"College Admissions / Financial Aid" Essays

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Fast Skippy S Delivery Management Assessment

Assessment  |  2 pages (488 words)
Bibliography Sources: 0


¶ … Skippy's

Identify and present a customer service policy and procedure for Fast Skippy's which includes support and guidelines for handling of customer complaints. Who would you consult with?

Fast Skippy's definitely needs to develop a comprehensive customer service policy to manage the growth he experienced in the initial phases of his business's development. To develop this policy, the company should first consult with all the delivery drivers to see what kinds of challenges they experience on their routes. A plan should be created to help mitigate these challenges. Furthermore, the delivery drivers definitely need to be trained in customer service skills since they represent the company on their routes.

Identify at least 3-4 service standards you think Skippy's should have, and describe any best practice models you could model on.

Greeting the customers in a courteous and professional manner.

Listen to the customers' requests or concerns and take any actions to assist them

If there is a delay in deliver for any reason, the customer should be promptly informed and they should also be aware of when they can expect their delivery.

3) Describe how you would have dealt with Sam's complaint, in line with your new customer service standards and procedures. What techniques would you use to solve the complaint?

In light of the new standards, the customer's complaints would seem to violate all three. The employee should first be questioned and given a chance to explain the situation, if the…… [read more]

Exonnmobil Chemicals Value Added Influence on Progress Journal

Journal  |  2 pages (757 words)
Bibliography Sources: 3


¶ … Value Added on ExonnMobil Chemicals / ExonnMobil Chemicals: Value Added Influence on Progress

Outline the goals and indicators for measuring development progress for a nation in which ExxonMobil Chemicals does business.

Which ones are most important? How do they relate to the business of Exxon? Is Exxon working with integrity in this environment? Research the value adds Exxon is creating for the community and itself. What are the community reactions? How does this affect the corporation's success?

Outline the goals and indicators for measuring development progress for a nation in which ExxonMobil Chemicals does business.

Total value added

Gross output (GDP input) of the additional/new economic activity that is an outcome of the investment (induced as well as direct) (OECD, 2011).

Value of capital formation

Input to GFCF; this is basically a direct contribution to the gross domestic product, hence, the worth of the (future) investment itself is a sign in its own right (OECD, 2011).

Total and net export generation

Total export generation; net of imports (net export generation) is obtained by the value added indicator, however, might still be a significant extra indicator (OECD, 2011).

Number of formal business entities

The quantity of businesses in the value of chain or the value chain element backed up by the investment; this is basically an alternative for entrepreneurial enhancement and growth of the formal (tax-paying) economy; might entail the determination of the average size of the business (OECD, 2011).

Total fiscal revenues

Total fiscal revenues take from the economic activities, which are a result of the investment, via all modes of taxation (OECD, 2011).

Which ones are most important? How do they relate to the business of Exxon? Is Exxon working with integrity in this environment? Research the value adds Exxon is creating for the community and itself. What are the community reactions? How does this affect the corporation's success?

Amidst the above listed goals for measuring the development progress for a country in which ExxonMobil Chemicals does business; total and net export generation, total value added, and value of capital formation are very significant. ExxonMobil is a worldwide business. Total and net export generation, the quantity of formal business entities in addition to the total fiscal revenues are required to recognize the net export generation,…… [read more]

Fms the Next Generation Essay

Essay  |  2 pages (630 words)
Bibliography Sources: 1+


Flexible manufacturing systems (FMS) have grown increasingly important in today's modern world. "Flexibility means to produce reasonably priced customized products of high quality that can be quickly delivered to customers" (Lee-Post 2000). FMS provide a solution to the dilemma of how to appeal to a niche audience yet also to remain competitive. It enables companies to produce individualized products on a mass scale and keep costs down. Flexible manufacturing means that every component of the production process has agility and diversity built into its structure and customization is possible with relative ease. For an FMS to be functional it must have the capability of producing different parts and items without substantially changing the production process and the production schedule itself must be easily modifiable (Lee-Post 2000). Operations must likewise be open to customization, meaning workers may need to be trained in multiple processes. Production capacity must also be able to be shifted, since different products will likely have different levels of demand (Lee-Post 2000).

