Study "Fashion / Designers / Beauty" Essays 1-55

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Fashion Designer Monique Lhuillier Research Paper

… Fashion Designer Monique Lhuillier

Fashion Designer

Monique Lhuillier

History of Monique Lhuillier's Life

In a scant 12 years, Monique Lhuillier has risen from her roots in a third-world country to becoming the hottest fashion designer. Lhuillier was profiled in legendary… [read more]


Influential Fashion Designer of Today Term Paper

… Influential Fashion Designer of Today

Calvin Richard Klein was born on November 19, 1942, in the Bronx, New York. From 1959-1962 he attended the Fashion Institute of Technology (FIT) in New York ("Calvin Richard Klein"). At FIT, the classes were "tedious" and the curriculum "pedantically oriented to learning a trade" (Gaines and Churcher 41). Klein was bored, but he used the time and exposure to styles FIT provided to discover his own tastes of what is good and what is not. He found loved natural fabrics and hated synthetic ones. Bright colors turned him off; he preferred quieter shades of brown and beige. During this time the youthful, modern sportswear of French designer Jacques Tiffeau influenced Klein's evolving outlook, as did the stylist practicality of American designer Claire McCarell. The student Klein spent a lot of time at studying the worldwide collection of garments held at the Costume Institute at the Metropolitan Museum of Art (Gaines and Churcher 41-42).

In 1962, Klein entered the fashion industry as a sketcher for Dan Millstein, a superstar of fashion of those times who had designed the dress Marilyn Monroe wore to her wedding to Joe DiMaggio. Klein found the experience challenging, frustrating, but valuable. People described Millstein as a tyrant, and working for him was difficult. Having Klein work on the "missy" line, he didn't fully utilize the young man's talents. Klein really wanted to please Millstein but never felt fully appreciated. Nonetheless, he benefited from working with Millstein, including going to Paris where his official role was to memorize and later sketch to the smallest detail the pieces his boss liked. When possible, Klein explored Paris on his own and absorbed the fashion of the street which he liked more than what he saw on the runway (Gaines and Churcher 48-54).

Klein quit working for Millstein and took a job with Halldon Ltd., a company that manufactured fake fur coats. That kind of product didn't really interest Klein, but the work environment at Halldon was more pleasant and more supportive than at Millstein's company, and there Klein first began to make a name for himself in the industry (Gaines and Churcher 65-66).

Klein and another former Millstein designer, Abe Morenstein, began working together as independent designers. While Klein was getting a lot of attention and job offers,…… [read more]


Favorite Fashion Designer Term Paper

… ¶ … Fashion Designer

"Lim knows how fashionable women want to dress."

-Nicole Phelps Vogue

Phillip Lim launched his first collection with money he borrowed from a friend and fabric supplier Wen Zhou in 2004 (NY Mag 2010). His collection became a critical hit almost immediately after the launch. What helped spur his popularity was the fact that "It" girls like Natalie Portman and Kate Hudson adored his creations (2010). This helped fuel the demand of more than $12 million wholesale by his third season (2010). He is known for creating garments for women that have both a girly sort of refinement as well as a laid sensibility. Some of his creations also have a quirky quality to them, which appeals to original and creative wearers like Kate Bosworth and Scarlett Johansson (2010).

Lim has three labels -- 3.1 Phillip Lim, kid by Phillip Lim, and Go Green by Phillip Lim. The first label, 3.1 Phillip Lim, launched in 2005, is ready-to-wear and resort style clothing and is similar to ready-to-wear labels like Theory, Chloe, Marni, and Vince (NY Mag 2010).. Kid by Phillip Lim is an American children's line of clothing that was first launched in 2007. Go Green by Phillip Lim was launched in 2009 and is ready-to-wear clothing as well with an eco-inspired touch.

Phillip Lim is the son of Chinese immigrants. He grew up in Orange County, California, where his mother worked 18-hour days as a seamstress in a garment factory (Dorment 2010). He has said that coming from a very traditional Asian-American family, he felt compelled to go into a career like law or medicine, so he went to college and majored in business. Lim notes that it took him three years to realize that he hated business and he ended up graduating with a degree in home economics (sewing, nutrition, nursing, etc.,…… [read more]


Fashion Designer Self-Promotion My Name Is John Term Paper

… Fashion Designer Self-Promotion

My name is John Smith. There are many factors that have motivated me to become a fashion designer and that are now beckoning me to apply my talents in the introduction of an exciting new brand in the fashion industry. I was born in Osaka, Japan in 1979. I believe that inherited my creative bent and interest in fashion from my parents; my father is a photographer and my mother is a tailor. As a child, one of my favorite pastimes was making detailed sketches of lots of plants and animals. I first became interested in fashion as a teen when I began to admire the fashion collections from the United States and Europe. I entered the Mode Design School in Tokyo when I was 18 years old where I focused on my keen interest in patterning. My dedication and focus led me to graduate with honors.

After graduation, I began working as a freelance costume designer, but found this too limiting. So, in 2004, I moved to New York to broaden my horizons. Shortly after moving to New York, I started my own brand which was tremendously successfully. A major fashion buyer bought my collection and sold it to major shops in New York and Tokyo.

After this, I returned to designing costumes and, in 2006, I won in the avant-garde section of the Gen Art International Design competition (http://www.genart.org/fashion.htm).This award was very important because Gen Art is noted for its discovery of new talent and is considered to be an important gateway to success. For instance, this organization has produced talents such as Zac Posn, Rebecca Taylor and Philip Lim, to name just a few of the emerging talents Gen Art has scouted. In 2007, I won yet another Gen Art award, this time in the Men's section. I am now working as a main pattern maker for Jen Kao, an up-and-upcoming New York-based fashion brand that is heavily rumored to become the next Philip Lim or Alexander Wang. I am also the designer of my own brand called 'a degree'.

My brand 'a degree', pronounced as 'aid' in Japanese, represents a very unique conceptual design. I chose this name because it stands for a dimension or point-of-view which I believe will appeal to consumers who are seeking fashion that denotes their own personalities and lifestyles. The cloth I will use is three dimensional and is intended to appeal to many people without making the brand seem like a mass-produced commodity. The 'a degree" brand also capitalizes on the corporate social responsibility movement and it intended to help support people and the global environment by using…… [read more]


Fashion Designers Term Paper

… Early style inspiration came from childhood trips abroad to Asia, Africa, India and the Caribbean, as well as from her parents.

When Marant became dissatisfied with the selection of clothes in stores she decided to start making her own clothes.… [read more]


Givenchy Count Hubert James Marcel Term Paper

… His association with Hepburn would go on for the rest of her life. He not only designed the wardrobe for her films, among them How to Steal a Million, and her iconic turn in Breakfast at Tiffany's which turned the little black dress into the closet must-have of every woman in the world, but much of her personal wardrobe as well.

The outfits in Sabrina would be iconographic of the kinds of fashions Givenchy specialized in. When he started out, he could not always work in the most lush fabrics but the way he utilized his materials made even the least expensive seem luxurious and fascinating. Givenchy become famous for innovation. He specialized in new ideas and techniques that though not as envelope-pushing as some of the designers of his era and the following decades, would lead historians of fashion to associate his name with amazing designs and a gorgeous sense of style.

Today, Givenchy is still creating beautiful women's wear and attractive men's wear. Currently in charge of the women's line is Riccardo Tisci who is known for gothic touches and space-age minimalism. The Givenchy brand has now been in existence for nearly sixty years. It still speaks of class and simplicity. Those who wear Givenchy walk in the footsteps of Hepburn and those who design for Givenchy walk in the shadow of a true artist.

