21st Century... the Century of Speed Thesis

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¶ … 21st century... The century of speed, of technology, of democratic principles, of diversity... actually, in my opinion, the 21st century is the period of the greatest contradictions: we are experiencing a continuous assault of junk food, but, in the same time the general trend, imposed by the Hollywood Stars is to keep yourself in fit; the same persons oftenly declare that they had problems with drugs or alcohol, but they present us a self-esteemed image, maintained with the help of a wealthy life and, moreover, they admit the only thing they seek for is a happy family and a normal life, but they change their husbands or wives periodically. The result? A world and, undoubtedly, a generation of youngster with no orientation and no clue values, indoctrinated with life experiences based on different kinds of failure and which they are tempted to follow. A concluding example in such a case could certainly be the international model Kate Moss.

At a first glance, it could be said that Katherine Moss, born on the 16th of January 1974 at Croydon Surrey in England has climbed the highest peak of success, since she "has become one of the most recognized and highest paid supermodels of the '90s.

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Her career in modeling has started since her childhood, when she was discovered at the age of 14, when she was discovered by Sarah Doukas - the founder of Storm Model Management - and her unusual slim figure -in comparison with the highly appreciated models of time, such as Cindy Crawford, Naomi Campbell or Claudia Schiffer- made her famous in a short period of time.

Thesis on 21st Century... the Century of Speed, of Assignment

Therefore, she became known all over the world in 1993, when she was chosen to be the image of Calvin Klein and, shortly after, "Moss charmed the fashion industry despite being unusually short for a runway model, and has worked for such elite houses including Gucci, Dolce & Gabbana, Louis Vuitton, Versace, Burberry, Chanel, Missoni, Dior, Longchamp and David Yurmanen. [...]Moss has had campaigns with major Italian, French, American, and British designers including Dior, Yves Saint-Laurent, Burberry, Rimmel, and Bvlgari. She has been featured in fashion spreads in most major fashion magazines including UK, U.S., and French Vogue magazines (as well as other international versions of Vogue), Another Man, Vanity Fair, the Face, and W."

Moreover, Kate Moss's career has not developed only in the fashion industry, but also in that of music - she has appeared in several music videos - and movie. Even though, despite her amazing success, mass-media became interested not only in her professional one as well. Thus her love-stories with men such as "photographer Mario Sorrenti Spacehog guitarist Antony Langdon, Rolling Stone Ron's son Jesse Wood, and artist Jake Chapman, as well as Billy Zane, Leonardo DiCaprio, and Evan Dando of the Lemonheads.. More recently, she is supposed to have married Pete Doherty. In addition, her problems with drugs, alcohol nutrition have been subjects for the front-page of the magazines for many times.

Having these in mind how comes then she is so popular? The greatest "guilt" for the promotion of her image can be attributed to the media which has turned the idea of beauty into a main marketing tool; everything seem to be related to beauty nowadays; one cannot be able to have a good job or to find his or her soul mate unless he or she is beautiful; that person cannot have good friends or be appreciated from the same reasons, and, unless it would be possible to find a solution to become beautiful, his or her life would be a total waste. Therefore, with the help of the media, persons such as Kate Moss are taken as example by the new generation.

Suddenly, her problems have ceased to be important and people have stopped to see behind her image. Practically, what have remained important were a slim figure, nice red lips and blue eyes. She has become the ideal woman prototype for men and an example for women. One might wonder how come the other aspects of her existence were left behind when it came about beauty: simply because the nowadays teenagers - and not only them, the previous generations too, since the beauty models have started to be promoted since the 60s - are being attacked from all parts by beauty standards.

Thus, the boys, one the one hand, accumulate deep frustrations because they like the images currently promoted by mass-media but many of them are aware of the fact that finding a girl like the ones they see on TV would be difficult for them, some usual persons. One the other hand, the girls would do their best to imitate a person such as Kate Moss in order to look like her as much as possible, if this would provide them happiness, a handsome boyfriend and a life without worries. And their best most of the times means drastic diets, which might easily lead to bulimia and anorexia. It has been assumed for many times that even Kate Moss encountered problems in maintaining her weight, even though she has repeatedly dismissed those affirmations: "Now I'm being blamed not only for anorexia but for lung cancer." Since this point has been touched, it must be mentioned that many celebrities have problems with their image as well; the explanation is simple, since they are all the time under the pressure of the public, who criticizes every detail of their aspect. And Kate Moss has not been the only one who had problems with her weight; that is for sure. Jane Fonda, Victoria Beckam and more recently Mary-Kate Olsen have recognized they had suffered from bulimia. In my opinion, these are the effects of "the beauty of consumption," as Umberto Eco names it.

Even though her beauty might have been the key factor in reaching her popularity, it is not the only reason for which Kate Moss is so highly appreciated. But what else could have contributed to this? Maybe her bad-girl like attitude? Could this and her vices - drugs, alcohol - lead to the growth of number of her fans, instead of decreasing it? If it is so, the behavior and the conceptions of the young generation should be put under a great question mark. Consuming different kinds of substances does not make them, neither a heroes nor cool in the eyes of the others, and the youngsters should understand that. Even though, one cannot condemn them, when they see around them many persons who take drugs and drink a lot. Even celebrities, about whom the media talks all the time and seek to present their life in detail, just like Kate Moss's. Therefore in many minds a new link could be created, the one between having a strange behavior in the society and being famous and, implicitly rich. And this is the way through which the number of patients of the rehabilitation clinics increases daily.

What do celebrities, especially Kate Moss, in order to change this situation? Well, she admits "she had spent the last decade modeling "drunk."For years I never thought there was anything wrong with it." Moreover, the model blames her hard and busy life for the fact that she attends as many parties as possible and that she regularly consumes alcohol. Thus, she behaves as if it is a normal thing, without being aware of the huge number of young people she indirectly pushes to adopt her life style. In addition, the media does not do anything else but to help her influencing them, as it publishes all these pieces of information on the front-pages of the magazines.

Besides this, her problems with the drugs and not of any kind, but cocaine, have seriously endangered her career. Moreover, what provided her with a total lack of respect has been the fact that she did not admit she had problems with the drugs in the first instance. Even though, neither the magazines she had collaborated with and nor her fans have dumped her. Maybe this is why afterwards she recognized and added: "I want to be totally responsible for myself," arguing that "Drugs enhanced all the misery and I got into this spiral. I still drink but I don't do drugs."

Maybe these affirmations have had the same as her previous behavior echo for the young generation and have shown to them that what she had done is not a good example to be followed; and maybe that is why Kate Moss is still highly appreciated by them: because she had been into great troubles and still had the power to face them.

On the other hand, though, I do not think she feels a lot of pressure in changing her attitude, since the model admits she drinks alcohol and behaves as if there would be nothing wrong in this. And her private life might prove the same thing. Practically, the love affairs she has been involved in have won the same prestige her career… [END OF PREVIEW] . . . READ MORE

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