It should be noted that an FMS may not necessarily be the most cost-effective option for an organization at the outset. Systems can be complex and expensive, at least initially. But the value conveyed to the organization can eventually offset the startup costs. The attractions of being able to diversify to meet customer needs and also to address changes in the economic environment can ultimately make the company more productive, increase sales, and also reduce the costs of obsolescence and replacement. Also, due to the flexibility of the system, the production process can be changed in the face of a breakdown and the need for repairs. "A traditional manufacturing system may need to halt if a key machine breaks down. However, an FMS may be able to adapt and keep production going during repairs" ("Flexible Manufacturing System (FMS) Definition, 2015).

One company which has benefited from deploying a FMS is that…… [read more]

Analyzing Strategic Issues in Cliptomania Web Store Case Study

Case Study  |  2 pages (641 words)
Bibliography Sources: 2


Cliptomania Web Store

With reference to the case study of the Cliptomania Web Store, the owners or the founders came to the discovery of a marketing niche that is retailing clip-on earrings over the internet, in which they could tap into, all over the U.S., Australia, New Zealand and Canada.

Strategic Issues Faced By the Company in Launching and Developing their E-Business Venture

There are a number of strategic issues that can be pointed out after reading and analyzing the Cliptomania Web Store Case study. One of the main challenges or difficulties that Santo experienced was with reference to the technological area of the business, and particularly the manner in which they could start up the web store. The alteration of the operational platform and system came to be quite a strategic issue for the company. The key organizers, who consisted of the members of the family, faced a major strategic issue, which was the lack of knowledge and proficiency needed to put up the business.

No individual amongst the family members had any knowledge or experience with regards to web design. Moreover, they lacked the funds, which could have been used to compensate a service provider to design the website. Forming accounts and instituting improved advancement tools towards the setting of the web business was a major test. Making the decision to go with a vendor simplified certain aspects, for Candy and Jim, in starting up their e-business. And, devoid of considerable supervision or support, they were enforced to design their own website.

One other strategic issue that can be perceived in the case study has to do with reliability and trustworthiness. This in fact, came to be a substantial problem at the time when potential consumers and clients began calling, with the desire to talk to the actual workers or personnel, prior to placing any orders.

Another strategic issue that the company faced in relation to its business…… [read more]

Business Analysis of a Business Model for an Elderly Housing Community Marketing Plan

Marketing Plan  |  3 pages (1,155 words)
Bibliography Sources: 3


¶ … Marketing Plan: Situation Analysis

In accordance to Lumpkin (1985), the number of individuals of age 65 years and older are deemed to be growing at a rate that is twice compared to that of the general population, and is projected to increase even more in the forthcoming years. The baby boom generation is just about to attain the middle age, which is a great prospect for Dawn to make the most of when these individuals attain the age of retirement. The purpose of this paper is to undertake a situational analysis of its business model. This paper will encompass the SWOT analysis of the business model, the competitive analysis of the business environments and lastly a segmentation and target market analysis.

Segmentation & Target Market Analysis

The market for old individuals can be segmented demographically, geographically, behaviorally, and psycho-graphically.

Demographic Market Segmentation - Age

Market segmentation that is demographic splits the market into segments and groups on the basis of different variables such as the size of family, gender, life cycle and of course age. With regards to Dawn, the market can be segmented demographically by age. As is known, the needs and wants of the consumer continue to change with reference to age. The population in the target market is split into well-defined cohorts, which are pre-seniors who are between the ages of 55 and 64 years, younger seniors between the ages of 65 and 74 years, older seniors between the ages 75 and 84 and lastly, there is the elderly senior cohorts who are at least 85 years of age. The business will have the prospect of selecting the age group that is suitable for the services rendered (CMHC, 2011).

2. Psychographic Market Segmentation -- Lifestyle

Segmentation of the target market by lifestyle is basically known as psychographic segmentation. This kind of segmentation offers an improved extent of distinction in comparison to age. This implies dividing the population on the basis of their preferred amenities, extent of independence and preferred health care needs. For instance, individuals aged 55 years have minimal care needs as compared to those who are at least 85 years, as they require more attention (CHMC, 2011).