Works Cited

Givenchy.…… [read more]


Fashion Designers in Turkey Thesis

… Fashion Designers in Turkey

Emerging Fashion Designers in Turkey

Fashion is a good indicator of the social and political trends characterizing society at a given point in time. It is safe to say that fashion represents a very powerful means… [read more]


Beauty Industry Essay

… Karolina is the stereotypical image of the normal woman who is convinced to buy more beauty products than she needs, and for that reason I relate to her more. I am personally not willing to do something as drastic as surgery, like Eva, but I do find myself spending more than I should on certain beauty products in order to avoid things like signs of early aging or vanishing pores. I relate to this character most because I have found myself in her position before, although not to that extreme. It is only natural to want to believe that the next best beauty remedy holds the secret to staying younger longer and that every woman should start using it in her regiment as early as possible in order to stay young and fresh as long as possible.

Clearly, the film takes a direct stand in how manipulative the media and celebrity endorsement of products can be on public opinion. Especially in a field such as beauty, where so many women are already insecure, the media comes to exploit these insecurities to the financial advantage of major cosmetic companies and the industry as a whole. The media is responsible for all of the hype involved in the beauty industry. It perpetuates average woman's fears in a way that makes them feel ashamed of them. Obviously, there is a lot of money to made in the industry. For example, the film says that $1,927,000,000 was spent on diet products. This is a huge industry. When a sign of weakness is found, the media really exploits it in a way that keeps its investors and sponsors in the industry paid. Celebrities just become another marketing tool that allows the media and its sponsors to tap into the minds of the every day consumer. So much attention is paid to the beauty of celebrities. When one particularly loved celebrity endorses a product, that product can often sell like wildfire because people assume that is the reason that celebrity looks so amazing all of the time. In reality, that celebrity has a full team of full time make up artists, hair stylists, and so on, to make them look flawless at every available moment. The product alone does nothing to increase the beauty or mystery associated with celebrities and their image. It is the financial head sof the beauty industry that use celebrities to exploit the weaknesses in the self-esteem of consumers. They use celebrities to sell these needy consumers a dream, a fantasy. By buying this eyeliner, you will look like Jessica Alba. In reality, that eye liner will make you look nothing like Jessica Alba, but by the time the consumer realizes that, they have already made the purchase.

In many ways, the film makes a statement about Czech men. First and foremost, men seem to be less vulnerable to the public pressure put on beauty than women. Although men are still exploited in different ways, it is often much less expensive and… [read more]


Fashion, Lifestyle, and Consumption and Their Influence on Identities Essay

… This is because they present the values of the traditional societies and have an inherent meaning of the society. Fashion designers often pick on these traditional values and dressing and put them into a piece of attire that creates the national identity.

Scholars have argued that the contribution of the different cultures of a country into the national identity created in fashion is important in the acceptance of the garments overall. By excluding other communities or groups, the fashion designer will be taking a position about the national identity that often negatively affects the acceptance. However, there is need to balance the societies, communities or groups because including too many will bring a conflict in the fashion attire. One solution to this is the African print that is often associated with African nations. This is a print or fabric that is made from tie and dye and is unique to African communities. While western fashion designers have obviously made some of these, these are still symbolic of African heritage and represent a form of national identity for the African continent Wurst, 2005()

The Maasai of East Africa also have traditional fabrics that are unique to their community. These are often the national identity of the East African countries and have been the source of inspiration for designers such as Louis Vuitton, John Paul Gaultier, and Yves Saint Laurent. These designers have created collections inspired by the East African maasai community collection. Anyone seeing these designs can easily attribute them to East African communities Wipper, 1972()

The presence of a national identity is based on the argument that communities in one nation have attributes which they share and which are distinct to them. This is seen in the maasai community whose fabric and attire is representative of the community's culture, language, religion, history, customs, rituals, territory, and ceremonies. These present the elements that evoke the presence of a national identity. However, the national identity has often changed with time as the culture, territory, and rituals of these communities evolve.

Conclusion

Fashion is used as a tool to portray the identity of an individual. It portrays the emotional, physical, psychological, and social aspect of the individual through expressing their mood and feelings. Fashion is also used to portray a national identity that drives the unique values of the country. The use of fashion as a tool to portray identity is more proliferated by women than men. This is majorly because fashion in dominated by women and often taken more seriously.

References

CRAIG J. THOMPSON & DIANA L. HAYTKO 1997. Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings. Journal of Consumer Research, 24, 15-42.

KHAIRE, M. 2011. The Indian Fashion Industry and Traditional Indian Crafts. The Business History Review, 85, 345-366.

KINNEY, L.W. 1999. Fashion and Fabrication in Modern Architecture. Journal of the Society of Architectural Historians, 58, 472-481.

LOUGHRAN, K. 2003. Jewelry, Fashion, and Identity: The Tuareg Example. African Arts, 36, 52-93.

MCROBBIE, A. 1997.… [read more]


Africa Fashion Week NY Creative Writing

… So here we go.

Adiat Disu is the founder, chief communications officer at Adiree PR & Communications, and the director of Africa Fashion Week. Most importantly, Adiat is a tireless ambassador -- the wind beneath the wings -- of African fashion entrepreneurs, and she is always focused on positioning entrepreneurs for success and contributing to economic growth in Africa through fashion. The synergy between Adiat's business acumen and passion for fashion has been widely recognized. She shared the stage with Diane van Furstenberg when speaking to African Women Delegates at the United Nations, during the African Women Entrepreneurship Program. Following Hillary Clinton's keynote address, Adiat spoke about the challenges and opportunities of competing globally to African Small and Medium Sized Enterprises in Washington D.C. Adiat's trajectory from the diaspora to one of New York City's movers and shakers in fashion has covered in mainstream media by CNN, Forbes magazine, the L.A. Times, and the Washington Post, and by Arise TV and Black Enterprise. Prepare to be awed by Adiat's incredible story and her commitment to changing consumer thoughts and behavior towards Africa.

Award-winning David Tlale will focus the Celebrity Spotlight on design and the launching of a brand. In 2003, David won the Elle New Talent in South Africa contest, and after collecting many industry awards, he is back as a judge for Elle. David has been named Best Designer by the Sunday Times in South Africa, appointed "Head Designer for Carducci Woman" under the House of Monatic Group in Cape Town South Africa, and was selected as one of only four young South African fashion designers to present their collection during Paris Couture week. David was voted Most Stylish Designer at the South African Style Awards, voted Mzansi's South Africa's Star Designer of the year, and nominated for the Mercedes-Benzes Fashion and Art Awards. Clearly, David Tiale is recognized as a global design force, and his conversations with us will be as unforgettable as his long list of nominations and accolades.

A.O. Solomon will speak about faith, inspiration, and motivation. As the founder of Shadow of the Almighty Ministries, Solomon is a spiritual guide to thousands, with a ministry that has grown into ten branches across the United States, and a prayer-line with a worldwide presence, that ministers to more than seven thousand participants daily. Solomon was born and raised in Nigeria, where he grew up in a Muslim home, but eventually gave his life to Jesus Christ. He has been in the ministry for about 20 years, and has written a number… [read more]


Oscar De La Renta Research Paper

… Oscar de la Renta is one of the most successful and long-lived designers in the fashion industry. He was born on July 22, 1932 in the Dominican Republic, and at a young age took to painting.

