Advertising to Sales Promotion Ratio Term Paper

Pages: 1 (343 words)  ·  Style: APA  ·  Bibliography Sources: 1  ·  File: .docx  ·  Topic: Business - Advertising

Marketing-Sales

The advertising to sales promotion ratio has changed during the past decade from what was once a 60:40 ratio, to what is now a 75:25 ratio. Reasons behind this change include the fact that it is a much more competitive marketplace overall, and that companies must compete for sales in an aggressive manner. Another measurement to consider is the Lifetime Value of Marketing Model that values the dollars spent on advertising over the life of a particular product, not just the life of the ad campaign itself.

"The so-called Lifetime Value of Marketing Model makes a strong case for sharper advertising copy, a higher advertising-to-sales dollar ratio." (Neff 2000-page 4) Most for profit business' consistently study industry trends, and are copiously aware of the costs of producing and selling their product. If studies show that more profits can be generated by spending additional advertising dollars on each sale, then most business' will likely spend those dollars.Download full Download Microsoft Word File
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TOPIC: Term Paper on Advertising to Sales Promotion Ratio Assignment

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APA Style

Advertising to Sales Promotion Ratio.  (2007, July 22).  Retrieved July 27, 2021, from https://www.essaytown.com/subjects/paper/advertising-sales-promotion-ratio/440733

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"Advertising to Sales Promotion Ratio."  22 July 2007.  Web.  27 July 2021. <https://www.essaytown.com/subjects/paper/advertising-sales-promotion-ratio/440733>.

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"Advertising to Sales Promotion Ratio."  Essaytown.com.  July 22, 2007.  Accessed July 27, 2021.
https://www.essaytown.com/subjects/paper/advertising-sales-promotion-ratio/440733.