3. Behavioral Market Segmentation

This sort of segmentation of the population splits the market into different groups or segments on the basis of its uses or needs, reactions to the products and services offered, along with attitude and knowledge. In this analysis, Dawn could divide the market on the basis of the benefits being sought after by the consumers, the services to be provided, and the frequency of usage. For instance, the market could be split into the elderly who require being fed and washed every time, and those who do not. It can also be divided into the need for more or minimal health care services, such as being given medication (CHMC, 2011).

4. Geographic Market Segmentation

Dawn will have to ensure that its business model segments the target population geographically by providing the services… [read more]

Excessive Demands During Negotiations Essay

Essay  |  7 pages (2,542 words)
Bibliography Sources: 1+


Pacific Oil Negotiations

The author of this report has been asked to review a case study that pertains to Pacific Oil and their negotiations with customer Reliant over the late 1990's and 2000's. As part of this analysis and summary, there will be a few general questions and points answered. These points include the general interests of each part, the… [read more]

Nike Position in Global Fashion and Performance Apparel Market Term Paper

Term Paper  |  2 pages (903 words)
Bibliography Sources: 2


NIKE: Building a Global Brand

Recommendation of the best course of action for building a global brand

All first-rate global brands have five common features, which may be employed in the form of a recommended strategy for brand building;

Their positioning is identical everywhere, providing them with a product of a unique or special quality as well as novelty with an emotional appeal (Disney and Coca-Cola are great examples of brands that demonstrate this feature).

Proper positioning: Effective brand positioning entails a thorough understanding of one's rivals in the market, followed by assessing one's own competitive advantage. Brands have to gain knowledge regarding other brands with similar products/services in the country where they sell, as there may be many different providers in different countries.

For instance, if a firm offers athletic apparel, it must first ascertain where buyers go to shop for these items of clothing -- they may visit specialty stores, sporting goods outlets, or purchase them from online retailers. When one's brand is a luxury brand, and the market one wishes to enter has customers preferring to shop at discount stores, marketing strategy needs to be altered; one cannot adopt the same selling strategy one has used in the home market. Companies should recognize customers' buying patterns and processes and how their brand can fit in.

4. A company is recognized by its brand name. Revenues are dependent on this brand name and thus, all marketing efforts must be focused on it. A smart product or brand name in a particular language may, in some other language, mean something entirely different and negative. For instance, the popular French cheese marketer, BEL group, altered its 'Kiri' brand name while marketing in Iran to 'Kibi'. This was because their original name, 'Kiri', in the Persian language translates to "rank" or "rotten," which would be a highly negative association for cheese and might cause the brand to fail in Iranian markets.

5. Aside from making sure that one's brand name has a positive and/or attractive meaning in the language of the country one wishes to market it, a company must also take into account the packaging colors favored by different cultures and countries. For instance, greens and blues are preferred in the United States, while Latin Americans favor shades of yellow and red.

6. Global village access: Brand consumption signifies membership in an international club. For example, IBM's tagline "solutions for a small planet" implies a global presence.

7. Social responsibility: Global brands are expected to be at the forefront in espousing corporate social responsibility, and in leveraging their resources towards solving global issues. An example is Nestle and its clean drinking water drive (Quelch, 2007; Moran, 2013).

How important is "fashion"…… [read more]

SWOT Analysis of Tesla SWOT

SWOT  |  3 pages (1,188 words)
Bibliography Sources: 3


SWOT Analysis Mini Project





Strong Products

High burn rate

Strong Demand in Europe

Low Gas Prices

Great brand

Weak balance sheet

Battery market

Increased competition

Talent pool

New product delays

China, other Asian markets

Trade Barriers


Underdeveloped charging network

New Products

Economic slowdown


Insufficient capacity

Other Vehicle development

Product launch delays

Ability to raise capital

Niche market

Economic Incentives

Charging Station delays

Relationship with government

Improve existing vehicles

Difficulty obtaining financing

Product tie-ins


Build North American network

Hostile foreign governments

South America/Australia

Insufficient IP protection

License technology

Legal actions


Tesla has a number of strengths that have helped it to become this successful thus far. The first of these is that its products have proven to be strong. Its vehicles are so revolutionary that they outperform pretty much everything in consumer testing, earning extremely high levels of praise from highly influential critics. This means that the company's vehicles outperform the established rivals in the same class, something that is attractive to consumers.