The masters Cristobal Balenciaga… [read more]


Designer Story Creative Writing

… Designer Story

Now the Whole Team Here: How David Tlale Started from the Bottom and Worked His Way to the Runways

The Future Accountant

David Tlale thought he would become an accountant, specializing in internal auditing. It was something he just happened to be good at, never mind the lack of passion. He hadn't yet found anything that turned him on, so he did what came naturally to him. That was, until his life changed. At Tshwane University, David started hanging out with what he calls the "crazy fashion students." Their suitcases full of sketches and fabrics intrigued him, and David wanted to learn more. The more he learned, the more he knew that fashion was his life's passion and purpose. Fashion, not accounting, was going to be David's future career.

Changing Courses

The shift from accounting to fashion design did not flow well for David. He transferred from Tshwane to Vaal University, entering a four-year fashion design program. His first year, he was just an average student. Yet year by year he improved, putting tremendous pressure on himself to achieve the highest status of being named best student based on an annual fashion show. This inner drive and determination is what propelled David Tlale into the big leagues.

Those Who Can't Do, Teach

David had the opportunity to earn both money and experience teaching basic design at Vaal. The teaching gig started first when one of the lecturers took maternity leave. From there, David remained an instructor for nearly five years before he realized he was starting to fall into a rut. He wanted to design, not teach. In 2003, he quit teaching with hardly any savings. With an ambition to build a brand, David left home and started to do it: he started to make dresses for money. He designed anything…… [read more]


Fashion Entrepreneurship Application Essay

… ¶ … fashion entrepreneurship is all about and why I am fitting for the course.

Fashion entrepreneurship consists of initiating a fashion enterprise, venture, or idea, and assuming accountability and responsibly for the outcome and risks. To me, such a… [read more]


Successfully Distribute His Fashions Essay

… ¶ … successfully distribute his fashions in the United States, Kleinaci should enter into an exclusive agreement with a major up-market department store.

Lloyd and Llewellyn is an upscale and well-established up-market department store which is conveniently located in the heart of the city. L & L, as affectionately termed by the esteemed in the fashion industry, is frequented by the rich, the famous, and those seeking to experience fashion at its best. Given that Kleinaci has already established a brand image as a forerunner in the fashion industry, L & L. is a logical venue for the distribution of his highly exclusive and elite designs since L & L. likewise upholds a similar brand image. Accordingly, through an agreement with L & L, Kleinaci would not only establish a distribution channel which serves his segment of the market, but he would reinforce the brand identity which he has worked diligently to establish for the past few seasons on the runway in Europe. Indeed, according to Laura Lake (2010), establishing and maintaining a particular brand image which appeals to a particular consumer base is a critical component of longevity in the fashion industry. A partnership with L & L. provides Kleinaci with a ready-made and established distribution channel as well as an opportunity to introduce and reinforce the brand image and identity it has already established in Europe with a similar segment of the United States market as well.

Additionally, pursuant to Julie Toscano Sequeira of Forbes magazine (Sequeira, 2009), it is critical for entrepreneurs to think outside the box when it comes to finding a niche and establishing a market. One of Kleinaci's concerns might be that an exclusive upscale store might reinforce an upscale brand image; however, it might also limit the profit margin possible in the United States market because the store targets the privileged as opposed to the masses.

According to Sequeira, this should not be the sole consideration in the beginning analysis, rather one should look at the speed of entering the market, the affordability of entering the market, and the likelihood of connecting directly with consumers. In this case, an upscale department store which is already established provides a ready-made and immediate place for his fashion; and, moreover, in this distribution channel, given the popularity and traffic of L&L on any given day, there is a built-in guarantee that consumers will be exposed to his fashion line. Furthermore, Sequeira (2009) advises the unique artistic entrepreneur to test the waters of the market first through smaller channels of distribution. By doing so initially, after establishing a client base, Kleinaci will be able to gauge whether or not his fashion likely resonates with the tastes of the United States fashionista; and, at that time, Kleinaci may make an informed opinion regarding how best to expand. Moreover, should Kleinaci wish to utilize direct distribution alongside with placing his fashion in an established store, he should consider requesting that an addendum be made to the "exclusive deal" between… [read more]


Dress Review: David Tlale Term Paper

… The dress is meant to symbolize fire, one of the side-effects of climate change. However, in addition to its symbolic importance, it also has a rare quality of merging the sophisticated with the primal in its colors and lines. It is simple and flattering yet also volcanically sexual. Indeed, Tlale says that he deliberately draped the chiffon to make it appear like an overflow of volcano, while the metallic fabric and coins represent dried-up ash.

Tlale says that he designs his dresses to be worn by women of all body types.

That is why Tlale's design process is highly organic -- the dress was never sketched, but rather built through trial and error. Tlale lets the fabric become what it wants to be, just as he hopes his dresses allow women to be all they want to…… [read more]


CO Chanel Today Term Paper

… Dissatisfied with this "New Look," Coco Chanel emerged from retirement and, at age 71, returned to design. The result was one of the most enduring of all Chanel designs -- the Chanel suit. Her focus was to create clothing that… [read more]


Emerging Fashion Designers in Turkey Research Proposal

… Turkish Designers

It has been argued that the Turkish designers can be considered which conceives beauty as a universal coordinate. However, one should ask himself if there is any way that these designers can be identified as a group through… [read more]


Fashion and Identity Essay

… For example, women who dress in the style of Audrey Hepburn (circa Breakfast at Tiffany's) are not just communicating their love of little black dresses, but are also expressing an even deeper desire to have a "fly by night" lifestyle of the socialite Holly Golightly in the most carefree and irreverent manner.

As this paper has demonstrated, clothes and fashion don't just allow one a certain level of social distinction with which to connect their identity, they are also used as a means of asserting one's inclusion or popularity within a given social group. "To follow a fashion is to imitate the norm so that outsiders (such as those wearing sundresses) feel uncomfortable while the outsiders enjoy the feeling of inclusion" (Dant, 1999: 87). Thus, fashion becomes another way of expressing one's right to socialize with a certain group of people, or one's right to receive a certain level of treatment. Fashion thus allows one to assert one's identity as either cool or popular or "with it" and hip. These are all ways which are modes of expressing value on oneself, much like the hip hop artists who cover themselves in luxury items and bling.

Fashion and the connection with identity can also manifest as a means of demonstrating one's differentness. Thus, in this manner, one dresses differently than the norm as a means of expressing one's own uniqueness; once the masses start to copy this particular mode of style, the fashion no longer becomes fashionable and desirable (Entwistle, 2000). Thus, fashion in terms of identity can be expressed with this level of duality: it can at once be used as a means of inclusion to a desirable social group: this is often when fashion is used in connection to class, something which is nearly inescapable in terms of fashion (Kaiser, 2014). Alternatively, it can also be used as a means for differentiating oneself from others as more important or more desirable, stamping oneself with the mark of the extraordinary.

Thus, this paper has sought to demonstrate the very hard and fast connection between fashion and one's personal identity. Essentially, fashion is a very strong means of expressing one's personal identity, along with a projection of where one is from and one's cultural background. Like all things, these aspects can be adjusted and tweaked to demonstrate the aspect of the self that one wishes to set forth over others. Fashion is not always an accurate expression of one's identity, but can sometimes make up the desired appearance of the individual. Regardless of the desires of the individual, consumption patterns will definitively be impacted, based on the identity one wishes to be identified with and the image that they desire to put forth.

References

Bennett, A. (2005).Fashion in Culture and Everyday Life London: Sage.

Gibson, P. (2006). Analysing Fashion in, T. Jackson, D. Shaw (eds). The Fashion

Handbook London: Routledge.

