Advertisement Formal Analysis Essay

Pages: 2 (703 words)  ·  Bibliography Sources: 0  ·  File: .docx  ·  Level: College Junior  ·  Topic: Black Studies


Shepard Fairey is the artist who created the Barack Obama "Hope" poster. It has been described as iconic and it became synonymous with the 2008 Obama presidential campaign. It is a stylized stencil portrait of Obama in red, beige, and both light and dark blue. The word "Hope" is written at the bottom although there are many versions where "Hope" may be substituted for "Progress" or "Change" (as well as other key words). The portrait of Obama, which shows him looking up to the right with a look of determination and pride on his face, was made to create a sense of inspiration in the American people who were ready to do away with the practices of the Bush administration. People were ready for a change and they saw Barack Obama as the man to bring it. This poster with the simple word "Hope" brings us back to some of America's founding ideals. There was the belief that we could achieve anything; we could withstand hard times and still be able to come out on top. The colors also are very patriotic. Though there is beige used in place of white, the poster is still reminiscent of the American flag and therefore we get a very patriotic feel from it and when combined with Obama's look of determination for change, people were quite moved by the piece of art.

Fairey is said to have created the image in one day and it was printed to be a poster for its initial use. After printing them, Fairey took the posters to the streets and he is said to have immediately sold several hundred posters. The poster then went on to be more widely distributed -- as a digital image and in other forms through the entire election season.Buy full Download Microsoft Word File paper
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Essay on Advertisement Formal Analysis Assignment

The image itself is very true to life in that the image is Barack Obama. The right side of his face and the background is red, while the left side is beige with spots of blue as well as a blue background. The beige on Obama's left side of his face makes the… [END OF PREVIEW] . . . READ MORE

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How to Cite "Advertisement Formal Analysis" Essay in a Bibliography:

APA Style

Advertisement Formal Analysis.  (2010, September 6).  Retrieved June 2, 2020, from

MLA Format

"Advertisement Formal Analysis."  6 September 2010.  Web.  2 June 2020. <>.

Chicago Style

"Advertisement Formal Analysis."  September 6, 2010.  Accessed June 2, 2020.