This product success is matched by buzz, which helps to build the brand. Even though there are very few Teslas on the road, and they are not for sale in many places, the brand name precedes the company into new markets. There is pent-up demand when Tesla decides to enter a market, so strong is the brand that the company is building. In order to achieve its visions for the 21st century, Tesla will need its brand to be a household name, and the company is well on the way to achieving that.

As a result of the company's vision and leadership, it is also able to attract a very deep pool of talent. People want to work for Tesla, which is a critical pathway for sustained competitive advantage in technology. In the technology business, the companies that have the best people are the ones that will make the best products, and therefore the ones that will succeed in the long run. The ability to attract and retain top talent is one of Tesla's key assets. The company's leadership helps in this respect, as Elon Musk has been able to rally great people around him, and sell the company's story to all types of stakeholders.

Furthermore, Tesla's success has opened other doors, such as partnership, good relationships with government and the ability to raise capital. Good relationships with government are important to take advantage of various incentives that are offered for business development, and to enlist government help in trade disputes. The ability to raise capital is critical -- as long as people keep believing in Tesla it will be able to go back to the markets and get more money, essential given the company's biggest weakness is its burn rate.


The biggest weakness for Tesla is its burn rate. It is spending money at a very fast rate, in order to scale up its operations to meet its objectives. The cost of doing this is high, and Tesla… [read more]

Cases of Business Fraud Essay

Essay  |  3 pages (1,037 words)
Bibliography Sources: 3


¶ … 2014 business fraud situation that struck the Neiman Marcus Group. Topics discussed in this paper include a summary of the situation, control issues, and how losses could have been mitigated.

Business Fraud Background

Business frauds are pervasive. They can occur anywhere, with anyone, and take any form; some examples of business fraud are: no-risk-guaranteed internet offers, a contractor pocketing deposits for an individual's home repairs and vanishing, or false advertising of a product/service (Lee). While prevention is the best way to save oneself from fraudulent business transactions, even those customers who are extremely watchful and hesitant may get fooled. Those who get swindled generally feel overly embarrassed and avoid reporting the fraud.

The Case/Control Issues

In 2014, Dallas-based luxury retailer, Neiman Marcus's credit-card database was raided by hackers. As per an internal investigation of the organization, the hackers triggered alarms on the security systems of the company around 60,000 times when they stole into the network (Elgin, et.al, 2014). Though they visited the company's systems over and over again for no less than 8 months and stole card data from July to October 2014, this activity went unnoticed by the firm. On some days, hundreds of alarms would be activated, as the software employed for stealing cards would be automatically deleted daily from Neiman Marcus's payment records, and required constant reloading.

A spokesperson for the company, Ginger Reeder maintains that the highly professional hackers named their hacking software almost identically to Neiman Marcus's payment software, causing all 60,000 alerts to go unnoticed among the flood of data the security team had to review routinely. She further says that the alerts that popped up throughout a three and half month period would, typically, have been no more than 1% of daily alerts showing up on the security system, which is hit daily by thousands of entries (Elgin, et.al, 2014). Investigation launched by the company revealed that the actual number of credit cards whose data was stolen by hackers was lesser than the 1.1 million estimated and quoted originally by the firm. Reeder claims that the latest estimate revealed that fewer than 350,000 cards of customers were exposed, and about 9,200 of these have been used illegally since the incident.

The company also faced control issues. For instance, the report states that Neiman Marcus' centralized security network, which logged suspicious activity, pointed out a program's abnormal behavior, but failed to identify the code as malicious, thereby failing to erase it. Investigators also discovered that the feature in the system for automatically blocking flagged suspicious activity was disabled as maintenance (e.g. patching security defects) would have been hampered by it (Elgin, et.al, 2014). The retailer's point-of-sales system design, based on the hub-and-spoke model, was easy for hackers to work through; the POS system connects payment registers of individual Neiman Marcus retail outlets to one central computer, which processes transactions. This arrangement enabled hackers to quickly reload their hacking software onto several registers daily. Furthermore, hackers took over a weak server, which… [read more]

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