Dant, T. (1999). Wearing it out: Written clothing and Material clothing in, T. Dant, 1999,

Material Culture in the Social World… [read more]


Welcoming the Metro Sexual Male Essay

… The line between gay and straight blurred as a result. It was no longer taboo for a straight man to obsess over his body, his looks, his overall presentation. Now, he the straight man is expected to cultivate sex appeal, style, and fashion sense.

Meanwhile, two competing strains of women's beauty appear in the marketplace -- one, the "sexy" Victoria's Secret type of beauty; the other, the "realistic" woman. However, the fact that the "realistic" woman is played for jokes by comics like Mindy Kaling suggests that "realism" is not exactly an ideal. Mindy Kaling portrayed Kelly Kapoor in the hit sitcom The Office. Her facial features are wide and heavy. Her skin is dark. She is the opposite of what one might find on a Victoria's Secret runway. And yet she has charmed audiences with her "realistic" sense of humor. Lena Dunham has done the same. She first caught the eye of produce Judd Apatow after starring in her feature film Tiny Furniture. Apatow was drawn to the realism which she brought to her character on screen. Under Apatow's guidance she created another comedic universe, in which the "real" side of women might be shown. In the show Girls, Dunham plays Hannah Horvath, a twenty-something in Brooklyn, who learns life lessons the hard way, and who in no way measures up to the sex symbols typically found on the big and small screen. The charm of her character is that Hannah is a "real girl" -- not something fake or idealized.

For men, the ideal appears to be shifting away from sturdiness of character towards perfection in terms of appearance. Queer Eye for the Straight Guy first brought massive attention to the idea that men could care about their appearance just as much as women. The popular comedy South Park devoted an entire episode to skewering the "metro sexual" male in 2003. In the episode, Stan, Cartman, Randy and many other characters in the small town of South Park, Colorado, get caught up in the wave of metro sexuality. The men and the boys all go from looking like their former, normal selves to looking like glam-dolls. Kyle tries to resist the temptation to alter his sense of style and sense of self, but the peer pressure to conform to the new metro sexual trend is almost too powerful. In the end, the women of South Park get sick and tired of their men caring more about clothing, fashion, and beauty products than… [read more]


Fashion, Appearance, and Social Identities "Tyranny Essay

… Fashion, Appearance, And Social Identities

"Tyranny of the Ideal Image of Beauty":

How Are Fashion and Appearance Central to the Construction of Social Identities

Most western societies today are highly commercialized and capitalist where not only traditional commercial products are… [read more]


Fashion and Technology Research Proposal

… Fashion and Technology

What kind of technology-driven fashion will your grandchildren's grandchildren be walking around wearing? Will your family's future offspring of the female persuasion be wearing spray-on dresses featuring unlimited style color coordinating options in the year 2030? Will… [read more]


Fashion and Appearance Central to the Construction Essay

… ¶ … FASHION and APPEARANCE CENTRAL to the CONSTRUCTION of SOCIAL IDENTITIES?

The objective of this work is to answer the question of how is fashion and appearance central to the construction of social identities and to present a discussion that includes reference to specific examples.

The literature examined in this study clearly indicates that fashion and appearance are central to the construction of social identities. For example, the work of Christopher Breward (1999) entitled; "The Hidden Consumer: Masculinities, Fashion and City Life in 1860-1914" states that the study of "...masculinities, fashion and urban culture is rarely addressed in the same work since the dominant wisdom has long held that consumption was a feminine enterprise and that pre-War British and American men were reluctant consumers at best." (Breward, 1999)

It is the belief of Breward the male clothing and fashion in the late-Victorian era effectively "provided a creative space for masculine contestation and innovation and that male fashion consumptions positioned consuming men at the forefront of the modernization process that Britain was undergoing at the dawn of the twentieth century. Breward's work first conducts an examination of "the color, cut and texture of clothing available to middle-class and aristocratic consumers" with a focus on the demonstration of the "elaboration and elegant of pre-Victorian male beauty survived the austerity of Victorian moral rhetoric." (Breward, 1999) the remaining evidence of male fashion existing in "...popular novels, shop catalogues, trade directories, diaries and photographs are examined in Breward's work. The graphical reproduction of the retail fashion plates and advertisement "demonstrate the wide variety of elegant clothing and fashion accessories available to Victorian men, and his examination of how men's clothing was discussed in popular novels, men's periodicals and diaries" indicates how prominent fashionable looks was in the mind of the Victorian Englishmen.

I. SOCIAL AGENDA of FASHION - a DEPENDENT NATURE

The work of Diana Crane entitled: "Fashion and Its Social Agendas" states that fashionable clothes are used to make statements about social class and social identity, but their principal messages are about the ways in which women and men perceive their gender roles or are expected to perceive them." (Crane, 2001) Crane states that fashionable clothes in the nineteenth century "generally expressed the gender roles of upper-class women." (2001) the class structures had a differential effect on women in the nineteenth century in that fashion "had elements of social control..." exemplifying 'the dominant and very restrictive conception of women's roles." (Crane, 2001)

Crane relates the statement of Simmel (1957) that fashion is "an ideal field for individuals with dependent natures, whose self-consciousness, however, requires a certain amount of prominence, attention and singularity." Simmel held that it was women who were "most likely to exemplify this category of 'dependent natures' and were in generally likely to exhibit a 'stricter adherence to the social average'." (Crane, 2001) However, Simmel is stated to have misses the faction that fashion is important for the male as well as the female gender.

II. WOMEN - SOCIAL AGENDA… [read more]


Fashion Ready to Wear Surprisingly Term Paper

… Fashion Ready to Wear

Surprisingly, ready-made or ready-to-wear clothing stems back to the Civil War, although such designs were in short supply at that time. The growth of manufacturing production, the advertising industry, urban professionals, and chain stores and mail order catalogs that allowed countrywide availability enhanced the development of ready-made apparel. Throughout the 20th century, many international haute couture designers, such as Elsa Schiaparelli, Pierre Balmain, Geoffrey Beene and Kishore Biyani began transposing their fashions for the ready-to-wear market and created an industry of mass merchandising.

Ready-to-wear collections are not custom made and are standard sized, which makes them more suitable for larger productions. Ready-to- wear collections consist of a normally represent a certain theme or perspective and to make a fashion statement. They are branded and sold in stores for the mass public marketplace. One of the first designers following this mode was Elsa Schiaparelli. Born in Rome Italy in 1890, she studied philosophy and then moved to the United States and worked as a film scriptwriter.

In 1920, Schiaparelli went to Paris and designed and wore a black sweater knitted with a white bow. An American store saw this design and asked for an order, and her ready-to-wear business took off with hundreds of knitters producing the fashions. Schiaparelli's designs were innovative and very popular with their use of bright colors, often pink, and her imaginative use of conventional fabrics, zippers and very unusual hats and shoes. Many of her notable designs were based on the inspirations of her friends, who included Christian Berard, Jean Cocteau, and Salvador Dal', such as a summer dress with lobsters. She brought attention to detail in all her ready-to-wear collections and comical additions, such as embroidered add-ons, odd buttons and complex zipper patterns. She was one of the first women designers to license out her name, so it could be associated with mass produced clothing, such as hats, nylons, perfumes and tartans (Who's Who in the Twentieth Century 1999).

Fashion designer Pierre Balmain, was born in St. Jean de Maurienne, Savoie, France, in 1914. After receiving his degree in architecture, he freelanced as an illustrator and assistant designer and was trained, as was Christian Dior, by two of the most well-known designers of the time, Molyneux and Lucien Lelong. He opened his own haute couture house right after the end of World War II in Paris and remained its director until 1982 when he died. It did not take long for Balmain's popularity to spread because of his new created image for women, who wanted to forget the vestiges of war hardships and once again look elegant and opulent in richly embroidered gowns. Over the years, he became famous for his elegant simplicity for evening dresses, tailored suits, sportswear, and stoles. He designed regularly for the theatre and cinema (Encyclopedia Britannica).

