical Decision Making and Cases. This is because many of the different case studies were written during the middle of the financial crisis and talks about why such outrageous ethical acts have been occurring. Two areas of particular interest are: the cases of Tyco and Firestone, where both will show how various ethical issues are becoming more perverse. This is important because it provides the greatest insights as to how the various ethical issues emerged and unfolded, to have ripple effects on corporations around the world.

Tyco International Leadership Crisis

What are the ethical and legal issues in this case?

The ethical issues that would be facing Tyco would include: the influence that the CEO would have on the board of directors, how Kozlowski was able to create a culture that would allow the fraud to continue for so long and the role that outside influences would play in the decisions that were made by management. Some of the different legal issues would include: the company loaning money to CEO, the independence of the auditor from the management of the company and the way Kozlowski was able to steal $170 million in company funds with no questions being asked. (Ferrel, Fraedrich, & Farrel, 2009)

What role did Tyco's corporate culture play in the scandal?

Tyco's culture allowed the scandal to become worse because Kozlowski would support those employees who took the same kind of views as himself. This meant that these were people who would become involved in the fraud and cover up, then deny any kind of involvement. Over the course of time, this atmosphere of corruption would spread, as it would influence the decisions of the board of directors. (Ferrel, Fraedrich, & Farrel, 2009)

What roles did the board of directors, CEO, CFO, and legal counsel play?

There was interconnected role between the CEO, CFO and legal counsel. Where, these different management positions would help to hide the fraud that was occurring from the board of directors. As a result, the size and time frame of the fraud would become more severe, because they were able to hide what was occurring from the board for so long. (Ferrel, Fraedrich, & Farrel, 2009)

Have Tyco's recent actions been sufficient to restore confidence in the company?

Yes. The reason why is: the company hired a new CEO who is known for integrity and has imposed a number of checks / balances. This is important because the fraud was able to occur and continue, due to the fact that there were no effective ways of preventing such abuses. (Ferrel, Fraedrich, & Farrel, 2009)

What other actions should the company take to demonstrate that…… [read more]

Entrepreneurship and Small Business Management Case Study

Case Study  |  5 pages (1,402 words)
Bibliography Sources: 3


Franchise Law

Dissecting and Applying Franchise Law and Contractual Responsibilities: The Quick Lube Case

Opening a franchise can be an excellent business opportunity for many entrepreneurs, providing an established brand, knowledge base, and system of support while also allowing for independent ownership. Offering franchise opportunities can also lead to great business success for the franchisor, providing royalty income often with… [read more]

12345. . .Last ›
NOTE:  We can write a brand new paper on your exact topic!  More info.