In the 1960s, Balmain's business expanded with his sculptured designs of fabric with structural contrasts of cut and style. Balmain's foundation in architecture greatly influenced his designs. He saw clothes… [read more]


Fashion Knockoffs Term Paper

… Business

Fashion Knockoffs: Perils and Prevention in a Global Industry

What's in a name? Quite a lot, if it is the name of an author, artist, musician, or inventor. A wide range of artistic creations and commercial products sell much… [read more]


Fashion Pick of the Week "Death Term Paper

… Fashion

Pick of the Week

"Death Becomes Her," the Costume Institute's latest feature exhibition, launched just in time for Halloween but will continue to haunt you until it dies Feb 1, 2015. A rare peek at the attire of mourning, "Death Becomes Her" features mourning attire from 1815 to 1915. Although the exhibition would have been strengthened by the addition of multi-cultural mourning attire, as it stands, "Death Becomes Her" delves deep into the evolution of attitudes and customs surrounding death in Anglo society. Highlights of the exhibit include mourning gowns worn by Queen Victoria and Queen Alexandra. Don your best black and don't miss it.

"Death Becomes Her," (2014). Metropolitan Museum of Art. Retrieved online: http://www.metmuseum.org/exhibitions/listings/2014/death-becomes-her

Also on the Horizon

The Fashion Institute of Technology is hosting one of the more captivating exhibitions of the season with "Dance and Fashion," an exploration of the interface between these two linked arts. Fashion designers have been as influenced by dance as choreographers and dancers have been inspired by the costumes they wear. Organized by Valerie Steele, a wide range of dance forms and their costumes will be on display at the FIT until January 3, 2015.

Reference: Fashion Institute of Technology (2014). Dance and Fashion. Retrieved online: http://www.fitnyc.edu/336.asp

FREE! Garment District Walking Tours

They say the best things in life are free, but few freebies are to be found in our fair city. Fear no more! Mike's NYC Tours offers free -- you read that right -- free! -- tours of the garment district. Led by Mike Kadback himself, the tours…… [read more]


Sponsorship Proposal Term Paper

… Pana Fete

the Red Carpet Lookbook for Africa

About

Pana Fete is an annual fundraising gala in New York City. Hailed as the premier red carpet lookbook for Africa's most acclaimed fashion designers, Pana Fete features an exclusive list of designers showcasing a wide range of spectacular dresses and gowns, from traditional African styles to the most daring looks in modern African fashion. Each year the presenters of Pana Fete display several thematic fashion exhibits, representing an exclusive list of leading African-born designers and contributors from the continent's worldwide diaspora. Pana Fete is the most highly anticipated gala event in the world of African fashion and design, and by actively fundraising for a selected charitable organization that focuses on promoting the African fashion industry, the organizers of Pana Fete work to ensure that future generations will appreciate and enjoy the fashion of Africa.

Pana Fete 2013

Tentatively scheduled for Wednesday, July 17th, 2013 at the Museum of Modern Art, the Pana Fete will shine the spotlight on five featured designers from across Africa: Korto Momolu of Liberia, Peter Walden of Tanzania, Mahlet Afework of Ethiopia, and Vanessa Mukasa of Uganda. Each of these globally acclaimed designers represents a different aspect of Africa's fashion sensibilities, with Korto Momolu bringing the styles of Liberia to the hit television series Project Runway, and contributing to her homeland through her charitable organization Gracie's Gift. The Tanzanian-born Peter Walden will be showcasing his signature brand of men's suits, Perfect Gentleman by PSW, and Ethiopia's Mahlet Afework will offer glimpses into the new line from Mafi, the fashion brand she created at the age of 18 to modernize the beauty of her native land's traditional garments. The visual presentation and fashion exhibition explores African fashion and offers guests an opportunity to meet with designers and view garments up-close. Proceeds from the event will benefit United Colors of Fashion (UCOF), a New York City-based non-profit 501 (c)(3) organization with a mission to educate and mentor under resourced youth about the fashion industry through hands-on training.…… [read more]


Fashion Blogger Cairo: Heba Elkayal Essay

… Al Saidi's blog speaks to people beyond her own country and her own culture. She even has a picture of a woman in a Mickey Mouse sweater opening up the limits of what is considered to be fashion and this appeals to the people in Beirut and outside the nation as well. Even people who do not speak the language of people from Beirut will understand what she is trying to explain in her pictures and the modern style of the people of her land. [2: Deema J. Al Saidi. "Plush Beirut." Blogger, 2013. Accessed March 16, 2013. http://www.plush-beirut.net/]

Kuwait:

Noor Khraibut is a fashion blogger in Kuwait who focuses primarily on the work of Kuwaiti designers. She supports and encourages people to buy from many designer brands. Most of the designers she covers are from Kuwait, but she also promotes designers from outside Kuwait.[footnoteRef:3] In addition to this, she shows pictures from the behind the scenes of fashion, like what happens inside a factory. Within fashion there is this idea that it only concerns beautiful models and perfect designers. Showing this other side of fashion allows people to look at the industry in another way. There are unglamorous sides to the fashion industry. [3: Noor Khraibut. "Addicted Fashionista: Kuwaiti Fashion Junky for the Conscious." Blogger. Accessed March 16, 2013. http://addicted-fashionista.blogspot.com/]

Works Cited

Al Saidi, Deema J. "Plush Beirut." Blogger, 2013. Accessed March 16, 2013.

http://www.plush-beirut.net/

Elkayal, Heba. "Heba Elkayal." 2011. Accessed March 16, 2013. http://hebaelkayal.tumblr.com/

Khraibut, Noor. "Addicted Fashionista: Kuwaiti Fashion Junky for the Conscious." Blogger.

Accessed March 16, 2013. http://addicted-fashionista.blogspot.com/… [read more]


Fashion Leaders There Are so Many Different Essay

… Fashion Leaders

There are so many different trends and tastes in the many cultures and subcultures that make up popular culture today, it can be difficult to pick out individuals that can be considered overall "leaders" in fashion, or in any other area of aesthetics and art such as music, visual art, etc. For that reason, I attempted to pick individuals that display a somewhat eclectic representation of the current trends in fashion for my collage of today's fashion leaders, using different designers and fashion icons that show a range of different tastes and styles while all unequivocally demonstrating modern and forward-thinking attitudes when it comes to the clothes they wear. The fact that I don't even like some of the particular fashion statements that I have included in the collage tells me that I have done my job in this regard, and I believe I have compiled a fairly accurate, comprehensive, and objective collection of today's individual fashion leaders.

Mary Kate Olsen, Miley Cyrus, and Ashley Greene demonstrate fairly different fashion sensibilities in the picture I selected to incorporate in my collage, but they all represent the young Hollywood look(s) that receive so much attention. Miley Cyrus has spoken to interviewers about the need to always try and look "cute" even in a set of "comfy" sweats; it is this sensibility as well as her immersion in the moneyed world of Hollywood that makes her one of today's fashion leaders (Sassi Sam 2010). Ashley Greene is more of an overnight sensation than Miley Cyrus, with her "casual and feminine style" appealing to many after her role in Twilight, and she wears very diverse outfits that help keep her current yet effortlessly stylish (Daily Fashion and Style 2010). Mary Kate Olsen has been a star almost her entire life, with an immersion in Hollywood glamour similar to Miley Cyrus, but the fact that this Olsen twin is also a designer is what really makes her a leader in today's fashion world (Hall 2006).

Ciara, Rihanna, and Sean Combs (or Puff Daddy, P-Diddy, or whatever it is he goes by these days) all came into the fashion world not through the acting world, but rather through the music industry. This origin is largely reflected in their fashion styles, I believe; Rihanna definitely has a hip-hop/R&B flair in most of the outfits she dons, despite the rapidly changing and…… [read more]


Joy Luck Club or Barbie Essay

… Barbie as an Online Tool of Consumer Culture

The appearance of the fashion doll Barbie has visually changed since her earliest incarnations. During the 1950s and 60s, Barbie was originally modeled upon a German 'adult' cartoon image with slanted eyes,… [read more]


Fashion Photography Advertising in High End Women's Magazines Term Paper

… Fashion Photography Advertising in High- End Women's Magazines

Typology:

Fashion Photography in the Form of Advertising, for High-End Women's Magazines

Table of Illustrations

Literature survey: Origins / history / theory of fashion photography advertising in high-end magazines

Recent Developments of… [read more]


Fashion and Identity Fashion, Culture, and Personal Essay

… Fashion and Identity

Fashion, Culture, and Personal Identity

Culture is a complex phenomenon. Any gathering of human beings develops its own culture given enough time; this can be observed on both macro and micro levels. In the study of history… [read more]


Effects of the Environmental Movement on the Fashion Industry Term Paper

… ¶ … environmental movement and the fashion industry. Specifically it will discuss the public's opinion on green products, and how this affects the fashion industry. The fashion industry depends on public opinion, and recently, public opinion has begun to shift… [read more]


Dovima With Elephants Richard Avedon Essay

… It heavily contrasts against the white making the flower on her breast stand out in a striking way. The flower is also quite large. Flowers are found very prominently in fashion of the 1950s. Much of Dior's earliest designs heavily featured flower embellishments or floral prints. Again the emphasis is placed on the things that are beautiful and feminine. Flowers are beautiful, delicate, and associated with womanhood so wearing them is heightening the female's own sense of femininity.

Richard Avedon was one of the premier photographers of the period and continued to have cultural relevancy for decades. Among his subjects were fashion models like Dovima, film stars like Marilyn Monroe, and musical stars like the Beatles. Every icon of the mid-century was documented by Avedon's camera at some point. The model at the center of the picture, Dovima, was arguably the most famous fashion model of the 1950s. Dovima and Avedon had a special relationship and he photographed her more than any other subject (Swartz 1991). He said that she was the last of the aristocratic type of beauties, a type of woman who rarely existed anymore. She was one of the most highly-paid because of the way that she could elevate the level of elegance and artistic beauty of the clothes she wore. Dovima was nothing like the natural models that would be indicative of the following decades like swinging sixties favorite Twiggy. She was highly made up, highly stylized, and had to work very hard to provide the kind of image she was hired to show the world.

The elephant on the left of the picture has his trunk up and his front foot up as well and the one on the right seems to be trying that as well. She is between them and her arm is lifted as if she is imitating the creature, but her actions are more delicate and refined. It is making a clear comparison between the beauty and the beast. At the same time she is portrayed as deserving of being placed on a pedestal, the unnatural position also underscores the submissive position women were supposed to take during this time. Women were to be controlled by men. In this case Dovima is being controlled by Richard Avedon, Christian Dior, and Yves St. Laurent. She is a doll to show Avedon's photographic skill and Dior and St. Laurent's design ability. She does not have an identity outside of what these men give her. This is indicative of the era, something Dior recognized. Dior himself said, "When I went to analyze this social trend I was responsible for, I realized that, above all, it stood for a return to the art of pleasing…The birth of the House of Dior profited from that wave of optimism and the return to an ideal of civilized happiness" (Pochna 1996, page140). This is a very interesting statement in that pleasing others is equated to being happy. So, for a woman to achieve post-war happiness, she ought to… [read more]


Low Weight and Runway Model Reaction Paper

… This is a condition that makes them harmful for them (Hill).

2. Another disadvantage is that in the race for losing weight, the models usually cross the desired line of thinness and reach at a level of weakness rather than being smart. This has an adverse effect as these models get a break in their career for being too thin rather than getting fame. They tend to slip out of the runway modeling.

The fashion industry hasn't changed since long. Its demands and requirements if not increased, have been religiously the way they were earlier. As we see the inner details of the industry, we see that it is a truth of life that models have always been thin and young regardless of the country they are in. The difference only is that, until in recent times, people understood that models were working women doing a job. This is no recreation for them. They make many sacrifices, leaving home, affecting family life. Not to mention, not eating much, and given a reward for this (Ebony).

This seems very peculiar an seeing the lives of these models, the glamour they have, the fame they receive, makes any human being wish for a life like that of theirs. But on the other offer, if we consider the toughness of their work we feel that nobody in their right mind wants to be these women. They definitely appreciate them in the pages of a glossy magazine and venerate the clothes they wear, but eventually they forget about them and get on with their lives. Models occupy the same obscure stratosphere as the movie stars do.

Besides to blame the fashion industry solely for what is a shared problem is clearly not going to overcome these problematic issues. We need to focus more closely on the society primarily ourselves. We should realize how we are so insecure as to believe in starvation as prime indicator of beauty. Furthermore, we should think about how we seem to have entirely lost our touch with the idea that what shines is not always gold. There are people who do not seem as they actually are. Their interiors are more significant than what is on the exterior. Therefore it is important to recognize that by appreciating them for reducing appetite is an objectionable act on the part of the onlookers (Law).

There have been laws for regulating the weight selection of the runway models. The models cannot be graded as anorexic unless they have a weight percentile less than that of the other people of their age and height. These laws are prevalent but still they are not strictly followed. It is us who are an obstruction in the path of the law enforcement. The fact that the present-day modeling industry standard is insalubrious for most wannabe models also contributes to a detrimental professional society in which even the squeakiest models can become compulsive and suspicious about their weight. The Council of Fashion Designers of America (CFDA) created… [read more]


Identity Loss at Risk Term Paper

… Western Beauty Ideals: A Cultural Change Perspective

The Realities of a Global Village

When Marshall McLuhan introduced the concept of the 'global village' in his 1967 work The Medium is the Message, he established a precedent that still rings true… [read more]


Should Underweight Model Size 0 Be Used for Fashion Show and Magazine Ads Research Paper

… Size Zero Debate

The size zero and subzero body image is an enduring image that has pervaded the media off and on since the 1960s, with the popularity of the size zero (maybe even subzero) model and actress Twiggy. The… [read more]


Frances Influence on Europe and the Rest of the World Thesis

… France

THE INFLUENCE of FRANCE on

EUROPE and the WORLD

As the official language of twenty-two nations, French is currently spoken by almost 200 million people worldwide and is considered as the official second language of such nations as Belgium,… [read more]


How Entrepreneurship Impacts the Creative Industries Thesis

… ¶ … Entrepreneurship

The psychological shift associated with intellectual knowledge having value has created, a sincere interest in the manner in which knowledge in addition to goods are transferred and more importantly valued. For this reason the creative industries have… [read more]


Luella Macro Environment PESTEL Essay

… Luella- •

Macro environment: PESTEL

Macroenvironment - Technological, Environmental, Legal

The technological environment is characterized by numerous developments which support organizations in increasing their operational efficiency and reducing costs. These technologies are often expensive and using them requires additional investments, but which generate a beneficial return. Advancements have been made relative to textile manufacturing and sewing, blends of new fibres, but also in terms of selling the products, such as online stores and the creation of the virtual community (Weston-Thomas).

In terms of environment, modifications occurred in the meaning of better protecting the natural habitats. This impacts the fashion industry by generating a focus and demand for clothes, shoes, bags and other accessories not made from animal leather. As a result, the environmental concerns focus on increasing the amount of synthetic leather used. This is rather challenging due to the functional limitation of synthetic fabrics, as well as the consumer's preference for animal leather.

The fashion industry subjects to the same legislation as…… [read more]


Art of Helmut Newton Research Paper

… Photography was as carefully elaborated as painting, and the artists took long time to determine the proper angle, pose, lighting and arrangement of the scene. The contrast between the gray shades was vital and everything had to be set especially… [read more]


East Meets West: Oriental Influence on Western Dissertation

… East Meets West: Oriental Influence on Western Fashion

Clothing is rarely recognized as a political force, yet fashion and design may be one of the most internationally regarded forms of trade, communication, and influence among countries worldwide. Perhaps more than… [read more]


Jackie Onassis Kennedy Term Paper

… Jacqueline Onassis

Jacqueline Bouvier Kennedy Onassis was the wife of U.S. president John F. Kennedy before becoming a widow. She remains an American icon of high style and grace. She got married to Kennedy who was then a U.S. senator… [read more]


Women's Issues Term Paper

… The man is basically given permission. On the other hand, young girls look at this and think that that is how they should look. They may be drawn to the photo because of its young movie star and its pretty pink tones. They will look at Fanning's beauty and think that they want to be like her. They may mimic her look and think to themselves that looking childlike and sexy to men is what is important. They make believe that it is right and good in society and that it is their role to tempt men, to be young Lolitas -- and this is so wrong.

This advertisement does something bigger as well. Society is maintaining that it is okay to sexualize young girls when they allow ads like this to be published. Everyone who allows this or who buys this perfume is saying that they don't have a problem with it and that this is the norm. I think that the perfume maker (Coty) saying that there is nothing overtly sexual about this photo is lying. Advertisers are out to make money, plain and simple, and they don't care if it is at the cost of sexualizing children or making it okay for men to sexualize children.

Another problem with this ad, and I understand that the perfume is called "Oh, Lola," is that they had to use someone so young in the ad. So perhaps it is the name of the perfume that is upsetting. I think of a bunch of advertisement executives (probably mostly men) sitting in a boardroom and trying to think up a name for this perfume. I imagine that they thought the name was edgy and that it would be edgier to get a young movie star to embody Lolita. Who better than Dakota Fanning who has always been thought of as having an old soul, while her young -- almost androgynously thin -- body is reminiscent of a pre-pubescent girl. Everything about the ad makes me cringe. Marc Jacobs, a man himself, of course, can be blamed as well because I think that when you are a big fashion designer (or anyone who is a public personality) you have the responsibility to not oppress anyone.

I've talked a little bit about this ad being wrong because I think that it gives men the wrong idea about what is okay in society (sexualizing young girls), but I also think it is worrisome because of the role it puts children in, in general (especially young girls). I think it makes children look very vulnerable and it sends the message that they are perfect victims especially for rape or incest. The look on Fanning's face also sends the message that young girls may even want to be the target of sexual exploitation. She is wearing a "come hither" look that sends the message that she is ready -- and even willing -- for whatever comes her way.… [read more]


Artist Synthesis Related Design Elements Term Paper

… This would enable clarity and correctness with proportions, as well as achieving contrast, which is necessary to attract attention.

2. A layout should be simple and direct with color and space breakup otherwise the image becomes too confusing for the eye, disturbing, and it loses its harmonious intent. One unit should dominate the advertisement but it should amplify the message and cooperate with the whole. The intent, then, throughout is harmony. Mixing too many things reduces this harmony.

The commercial artist is not simply an artist but also an artist-salesman and for that reason he/she has to remember that her design has a message to sell. Her intent must be to achieve three objectives:

1. Attracting the viewer's attention

2. Conveying a message

3. Impressing the product on the mind of the reader

Mixing too many components, or if the boards is sloppy and overworked confuses and corrupts that message. The key objective should be attention: i.e. To grasp and retain viewer's attention to the product.

An example of a theme that can be used to create a mood is the medieval design mentioned above. The components used in the storyboard would be the decision regarding which medium the illustration should use, since each medium has its particular quality. All details of the targeted viewer (as mentioned above) should be also simulated on storyboard there should be simplicity and emphasis of a single motif; in fact the motif should be used to guide attention. If any of these elements are missing or if the storyboard becomes too cluttered and inchoate, the artist / salesman damages her objective.

References

Fashion Design Drawing. Web. Retrieved on February 3, 2011 http://fashion-design-drawing.com/Layouts-Part-2.html

Fashion Lessons. Web. Retrieved on February 3, 2011 http://www.blogger.com/feeds/1015513486301195471/posts/default… [read more]


New Look in the Postwar Term Paper

… Nearly every person wanted stuff: a house in the suburbs, a car, and nice clothes. Here the Dior "New Look" became an instrumental addition to the Cult of Consumerism that dominated 1950s and 1960s culture. Women saw these designs in magazines and on television, worn by the classiest ladies of the silver screen like Grace Kelly, and desired to emulate them. In the suburbs, the housewives take on the need for sameness. They must wear the same clothes, use the same appliance, and cook the same meals in order to feel normal.

With the advent of the freeway system, the consumerism in the country became more rampant. Now people were living in the suburbs and had to drive into the larger cities to purchase things they required. Someone realized that if they had a shop in the suburbs, the citizens of the town would be able to shop there instead. The success of these smaller stores within the suburbs led to additional stores being opened. Eventually, every little town had at least one store, designed to be a convenience to the suburbanites who shopped there. When someone had to go into the city for some supplies, it behooved them to purchase more than they needed so they would not have to drive into town again for some time.

Works Cited

"Christian Dior's New Look." The Vintage…… [read more]


Target Market Demographics Thesis

… Cosmetics - Target Market

Today's economic agents strive to increase their competitive positions by developing and implementing the most adequate strategies relative to all of their categories of stakeholders, including employees, customers, purveyors, intermediaries and other governmental and non-governmental organizations, such as environmental institutions. The key to succeeding in this highly dynamic market is that of properly identifying and addressing the target market.

The Company

ABC Cosmetics was established five years ago in the Kane County, Chicago Metropolitan area, Illinois, where the organization is still headquartered. The founder and chief executive officer is a former fashion model and her experiences with wearing makeup have materialized in a line of successful products, to be used by both women at home, as well as professional saloons. ABC Cosmetics employs 80 individuals, organized as follows: 10 employees in research and development, 30 employees in manufacturing, 10 administrative staff and 30 employees in sales. The company ended fiscal year 2008 with a net profit of $7 million, revealing a constantly ascendant trend. The financial crisis revealed at the international level has only limitedly impacted the economic agent in the meaning that its growth rate shrunk by 2% relative to fiscal year ended in December 2007. This is mainly because the cosmetics industry develops independently of other industries and that the demand for such products tends to remain constant despite fluctuation in economic conditions. The product lines of ABC Cosmetics include lipsticks and lip glosses, nail enamels, eye shadows, skin foundations, body milks and moisturizers.

3. The Product

After conducting intensive market research, the managerial team at ABC Cosmetics decided upon the creation and promotion of a natural product line. The research and development team was allocated a budget of $30,000 and they came up with a solution in two months. The new product line includes a moisturizing face cream, a body milk and a hand cream, all made entirely from plants, without added chemical compounds. In creating the scent of the items, the team used lavender. Based on the response received to this line, the company intends to develop additional products of diverse perfumes, such as lilies-of-the-valley or hyacinths.

The presentation of the products will be a dual one. The first strategy sees that the three items will be individually packed in cart boxes of bright colours and tasteful design. The second approach sees the packing of the tree items is a single box and the sale of the entire pack. Whenever an individual product is being purchased, the customer will pay its full price; when purchasing the three item pack, the customer will be offered a 15% discount.

In both cases, the boxes will contain information on the producer, the components used in the making of the creams and a picture of the lavender plant. The company has also come up with a logo for their new product, which is aimed to attract attention to the fact that the products are made entirely from plants - Bio Beauty and Comfort.

The bio product… [read more]


Art Design Textile Term Paper

… Art Design-Textiles

ECLAT Textiles manufactures fabrics and ready-to-wear garments including knitwears. The company also produces their own lines of textiles: Eclat, Eclon, and BodyCare, all of which have registered trademarks. ECLAT produces mostly synthetic fabrics and yarns, including flexible yarns produced in conjunction with the Dupont Company. Flexible fabric knits range from classics like corduroy, velour and terry to more sophisticated computer-generated patterns. Major fabric production types include single jersey knits. In addition to their trademarked textiles, ECLAT also uses yarns from various other fibers, including staples like cotton. Filament yarns include Tactel, Supplex, nylon, and polyester; Flexible fibers include Spandex and Lycra; "tech" fibers include Coolmax as well as UV-resistant and sweat/odor-resistant yarns. Many of these yarns and the textiles they produce are highly specialized, and can therefore be used in specific types of clothing. For example, Coolmax and UV-inhibiting fabrics would be popular for use in the outdoor and athletic clothing industry. As a designer, I would be…… [read more]


Hermes Birkin Bags the Cost Essay

… Hermes Birkin Bags

The cost of the average handbag traditionally runs from $20-$100. However, patrons of the exclusive fashion designer Hermes are always in search of the 'next new thing' to delight their eyes and impress their friends. The Birkin… [read more]


Developing a Marketing Mix for My Brand Marketing Plan

… Marketing Plan- Julia Grant

Marketing Plan: Julia Grant, Freelance Fashion Stylist / Consultant

Business Overview

In the 2008 industry outlook report for the designer fashion market in Australia, revenue from the retail clothing industry will grow 16.3% until 2013, with an annual growth rate of 3.1%. Further, the report identified Australian states wherein key markets can be tapped:

(1) New South Wales, Victoria and Queensland- majority of apparel sales

(2) Sydney, Melbourne, Brisbane and Perth- high fashionable boutiques

(3) Melbourne- mass market retail, like Myer, Coles (owner of Target and Kmart)

(4) Sydney- headquarters for David Jones, buying centre for tourists, duty free outlets

(5) Queensland- designer fashion, resort, swimwear, and leisurewear

In addition to growth in these markets, the emergence of Internet technologies made it possible for fashion designers to market their creations through online retailing (or e-tailing). Fashion e-tailers have expanded the Australian designer fashion market towards a more global scope, encompassing Asian and even North American and European markets.

These growth areas in the Australian designer fashion market provide new opportunities for up-and-coming creative fashion designers to further enhance the growth of the industry through these identified markets. This business environment is especially favorable for freelance fashion stylists/designers, whose innovative designs and global approach to marketing allow them to market their services and clothing line to a broader audience. Because of the broad scope of marketing involved in e-tailing, fashion stylists / designers further reinforce their style identities to further differentiate themselves from a the highly competitive designer fashion industry, both in Australia and worldwide.

II. Brand Profile

Julia Grant is the foundation of JG Creative direction. As a freelance fashion stylist / consultant, JG specializes in high-end conceptual-based editorial of art and fashion magazines, including advertising for selective champagnes and special projects focusing on runway, music and film styling. Working for both Australian and international brands, JG creates a Unique Aesthetic Experience, expressing Artisanship and Creative Integrity, the driving forces behind all JG projects. Highly influenced by fashion history, music, art and film, JG considers styling as a medium of choice where Optimistic and Innovative Ideas can be expressed.

JG's brand philosophy:

The identity of JG Creative Direction is imagery. She is Strong, Independent with a sense of Mystery and Intrigue. She has her feet on the ground and her head in the clouds; at times unpredictable, but always in control. Living to inspire, reflecting the Italian mantra: La Bella Figura: Dressing and behaving with a sense of style.

JG reflects the global fashion stylist of today, altering the idea of what is possible, that the ability to perceive a reality beyond the status quo is to be able to make a difference to it. This requires having a vision of what is "optimistically innovative" in fashion, which JG believes to be shaping the culture of the new decade, allowing JG to go beyond and endure new visions for each respective clientele. Working with a supporting group of Australian artistic talent -- photographers, models, designers, hair… [read more]


Sales Promotion Techniques Used in the Clothing Retail Industry in India and Challenges Ahead Term Paper

… Sales Promotion Techniques Used in the Clothing Retail Industry in India and Challenges Ahead

The Nature of Competition

Buyer-Seller Relationships for Promotional Support in the Clothing Sector

Long-Term Impact of Loyalty Programs on Consumer Purchase Behaviour and Brand Loyalty

Impact… [read more]


Marketing Plan Benetton Is a Textile Research Proposal

… Marketing Plan

Benetton is a textile and apparel manufacturer established in Italy in 1965. In less than 50 years, the group evolved into a world known fashion designer, mostly famous for its unconventional and controversial advertising focused on raising awareness… [read more]


Media Influence on Eating Disorders and Why Thinness Is so Sought Term Paper

… Media and Eating Disorders

Media, both electronic and print, tends to clouds one's judgment of reality. This is what cultivation theorists maintained, propagated and argued for. Even though theorists such as George Gerbner, did not include print media when he… [read more]


20th Century Fashion and Designers Term Paper

… The new century began with a continuation of art nouveau influence in fashion and as skirts swirled around the feet of women forming in fans like bell flowers, so did the hats swirl and swoop around the head." But she also notes that hats of the time favored "lavish brims" and "flora, ribbon rosettes, or plumage." To support the large hats, extensive hair supports, consisting of braids, or even collected excess hair, had to be constructed.

As Maginnis notes, men at the turn of the twentieth century looked to the style of the "Arrow Shirt Man" drawn by J.C. Leyendecker. Leyendecker was a German immigrant who trained as an illustrator at the Chicago art institute. Vadeboncoeur claims that, "The Arrow Collar Man was the counterpoint of The Gibson Girl and was one of the most successful advertising images in history. It turned Arrow into the largest collar/shirt brand in America." The "Arrow Shirt Man" wore colorful shirts, hard white tubular collars, and sport jackets.

The "Arrow Shirt Man." Image courtesy of Costumes.org.

Works cited:

Maginnis, Tara. (2008). "The Turn of the 20th Century." Web. .

Fortnuy Company. (2010). "Legacy." Web. .

Westin Tomas, Pauline. (2010). "Edwardian Hats and Hair Fashion." Web. .

Vadeboncoeur, Jim. (1999). "Leyendecker." Web. .… [read more]


Gender and the Fashion Industry: Blaming Gay Term Paper

… Gender and the Fashion Industry: Blaming Gay Men for the Emaciation of Women

One of the most recent controversies particular to the fashion industry that has spilled over into the larger media conversation about female beauty is the shrinking BMI… [read more]


Kimono History and Contemporary Fashion Design Influence Term Paper

… Kimono History And Contempory Fashion Design Influence

The kimono has become one of the most notable and recognizable elements of Japanese culture. If we were to name characteristics of Japanese civilization, the kimono would most certainly be amongst them. Although… [read more]

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